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Ripu Daman Bevli launches the new campaign – ‘Ride For Change’ – A 7500 KMs zero emission zero waste Ride across the country

After the massive success of the ‘Run to Make India Litter Free’ campaign in collaboration with RElan, Ripu is all set to launch his new campaign ‘Ride For Change’ starting from 14th February 2021. Garima Avtar, Indian Rally Driver flagged off the event and shared her experience about road safety.

As a build-up to the unprecedented ‘Ride For Change’ campaign, a Pre-Event was held where Ripu undertook an inter-city ride from Delhi to Gurgaon with the mission to promote sustainability and fitness. The first of these rides started from India gate, Rajpath Lawns at 7.15 am and culminated at 9 am Gurgaon Leisure Valley Huda parking gate.

He was joined by 100-150 cyclists from Delhi NCR in the event. At the flag-off point, cyclists stressed on the importance of road safety. Ripu along with the cyclists did the Trash workout and took the Litter Free India pledge. 

The cyclists were joined by Gurugram residents at 9 am. Ripu led the audience into a Trash Workout and they finished the day with the Litter Free India pledge.

According to Ripu Daman Bevli, Plogman of India, “Cycling should not just be limited to a morning activity. I want more people to join our noble cause of promoting sustainability. During the campaign, I want people across India to participate and choose cycling for selecting smaller routes. 

He further added, “We also want to spread a message to the Government to adopt measures that will ensure safety for cyclists”.

Garima Avtar said “Cycling helps to reduce the carbon footprint. It’s the most healthier mode of transport. We need to spread more awareness on road safety. On a daily basis, there are more than 400 deaths which can be avoided by educating people about road safety. We did an all Women car rally where we drove from Amritsar to Kanyakumari which is about 2500 KMs approximately to spread awareness about road safety. I am glad that Ripu has taken this initiative to educate people on road safety.’  

The main ‘Ride For Change’ campaign will be launched on 15th August 2021 from Delhi and will cover the Golden Quadrilateral route connecting Delhi – Mumbai – Bengaluru – Chennai – Kolkata. Ripu will be covering 70+ cities. In all major cities, his team will be organizing Cyclothons, Plogging drives, and Trash workout workshops. The participation will come from schools, colleges, corporates, local communities, Municipal corporations, etc.

The campaign will be a self-supported solo cycle ride By Ripu Daman. It would be a 7500 KMs cycle ride across the country to promote fitness and sustainability in the post-corona world. Through the course of this campaign, Ripu will be promoting the following messages.

Zero emissions – How citizens can help reduce their carbon footprint Zero waste – He will be on a Plastic


    FIT India – As a FIT India Ambassador, promoting fitness throughout the country Cycling Culture – Raising awareness and petitioning for safe cycling lanes in major cities across the country. Human Spirit – A timely reminder that we need to build back better and greener post the pandemic. And that the human spirit is capable of it.

About Ripu Daman Bevli

Ripu Daman Bevli is an environmentalist, social activist. He is known as the Plogman of India. He has been featured in Prime Minister of India Narendra Modi’s Mann Ki Baat program as a guest. He has been honored with the title “FIT India Ambassador” and has been inducted into the GK books as the Plogging Ambassador of India.

For more information, please contact:

Abhay – 8158060926

Sakshi – 9971465188

Five Reasons Why One Should Buy a Fitness Tracker

Lately, the so-called fitness smartwatches, also known by the name of “fitness tracker,” are much sought after among lovers of physical activity, elegant and versatile devices, usable by both men and women. The wearer has the ability to monitor the kilometers traveled by bike or by foot constantly, the calories consumed, the heart rate, and the rest times between one workout and another.

In this guide we propose today, we will analyze all those reasons that make it essential to buy a fitness tracker from Fitness Store.

Let’s see the top 5 reasons why one should buy a fitness tracker.

1. Help set achievable goals.

To achieve the best results, you are required to set realistic goals that you can achieve. You can’t lose weight without living a sedentary life and exercising. However, fitness trackers such as Garmin Watch can help you set and achieve realistic goals within the recommended time frame.

2. Monitor your health

Take care of yourself and monitor your physical condition. You can buy the fitness tracker from Garmin Store to monitor and record your heart rate, daily calories burned, and steps. Self-monitoring helps you eat healthier, exercise more, and sleep better.

