Apr 25, 2024 | Uncategorized
Arkreach, a leader in communications analytics, today announced the launch of its groundbreaking AI-powered Contextual Sentiment Analysis tool. This innovative technology, developed using a sophisticated Large Language Model (LLM) trained on a corpus of 60 million articles across 50 languages, marks a significant advancement in the field of communications analytics.
Revolutionizing Sentiment Analysis with Precision
Arkreach’s new feature enables communications professionals to precisely analyze the ‘contextual’ sentiment around specific entities like brand mentions, product names, or key spokespeople directly through their dashboards. Traditional tools, which typically provided broad article-level metrics, often missed the nuanced sentiments crucial for strategic decision-making.
“In the digital era, communications metrics must evolve. I’m thrilled to unveil Arkreach’s game-changing AI-driven Contextual Sentiment Analysis. This innovation redefines precision in communications analytics, pushing us beyond traditional metrics to embrace detailed, contextual insights rooted in News Consumption Behavioral Data,” Said Vishal Sharma, Chief Strategy Officer at Arkreach.
“For years, the industry has struggled with the limitations of traditional sentiment analysis tools. Our new AI-driven Contextual Sentiment Analysis not only pinpoints specific sentiments but also provides the depth of understanding our clients need to effectively tailor their communications strategies,” said Neeraj Kumar, CTO at Arkreach.
Real-world Applications and Strategic Advantages
This technology is especially useful in complex scenarios where multiple entities or issues are discussed. For example, in media coverage about Jio’s 5G initiatives, regulatory interactions, and leadership, Arkreach’s tool can differentiate and highlight the positive sentiments around the 5G rollout and leadership, despite any negative tone of the article.
Empowering Global Communications Strategies with Advanced AI and Extensive Language Support
Arkreach’s AI-powered tool doesn’t just refine sentiment analysis—it transforms it. By enhancing the granularity of analysis and changing how communications professionals monitor public perception, the tool sharpens communications strategies with unprecedented accuracy. Additionally, the platform’s support for a comprehensive array of languages ensures that no matter where communications needs are focused, from Mumbai to Moscow or Mexico City, Arkreach is equipped to provide accurate, contextual insights.
Top supported languages include:
Asia: Languages such as Mandarin Chinese, Hindi, and Japanese
Europe: From English and French to Russian and Serbian
Middle East and North Africa: Including Arabic and Persian (Farsi)
Americas: Covering English, Spanish, and Portuguese
Africa: With languages like Swahili and Amharic
This extensive language capability empowers communications teams across the globe to leverage contextual sentiment analysis, ensuring no key insight is lost in translation.
For more details on how to utilize this new feature, visit our step-by-step guide on our Knowledge Base: https://arkreach.com/knowledge-base/how-to-find-contextual-sentiment-of-articles-in-arkreach/.
Apr 24, 2024 | Uncategorized
NTPC proudly announces its resounding victory at the prestigious SCOPE Business Quiz Bonanza (SBQB) held recently at SCOPE Convention Centre, New Delhi as part of the Public Sector Day celebrations.
The NTPC team comprising of Shri K M Prashanth, GM (CC) and Shri Anshuman Srivastava, DGM (CP) emerged as the winner in the grand finale, surpassing stiff competition from other esteemed public sector units.
The prizes were distributed by Shri Amarendu Prakash, CMD (SAIL), Shri Atul Sobti, DG, SCOPE, Shri Uttam Lal, Director (HR), NHPC and others senior dignitaries from SCOPE. Shri D K Patel, Director (HR), NTPC congratulated the team members for their excellent performance.
More than 100 teams from various Maharatna, Navaratna and Miniratna PSUs participated in the quiz from across the country. After an initial screening round, followed by two semi-final rounds, the grand finale had four teams – one team from NTPC and three teams from SAIL. After four rounds of quizzing, NTPC team emerged as the winner.
The quiz covered questions from management concepts, current business events, brands, business personalities and also the history and legacy of Public Sector Companies.
Apr 24, 2024 | Uncategorized
Kratos Gaming Network (KGeN), formerly known as IndiGG, a community-led platform, today announced the exciting launch of a nationwide campaign to educate and empower the new generation of gamers about the burgeoning world of Web3 gaming and its associated benefits including income opportunities and alternate careers.
The campaign, over 6 months, will unfold across Mumbai, Delhi, Indore, and Kolkata including other tier 1, 2, and 3 cities, targeting communities and students from numerous colleges and universities. With these ongoing campaign activities, KGeN aims to foster awareness among young enthusiasts, highlighting gaming not just as a pastime but as a gateway to future careers, personal growth and alternate income opportunities given that blockchain is the future technology. KGeN will carry out a series of engaging activities tailored to resonate with students and their families. These include student meetups featuring inspiring stories of gamers who have contributed significantly to their families for income.
