AVIA Releases OTT Study in Singapore at its First OTT Upfront Showcase Presenting Premium Content at its Best

The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first OTT Upfront Showcase where two of the region’s top premium video services, iQIYI and Viu, presented previews and highlights of their upcoming slate of content to the audience at a closed-door event.

The research shows that Premium OTT streaming services (OTT) are clearly differentiated from videos viewed on social media or video sharing sites. OTT was highly valued by consumers in Singapore for having the highest quality content. 58% of respondents indicated that they felt premium OTT services had high quality content, compared to only 36% for social media and video sharing services. Similarly, when asked which video services they generally felt captured the highest levels of attention while watching, 49% of respondents selected OTT streaming services, compared to only 35% who selected social media and video sharing services.

Levels of engagement were also entirely different with 51% of people feeling immersed when watching OTT content as opposed to only 39% for social media & video sharing. Top emotions elicited when watching OTT were happiness and amusement whereas for social media and video sharing, the top emotion was “nothing”.

When looking at the impact of advertising, linear television remains the place where it is most noticed (76%) and ads are thought to be the highest quality (41%), although it is in social media where ads feel most intrusive (37%). Linear was again the winner when it came to prompting brand or product searches (25%) and prompting purchase (19%). Louis Boswell, CEO, AVIA, commented that this “Bodes well for the OTT industry. There is a clear link between linear television and OTT from a content perspective, and with more OTT services looking at advertising, I strongly suspect it is simply a matter of time before the effectiveness of ads on OTT matches that of linear television.”

Dinesh Ratnam, Country Manager, Singapore, Malaysia and Brunei, iQIYI International, commented, “AVIA’s research further cements the rise of OTT and the appreciation for the premium content on OTT platforms. As the OTT industry continues evolving and becoming more accessible, its audience is also looking for more diverse content. With the global success of shows such as iQIYI’s original costume drama Story of Yanxi Palace drawing a global audience larger than that of Game of Thrones, the rise of Asian content is also drawing in larger, more diverse audiences. We are thrilled to be a part of AVIA’s inaugural OTT Upfront Showcase in Singapore and to have the opportunity to showcase our exciting slate to advertisers and partners.”

AVIA thanks its members Magnite, PubMatic, The Trade Desk, and Xandr for supporting the OTT Upfront Showcase and the same companies plus Index Exchange for supporting the research.

A link to the research study entitled Premium OTT – Building its Rightful Place in the Digital Market can be downloaded here (https://bit.ly/3L4lrMD).

About the Premium OTT Study

The study, Premium OTT – Building its Rightful Place in the Digital Market, was conducted in Singapore by Milieu Insight Pte Ltd, with online fieldwork using Milieu Insight’s online panel. The sample size was n=1200 and was representative of the Singapore adult population aged 16+. Premium OTT Services listed in the study were as follows: Amazon Prime, Apple TV+, Disney+, HBO Go, iQIYI, meWATCH, Netflix, Singtel Cast, StarHub TV+, Viu and WeTV. Social Media and Video Sharing Services listed were: Daily Motion, Facebook, Instagram, Snapchat, Telegram, TikTok, Twitter, Vimeo, WhatsApp and YouTube.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Topic: Press release summary

In a New Study, Principled Technologies Shows Data Analytics Performance Advantages of Microsoft Azure Lsv3-Series VMs Enabled by 3rd Gen Intel Xeon Scalable Processors

 Business leaders need the right information at the right time. For organizations that get their information from cloud-powered data analytics apps, faster VMs can provide insights that enable stakeholders to make decisions sooner. When Principled Technologies compared the performance of Microsoft Azure Lsv3-series VMs to that of older Lsv1-series VMs, they found compelling speed advantages.

According to the report, “At each VM size, we found that the Lsv3-series VMs with 3rd Gen Intel Xeon Scalable processors analyzed data more than twice as fast. For small VMs, the Lsv3-series VMs processed the workload with up to 2.72 times the speed of their Lsv1-series counterparts. Similarly, the medium Lsv3-series VMs presented a performance increase of up to 2.61 times; the large VMs, up to 2.09 times… This performance increase could enable you to achieve insights more quickly and implement solutions that might help your business gain a competitive edge.”

To learn more, read the report: https://facts.pt/bG3rLqj.

About Principled Technologies, Inc.

Principled Technologies, Inc. is the leading provider of technology marketing and learning & development services.

Principled Technologies, Inc. is located in Durham, North Carolina, USA. For more information, please visit www.principledtechnologies.com.

Principled Technologies, Inc.

Sharon Horton





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NordVPN Study: Brits Use Incognito Mode When Checking Health Issues, and Shopping for Gifts

 A new survey by the leading virtual private network provider NordVPN revealed that Brits mostly use Incognito mode (private browsing) for checking health issues (36%), and shopping for gifts (30%).

Besides that, they seek privacy while booking a trip (23%) or visiting dating sites (18%). But is it as private as they think?

What does incognito mode do?

Incognito/private mode helps you browse the web without storing browsing data on your browser so that it can’t be retrieved later. This means that your searches, visited pages, login details, and cookies will not be saved on the device after you close your private windows. However, any files you download or bookmarks you create will be kept.

“Private browsing can also be used for booking flight tickets or hotel rooms because they might get you lower prices. Because they don’t save cookies, the airline or hotel website might not know that you checked your chosen dates before and hike up their prices accordingly,” explains Daniel Markuson, a digital privacy expert at NordVPN.

