Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced that Mitsubishi Motors Europe B.V., Mitsubishi Motors’ subsidiary in Europe, unveiled the all-new Colt compact hatchback for the European market. Online world premiere of the all-new Colt: https://youtu.be/uli4jGVPjXU
All-New Colt
Following in the footsteps of the new ASX, which has been well-received since its launch in Europe this March, the all-new Colt is based on the Renault-Nissan-Mitsubishi Alliance CMF-B platform and is a five-door compact hatchback developed by Renault. The model will be manufactured at Renault’s Bursa plant in Turkey and is scheduled to be in Mitsubishi Motors’ showrooms in Europe from this October. The all-new Colt – the seventh generation to be launched in Europe – will be reintroduced to the European market for the first time in nine years.
Design
The all-new Colt features a powerful, sporty appearance that is at home in European cities. The front face echoes the Mitsubishi Motors Dynamic Shield design concept and combines slim, full LED headlights on the upper part with L-shaped LED daytime running lights below for a sharp expression. In the rear, the width-emphasizing bumper provides an agile look with a sense of stability.
Powertrain
The All-New COLT comes in an environmentally-friendly full hybrid (HEV) model and a gasoline engine model. The HEV model brings together a 1.6-liter gasoline engine; two electric motors (an alternator-starter and a main motor); an automatic, multi-mode gearbox; and a 1.2 kWh battery. The gasoline model provides the option of a 1.0-liter turbocharged gasoline engine with a 6-speed manual transmission or a 1.0-liter gasoline engine with a 5-speed manual transmission.
Comfort and safety
The premium interior is equipped with Smartphone-link Display Audio (SDA) at the center of the instrument panel. Using a 7-inch or 9.3-inch1 display, the driver can access the Multi-Sense system, which allows the personalization of the driving experience such as the drive modes (My Sense, Sport or Eco mode), engine and steering response, and ambient lighting. Furthermore, the Bose premium sound system1 allows for an immersive audio experience while driving. An array of advanced safety features2 also assists the driver for a safe, secure driving.
About Colt
The Colt is the first nameplate used by Mitsubishi Motors for passenger vehicles, and the initial vehicle with this name, the Colt 600, debuted in 1962. Since the first entry into an international rally by the Colt 1000F in 1967, Mitsubishi Motors has continued taking on the challenge of motor sports, laying a cornerstone of the company’s car manufacturing. The Colt has been popular across six generations in Europe, with more than 1.2 million units sold in the region between 1978 and 2014.
1. Equipped on certain trim levels
2. Advanced safety features included in the new Colt are as follows: – Adaptive Cruise Control with Stop & Go (ACC) – Lane Departure Prevention (LDP) – Easy Park Assist – Forward Collision Mitigation system (FCM) – Lane Departure Warning (LDW) – Automatic High Beam (AHB) – Traffic Sign Recognition system (TSR) – Blind Spot Warning (BSW) – Rear Cross Traffic Alert (RCTA)
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211) –a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification – launched the i-MiEV – the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV – the world’s first plug-in hybrid electric SUV in 2013.
For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/
Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will start sales of the new Delica Mini super height-wagon kei-car1 at sales affiliates throughout Japan on May 25. The new Delica Mini is priced from 1,804,000 to 2,238,500 yen (10 percent consumption tax included).
New Delica Mini
Based on the concept of being a reliable and active super height-wagon kei-car, the new Delica Mini takes its name from the Delica minivan combining spacious interior room with powerful driving.
The Delica Mini features an SUV-like styling that gives the impression of powerful driving like the Delica, a functional cabin convenient for both outdoor recreation and everyday use, spacious interior room allowing for comfort even in the rear seats, secure and pleasant road performance even when driving on unpaved surfaces such as gravel roads, MI-PILOT2 driver assistance technology and active safety technology. It offers an enjoyable time with family and friends in situations ranging from daily life to leisure use.
Since the pre-orders for the new Delica Mini began on January 13, the number of orders has reached about 9,000 units as of April 5. As for order trends, about 60 percent of all customers selected 4WD models, and the fully equipped Premium models accounted for over 80 percent of orders.
The vehicle’s friendly, Delica-like front face, as well as the large-diameter, 15-inch tires and specially tuned shock absorbers, both exclusive equipment for the 4WD model, have gained a favorable reception. A wide range of orders have been received, mainly from families with children and customers looking to enjoy outdoor activities.
Product website for Delica Mini (in Japanese only): www.mitsubishi-motors.co.jp/lineup/delica_mini/
Special website for Delica Mini (in Japanese only): www.mitsubishi-motors.co.jp/lineup/delica_mini/special/
For more information, visit www.mitsubishi-motors.com/en/newsrelease/2023/detail1422.html.
Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) today announced its three-year mid-term business plan (fiscal 2023 to 2025), Challenge 2025, to take on the challenge of further growth and the next generation.
On the basis of the lean and agile business structure put in place through structural reforms enacted thus far, this plan will establish a stable revenue base through selection and concentration in Mitsubishi Motors’ regional strategy and the continuation of company-wide revenue improvement activities. In addition, Mitsubishi Motors will achieve sustainable growth through higher and stable spending on R&D and CAPEX, which will include increased expenditure on electrification, IT and new business as a proportion of total expenditure.