Additionally, there will be college competitions and roundtable discussions with Key Opinion Leaders (KOLs) like educators, psychologists and others in the space who will provide invaluable insights into the future landscape of gaming and blockchain technology going beyond traditional careers. Blockchain typically enhances player ownership by allowing gamers to have true ownership of in-game assets that can be bought, sold, and traded across different games and platforms. The platform has already enabled monetization for more than 1 million gamers, and is expected to see a 20X increase in the number of gamers with this move.
KGeN has created the Proof-of-Gamer (PoG) engine, the largest pool of immutable data of gamers making it the world’s largest gamer reputation program. This will allow gamers to have ownership and rights to their data on chain and effortlessly allow them to monetize it. This will be the first time that gamers will be allowed complete control of their data and who gets access to it.
One of the primary objectives of this campaign is to dispel misconceptions surrounding gaming as a viable career option, particularly in the realm of web3 gaming. By fostering dialogue and education, KGeN aims to address parental concerns and equip students with the knowledge and confidence to pursue their passion for gaming as a positive career path.
Ishank Gupta, Elder Member Council, Kratos Gaming Network says “Data ownership for gamers will be a game changer for the industry. With this national campaign we intend to empower gamers and make them aware of the new opportunities and possibilities. Data ownership is going to be revolutionary for the industry, and the potential applications extend far beyond gaming. We’re talking about a fundamental shift in the way we interact with technology, with users taking ownership of their data and shaping the future of the digital world.”
KGeN is building an ecosystem that aims to be the home of global gamer data, owned by gamers. At the heart of it is the Proof of Gamer (PoG) engine that allows gamers to build, own, flex & monetize their reputation. This data framework can be accessed by game publishers to find relevant gamer cohorts to engage with their games.
According to a recent report, the market size of gaming is expected to reach $8.6 billion by 2027, up from $2.6 billion in 2022, at a CAGR of 27 percent. The global Web3 gaming industry is expected to rise at a CAGR of 18.7 percent from 2023 to 2033. This not only empowers players but also creates a new economy around gaming.
Apr 24, 2024 | Uncategorized
DashLoc, a trailblazing company in India specializing in hyperlocal discovery and growth, has announced a strategic partnership with Godrej, a renowned name in the appliance industry. This collaboration aims to redefine the retail domain by creating an ecosystem that seamlessly connects Godrej Appliance Stores with local communities, enhancing discovery, engagement, and revenue growth.
Through this B2B partnership, DashLoc and Godrej are dedicated to empowering local communities with convenient access to appliance-related products. Over the upcoming six months, both entities will work together to leverage digital solutions, enhancing customer engagement and extending the reach of Godrej’s retail outlets. Notably, this strategic endeavour intends to generate organic leads for Godrej and increase their conversion rates effectively.
Speaking about the partnership, Mr. Sumit Singh, CEO and Co-founder at DashLoc, commented, “We are excited to join forces with Godrej to revolutionize the retail experience for both customers and retailers. By leveraging our hyperlocal discovery platform, we aim not only to drive foot traffic to Godrej Appliance stores but also to enhance their online presence.”
He added, “In today’s digital age, where consumers rely heavily on online platforms for product discovery and purchasing decisions, leveraging hyperlocal discovery platforms like ours has become imperative for businesses. By availing such services, companies can not only increase their visibility and reach but also stay ahead of the competition by offering personalized and convenient experiences to their customers.
Swati Rathi, Head of Marketing at Godrej expressed enthusiasm, stating, “This partnership with DashLoc aligns with our commitment to innovation and customer-centricity. We are confident that by leveraging DashLoc’s expertise, we will enhance the accessibility of our products to local communities and drive growth for our retail outlets. We look forward to working closely with DashLoc to maximize the benefits of this collaboration and deliver exceptional value to our customers.”
Through this partnership, DashLoc and Godrej are spearheading a range of collaborative digital initiatives aimed at ensuring the omnipresence of retail outlets. DashLoc will provide services such as listing management, microsites for retail outlets, review management, organic lead generation, call tracking, and lead management, among others. The key benefits of these services include easy connectivity for local communities, dynamic microsites for dealers, and organic lead generation, leading to higher conversions.
What sets this partnership apart is its focus on creating a sustainable organic digital ecosystem for retail businesses, with a strong emphasis on achieving a high return on investment. DashLoc will play a crucial role in providing ongoing support by supplying relevant local content to engage the community throughout the period of partnership for Godrej Inspire Hub shops.