Incognito mode: you are not as private as you think

Incognito means to hide your true identity, but that’s not completely true for private browsing modes. Even though private browsing deletes cookies when you close the window and keeps your browsing history empty, it does not hide your traffic from third parties like your ISP, the government, or your network admin at your office or university.

“That private browser mode, or incognito mode, you use to browse the net privately doesn’t make you as private as you think. Your private browsing mode only blocks your own browser from recording your traffic, but it doesn’t hide your IP. Someone can still track you,” Daniel Markuson adds.

How can the Brits increase their privacy?

Daniel Markuson recommends several ways to minimize your digital footprint:

Use a VPN such as NordVPN. It does what incognito mode cannot. It hides your IP address and replaces it with the address of a remote VPN server, making it impossible to track you. It also encrypts your traffic, protecting your browsing habits from your ISP and other third parties.

Use privacy-oriented browsers, such as Tor or Epic, which deliver on their promise of “extreme privacy”: no auto-syncing, no spell-check, no auto-fill, and no plug-ins.

Use more private search engines, such as DuckDuckGo. This search engine is a popular choice and serves around 10 million searches a day. However, even though it’s a great tool to limit tracking, it doesn’t guarantee complete anonymity.

Use a proxy. Some internet users might choose to route their traffic through a proxy. Proxy servers can help you access geo-restricted websites and hide your browsing activity from the ISP. However, proxies don’t encrypt your traffic, leaving you vulnerable to other attacks and forms of monitoring.

Methodology: The survey was conducted by the NordVPN Research department for the period from March 29 to April 3, 2021. The survey’s target group was residents of the UK over the age of 18, and the sample was taken from national internet users. Quotas were placed on age, gender, and place of residence.


NordVPN is the world’s most advanced VPN service provider used by over 14 million internet users worldwide. NordVPN provides double VPN encryption, malware blocking, and Onion Over VPN. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers in 60 countries worldwide, and is P2P-friendly. One of the key features of NordVPN is the zero-log policy. For more information: nordvpn.com.


Laura Tyrell

+467 9873 4591




  • Technology

NordVPN Study Reveals That 1 in 3 Brits Use Fitness Devices: How to Protect Data?

 A recent study by the virtual private network provider NordVPN revealed that 1 in 3 (31.9%) Brits use some kind of fitness or well-being device, such as a smartwatch, fitness tracker, etc. However, these devices may be tracking a lot more than your fitness activities, and 23.7% of Brits do nothing to protect them, which may pose a serious risk to people’s privacy.

Among the data collected by fitness wearables and the mobile apps connected to them, there are basic activities such as steps, heart rate, the time you go to sleep or wake up, as well as your consumed calories, weight, or even running routes, which are all of great interest to stalkers or attackers. For example, Clario research has revealed that Strava collects 41.18% of users’ personal data, and MyFitnessPal — 35.29%.

“Health information is definitely among the most private and sensitive data in our lives. However, we allow our wearable fitness trackers to capture and store this information in mobile apps without properly knowing about its security vulnerabilities,” comments Daniel Markuson, a digital privacy expert at NordVPN.

Fitness apps — popular target for hackers

As many gadgets, well-being devices and their apps also have security holes that might allow hackers to gain access to your information. Even without taking control over your device, someone can “sniff” the Bluetooth signal sent back to your smartphone to guess your passcode. Whenever a hacker has your pin, it’s simple to gain access to all your health information.

According to Have I Been Pwned?, in 2018, the diet and exercise service MyFitnessPal suffered a data breach. The incident exposed 144 million unique email addresses alongside usernames, IP addresses, and passwords. The next year, this data appeared on the dark web and was listed for sale. The same year, another health and fitness service provider — 8fit — suffered a data breach of 15 million unique email addresses, which later on were also sold on the dark web.

“Many people connect their fitness devices to an outside app to track, share, and analyse their activities. However, that’s the moment when people are easily giving away their sensitive information. NordVPN’s study shows that nearly a third (23%) of Brits shared their fitness achievements on social media or on the app’s online forum,” adds Daniel Markuson, a digital privacy expert at NordVPN.

How to make sure your fitness data is secure

Since most fitness trackers lack the necessary security systems, Daniel Markuson shares some advice to make your fitness experience less stressful and more secure:

Read the user agreement. Before purchasing any fitness device, take some time to read its user agreement and privacy policy. Make sure that the company values your privacy and takes reasonable steps to protect it.

Make your identity online hidden. If your fitness apps ever get hacked, you can limit the potentially exposed personal information by using a VPN. It creates an encrypted tunnel for your data and protects your online identity by hiding your IP address.

Limit the data that is being collected. More often than not, apps and devices collect data that is not necessary for them to operate. If possible, allow them to collect and store only the data required to give you the service you signed up for.

Regularly delete data stored in the app/device. Many fitness trackers allow you to review and delete the data they store about you. Make sure to check the privacy policy to verify that deleted data is actually deleted from the company’s servers too.

About NordVPN

NordVPN is the world’s most advanced VPN service provider used by over 14 million internet users worldwide. NordVPN provides double VPN encryption, malware blocking, and Onion Over VPN. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers in 60 countries worldwide, and is P2P-friendly. One of the key features of NordVPN is the zero-log policy. For more information: nordvpn.com.


Laura Tyrell

+467 9873 4591




  • Technology

TEC case study with Standard Chartered on Future Workplace found 75% of employees want greater workplace flexibility

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