Leading Marketing Expert Launches Ground-Breaking Book to Help Businesses Market to Generation Z

Jan 10, 2023 | Business

Emanuel Rose, a recognized expert in marketing, sales, lead generation, branding and advertising, has released his new book Authenticity: Marketing to Generation Z. He has worked for more than a decade within the day-to-day operations of a digital agency. For over thirty years, Emanuel has gone the extra mile to seek innovative marketing tactics, pioneer cutting-edge lead generation and marketing strategies for his clients.

Now, hes making waves within the industry with the release of his new book, Authenticity: Marketing to Generation Z. As a marketing and sales professional, Emanuel sees 2023 as the perfect time and opportunity to truly understand Generation Z, and how to engage them effectively in marketing campaigns and strategies.

So many businesses are turning a blind eye to marketing strategies tailored towards Generation Z, says Emanuel.

This is often because they dont see it as important to the success of their business, or because they simply dont understand how to connect with this audience. Something businesses, agencies and marketing professionals need to understand however, is the importance of learning more about this fantastic generation of people born between 1997 and 2012. They are the future, and theyre ushering in a whole new landscape in the world of business. Theres no better time to learn more about them, and discover how to connect with them both digitally and beyond.

Within the book, Emanuel reviews the demographics of Generation X, explores successful marketing campaigns that were explicitly directed at Generation Z, and dives into developing a fully-fledged marketing plan and web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.

Generation Z is perhaps the most diverse and digitally savvy generation the world has ever seen. This is why everyone, no matter what business youre in, needs to begin the journey of gaining a better understanding of how Generation Z affects the economy and business environment, says Emanuel.

The book covers a clear review of the Generation, their goals, and triggers, covering topics such as the digital revolution, the case of the social CEO, values-driven marketing, the e-commerce mandate, demographics and psychographics, and how to market products and services to this generation successfully.

It may seem impossible, but my book proves just how anyone can market to Generation Zs needs. Through my experience and research, Ill show you how to update your marketing tactics, and engage this generation which I believe is as hard working and dedicated a group as any and who are entering an influential part of their lives. Now is the time to learn about them. Dont fall behind, and get started on this journey of development today.

The book ends with tips and advice to help businesses get their marketing plans into action, so that they can successfully start connecting with this age group. Now available for pre-order, with orders sent out from 27 February 2023, a portion of the proceeds from each book will also be donated to Camp Jack Hazard, a foundation based in Dardanelle, CA.

Its Emanuels rich and diverse experience that further emphasises the strength of his unique skill set, which is something he acquired throughout many years of persistent growth. When leading a digital agency, and serving as a pioneering professional in lead generation and retention, his expertise and understanding have not only been central to the success of his career, but also his leadership of the digital agency he founded.

In addition to a rich sales and marketing career, Emanuel has also written books for children, called Wenaha Henry: The Red Tailed Hawk. An outdoorsman with a deep passion for nature, he has fly-fished all over the world, and bird-hunted many places in North America.

Notes to Editors

AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012) will be available from 1 January 2023, and can be pre-ordered from just $14.95, with deliveries expected from February 27th 2023. The book will be published by Strategic eMarketing.

To purchase the book, please head to https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/

To find out more about the book, please visit: https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/

A portion of the proceeds of each book will be donated to https://www.campjackhazard.org/.

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“Empathic Marketing™” an Amazon Best-Selling Book is Free For One More Day (12/23/2022)

Dec 26, 2022 | Business

United States – WEBWIRE –

Best Seller Publishing announces the release of Mike Caldwells new #1 international best-selling book, Empathic Marketing: 5 Steps to Unlock Your New Empathic Marketing Superpower. It will be available for free download in the Amazon Kindle Store for one more day, December 23rd.

How would your marketing and sales numbers improve if your potential customers were convinced you understood them and were there to help?

Empathy is defined as the ability to understand and share the feelings of another. But until now, there has been no method or process for distilling, implementing, and leveraging empathy to increase your customers, make more sales, and rocket your businesss bottom line.

Now, for the first time, Caldwell offers a simple 5-step process for unlocking your new Empathic Marketing superpower. Because Empathic Marketing is a people first approach to marketing and advertising, its a timeless strategy that will work for entrepreneurs, small businesses, and large corporations alike.

Empathic Marketing by Mike Caldwell will be free and available for download on Amazon for one more day (12/23/2022) at: https://www.amazon.com/dp/B0BNNW4H7Y.