About DashLoc
DashLoc, founded in 2020 by Sumit Singh and Gaurav Kumar, is a pioneering hyperlocal MarTech discovery platform, headquartered in Bangalore and a satellite office in New Delhi, India. Inspired by their experience in virtual event management, the founders identified the challenge of decentralized store management faced by brands, leading to the creation of DashLoc as a transformative Listing Management Platform. Recognizing market gaps where competitors lacked a focus on return on investment (ROI), DashLoc differentiates itself by offering cutting-edge technology, cost-effectiveness, and comprehensive support to brands. Leveraging GenAI-enabled solutions and micro-level optimization, DashLoc provides a unique dashboard for efficient management, emphasizing search visibility, MOM growth, and customer engagement. With a commitment to boosting brands’ online presence and aiding in customer acquisition, DashLoc envisions empowering businesses globally, offering a seamless experience from discovery to conversion. Visit https://dashloc.com/ for more information.
Apr 24, 2024 | Uncategorized
The School of Business at RV University successfully concluded its inaugural Annual International Research Conference (AIRC 2024), a two-day event focused on “Sustaining Business Growth: Use of Emerging Technologies.” The conference fostered vibrant discussions on data-driven decision-making, public policy, consumer behavior, market dynamics, and government processes.
AIRC 2024 provided a distinguished forum for scholars, practitioners, and industry experts worldwide to explore contemporary business challenges and the transformative impact of technology.
Overall, the conference welcomed over 55 submissions, with 32 selected for presentation, covering diverse fields including marketing, operations, economics, finance and accounting, analytics, information management, entrepreneurship, human resources, organizational behavior, and sustainability.
Commenting on the conference, Prof. (Dr.) Y.S.R. Murthy, Vice-Chancellor of RV University, said, “Research drives teaching, and teaching in turn drives research. I am delighted that RVU’s School of Business has organized the first edition of the Annual International Research Conference (AIRC) 2024. First conferences will always remain special. The theme of the conference, “Sustaining Business: Use of Emerging Technologies,” is a very apt one. RVU is delighted to partner with International Skill Development Corporation (ISDC) Global and Dhurakij Pundit University, Thailand, in this regard. I wish to compliment the Dean of the School of Business, Dr. Subhashree, and her entire team for putting together a wonderful interdisciplinary conference. It is thrilling for me to see the participation of deans from other schools, which only goes on to improve our commitment to interdisciplinarity.”
“The success of AIRC 2024 leaves us inspired and energized. The well-thought-out theme of the conference attracted scholarly research input. This conference showcased not only the cutting-edge research driving business but also a remarkable spirit of inquiry, collaboration, and innovation among our scholars and students. I extend my heartfelt gratitude to Dr. Mohit, Dr. Jyoti Vidhani, and our dedicated professors and student volunteers for orchestrating such a transformative event. AIRC has established a vibrant platform for future academic endeavors, and I eagerly anticipate its continued growth,” said Dr. Subhashree Natarajan, Dean of RV University’s School of Business.
The conference commenced with keynote addresses by Dr. N. R. Bhanumurthy, Vice-Chancellor of BASE University, and Dr. Y.S.R. Murthy, Vice-Chancellor of RV University. Dr. Bhanumurthy underscored the need for research to address real-world issues, while Dr. Murthy emphasized the power of collaboration in driving academic advancements.
The valedictory function was graced by Dr. D. K. Subramanian, Dean and Professor (Rtd.) of the Indian Institute of Science, Bangalore. Dr. Subramanian underscored the pivotal role of technology in modern business, reflecting on his journey as a tech consultant amidst the evolution of technology from rarity to necessity.
Faculty presentations saw Professors Venkatesh R. Betigeri (Government Polytechnic, Panaji) and Geetanjali Diwani and Riya Diwani (SSMRV College, Bengaluru) clinching the top spots, while research scholars Mrs. Shilpa Badrinath Bidi (Manipal Academy of Higher Education) and Kannan T. emerged victorious in their categories. Among students, works by Mohammed Hussain and Sachin R. Arasanal (PES University) and Kanika Shetty and Ravi Kiran Erra (School of Business, RV University) secured first and second place, respectively.
The conference featured thought-provoking insights across various themes, such as:
- Cybersecurity and Tech Adoption: Researchers explored cyber threat awareness, machine learning for health predictions, and sustainable urban transport.
- Finance and Economic Trends: Studies analyzed Indian and US ESG funds, news website revenue models, and Indian consumer trends.
