Marketing for Start Ups

Rieta de Soet, CEO of Global Management Consultants AG says that many startup companies start at a Business Center. Choosing this route comes with a lot of benefits, such as low costs and the support of experienced professionals.

GMC AG supports their customers wherever they can. Rieta de Soet has set up GMC AG herself and knows how difficult it is to start a business and has some tips for start-up companies.

1. Participate in startup competitions. Even if you do not win, you get publicity. Initially, it is very important to spread the word.

2. Advertising is much easier these days than it was 20 years ago, says Rieta de Soet. Social networks allow fast, cheap and global advertising 24/7.

3. Establish contacts. This is where the business center comes into play. Due to its long existence, GMC AG has numerous useful contacts and acquaints its customers with potential partners.

4. Finding the right partner. If you work in a business center, like GMC AG in Zug, you are not on your own. You have a strong partner with a lot of experience at your side, which gives the start up company a good image from the start.

Not only the cost factor plays a big role, why start up companies should first start in a business center, but also the support they get from a business center like GMC AG, Fabian de Soet concludes.

Create your own brand

Rieta de Soet, Managing Director of Global Management Consultants AG in Zug, Switzerland, explains the concept of having a brand in more detail. Because nowadays you can not ignore the topic of creating a great “brand” – whether as a company or as a customer. Even if you are deeply convinced by the quality of your product and the need for it, not everyone may see that straight away. Why should a customer decide to buy your product and not the competitors? Tell your customer what is so unique about your product. Why is it innovative?

You need to develop a concept about how to establish your brand. There are several points that make a product a well-known brand.

First of all it has to be recognizable.

For one product it is the color, for the other the lettering or the logo, which will be remembered. For other products the crunchy slogan. But just because a brand with a certain pattern is successful does not mean that this strategy will be successful for any other product. Every brand should have its own distinctive style, says Rieta de Soet, CEO of Global Management Consultants AG in Switzerland. Rieta de Soet has supported many Start ups and established companies in their brand strategy with her GMC AG Business Center.

The first step of a company should be to think about who they are and how they want to be perceived by the public. Only then can they develop a suitable brand strategy in order to be able to position it in a targeted manner.

Of course, all of this takes time and is not completed within two hours, says Rieta de Soet. After all, you want a brand that can be taken seriously and that can assert itself long term in the economy.

As mentioned above, it must first be determined what the brand stands for. This falls under the concept of brand positioning.

The implementation is then about the visual identifiers, which should of course be unique and should be clearly differentiated from the brands of the competition. These include, first and foremost, the logo with the correct color choice, the font or symbols, e.g. circles.

Even if your company is so small it is basically just you, you should not underestimate the introduction of a perfectly crafted brand.

If the brand is well positioned and the company is successful, you can always expand, says Rieta de Soet.

Stock up on heating cables

It is the end of August now, which means we are about to hit September. Even though we may still have a couple of nice and sunny weeks, fall is on our doorstep. Now is the time to stock up on heating cables, so you can prepare yourself for this coming winter.

ThermTrace, a brand produced by the well-known facturer HTS Global AG offers everything you are looking for. ThermTrace was founded by Fabian de Soet more than 15 years ago to change the market of electric heating cables by providing heating solutions Made in Switzerland in the well-known Swiss quality for any kind of heating application.

Over the past decade, HTS Global AG has become one of the worlds leading manufacturers of self-regulating heating cables and constant wattage heating cables.

Working on a global scale, HTS Global AG has positioned itself with offices in Switzerland and Germany as well as in the UK and the United States.

All of the technically advanced heat tracing solutions fulfill international quality standards for both hazardous and safe areas.

HTS Global AG and its professionally trained partners in various countries provide marketing, distribution and customer service for the entire heat tracing product range, says Fabian de Soet.

HTS is investing a lot in their product development and innovation management, so they can offer their customers the best of the best.

The ThermTrace series of heating tapes includes a complete collection of self-regulating products. Starting with heating cables for very small piping systems with special applications we also provide high-end industrial grade cables for temperatures up to 240 ° C.

In addition to self-regulating cables, HTS Global AG offers constant wattage cables as well as a broad variety of accessories.

ThermTrace products offer solutions for all kinds of temperature ranges and applications, says Fabian de Soet.

ThermTrace products include the following Heating Cable:

ThermTrace Micro: The HTS TTM is a construction grade self-regulating heating tape that may be used for freeze protection, or low temperature maintenance of pipework and vessels.

ThermTrace Lite: The HTS TTL is a construction and light industrial grade self-regulating heating tape that may be used for freeze protection, or low temperature maintenance of pipework and vessels.

ThermTrace Regular: The HTS TTR is a construction and industrial grad self-regulating heating tape that may be used for freeze protection, or low temperature maintenance of pipework and vessels.