For More Information:

For questions or to schedule an interview about this press release please contact us at (626) 765-9750 or email info@bestsellerpublishing.org .

Best Seller Publishing is a Los Angeles Publishing Company dedicated to helping business owners and entrepreneurs become the hunted with their best-selling books.

About the author:

His entire life, Mike Caldwell has worked with people in extreme situations. He has been an international whitewater raft guide, a firefighter, and a helicopter paramedic. When people are scared (truly scared), they are as real as theyll ever be. What Mike learned from those situations, is that regardless of the crisis they are in, what they want most is to be understood.

They wanted him to understand what they were feeling and they wanted him to give them the confidence that everything would be okay.

In 2002, when Mike became a 100% self-employed entrepreneur, he learned that the quickest way to win more clients and make more sales was to ensure that he understood them and they felt understood.

Empathy is the ability to understand what somebody else is feeling, but its also somewhat nebulous. As a firefighter/paramedic, nebulous didnt work for him, so he created a structured, easily-implemented, blueprint for integrating Empathy into a businesss marketing plan.

Technology Marketing Veteran, Stacy Kamigaki Joins yorCMO as Fractional Chief Marketing Officer

Nov 1, 2022 | Business

 Stacy Kamigaki works with a broad range of B2B companies in IT services, SaaS, Financial and Healthcare to deliver targeted sales and marketing solutions to grow revenue and market share.

High-level marketing executive Stacy Kamigaki has joined the team of fractional CMOs at yorCMO, the first fractional marketing franchise firm in the U.S. that allows companies that struggle with a lack of marketing expertise to reap the benefits of seasoned professionals at a fraction of the cost.

Stacy has had global B2B business marketing success developing GTM strategies and programs for start-ups and high-growth technology companies. She joins your CMO and its fractional CMOs who work with clients across a variety of industries under the yorCMO fractional model.

With over 25 years of B2B Marketing experience, Stacy has demonstrated a consistent ability to deliver targeted sales and marketing solutions that grow revenue and market share.

Before joining yorCMO, Stacy led the marketing efforts for an IT Consulting and Software Developing Company, where she led a full brand transformation after six years of M&A activity. She was able to help the company achieve double-digit revenue growth year-over-year and a 40%+ increase in annual cloud revenues.

In an earlier role as a global strategic Marketing Manager for an enterprise mobile solutions manufacturer, she sourced $2M in pipeline opportunity and influenced $14+M in current pipeline in the first 6 months.

Her hands-on, collaborative approach to management helps organizations build highly productive teams both in-house and externally. Stacy has consistently delivered marketing solutions that have significantly grown revenue and market share, leveraging data to inform strategies and decisions.

Strong in her ability to tap into a brand’s DNA and communicate its purpose and unique market position, Stacy achieves business KPIs, while maintaining corporate and brand integrity.

“With the addition of Stacy to the team, yorCMO continues to expand its footprint in the greater Denver markets and benefits greatly from her years of proven marketing success across a variety of industries,” said Jay Gordman, Co-Founder and CMO at yorCMO.

“As organizations look for more cost-effective options in strategy, execution and leadership, as part of yorCMO, I look forward to helping bring new ways of marketing to clients to advance their business goals,” said Stacy about joining yorCMO

Stacy earned both her Bachelor and master’s degrees of Science in Communications at Illinois State University.

About yorCMO:

At yorCMO, we see an opportunity to help businesses that are struggling to align marketing and sales with their goals and objectives. The marketing strategies our Fractional CMO’s develop and execute help close this knowledge and performance gap. Our clients gain clarity in their marketing initiatives while producing more leads, sales, and revenue for their business.

Since 2016, we’ve built a growing team of fractional CMOs, exclusively limited to those with decades of experience and proven leadership in various industries. While we do offer the most cost-effective fractional marketing services, CEOs come to us for:

– Our seasoned marketing professionals

– Our proven process

– Customized solutions

– Our owner mindset and level of commitment

Unlike other outsourced marketing professionals who show up, advise, and leave, with yorCMO, you get a results-driven C-level expert who joins your team on your side of the table to ensure the path to growth becomes clearer than ever.

yorCMO

Flor Arballo

402-630-5440

yorcmo.com

joseph@yorcmo.com, jay@yorcmo.com

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  • Personnel Announcements

Rachel Allain Named New Marketing Coordinator at Waypost Marketing

Oct 29, 2022 | Business

 Waypost Marketing welcomes Rachel Allain as Marketing Coordinator. Located in Upstate S.C., the digital marketing agency is committed to focusing on its client’s objectives through a strategy-first approach.

