Oct 11, 2023 | Uncategorized
ASUS India, a Taiwanese technology giant and the leading gaming brand in India, today launched the new campaign “Khelon Ka Pitara” featuring Ronit Roy as the protagonist. The campaign takes viewers on an emotional journey, exploring how millennials have witnessed the transformation of gaming devices in the country. Through this evocative video, the brand strives to bring back the excitement and joy that millennials felt when they played games and inspire them to start playing again. It is all about reigniting that passion for gaming with #ResumewithAlly.
The video campaign traces the evolution from the early days of handheld battery-powered devices to exhilarating multiplayer gaming marathons in cyber cafes, weaving a narrative that mirrors the growth of gaming technology over the past few decades. It not only showcases the competitive spirit but also captures the deep sense of satisfaction and joy experienced while immersing in the world of gaming.
Commenting on the launch of “Khelon Ka Pitara,” Paramjeet Singh, Marketing Head Consumer PC & Gaming, Systems Group at Asus India said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, “Khelon Ka Pitara. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”
Conceptualized by the Whizzstudios, the video opens with a heartwarming scene featuring a father-son duo engaged in playful banter. The son engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father’s nostalgic recollections transport them both through the years of shared gaming experiences. The video culminates with Ronit Roy, the father figure, inspiring viewers to rekindle their gaming journeys.
The Indian online gaming ecosystem has received growing acceptance as a preferred mode of entertainment. With the advent of technology many gaming-focused devices, including desktops, laptops, monitors, and consoles like ROG Ally have made inroads in the market. ROG Ally is the handheld Windows gaming device aimed at elevating and redefining the gaming experience on the move with its spectacular flagship features and innovation making the AAA gaming experience all the more immersive while the user is on the move.
Link to the video Campaign: #ResumeWithROGAlly
Oct 11, 2023 | Uncategorized
Gen™ (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom, today announced its commitment to protecting small and midsize businesses and their customers everywhere through the broad portfolio of Cyber Safety products offered through its trusted brands. Engineered to enable small businesses to operate online with confidence, the Gen Small Business portfolio of solutions – starting with the portfolio from Avast Business – will help small businesses and scale to stay ahead of the latest cyber threats.
The Avast Business Hub is a powerful cloud-based platform for businesses and IT Service Providers to manage all Avast Business solutions. It provides real-time visibility of threats, comprehensive reporting, and management capabilities, all in a single platform.
Commenting on the launch, Mr. Ritesh Chopra, Director Sales & Field Marketing, India and SAARC Countries, Gen said “We are glad to announce the launch into India of Avast Business Portfolio. The expansion of our portfolio reinforces our commitment to ensuring the cyber safety of small businesses. In today’s fast-paced digital landscape, small businesses are the backbone of our economy, and they deserve the best tools to thrive. Avast Business Hub is our commitment to providing these companies with a cutting-edge, user-friendly cybersecurity software suite that provides ultimate peace of mind. Our software has been meticulously crafted to address the unique challenges faced by small buisness, we believe that technology should empower businesses, not complicate them. That’s why we have placed ease of use, affordability, and reliability at the core of Avast Business Hub line of products. Our mission is to be a trusted partner to small businesses, helping them thrive in a digital-first world so that they can focus on scaling with confidence and achieve their business goals. We are thrilled to provide products that align with our customers & partner’s, while, at the same time, expanding our own portfolio to deliver even more specialized solutions in the future”.
Backed by Gen’s immense threat detection network, which is among the largest and most advanced in the world, Avast Business uses machine learning and artificial intelligence technologies to detect and stop threats in real time. In 2022 alone, Avast blocked on average over 9,000 ransomware attacks per month targeting business users. Scams and phishing attacks continue to pose the biggest threat to small bussinesses in 2023.
“In the coming months, you can expect more innovation and mall business solutions to become available from our Cyber Safety brands as we demonstrate our commitment to rapid innovation and increased value for our small business customers.”, added Ritesh.
Products and Offerings Through Avast Business
To protect against ever-evolving threats on businesses, Avast Business provides a wide array of award-winning products and services that are modular and can grow as companies grow. These include:
- Avast Business Patch Management – Allows businesses to maintain, manage, and update their Windows and third-party software applications all from our applications all from our Business Hub platform. It takes the guesswork out of patching by identifying critical vulnerabilities and making it easy to deploy patches across all endpoints from one central dashboard.
- Avast Business Cloud Backup – Service keeps data secure and ensures business continuity by protecting devices with an automated backup process that is easy to deploy and manage. Quickly set up backup schedules on devices. Centrally manage from one dashboard to ensure all data is backed up and available. Easily recover data in the case of an unexpected event.