ThermTrace Super: The HTS TTS is an industrial grade self-regulating heating tape that may be used for freeze protection, or temperature maintenance of pipework and vessels.

This is just a small range of the cabels that HTS Global AG produces. All of these cables are specialized for different areas and temperatures. For more information HTS Global AG is always more than happy to help you with your needs. Also further information can be found on their website

Professional and Experienced Accounting Services

Atlantic Accounting and Taxation services based in Table view are registered with the SAIPA as practicing accountants meaning they can perform a variety of services. Atlantic accounting are not just a tax practitioner in table view they also offer a wide variety of services such as business valuations, Tax clearance certificates and BEEE certifications to name a few.

Atlantic Accounting and Taxation Services ( offer a wide range of expert and professional advice based on 24 years of experience. Some of them are discussed below.

Preparation of financial statements, every business must produce an annual financial statement at least once a year. In order to comply with provisions in commercial tax laws. Due to technological advances in the business world, it means that financial statements are increasingly available online. So many business owners believe they can create their own statements. However, this greatly increases the risk of an audit. By hiring an external company like Atlantic Accounting & Taxation services a tax practitioner in Table view you are minimizing the risk of an audit and frees you and your staffs time up to fully focus on your core business.

Additionally, a number of tax practitioners in Table View offer advice and advice related to trusts. A trust enables you to transfer the ownership of your assets to the trust. Meaning if you perhaps get into financial trouble your debtors cannot go after your assets. A trust is not a living person and therefore cannot be levied and are not taxable under the Estate Duty Act. By law the financials of a trust remain private and are protected from public inspection which is not the case in a standard deceased estate. A trust can be used to minimise the impact of estate duties upon your death or the death of a loved one. You should select your financial advisor carefully as they aid you in making important decisions with regards to your estate and other matters such as taxation of said estate.

To find out more about Atlantic Accounting & Taxation Services please visit their website at

About Atlantic Accounting & taxation services
Based in Table view Atlantic Accounting & taxation services, are accounting professionals who have been operating in the area for 24 years. They Acquired their current premises on Blaauwberg road in 2012. The are registered as a practicing member of The South African Institute of Professional Accountants and as a Tax practitioner with SARS.

Premiere for PA Foam – Asahi Kasei at Foam Expo Europe 2019

Düsseldorf, August 30, 2019 – From 10 to 12 September, the Japanese technology company Asahi Kasei presents its high-performance foam materials SunForce™ and, for the first time, PA Foam – the world’s first polyamide bead foam – at the Foam Expo Europe in Stuttgart, Germany. The materials open new doors for heat and sound insulating applications in the automotive industry.

At this year’s Foam Expo Europe, Asahi Kasei introduces solutions for increased battery efficiency and sound insulation in the automotive sector. This includes SunForce™ – a particle foam based on the engineering plastic m-PPE (modified polyphenylene ether). Compared to standard foams made of polystyrene or polyolefin, the use of m-PPE equips this foamed material with unique properties, opening up new possibilities for applications in thermal management and fire protection. The material is certified with the UL 94 V-0 fire protection class (Standard for Safety of Flammability of Plastic Materials for Parts in Devices and Appliances) and thus contributes to an overall product safety.

SunForce™ is the first-of-its-kind material certified with the UL94 V-0 standard. In addition to this outstanding flame retardancy, the material provides superior heat insulation properties while at the same time functioning as a lightweight shock-absorbing material for automotive battery packs. These properties and characteristics enable functions and applications that go beyond those of conventional foams. SunForce™ is suitable for applications in automotive battery packs, lightweight shock absorbers, sandwich composite cores with carbon fiber, as well as for thermal insulation applications.

Noise reducing properties through C- and macaroni-shaped polyamide beads

Asahi Kasei is one of only four fully integrated polyamide manufacturers worldwide – and is able to produce PA 6.6 completely from monomer to compound. Based on this expertise, the company is currently developing PA Foam – the world’s first foam made of polyamide beads. The material likewise offers solutions for current challenges in the automotive industry.

It features the typical heat, chemical and oil resistant properties of polyamide, mixed with an out-standing rigidity or noise reducing quality – depending on the shape of the beads. PA Foam consisting of round-shaped beads features a strong rigidity. This makes it a promising alternative material for aluminum and metal in structural applications, as well as for use for insulators, ducts, spacers or other lightweight parts of the battery case of electrified vehicles.

PA Foam with a C- or macaroni-shape, on the other hand, provides noise insulation in addition to the typical polyamide properties. Possible applications can be found everywhere around the car, especially in the engine compartment, where the material can unfold its unique qualities. Used for engine covers, it does not only contribute to lightweight, but also significantly reduces the radiating engine noise, making the car quieter in total.

Together with SunForce™, the newly developed PA foam will be on display at booth 533.