The Beer Brewed for The Great Outdoors and the Famed Singer-Songwriter Come Together to Teach Wilderness Survival Skills In Busch Lights Super Bowl Spot
New York, NY – WEBWIRE – Monday, January 30, 2023
Busch Light and Grammy Award-winning singer-songwriter Sarah McLachlan are finding Shelter together for the beer brands new Super Bowl LVII advertisement. Following Busch Lights return to the big game in 2022 alongside saxophone legend Kenny G, this new campaign continues the beer brands long-running humorous streak. In the spot, Busch Lights rugged mascot Busch Guy begins teaching outdoor survival skills when Sarah McLachlan enters, and confusion ensues as the pair discuss the topic of shelter.
See the official spot here.
Our fans love nothing more than time in nature with an ice-cold Busch Light and thats why were once again bringing the great outdoors to the biggest game of the year, said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. Busch Light fans will love our spin on Sarah McLachlans iconic commercial as they always appreciate a bit of humor that ultimately serves a good cause especially when it comes to great outdoors we both hold dear.
Set in the picturesque wilderness, the spot, titled Shelter, features Busch Guy giving fans the first lesson in a series of cold and smooth survival skills by teaching them how to find shelter. The spot cuts to Sarah McLachlan huddled in a tent alongside a curiously wolf-like dog, as the melody from her iconic song from 2007, Angel, begins to play in the background. Realizing the hilarious misunderstanding, Busch Guy cuts in with Busch Lights signature can crack and clarifies the type of shelter hes referring to and lets Sarah know that she is in fact cuddling up against a wolf.
Busch Light shares my love of animals and the wilderness so, while it seems unexpected, this spot is a really clever and good-hearted mix of my passions and their brand, said Sarah McLachlan. Last year, Kenny G revived the beer brands classic Head for the Mountains song and thats a tough act to follow, but I love that Busch Light is playing into nostalgia again with a new rendition of my Angel ASPCA commercial and I cant wait to see how people react!
Throughout the year, the brand will share more ads revealing the Busch Guys full Busch Guide, with lessons that focus on different areas of outdoors preparedness including signaling for help, facing a black bear, avoiding poison ivy and more.
As Sarah McLachlan is an avid supporter of finding homes for the animals we love and Busch Light has long helped organizations that protect and preserve the habitats of animals in the great outdoors, Busch Light will donate $25,000 to its partner and fellow champion of nature, One Tree Planted. With the help of donations like these, One Tree Planted can continue to restore forests, create habitats for biodiversity and make a positive social impact around the world.
Additionally, timed to Super Bowl LVII, Busch Light is bringing back its massive social sweepstakes, The Mountain of Busch. Similarly to last year, fans can enter to win a mountains worth of Busch Light (along with other prizes) from January 31 until the end of the Super Bowl by replying to Busch Lights social posts on Facebook, Instagram and Twitter with #MountainOfBusch #Sweepstakes. The best part? Every entry is another can added to the mountain, so the more people that participate, the bigger the prize gets. Follow @buschbeer for more info and see full rules HERE.*
*BUSCH LIGHT MOUNTAIN OF BUSCH
No Purchase Necessary.Open to US residents 21+.Begins 1/19/23 and ends 2/12/23.See Official Rules at busch.com/mountainofbusch for prizes and details.Message and data rates may apply.Void where prohibited.*Cash equivalent in certain states.
About Busch Light
Busch Light, the beer brewed for the great outdoors, is as cold and crisp as the mountain stream. With a rich history rooted in tradition, exceptional ingredients and refreshing taste, each sip of Busch Light brings you to the mountains. With continued focus on its rich history and increased investment, flavor and packaging innovation and passion driven partnerships, Busch Light has experienced consistent growth since 2019. The Busch Light brand name represents a family of products including Busch, Busch Light, Busch Ice, Busch NA, Busch Apple and Busch Dog Brew. For more information, visit www.busch.com and follow Busch Light on Twitter, Facebook and Instagram.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet lifes moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.
We are home to several of Americas most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visitwww.anheuser-busch.comor follow Anheuser-Busch onLinkedIn Twitter Facebook, andInstagram.
Jan 31, 2023 | Business
Cairo at Nile Plaza, Egypt – WEBWIRE – Monday, January 30, 2023
An accomplished hotelier with more than 37 years of experience with Four Seasons, Giacometti takes up his role in Cairo, with additional regional oversight of both Four Seasons Hotel Alexandria at San Stefano and Four Seasons Resort Sharm El Sheikh
Transitioning from his most recent role of Regional Vice President and General Manager at Four Seasons Hotel Gresham Palace Budapest, with six cities on four continents on his Four Seasons rsum, Yves Giacometti is looking forward to his appointment as Regional Vice President and General Manager of Four Seasons Hotel Cairo at Nile Plaza, overseeing a number of properties, in addition to a pipeline of hotels and resorts coming up.
