Nov 16, 2023 | Business
Surge Marketing, a digital marketing agency delivering high-performing PPC, SEO and Social campaigns today announced it has been recognized as a 2023 Clutch Champion by Clutch, the leading global marketplace of B2B service providers. Clutch Champions is the company’s newest award given to the top 10% of Clutch Global winners, a designation that recognizes business service providers across the world for their industry expertise and ability to deliver exceptional results compared to other companies in their line of service.
Surge Marketing was included among the 2023 Fall Clutch Champions due to having acquired new, verified client reviews within the past six months. This award recognizes Surge Marketing as a top-rated PPC agency leader based on clients’ satisfaction and high-quality service ratings.
“High retention rates and dozens of five-star reviews stand as evidence not just of successful results on paper, but as a reflection of the company’s dedication to supporting and educating clients throughout the partnership,” said Joe Livingston, Surge CEO. “Clients value communication and responsiveness just as much as ROI.”
“The Clutch Champion designation is the newest award providers can earn on Clutch,” said Sonny Ganguly, Clutch CEO. “This year’s honorees represent the best of the best on the platform, and am thrilled to celebrate and commend these champions for their ongoing achievements and dedication to consistently exceeding their clients’ expectations. The companies named to this list continue to set the bar high. Their devotion has not only enriched the platform but has also inspired others to strive for similar levels of distinction. We are grateful for their partnership and look forward to witnessing their continued success in the future.”
May 2, 2023 | Business
New York, NY, 21st April 2023, ZEX PR WIRE, BC PR and Marketing, a public relations agency registered in New York City, is celebrating its first anniversary by offering a 70% discount to both new and existing clients. The promotion will run for a limited time, starting on the date of this announcement.
Founded by Benjamin Cosic, BC PR and Marketing has quickly become one of the most respected PR agencies in the city. With a team of experienced professionals, the company provides a range of services including media relations, crisis management, event planning, social media marketing, and more.
“Our first year has been an incredible journey, and we’re proud of everything we’ve achieved,” said Benjamin Cosic, the CEO and Founder of BC PR and Marketing. “We’ve worked with some amazing clients, and we’re excited to continue our work with them and to welcome new clients to the BC PR and Marketing family.”
The 70% discount is a way for BC PR and Marketing to thank its clients for their support and loyalty. It’s also an opportunity for businesses that have not yet worked with the agency to experience their exceptional service at a greatly reduced rate.
“We believe that every business deserves access to high-quality PR and marketing services, and this promotion is our way of making that possible,” said Cosic. “We’re committed to providing our clients with the best possible service and results, and we look forward to working with them to achieve their goals.”
To take advantage of the 70% discount, interested parties are encouraged to contact BC PR and Marketing directly through their website or by phone. The promotion is available for a limited time only, so act fast to secure your spot.
About BC PR and Marketing
BC PR and Marketing is a New York City-registered public relations agency founded by Benjamin Cosic. The agency provides a range of services including media relations, crisis management, event planning, social media marketing, and more. With a team of experienced professionals, BC PR and Marketing is committed to providing its clients with the best possible service and results.
Apr 5, 2023 | Business
VIEWS Digital Marketing welcomes Deborah Booker as a Digital Marketing Consultant beginning January 2023. Deborah is a graduate of Business Management with a minor in Marketing from Oklahoma State University. As a digital marketing specialist, she has used her business and marketing knowledge to help businesses create effective B2C marketing strategies for almost a decade.
When Deborah moved to Austin, Texas, she worked as a Client Marketing Manager for a start-up marketing agency in the commercial real estate industry. She specializes in launching innovative marketing and branding strategies that speak directly to target audiences. As a content strategist & manager, she offers a creative, user-centric, and data-driven approach to entrepreneurial companies.
“I am thrilled to be a part of this talented and supportive team. VIEWS is dedicated to helping their clients and employees thrive by staying on the forefront of this ever-changing industry’s trends- I am excited to grow with VIEWS and their clients,” Deb shares.
In Deborah’s spare time, she enjoys walking Austin’s beautiful trails, paddle-boarding, snow skiing, and playing with her two dogs.