3. The intuitive interface of the fitness tracker

Regular use of your fitness tracker will increase and make your daily workouts achievable. Most trackers offered by Fitness Store have built-in screens, statistics, vibration alarms, and history tracking. These features allow users to instantly and easily see progress without interrupting their training sessions.

4. It helps you stay motivated.

Training and maintaining a healthy body includes both good and bad weeks. Sleep and activity patterns change over the course of days, weeks, and months, so you need to experience them. With a fitness tracker, you can determine habits that are easy to maintain so that you can achieve your long-term exercise goals.

5. Track progress

You need to keep track of your prediction goals with your fitness tracker turned on. Indeed, regular reminders will increase your level of motivation. You can use the fitness tracker to record exercise stats. Generate detailed graphs and information reports to see your current distance.

Contact Us:
Company Name: Fitness Store
Address: D-67, Defence Colony, GF, New Delhi, Delhi, 110024, India
Phone No: +91-98110-89333
Email Id:

Yokohama Tyres Equipped Cars Remain strong in Round 3 at FMSCI INRC Rally at Coimbatore

Chetan Shivram driving on Yokohama Advan Rally Tyres along with his co-driver Shahid Salman, makes place on the podium with 2nd position in the INRC 2 category at the marquee motorsports event, the Indian National Rally Championship  (INRC), organized by the Federation of Motor Sports Clubs of India (FMSCI).

Vaibhav Marathe & Suhan M Kabeer in a Honda City VTEC finish in style to the top position in INRC 4 category driving on Yokohama Advan Rally Tyres .

Defending Champion, Chetan Shivram, said “In-spite of not running a full spec INRC 2 car, the amount of bite Yokohama Advan Rally Tyres offer, gave us an edge to go faster through the corners and we could secure 2nd position on the podium. The Rally of Coimbatore is one of the most treacherous terrains, and we haven’t had a single flat during the stages.”  

Arjun Rao after finishing the day 1 with 2nd position in INRC 3 DNF(did not finish) due to a mechanical failure just 3 km before the finish line, also, Lokesh Gowda DNF due to mechanical failure.

Advan Rally Tyres have a long standing heritage of over 40 years, and have been tested and trusted by the rallyists all over the world. Currently, Advan A035 is being used for the gravel sections of INRC.

About Yokohama India

Yokohama India Pvt. Ltd. is a 100% subsidiary of The Yokohama Rubber Co., Ltd. Yokohama Rubber Company completed the 100th year of its establishment in 2017. Yokohama India has been supplying high quality passenger car and SUV tyre since 2007 in the Indian Market. Yokohama’s 1st manufacturing plant located at Bahadurgarh,

Post Budget Reactions – India Inc Sees Growth Revival and Job Creation with Budget 2021


Karthikeyan Natarajan, President and Chief Operating Officer, Cyient – Coming out of the pandemic year, the Finance Minister has laid down a well-rounded Budget.  Focus on setting up of Fintech Hub at Gift City, enhancing digital payments and use of AI in governance – all provide a strong platform for Digital India. Allocation of Rs 50,000 crore towards National Research Foundation will work towards boosting India’s Innovation Quotient on the global map and is a welcome move. Allocation of funds as incentives for promoting digital payments is also a step in the right direction and a significant step in ease of doing business. Lastly, increase in allocation for highways and railways will lead to employment generation and boost the economic growth of the nation.

Rajiv Bhalla, MD, Barco India – The budget is a major step in the right direction. It outlays a strong focus on infrastructure, healthcare, capital spending, disinvestment, monetization, job creation and digitization. These measures are not only progressive and recovery-led, if implemented correctly would ease the burden on the economy and lead India towards the projected v-shaped growth and development. The budget talks about structural reforms in banking, enhancing debt financing and credit limits for businesses and asset monetization. This will lead to an increase in government spending, which, in turn will spur demand, therefore net positive for the industry. The several initiatives around job-creation, startups, reskilling, rural development and better quality of services to people are positive as a Nation cannot progress without care for the environment and inclusive all-round transformation.


Suraj Malik, Partner, BDO India (M&A)- “Budget 2021 constructively impact the lives of common man with targeted proposals for extending social security benefits to gig economy, tax concessions on affordable housing and rental housing, simplified compliance regime for start-ups and exemption to senior citizens from tax filings.  Stability in tax regime, simplification in compliance procedures along with consolidation of laws will provide a strong foundation to the six pillars for achieving economic growth”.