- The Future of Education: Discussions highlighted technology’s role in addressing inequity, creating optimal learning environments, and improving teacher well-being.
- Marketing in the Digital Age: Sessions explored AI’s impact on startups, the influence of social media, and effective influencer marketing strategies.
Collaboration and recognition
Expert session chairs and co-chairs, including Dr. Gopal Varadharajan (IIM Tiruchirappalli), Dr. Ankit Katrodia (Northwest University, South Africa), and Dr. R. Venkatesakumar (Pondicherry University), guided discourse and shared valuable insights on research and publishing.
The conference concluded with the Best Paper Awards, recognizing exceptional contributions across faculty, research scholars, and student presentations.
Apr 23, 2024 | Uncategorized
It was a landmark occasion as the IIT Kanpur Research and Technology Park, commonly known as Technopark@IITK, celebrated the inauguration of its state-of-the-art Phase 1 Building. The ceremony was distinguished by the presence of Professor Abhay Karandikar, Secretary, Department of Science and Technology, Government of India, who served as the Chief Guest. Shri Awanish Awasthi, Advisor to UP Chief Minister, graced the occasion as the Guest of Honor. Professor S. Ganesh, the then Director of IIT Kanpur and Chairperson of the Board of Directors at Technopark@IITK, warmly welcomed all guests and dignitaries and traced the journey of Technopark at IIT Kanpur.
Professor Abhay Karandikar, who had previously laid the foundation stone of this building during his tenure as the Director of IIT Kanpur, delivered an address, envisioning Technopark as a pivotal hub for industry-academia collaborations to develop cutting-edge technologies. Shri Awanish Awasthi discussed several upcoming government initiatives, particularly in the pharmaceutical sector, aimed at bolstering IIT Kanpur’s role as a vibrant industrial hub.
Professor Amarendra Singh, Professor-in-Charge, Technopark@iitk, highlighted the vision and different modes of industrial collaboration at Technopark@IITK and the role of breakthrough research at IIT Kanpur in attracting R&D companies such as Laurus Labs, TVM Signalling and Transportation Systems, JK Cement and others to Technopark@iitk. He also noted the establishment of Defence Testing Infrastructure (DTIS) under two domains, UAS and Communications, at Technopark, with the support of DPSUs.
The event also included felicitations for the Chief Guest, Guest of Honor, the Director, and members of the Board of Directors, including Professor Tarun Gupta and Professor G M Kamath. The ceremony concluded with a vote of thanks proposed by Ms. Reema Mittal, Chief Operating Officer, celebrating the collaborative efforts that made this milestone possible. The speaker also recalled the contributions of Prof. Avinash K Agarwal, the first Professor-In-Charge of Technopark@iitk, and Prof. AR Harish, former Dean of Research and Development
Concurrent with the inauguration, a workshop on “Industry-Academia Collaborations: Challenges and Opportunities” was held. The first session featured esteemed speakers Professor Ashutosh Sharma from the Department of Chemical Engineering at IIT Kanpur, who advocated for technology hubs that facilitate the transition of scientific breakthroughs into practical technologies. Professor Sandeep Shukla from the Department of Computer Science and Engineering, and C3i Hub at IIT Kanpur emphasized the importance of robust cybersecurity measures. Dr. Rajaram Iyer from Laurus Labs highlighted the value of industry-academia collaboration with examples from Laurus Labs, including the CART project at IIT Bombay and GMP facility for the development novel gene therapy assets at Technopark at IIT Kanpur.
The second session included talks from Professor Rajeev Jindal from the Department of Sustainable Energy Engineering at IIT Kanpur, who discussed the necessity of aligning academic activities with industry timelines for successful partnerships. Dr. Nilesh Badwe from the Department of Materials Science and Engineering at IIT Kanpur emphasized academia’s contribution to workforce development and innovation from a semiconductor perspective. Mr. Anuj Awasthi from Medetronix Labs at Technopark@iitk highlighted the role of mentors at IIT Kanpur in the journey towards the successful development of innovative electrochemical devices.
The workshop concluded with a comprehensive panel discussion on the “Role of Technoparks in furthering Industry-Academia collaboration”. The panelists, including Prof. G M Kamath from the Department of Aerospace Engineering at IIT Kanpur, Prof. Bharat Lohani from the Department of Civil Engineering at IIT Kanpur, Dr. Nilesh Badwe, Dr. Rajaram Iyer, Mr. Anuj Awasthi, and Mr. Gaurav Pilania, Co-Convenor of the CII MSME Panel, explored how Technoparks can contribute to the transition of lab-scale inventions to pilot and industrial scales and support the journey of successful startups and MSMEs.