- Avast Business Remote Control – IT admins can quickly and safely connect to a user’s machine and help resolve issues in real-time – saving them time and money.
- Avast Small Office Protection – Device, data identity and ransomware protection coupled with IT support.
- Avast Essential Business Security – Protection from Avast Small Office coupled with an easy-to-use online management platform.
- Avast Premium Business Security – award-winning protection for multiple operating systems plus Ransomware Shield for additional layers to help protect against ransomware attacks.
- Avast Ultimate Business Security – Award-winning protection plus VPN, webcam and password protection, Ransomware Shield and Patch Management to help fix vulnerabilities in third-party software.
- Avast Business Hub – Security platform designed to streamline how Avast’s channel partners, managed service providers (MSPs), and business customers manage their cybersecurity solution.
The portfolio of small business solutions from Avast are backed by awards from third-party testing institutes including Top Product Awards from AV-Test1.
Oct 11, 2023 | Uncategorized
Dr. Basu Eye Hospital organized an eye camp at Modern Public School , Shalimar Bagh, in anticipation of the International World Sight Day. The primary goal of the eye camp was to raise awareness about natural eye care and provide valuable insights into optimal vision care.
Commenting on the initiative, Ms. Alka Kapur, the principal of Modern Public School, said, “Our sight is a precious gift, and we often take it for granted. There is a pressing need to promote easy access to eye care services nationwide. Our collaboration with a reputed medical institution like Dr. Basu Eye Hospital is aimed at spreading awareness among our students and faculty and providing them with enriching tips for natural eye care.”
Approximately 500 students from VIII, IX, and XI grades of MPS, along with 100 faculty members, participated in the camp. The team from Dr. Basu Eye Hospital included one doctor and two optometrists who checked the eyes of the participants. Seasoned eye specialists provided thorough consultations to the students and faculty, offering recommendations and suggestions to improve their eye health. The session also featured an Ayurveda specialist who provided tips for eye care and addressed other eye-related issues.
Dr. Mandeep Singh Basu, Director of Dr. Basu Eye Hospital, stated, “The primary objective of Dr. Basu Eye Hospital is to make eye care services accessible to all. It was our privilege to conduct an eye camp at Modern Public School and educate thousands of students and staff members about eye health and the importance of Ayurveda in eye care treatment.”
Students and faculty members identified with eye problems such as myopia and dry eyes received detailed consultations from the eye specialists, who provided personalized recommendations. They were also given prescription cards with guidelines to better care for their eyes.
Oct 11, 2023 | Uncategorized
Mackly, the pioneer in kids’ clothing has once again set a remarkable milestone by launching a stylish and captivating ‘PAW Patrol’ collection of kids’ wear, in an exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates. This strategic move underscores Mackly’s commitment to offering a unique fusion of comfort and style while prioritizing essential factors like comprehending children’s daily habits and nurturing their personal growth.
In this groundbreaking move, Mackly has not only introduced innerwear but also an extensive range of kids’ clothing that is set to revolutionize the way children dress and experience comfort. By incorporating the lovable PAW Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favorite animated heroes.
Highlighting the collaboration, Ms. Sharmila Srikumar, Founder of Mackly, commented, “We are thrilled to introduce a wide range of kids’ wear in collaboration with PAW Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with PAW Patrol is not just about clothing; it’s about nurturing a unique and fun approach to children’s well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”
Sachin Puntambekar, Business Head of Consumer Products, Viacom18, added, “We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”
Through this mighty collection, children can embrace the heroic attributes of their beloved PAW Patrol characters, encouraging their creativity and problem-solving abilities. This integration of play into their daily clothing choices adds an extra dimension to their growth journey, reinforcing the idea that learning and development can be both enjoyable and fashionable. Each piece in the PAW Patrol collection is thoughtfully designed to align seamlessly with children’s growth and development. The fabrics used are not only soft and comfortable but also durable, allowing kids to explore, play, and learn with confidence. The designs are vibrant and age-appropriate, fostering a sense of fun and positivity in children’s daily routines.
As Mackly leads the way in India with this innovative collaboration, parents can now discover a comprehensive range of unisex kids’ clothing that combines the mighty style, comfort, and magic of PAW Patrol on their website. It’s the pawfect collection for theme parties, birthday celebrations, and everyday adventures for kids. #PAWMightyCollection #wearandwatch #KidsFashion #MacklyXPawPatrol”
Oct 11, 2023 | Uncategorized
With the festive season being around the corner, Onsitego has launched its new brand campaign featuring Hardik Pandya and positioning itself as “Protection ka All-Rounder.”