We have exciting plans for a portfolio expansion with our owners Talaat Mostafa Group (TMG), who have long been an integral development partner and we are excited to continue our close work together providing guests and residents an unmatched luxury experience in Egypt. Four Seasons entered this important destination, and it marked the brands entry in Egypt and the Middle East 22 years ago, says Giacometti.
For Giacometti, the move to Cairo was a dream come true especially Four Seasons Hotel Cairo at Nile Plaza, an iconic landmark on the banks of the river Nile, that with its architectural expression establishes a strong skyline image in the bustling city. The award-winning Hotel taps into the Egyptians passion for luxury, with contemporary interiors featuring one of the largest collections and masterpieces of local Egyptian art. The Hotel boasts an impressive 365 rooms and suites, most with private terraces overlooking the Nile, authentic culinary creativity with a team of expert chefs, nine dining options serving anything from authentic Chinese and Egyptian cuisine to Italian coastal and Mediterranean cuisine, an acclaimed Spa and diverse banquet and meeting spaces.
In 2025, Four Seasons commitment in Egypt includes the opening of Four Seasons Hotel and Private Residences New Cairo Capital at Madinaty,set on 185 hectares (460 acres) that will be a captivating destination for those who wish to visit the ancient metropolis of Cairo and effortlessly explore the modern extension of the iconic capital city. The Hotel will feature 346 rooms and suites, while the Private Residences will be comprised of 107 villas and 80 luxury residences.
Close to Giacomettis heart is the highly anticipated Four Seasons Hotel Luxor in one of the countrys most storied destinations; this impressively historic city acts as an open-air museum with some of Egypts finest artifacts on grand display throughout.The Hotel will include 200 guest rooms and suites, each with views of the Nile River, the Valley of the Kings and the Valley of the Queens and will be located just south of the highly acclaimed Luxor Temple, which dates back to 1400 BC.
Throwing himself into local culture upon arriving to a new city, Giacometti, who has a deep appreciation for foreign culture and traditions arrived with his family, wife Lorena and four-year-old son Mateo who are elated to be in Cairo. I look forward to exploring this fascinating destination with my family. Egypt has a plethora of hidden gems from the Nile, to desert excursions and amazing diving spots all of which we are so excited to discover.
Jan 31, 2023 | Business
WEBWIRE – Monday, January 30, 2023
One thing Ukie has learnt from the pandemic is that virtual events are an important feature to our calendar. As an organisation which represents the whole of the UK, virtual events allow participants and attendees to join from multiple hubs and beyond – bringing with them a unique collection of speakers and topics.
Our first virtual Hub Crawl kicked off with Making Games for Mobile in 2023. Salman Shurie from Gesinimo Games started proceedings by unpicking the development process of his viral hit Tap Tricks.Salman explained where he went right, and perhaps just as interestingly, where he went wrong and evolved from what he had learned. Additionally, the term toy was used, because as Salman described, a toy should be something easily accessible and which comes naturally, therefore the UI had to reflect that. Listen to Salmans talk here.
Next up was Reedah El-Saie from Brainspark Games, a current member of our Barclays Mobile Growth programme. Reedah explore her background in law (and if you watched Daxs talk from last week at Brighton you may notice a theme emerging!) and how mobile is the ideal platform for educational games.Listen to Reedahs talk here.
Tristan Clark from Trailmix stepped up next with the story of their game Love & Pies and the importance of storytelling where the caf is literally and figuratively burnt down. Tristan explored how Trailmix wanted to make something nourishing in the mobile space, while staying within the bites of playtime that mobile players have become accustomed to.Listen to this in-depth talk from Tristan here.
Finally, we had Maria Sayans from ustwo games as our second Hub Crawl hero of the series. Maria discussed the story of ustwo games, the main challenges and opportunities present in the mobile space and how it may change going forward. A key takeaway was when she reflected on the rise of cosy games, thrilled that ustwo games have become part of that movement and how cosy and wholesome is the start of the path towards being meaningful. Accessible stories and gameplay that goes beyond entertainment for the player encouraging emotions, thinking, connection and perhaps future action.Listen to Marias fireside chat here.
As always, a big thank you to our overarching partner Barclays Games and eSports and to our virtual partner, AWS.
Up next is Newcastle see you there!
All of our Hub Crawls, both in-person and online can be found on our Eventbrite collection