Real Estate

Neetish Sarda, Founder, Smartworks, – “Hon’ble FM’s vision for Atmanirbhar Bharat with a budget focused on six essential pillars is commendable. The government has set an ambitious target to build infrastructure in the country and increase focus on digitisation and public investments. The proposal to exempt dividend payments on REITs and InVITs from TDS will surely boost investor sentiment thus augmenting funds for infra and real estate sectors. Initiatives to boost the Indian startup ecosystem by incentivising the setting up of One Person Companies (OPCs), announcing tax holidays and an extension in capital gains exemption are welcome steps.”

Prashant Solomon, MD, Chintels India and Hon. Treasurer- CREDAI NCR – Finance Minister has presented a forward looking Budget that is aimed at generating investments and reigniting the growth cycle. The government’s big bet on infrastructure is bound to pay off in the long term and bring in growth for real estate and allied sectors.  Giving flexibility to REITs to raise more debt capital will attract more investment in the real estate sector and will lead to faster closure of transactions. The decision to extend tax holiday for affordable housing projects is a step in the right direction and will help realise Prime Minister’s dream of ‘Housing For All by 2022’.

Women Entrepreneur& Start-up

Jahnabi Phookan, National President, FICCI FLO- “The budget proposed by Finance Minister will help to boost the revival of our nation’s economy following the Covid induced Economic Fallout. With its targeted proposals for extending benefits to the women in form of policies such as Mega Investments Textiles Park, Incentivising one-person companies, Implementation of the four labour codes, dedicating 3000 crore to NATS, proposal of funds for the welfare of tea workers especially the women & children in Assam & West Bengal, It will provide a strong foundation for the female strata to rise and support in building an Atmanirbhar Bharat”.

Shammi Pant, Co-Founder, – This budget reinforces the focus on the fundamentals with intent to revive the economy from the unprecedented pandemic setback of last year.  In a major way it focuses on Health, Infrastructure and further rationalization of our financial regulations, which is going to give the economy an impetus in revival and put the focus back on fundamentals. The startup community welcomes the attention given in Budget speech of the Finance Ministry and we thank for announcements regarding Tax Holidays and Capital Gain Exemptions.”

Romira Roy, Founder and Chairperson – SEED- “The six-pack budget proposed by the Finance Minister encompasses the true spirit of sustainable and equal growth. The push for the health sector and the skilling space with tie-ups with UAE and Japan, to begin with, will go a long way. The focus on revamping the health infrastructure, the push for aggressive disinvestment with LIC’s IPOs, Tax holiday for start-up, expansion & strengthening of nameless faceless IT along with the revision of years are something to be applauded. Although tax slab revisions & further involvement of the private sector in the COVID vaccination distribution is something that could have also been looked at. Overall it was a well-balanced budget given the fiscal deficit constraints”

Rishi Ahuja, Founder, Klip VR Immersive Tech- “It’s heartening to see the focus on Education in Finance Minister’s budget speech where she rightly said youth of the country have abundant skills and it needs proper channelization. This year will be historic and motivational for our youth with events like 75th Year of Independence and Chandrayaan Mission 3. The education budget and steps announced for effective implementation of National Education Policy, increased focus on the role of technology will provide further opportunities for growth and sustained development of the sector and students. Rishi Ahuja, Klip VR Immersive Tech”


Mr. Sharad Malhotra, President – Automotive Refinishes and Wood Coatings, Nippon Paint India – With an expansionary Budget that focuses on growth, the Finance Minister has delivered on major counts. The Budget has announced a massive infrastructure boost with huge outlay for Railways and privatizing airports. Along with this, measures that will increase consumer spending and make India more self-reliant are a step in the right direct. Fitness testing for both PVs and CVs is a positive move that will not only generate employment opportunities but also ensure a cleaner environment. Our sector has got a favorable boost in form of FM’s voluntary vehicle scrappage policy announcement.