For over a decade, Onsitego has been the flag bearer of the Indian device care industry. The Company has constantly brought new offerings under its Extended Warranty & Damage Protection plans coupled with best-in-class customer experience. Its “No Questions Asked” policy, paperless process and pan India service make it a clear favorite of retailers and consumers.
While the company covers all devices, the commercial showcases instances from daily lives where people end up damaging their phones. Hardik then reassures the consumers by saying, “Phone hai toh Bigdega, aur Bigdega toh Banega.” The spot highlights Onsitego’s role in the life of consumers wherein devices are very likely to face some issues during usage and Onsitego will always be there to help.
Kunal Mahipal, founder & CEO of Onsitego, said, “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”
“Onsitego is not only enhancing the after-sales service experience of the consumers, but it is also redefining the entire device care industry. I think everyone out there should know about this and ensure their devices stay protected,” added Hardik Pandya, who is exclusively managed by RISE Worldwide.
The commercial will be aired on digital media & popular social media sites. In a unique approach to creating awareness around device protection plans at the point of sale, the spot will also be aired inside all the leading electronic stores across the country that have partnered with Onsitego.
About Onsitego :
Onsitego is India’s #1 device care company for digital devices, consumer electronics, and home appliances. They offer Extended Warranty, Damage Protection and AMC Plans for all digital devices and home appliances. The aim is to take care of the customers’ devices while at the same time ensuring that they have a fantastic and smooth experience.
Over the years Onsitego has established strong relationships with a majority of India’s large retailers such as Vijay Sales, Croma, Bajaj Electronics, Girias, Sathya, Big C, Lot, Great Eastern, Khosla Electronics, Phonewale, Chennai Mobiles, Supreme Mobiles, Value Plus, Amazon, Flipkart & many more. With its pan India retailer network of over 10,000 stores, Onsitego has covered more than 1.5 Crore devices through its Extended Warranty & Damage Protection Plans. Onsitego’s protection plans are covered with Future Generali, a leading insurance company in India.
Oct 11, 2023 | Uncategorized
Bagzone Lifestyles Pvt. Ltd., the owner of India’s leading fashion accessories brand, Lavie, is pleased to announce a significant milestone in its journey towards becoming a household name. The company has successfully secured a substantial $9 million investment from the esteemed First Bridge India Growth Fund. This strategic partnership marks a pivotal moment in Bagzone’s evolution, propelling its ambitious growth plans and reinforcing its position as a market leader in the fashion accessories industry.
With this new capital infusion, Bagzone is set to fortify its internal manufacturing capabilities by establishing a state-of-the-art, 150,000-square-foot factory. Additionally, the company is embarking on an ambitious plan to expand its offline presence with the opening of 300 Exclusive Brand Outlets. These investments will further enhance the brand’s recognition and reputation through captivating marketing campaigns featuring their brand ambassadors, the dynamic Ranveer Singh for Lavie Sport and the charismatic Anushka Sharma for Lavie.
Over the next five years, Bagzone is dedicated to achieving tenfold growth, transforming into a diversified, multi-brand corporation spanning multiple product categories. Simultaneously, the company aims to achieve a 70% localization rate in its sourcing efforts while expanding its brick-and-mortar presence. This rapid expansion strategy is expected to create employment opportunities for 1,000 individuals nationwide, directly contributing to the nation’s economic growth. The company also aims to penetrate Tier 2 and Tier 3 markets to meet the evolving demands of its customers.
CEO of Bagzone Lifestyles Pvt. Ltd, Ayush Tainwala, expressed his excitement about the partnership, stating, “We are very excited to partner with First Bridge. They come with a long track record of building many successful consumer businesses. We hope to grow 10X in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall.”
Managing Partner of First Bridge, Vishal Kumar Gupta, says, “First Bridge is delighted to partner with Bagzone, with the maiden investment from its new fund. Lavie is already the clear market leader. They operate in a market that will benefit from the shift to organized and an exponential increase in women’s consumption in the next few years. In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie.”
According to a recent survey by Statista, ‘the handbags segment in India is projected to reach a revenue of US$4.19 billion in 2023, with an anticipated annual growth rate of 6.14% from 2023 to 2026 (CAGR 2023-2026)’. Moreover, the parent company has observed consistent growth in customers as well as an increase in the demand for the newly launched products. The funds raised will be used to further bolster this growth and establish a stronger foothold in the industry.