About VIEWS Digital Marketing
VIEWS’ team of digital marketing specialists, recognized for achievements using online marketing tools, drives success for its clients. VIEWS tailors a digital marketing plan to meet a business’s needs, elevating its internet presence and profitability to new levels. A better internet presence is accomplished using innovative Internet technologies and advanced digital marketing tactics. VIEWS is part of the WSI (We Simplify the Internet) global network of digital marketing consultants with access to numerous resources across the world to serve their clients better. To get in touch with a specialist at VIEWS Digital Marketing Agency, call 610-215-2886. For more information about offerings, business opportunities, and new website launch projects, please visit the website at https://www.viewsdigitalmarketing.com/.
Contact:
Nancy Vinkler
610-215-2949
hello@viewsdigitalmarketing.com
VIEWS Digital Marketing Location
50 Casselberry Drive, Norristown, PA 19403
Mar 14, 2023 | Business
Recently, it seems that content marketing and thought leadership have been competing for airspace in the marketing industry. These concepts may seem similar at face value but differ in their fundamental approach to content.
Instead of fuelling this competition, content marketing agency ELV Agency is showing how to use content marketing to one’s advantage in thought leadership content strategy.
But first, let’s look at what makes content marketing and thought leadership so different.
Content Marketing vs. Thought Leadership
Content marketing has been around since the boom of the information age, which took place in the early 2000s. Although it’s been around for so long, it’s only recently become more mainstream.
When people think of a content marketing strategy, they usually refer to the creation and distribution of valuable content that helps to drive business growth.
Thought leadership’s purpose is similar, but it goes beyond sales. Instead, this type of content focuses on sharing relevant content, knowledge, industry insights, and expertise with others. Sure, thought leadership can also promote a brand’s products or services, but its purpose differs from content creation.
The main differences can be seen in the following aspects:
1) Purpose
Content marketing communicates with potential and existing customers about new products or the brand’s strategy.
Thought leadership marketing strives to equip the target audience with relevant information that can help them solve problems in their business or the industry they are in, all while being backed by the brand’s ideals and goals.
2) Audience
Content marketing targets a specific audience with an established goal, such as promotional education or brand awareness.
A thought leader is a respected industry expert whose opinion is valued. Thus, the content driven by a thought leader can often attract a large following.
3) Format
Given its target of reaching people quickly and effectively, marketing content tends to be short and concise. The format ranges from blog posts to listicles to promotional videos.
Thought leadership content, on the other hand, is usually more extensive and longer, given that its objective is to inform, educate, and inspire. Examples include data storytelling, case studies, industry opinion, analysis, and interviews with top thought leaders.
4) Distribution
Content marketing is mostly about distribution, with special SEO and social media tools employed to ensure the maximum number of readers are reached.
For thought leadership, however, the target is specific to a certain audience and is distributed directly to that audience through newsletters, educational content, and high-profile websites.
Understand the differences for more success
When clients know how to use the differences between content marketing and thought leadership to their advantage, it will help them strategize better for their brand.
ELV Agency helps clients define or redefine their content strategy to make the best of both worlds. Read on to find out more.
Where the Two Concepts Intersect: Best Practices
Both content marketing and thought leadership have one main goal in common: effective content distribution.
Unique content marketing may enable clients to stand out from the competition. Well, so can thought leadership. And one aspect can drive traffic to the other.
For example, perhaps there’s a common problem facing a particular industry. Clients could have an industry expert or even the business owner as the business leader and write a blog about it, with advice on how to solve the problem.
This solution translates to brand helpfulness and brand trust, a key aspect of building an effective thought leadership strategy.
Once brand helpfulness has been established, the target audience will then look to the products or services mentioned to solve their issues because there is already a relationship of trust.
And the easiest way for them to find said products or services is through content marketing efforts.
Conclusion
As highlighted above, clients and business owners can create an effective thought leadership strategy by applying the best content marketing practices to their advantage.
Remember to set clear goals and specifically before brainstorming, executing, and distributing content. After that, see what competitors in similar businesses are doing and measure the results.
And this is where ELV Agency can help clients set up a variety of content to increase brand awareness.
Want More?
To learn about ELV Agency’s executive marketing offerings, contact www.elv.agency
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