Select Page

Macro Picture on CSR in India – Direct Implementation Vs Implementing Partner

Companies in India have adopted different methodologies in planning and implementing their mandated CSR interventions, within the ambit of the CSR law. Two broad trends have emerged – the first being partnering with an external not-for-profit implementation agency and the second being direct implementation through own registered corporate foundation. 

The Current Trend

Direct implementation through foundations has been gaining in popularity, yet a majority of companies still rely on non-profits to carry out their CSR programmes. A recent EY Report found that Corporate India’s dependence on third party vendors or specialists, to lead and execute these programs, has in fact increased over time. A Samhita Report found that 24% of the companies they surveyed, had their own foundation, 52% had dedicated CSR departments and 43% of all CSR funds in the last four years were spent through supporting NGOs with grants. This trend of increasing partnerships is a welcome trend, and a clear sign of recognising the strength of partnerships and collaborations, thus advancing SDG Goal 17-Partnerships for goals. Many companies also follow a Hybrid model for their CSR programs – directly implementing flagship or key programs through their foundations, and funding other programs through partnerships with external CSR agencies.   

How do companies decide which route to adopt?

The decision to adopt a certain mechanism appears to be based on several factors, but two decision variables stand out as significant: 

Thematic Expertise:

    • When companies do have expertise in a certain area, they may prefer to execute projects on their own – this has been most commonly observed in skill training and creating a pool of skilled manpower for the industry sector in which the company operates. On the other hand an implementing partner may be preferred option when the CSR activities are not directly related to their business, or the corporate lacks expertise in a the selected thematic area. Implementing agencies is the more suitable model for their presence in the target geographies, local connections and knowledge based experience in executing social projects which a company may typically lack. 

The Size of their CSR Corpus:

    • Companies with large funds usually prefer to set up a foundation, as it gives them more control over how the money is spent. One of the recurring challenges for companies to carry out CSR activities, has been identification of suitable implementing agencies. Companies have been finding it difficult to ascertain the track record and capacity of a

CSR implementing agency

    to undertake CSR activities to their satisfaction. If a large number of implementing agencies are necessitated due to the size of the corpus, companies may opt to implement some key flagship programs through their own foundations

Click the link below for more info:

The Pandemic’s impact on CSR Implementation

The outbreak of Covid 19 has led to companies pivoting, not just their CSR priorities, but the implementation methodologies as well, to address the more pertinent social issues caused by the pandemic.

Responding to the COVID-19 pandemic has provided corporates the opportunity to expand their CSR footprint and engage with newer sectors and beneficiaries. The Government’s PM-CARES Fund witnessed monumental support from corporates. Additionally, many companies also contributed significantly to the programs and relief efforts of NGO’s and partnered with local authorities of respective state governments to donate medical/food supplies and scale other initiatives to cater to the needs of local communities. Some corporates have also creatively deployed funds towards initiatives aligned with unconventional areas of relief such as promoting mental health during the lockdown and harnessing communications technology to create awareness about preventative measures.

Future Trends

Going forward newer implementation models are likely to emerge, whereby public and private sources of capital come together and develop ingenious methods to ensure that capital flow to the social sector is unhindered and capital is utilised effectively to generate a lasting impact for the community. 

A potential trend is Social Compact companies (SICs) or For profit ventures for a social cause, that could also function as implementing agencies for CSR, receive CSR funds as capital, generate employment and access funds from the proposed Social Capital Exchange when it is functional. 

Tech Mahindra Recognized as Supplier Engagement Leader for Environmental Action

Tech Mahindra Recognized as Supplier Engagement Leader for Environmental Action

Amongst the top 9 Indian companies to secure a position in the Climate Disclosure Project (CDP) Supplier Engagement Rating (SER) 2020

Mumbai – February 18, 2021: Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions announced today that it has been recognized as a supplier engagement leader for environmental action. Tech Mahindra is amongst the top 9 Indian companies to secure a position in the Climate Disclosure Project (CDP) Supplier Engagement Rating (SER) 2020.

Tech Mahindra is one of the only 7 % companies assessed for supplier engagement on climate change, by CDP. Recognized for its actions and strategies to reduce carbon emissions and mitigate business risks of climate change, Tech Mahindra’s performance has been assessed on governance, targets, scope 3 emissions, and value chain engagement.

Sandeep Chandna, Chief Sustainability Officer, Tech Mahindra, said, “Driven by a clear purpose of creating a sustainable business, Tech Mahindra takes concerted efforts to optimize efficiency across the environmental framework of the company and its value chain. The recognition in the CDP Supplier Engagement Rating (SER) 2020, is indeed a testimony of our sustained efforts towards achieving a green economy, clean energy, and optimum use of resources.”