Mr. Harsha Kadam, CEO Schaeffler India and President Industrial Business This budget has the ingredients to deliver long term growth. The government is bullish on public spending and we are encouraged by it. We were certain that Budget 2021 would surely consider the gloom that hovered over the Indian auto industry and it is reassuring to see that it did. The infrastructure boost will surely benefit the heavy and medium commercial vehicle segment, which was much needed. The voluntary scrappage policy implementation is surely a step in the right direction keeping in mind the environment and auto industry at large. We have been awaiting it for a while and this is a step forward for sure. In fact, the announcement regarding the PLI scheme investments is going to play an accelerator for the manufacturing sector, which has seen really tough times along with the auto industry. This gives reason for double celebration as it will encourage global manufacturing firms and also provide incentives for local manufacturing firms to expand. This is a huge step in terms of creating jobs and opportunities for the youth. This budget has been very progressive for the railways as well, an important sector for us. The decision of commissioning dedicated freight corridors which will not only improve the overall movement of goods but also spur economic activities in the long run. The continued push for investment in railway with the additional allocation towards MetroLite and MetroNeo for smaller cities for bodes well in the long run. The only caution here is to look at the inflating fiscal deficit. Overall, the budget provides an opportunity for the state and the central governments to come together and rebuild for the future and we must seize these opportunities for future growth.


Mr Arun Pandey, Chairman & MD, Rhiti Group – “The Union Budget 2021-2022 laid major impetus on unlocking our nation’s true potential by introducing schemes such as providing financial incentives to promote digital transactions, providing incentives to one-person companies, allocating resources for the revival of the MSME sector, setting up of Central University in Leh, allotment of 3000 cr to NATS, etc. These initiatives will help to foster the Start-up Industry, MSME sector, education sector & help in the overall development of the nation. Through this budget, the Finance Minister was able to address each & every aspect of the economy”


Farhan Pettiwala, Executive Director & Head Development, India & South Asia, Akhand Jyoti Eye Hospital (AJEH)– We expected a bigger change and disruptive budget, indeed the budget has Kickstarted by increasing investment in Infra, healthcare, ARC (assett management company), LIC IPO disinvestment, no change in tax structure, INR 64,180 crore to new health scheme is a big plus, with 35,000cr for covid vaccine.

Budget 2021 has laid out a vision to nurture manufacturing global champions for an AatmaNirbhar Bharat. Steps announced will help domestic companies become an integral part of global supply chains.

Oax Sport Management Launches a New Athletic Team

Bekw yâs Güilá is a team of amateur runners from the indigenous community of San Pablo Güilá, Oaxaca, Mexico. The group was formed to support and guide local young athletes.

Oax Sport Management sports agency announces the launch of a club made up of young runners from the San Pablo Güilá community, gathered to share their interest in athletics and the practice of mutual support. The agency saw the need to help local runners through sports administration and sponsorship, which led to the Bekw yâs Güilá team’s formation.

Oax Sport, based in Oaxaca, Mexico, offers services that help local competitors manage their sports careers. Through public relations and marketing services, the agency assists sponsors seek a greater return on their sponsorship investment.

Established in early 2020, Oax Sports is emerging as a successful sports agency focused on leading and supporting recognized athletes and young people with potential. The agency has a social media reach of more than 50,000 monthly interactions and a presence in print media with publications in Oaxaca’s prominent newspapers.

“Young athletes from small communities are often underserved when it comes to athletic scholarships and club scouting. Corporations and schools only target city residents and their organizations. For that reason, we at the agency believe in the need to reach out to the athletes in the communities and recognize that these sports talents require attention and support. The Bekw yâs Güilá team is one of our projects in this regard. We plan to improve these young runners’ preparation and connect them with the opportunities that exist.” Eddi Pérez Silva, sports director, Oax Sport Management.

Visit Bekw yâs Güilá

At the local level, Oax Sport has demonstrated its commitment to the sports community by financing and promoting some athletes’ participation in competitions selected for their importance in the country and the United States. Such as:

• Pescado de Moctezuma, Veracruz – Teotihuacán
• Caballo Blanco Ultra Marathon, Chihuahua
• Ultra-Trail Oso Negro, Nuevo León

In addition to planning the participation of Oaxacans outside the country 2021 – 2022:
• Pikes Peak Marathon, Colorado
• Western States 100 Mile, California
• Houston Marathon, Texas

“It is an encouraging opportunity to work on this project. Oax Sport has helped us put together a plan and create a program for aspiring athletes to come together, achieve improvement, and reach their goals. We don’t only seek support in sports, but also encourage them in the advancement of their studies. We want to help the team members to find a university program in an institution that allows them to learn, practice sports, and grow “. Hernan Luis García, Team Manager, Bekw yâs Güilá.

By establishing and managing the Bekw yâs Güilá sports team, Oax Sport Management fulfills its commitment to promote young athletes. The services provided to the team members allow them to receive sports training and also seek to advance their education and find opportunities for study and sports scholarships in Mexico and outside the country.