In terms of products, Mitsubishi Motors will continue to work on electrification as a solution to the global-level issue of climate change and to help achieve carbon neutrality. The company’s regional strategy will see it accelerate the selection and concentration it has employed thus far and clarify the role of each region, before distributing management resources accordingly. In terms of business, as well as working on value chain expansion, Mitsubishi Motors will take on the challenge of new business to create new future sources of revenue. Furthermore, the company will build long-term relationships of trust with customers through products and technology encapsulating Mitsubishi Motors-ness, and promote our brand value.
The main initiatives of this plan are as follows: – Aim for a sales volume in the 1.1 million vehicle and operating profit of 220 billion yen (OP margin 7%) – Concentrate management resources in ASEAN / Oceania, and increase sales volume, market share, and revenue. – In the next five years roll out 16 models (including nine xEVs) – Increase the investment by around 30% over the six years to 2028 compared with the past six years in R&D expenses and CAPEX – (Allocation of investment on electrification, IT and new business is expected to reach around 70% from FY2026 onward) – Reduce emissions of greenhouse gases in order to help achieve carbon neutrality – Invest a total of 210 billion yen by 2030 to procure 15GWh of battery procurement – Further bolster linking with Alliance (mutually complementary OEM products, etc.) – Take on the challenge of new business using assets unique to an automobile manufacturer (energy management, battery reuse, data sales, etc.)
For more information about the Challenge 2025 mid-term business plan, please access: www.mitsubishi-motors.com/en/investors/corpmanage/plan.html
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211) –a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification–launched the i-MiEV -the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV -the world’s first plug-in hybrid electric SUV in 2013. For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/.
Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced today that it had passed the milestone of exporting five million vehicles from Thailand. The local production and sales company, Mitsubishi Motors (Thailand) Co., Ltd. (hereafter, MMTh), currently has three production plants and one engine plant in Laem Chabang, Chonburi Province. This makes it Mitsubishi Motors’ largest production base outside of Japan.
Mitsubishi Motors established a sales company in Thailand in 1961 and began production in 1964. In 1988, the company became the first automotive manufacturer to start exporting from Thailand. Currently, MMTh has grown to export vehicles to more than 120 countries around the world, and in 2021, approximately 90 percent of the 340,000 vehicles* produced in Thailand were for export.
“Thailand is one of our most important bases, and its importance will continue to increase in the future,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “Reaching an export volume of five million vehicles is a step to the continuous growth and expansion of production volume in Thailand. We will continue to focus on Thailand as the main region that drives our activities in ASEAN countries, which are the foundation of our business. At the same time, we will contribute to the development of the automobile industry in Thailand.”
*Includes knockdown units.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211) –a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities in Japan, Thailand, Indonesia, mainland China, the Philippines, Viet Nam and Russia. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification–launched the i-MiEV -the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV –the world’s first plug-in hybrid electric SUV in 2013. The company announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross (PHEV model), the all-new Outlander and the all-new Triton/L200.
For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/.
Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced that GAC Mitsubishi Motors Co., Ltd. (GMMC), Mitsubishi Motors’ vehicle production and sales joint venture in China, has begun production of the all-new Outlander, a crossover SUV, and started sales on November 19.
Outlander
The all-new Outlander is Mitsubishi Motors’ flagship model developed under the product concept “I-Fu-Do-Do”, which means authentic and majestic in Japanese. The Chinese specification model is newly equipped with a 1.5-liter direct-injection turbo engine and a 48V mild hybrid system, with a maximum output of 120 kW and maximum torque of 280 Nm. By adding the electric motor assist of the mild hybrid system to the torque characteristics of the turbo engine that starts up from low to mid-speed, the all-new Outlander offers smooth, manageable acceleration while improving fuel efficiency. In addition, the all-new Outlander boasts a robust and powerful styling with the evolved Dynamic Shield front face and 20-inch wheels1, and a refined high-quality interior. Further, safe and secure road performance is enhanced with a newly developed platform, an upgraded electronically-controlled 4WD and S-AWC (Super-All Wheel Control) system.
The Outlander was released in 20012 as Mitsubishi Motors’ first crossover SUV, and it has become one of the core models in the company’s lineup, comprising approximately 20 percent of the global sales volume in recent years. The redesigned Outlander was released in North America in 2021 and subsequently in other markets including the Middle East, Oceania, Latin America and Africa, with more than 100,000 units sold as of end of October 2022.
1. Equipped on certain trim levels. 2. Sold as Airtrek in Japan
About GAC Mitsubishi Motors (GMMC)
Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 2,891 employees, and serves as a sales and distribution platform for GAC and Mitsubishi Motors-branded vehicles in China. The company has an annual production capacity over 270,000 units per year among the Mitsubishi ASX, Outlander, Eclipse Cross, and Airtrek. GMMC maintains 231 sales and service locations across China.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE:7211) –a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities in Japan, Thailand, Indonesia, mainland China, the Philippines, Viet Nam and Russia. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification–launched the i-MiEV –the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV –the world’s first plug-in hybrid electric SUV in 2013. The company announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross (PHEV model), the all-new Outlander and the all-new Triton/L200.
For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/.