Data is drawn from over 8,000+ companies at all stages of the value chain who disclosed through CDP in 2020 and finds a combined US$120 billion of increased costs within the next five years from environmental risks caused by climate change, deforestation and water related impacts. This extensive data was then independently evaluated by Climate Disclosure Project (CDP), an international NGO that drives sustainable economies. The Global Supplier List developed is based on CDP’s assessment of environmental sustainability of these global companies demonstrating a superior approach to climate change mitigation.

Sonya Bhonsle, Global Head of Value Chains, CDPsaid, “Companies’ emissions don’t end at the factory door. In fact, CDP data shows a company’s supply chain emissions are over 11.4 times greater than its direct emissions on average. Meaningful corporate climate action means engaging with suppliers to reduce emissions across the value chain. Despite the challenges from COVID-19, in 2020 nearly 400 companies achieved a place on CDP’s Supplier Engagement Leaderboard. Congratulations to these companies – as a Supplier Engagement Leaders, they are driving the transition towards the net-zero sustainable economy”.

Tech Mahindra has taken ambitious emission targets, approved by the SBTi (Science-based Targets Initiative) to reduce its absolute scopes 1 and 2 GHG (Greenhouse Gas) emissions 22% by 2030 and 50% by 2050 from baseline year 2016. The company has joined Business Ambition for 1.5°C to hold a rise in global temperature below 1.5°C and has also taken a target to increase its renewable energy to 50% by 2025. Tech Mahindra is also working closely with partners and customers to help them increase energy savings, digitize and automate operations and create collaborative work environments addressing the need for sustainable practices. This includes solutions like Micro Grid as a Service, Smart city solutions, Smart grid, Smart Data Hubs, Smart Street light, Smart bin, Smart Energy Management, and Smart metering and analytics.

About Tech Mahindra  

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. We are a USD 5.2 billion organization with 121,900+ professionals across 90 countries helping 997 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies including 5G, Blockchain, Cybersecurity, Artificial Intelligence, and more, to enable end to end digital transformation for global customers.  Tech Mahindra is one of the fastest growing brands and amongst the top 15 IT service providers globally. Tech Mahindra has consistently emerged as a leader in sustainability and is recognized amongst the ‘2021 Global 100 Most sustainable corporations in the World’ by Corporate Knights. With the NXT.NOW framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. We aim at delivering tomorrow’s experiences today, and believe that the ‘Future is Now’. 

We are part of the Mahindra Group, a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume.  It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development.  Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries. 


Ripu Daman Bevli launches the new campaign – ‘Ride For Change’ – A 7500 KMs zero emission zero waste Ride across the country

After the massive success of the ‘Run to Make India Litter Free’ campaign in collaboration with RElan, Ripu is all set to launch his new campaign ‘Ride For Change’ starting from 14th February 2021. Garima Avtar, Indian Rally Driver flagged off the event and shared her experience about road safety.

As a build-up to the unprecedented ‘Ride For Change’ campaign, a Pre-Event was held where Ripu undertook an inter-city ride from Delhi to Gurgaon with the mission to promote sustainability and fitness. The first of these rides started from India gate, Rajpath Lawns at 7.15 am and culminated at 9 am Gurgaon Leisure Valley Huda parking gate.

He was joined by 100-150 cyclists from Delhi NCR in the event. At the flag-off point, cyclists stressed on the importance of road safety. Ripu along with the cyclists did the Trash workout and took the Litter Free India pledge. 

The cyclists were joined by Gurugram residents at 9 am. Ripu led the audience into a Trash Workout and they finished the day with the Litter Free India pledge.

According to Ripu Daman Bevli, Plogman of India, “Cycling should not just be limited to a morning activity. I want more people to join our noble cause of promoting sustainability. During the campaign, I want people across India to participate and choose cycling for selecting smaller routes. 

He further added, “We also want to spread a message to the Government to adopt measures that will ensure safety for cyclists”.

Garima Avtar said “Cycling helps to reduce the carbon footprint. It’s the most healthier mode of transport. We need to spread more awareness on road safety. On a daily basis, there are more than 400 deaths which can be avoided by educating people about road safety. We did an all Women car rally where we drove from Amritsar to Kanyakumari which is about 2500 KMs approximately to spread awareness about road safety. I am glad that Ripu has taken this initiative to educate people on road safety.’  

The main ‘Ride For Change’ campaign will be launched on 15th August 2021 from Delhi and will cover the Golden Quadrilateral route connecting Delhi – Mumbai – Bengaluru – Chennai – Kolkata. Ripu will be covering 70+ cities. In all major cities, his team will be organizing Cyclothons, Plogging drives, and Trash workout workshops. The participation will come from schools, colleges, corporates, local communities, Municipal corporations, etc.