Oax Sport Management sports agency comprises professionals of different origins and backgrounds who provide quality services to local athletes and clubs. It enables athletes to structure their sports careers by offering guidance, mentoring, training, marketing consultations, and comprehensive business services.

Visit Oax Sport Management

Dickey Broadcasting Company and Fairway Social sign 2021 Partnership Deal

ATLANTA, GA, November 12, 2020 – Dickey Broadcasting Company is proud to announce a partnership with Fairway Social, a golf and entertainment concept combining golf games and unprecedented experiences under one roof at 240 South Main Street in Alpharetta, Georgia.

Located in The Maxwell, a mixed-use development at the northeast corner of South Main Street and Devore Road in Alpharetta, Georgia, Fairway Social will feature Full Swing golf simulators (, an outdoor upscale putting course, known as “The Back Nine,” elevated bar bites, drinks, and a rooftop patio bar named “Over Par Bar” featuring live music every weekend.

As part of the partnership, 680 The Fan’s premiere golf broadcast, The Golf Show with Brian Katrek, will broadcast live from Fairway Social nearly every Sunday morning from 9am-10am and multiple 680AM/93.7FM prime time shows will also broadcast live from the venue throughout the year.

“On behalf of Dickey Broadcasting Company, I’d like to share the excitement surrounding our new partnership with Fairway Social! What a fantastic opportunity for 680 The Fan listeners to enjoy watching their favorite sports talk show hosts broadcasting live on-location, in tandem with experiencing all the ridiculous fun inside and out at Alpharetta’s premier golf themed venue,” said Ed Kennedy, Sr. Director of Local and National Sales.

Neal Freeman, visionary of Fairway Social said, “We are thrilled to include 680 The Fan as an added attraction for Fairway Social. Live broadcasts will provide one more opportunity for sports enthusiasts to come and play, have a bite to eat and enjoy some friendly competition.” Neal is founder of Sports Community Consultants and LakePoint Sports in Emerson, Georgia.

The Maxwell, home to Fairway Social, is a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC.  A total of 44,000 square feet of retail, restaurant and office at The Maxwell will be complemented with 138 residential units.

“Opening in the first quarter of 2021, Fairway Social, will provide a lively destination for friendly competition for all ages,” said Neal Freeman. “Once inside, guests can travel through the world’s most famous golf courses to enjoy our golf simulators and play on California’s Pebble Beach or Georgia’s Sea Island.” The sports simulators will also offer   virtual golfing on 100+ notable courses as well as provide simulated games for baseball, football, soccer, lacrosse, hockey, cricket and zombie dodgeball.”


For the latest news on Fairway Social, visit and these social media links:

Facebook –

Twitter –
Instagram –

LinkedIn –


About Dickey Broadcasting Company

Dickey Broadcasting is a sports marketing and content distribution company with offices and studios located at The Battery Atlanta and Truist Park. The company has created a robust portfolio of distribution channels, including three regional radio networks, three local Atlanta area sports talk radio stations, a podcasting platform and content library, audio streaming via web, smart phone apps & in-home digital assistants, on-site event activation, personality endorsement and influencer marketing, social media and more.  The privately-owned company has been active in media for the past five decades and is credited with launching sports-talk radio in Atlanta on their flagship Sports Radio 680 The Fan WCNN nearly 28 years ago. Dickey Broadcasting Company is also associated with Atlanta-based media company Modern Luxury Media.


About Mayfair Street Partners

Mayfair Street Partners, LLC (“Mayfair”) was founded on the core beliefs and values of its principals whose mission is built on integrity, performance, and an awareness of balancing “margin and mission” in all of its investments. Mayfair’s investment strategy is based on developing and investing in commercial real estate assets across urban mixed-use retail, limited to full service hotels, multi-family, and land development. The company is a partnership of cycle tested Principals with a combined experience of nearly 90 years. Together, their experience and development platform provides investors with in-depth knowledge of the real estate industry and delivery of consistent returns over the life cycle of each transaction.


About Sports Community Consultants

Sports Community Consultants, LLC (“SCC”) is a real estate consulting firm assisting communities develop family-centric sports destinations that focus on family values and wholistic competition similar to the design of LakePoint Sports Community in Northwest Georgia. Entertainment venues and dining experiences, like LakePoint Station, Fairway Social and Roaring Social (located on the speakeasy level of Alpharetta’s newest boutique hotel) are three of the concepts and consulting services included in the firm’s creative concept.