Rachel was born and raised in Birmingham, AL before graduating from Auburn University with a B.F.A. in Studio Art and a minor in Business. After graduating, she pursued opportunities that included roles as a Social Media Specialist for the Auburn University CADC and an Event Marketing Specialist with TTI. These positions assisted Rachel in building her sales, marketing, and customer service skills.

Rachel immediately felt drawn to Waypost and knew that she wanted to be a part of the team. “I can tell when people care about others, and I knew from my initial and second interviews with them that Doug, Erin, and my coworkers are a great group of caring individuals,” said Allain. “I’m honored that they saw my passion for helping others and wanted to take the chance on me. I’m looking forward to really feeling like I am making a difference.”

In her new role as a Marketing Coordinator, Rachel will be assisting in managing client accounts, curating and publishing consistent content across various social media platforms, and developing email marketing campaigns.

“We have worked hard to build our brand and our company culture,” said Danielle Tebo, Marketing Strategist at Waypost. “Upon meeting Rachel I knew she was going to be a great fit. I am excited to work closely with Rachel and see her grow in her role here at Waypost.”

Outside of work, Rachel enjoys staying active outdoors, shopping at plant nurseries, and photography. A new hobby of Rachels has been experimenting with roller skating, but says that she needs to work on her balance.

About Waypost Marketing:

Waypost is a digital marketing agency focused on developing and managing strategies designed to increase leads, conversions, and sales for clients. Waypost, a certified Google Partner and a HubSpot Gold Solutions Partner, provides innovative marketing strategies to B2B and B2C companies operating in industrial, manufacturing, technology, and professional services sectors. To learn more, visit www.WaypostMarketing.com.

Media Contact:

Company Name: Waypost Marketing

Contact Person: Doug Fowler – President

Email: doug.fowler@waypostmarketing.com

Phone: (864) 288-6162

Address: 320 Prado Way

City: Greenville

State: South Carolina 29607

Country: United States

Website: https://www.waypostmarketing.com/

Waypost Marketing

Doug Fowler

(864) 288-6162

http://www.waypostmarketing.com/

320 Prado Way

Greenville, South Carolina 29607

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  • Digital Marketing

Marketing and Professional Communications Degrees Now Offered by Husson University Online

Aug 4, 2022 | Business

 Helping brands and organizations grow and innovate takes a specialized skill set grounded in communications. In an effort to help busy professionals obtain the skill sets they need to succeed, Husson University Online announced today that they have launched two new marketing/communications degrees.

“According to Investopedia, marketing refers to the activities a company or organization ‘undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses,” said Dr. David Rogers, the director of online and distance education at Husson University Online. “To gain expertise in this area, professionals need to have an in-depth understanding of digital marketing, social media, advertising and public relations. Our online Bachelor of Science in marketing degree can provide students with the knowledge they need to be successful in this career field.”

Husson’s fully online undergraduate degree program in marketing can help students become well-rounded, cross-functional marketing professionals. As part of the degree program, students will learn about graphic design, website design and development, writing, photography, market research, video production and more. To learn more about Husson University Online’s Bachelor of Science in marketing program, visit https://www.husson.edu/online/online-degrees/bachelor-of-science-in-marketing.

Husson has also launched a new online Bachelor of Science in professional communications degree. This degree is designed to provide students with the skills and confidence they need to convey information and ideas creatively, persuasively and ethically in a professional environment. The curriculum focuses on public relations, social media and advertising. Students will learn from experts how to write professionally, create effective messages and distribute them to target audiences.

“This degree program is designed to work in concert with our online certificate programs,” said Dr. Adam Crowley, a professor in Husson University’s College of Science and Humanities. “After taking core and elective courses in English, journalism, crisis management, public relations and creative writing, students can enhance their degrees by completing certificates in diversity, equity and inclusion; business, or sales.”

To learn more about Husson University Online’s Bachelor of Science in professional communications degree, go to https://www.husson.edu/online/online-degrees/bachelor-of-science-in-professional-communications.

Husson University Online offers career-focused certificate and degree programs for business, nursing, public health, psychology, technology and more. Ninety-six percent of Husson students are employed or in graduate school within a year of graduation. To learn more about online certificates, bachelor’s and master’s programs offered by Husson University Online, visit https://online.husson.edu.

Husson University

Eric B. Gordon

(207) 992-4925

https://www.husson.edu

Cell: (207) 649-4647

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  • Communications & Marketing