The campaign will be a self-supported solo cycle ride By Ripu Daman. It would be a 7500 KMs cycle ride across the country to promote fitness and sustainability in the post-corona world. Through the course of this campaign, Ripu will be promoting the following messages.

Zero emissions – How citizens can help reduce their carbon footprint Zero waste – He will be on a Plastic


    FIT India – As a FIT India Ambassador, promoting fitness throughout the country Cycling Culture – Raising awareness and petitioning for safe cycling lanes in major cities across the country. Human Spirit – A timely reminder that we need to build back better and greener post the pandemic. And that the human spirit is capable of it.

About Ripu Daman Bevli

Ripu Daman Bevli is an environmentalist, social activist. He is known as the Plogman of India. He has been featured in Prime Minister of India Narendra Modi’s Mann Ki Baat program as a guest. He has been honored with the title “FIT India Ambassador” and has been inducted into the GK books as the Plogging Ambassador of India.

For more information, please contact:

Abhay – 8158060926

Sakshi – 9971465188

Islamic Studies Book Series-Kids Islamic Studies Books

Islam commands parents to teach kids about Islam from the beginning. Their kids can become a charity only if they educate them on the principles of Islam. In order to educate the youth and children about Islam, a number of resources including books have been published which have proven quite fruitful. In spite of this, a complete Islamic education book series felt missing.

Islamic Studies Series is a set of Islamic books recently published by Darussalam designed for children of every age. The purpose of the book series is to teach kids about the pillars of Islam and the importance of manners. The book explains the basics of Islam, the importance of the pillars of Islam, and the value of etiquettes in daily life. 


One of the things we Muslims miss so much is that we consider the knowledge of the world as “education” and do not consider learning the commands of Allah as the major and fundamental part of “education”. This is the basis on which our schools, colleges and universities prepare their syllabi. The absence of proper Islamic studies courses is one of the root causes of all the issues we are facing today.

The book is being sold like a hot cake and people are appreciating the author’s efforts and hard work. Read the blog Islamic Studies Series for more details.

Arabic Course Grade 1- Seamless Way to Learn Arabic Grammar

Arabic is a language adored by the Holy Prophet (PBUH) and praised by Allah Almighty. It’s the language of the people of paradise and is known as the oldest language that survived. The Holy Quran and Hadith are also in the same language that means one needs to learn the Arabic language to comprehend the meaning and message of Islam. 

Arabic Course Grade 1 is one of the best books written on the basics of the Arabic language and explains grammar rules in such a simple way that everyone can understand them properly. 

The book includes dialogues and teaches the reader Arabic through a conversational style. Additionally, each lesson ends with an exercise that helps the reader recap the lessons of the chapter. This book series is divided into 3 parts and all parts should be read for better understanding or a single book can be bought in case of children as per their learning grade.

The book is the translation of Arabic book “دروس اللغة العربية لغير الناطقين بها” which was written by an eminent Muslim author and scholar DR. V Abdur-Rahim. The author is known for his remarkable contributions and services for Isalm. Darussalam Publications have made some changes in the book to add more value to the book and help people learn grammar. 

The book has received immense appreciation from the readers and can be seen on five-star ranking on several platforms. Those who are interested in buying a copy can purchase it from the Darussalam store.


Stories of Prophets (A.S)- Best Bedtime Stories for Muslim Kids

Darussalam has recently published a book series named “Stories of Prophets (A.S)” for kids that has grabbed the attention of many Muslim parents. The hot-selling book series comprises 15 books and each sharing the story of a Prophet (A.S).

Vibrant colors and appealing illustrations add value to the quality of the book and also help to develop kids’ interest in the story. Many parents have appreciated the effort of Darussalam and regarded it as the best book series they can use as bedtime stories for kids. 

Islam has provided us with the ideal role models in the form of the Prophets. The Quran first introduces us to the life of the first man and Prophet, Adam (A.S), and together through the Quran and Sunnah, we have comprehensive information of all the Major Prophets. The only issue is teaching young children about the Prophets in a way that they can easily understand.

Islam has supported all its teachings practically in the form of role models. The best of which is our beloved Prophet (PBUH) and secondly other Prophets عليهم السلام of Islam. Being a Muslim, we believe in the teachings of all Prophets (A.S) and respect them without any discrimination and the same we have to teach to our kids. 

The best thing about the book series is its easy and simple language. The language of these books is very simple and very easy to understand and is targeted towards young kids. These short stories for kids are not only enjoyable but also provide useful moral lessons. You can buy the book series from the Darussalam store and order it online.