Wuling Motors’ New Energy Vehicle Business Thrives as Product Upgrading Releases Transformation Potential

According to the half-year report released August 23rd by Wuling Motors Holdings Limited (Wuling Motors), the company’s revenue in the first half of 2023 was RMB 5.089 billion and its net profit was RMB 12.26 million. It is particularly noteworthy that the company’s new energy vehicle (NEV) business saw its proportion rise steadily and also performed well in overseas market expansion, with huge business potential. For example, after launch, a number of upgraded versions of off-road vehicles such as sightseeing buses and golf carts received satisfactory responses from overseas markets.

As the NEV industry develops rapidly, product upgrading and innovation are becoming new driving forces for the future growth of Wuling Motors.

Products Upgraded to Adapt to Market Changes and Release Transformation Potential

Since the beginning of this year, Wuling Motors has accelerated its transformation from traditional manufacturing to intelligent products, intelligent manufacturing and digital services throughout the whole life cycle of vehicles with the goal of strengthening, supplementing, extending and stabilizing the chain. Wuling Motors’ core products now cover the entire automobile industry chain, with continuous efforts being made to expedite its transformation towards the NEV field.

As one of the company’s main business segments, its component business enters the breakthrough stage in 2023. In terms of new business expansion, Wuling Motors has become a component supplier of, GWM, Foton, Hozon, and BAIC, among others. For further expansion and diversification, Wuling Motors continues to carry out various business expansion plans and promote its components to other customers. Things fare well at present. Lately, a new rear axle product of Liuzhou Wuling Automobile Industry Co., Ltd. under Wuling Motors has been applied to GWM’s high-end plug-in hybrid off-road SUV models and its production capacity has begun to climb. In addition, the sales of micro integral electric axles have exceeded 1 million units. By closely connecting products with customer needs and designing products based on the logic of technology platforms, Wuling Motors can not only customize its components for a particular vehicle model but also quickly adapt them to more vehicle models. It aims to shorten its development cycle and improve its product reliability to meet the market’s demand for a quick new product launch pace. Regarding the power system business segment, Liuzhou Wuling Liuji Power Co., Ltd. under Wuling Motors has impressively improved its profitability resulting from the launch of new products. Moreover, it has also actively explored new markets for its casting products, from which supply of casting products to BYD in quantity has been started.

Despite a host of challenges in its transformation as a traditional enterprise, Wuling Motors tries to meet market needs through overall improvements and adjustments in technology and the industrial chain and to seize opportunities brought by industry changes through early planning. The company is making achievements in its transformation which covers the range of hybrid power systems and new energy power systems. In terms of auto components and power systems, Wuling Motors has transformed its logistics vehicles and special vehicles into electric vehicles or NEVs. In particular, it made a major breakthrough in the NEV market recently. Since it launched its electric logistics vehicles in 2020, it has sold more than 20,000 electric logistics vehicles, reaching a record high.

Wuling Motors have also exported its off-road vehicles such as sightseeing buses, patrol cars and golf carts to new overseas markets such as Southeast Asia, America, Europe, and Africa, winning the recognition of international customers with excellent service, high quality, and customization ability. On August 8, two off-road vehicle models of Wuling Motors officially made inroads into Canada. Previously, it had put its golf carts into the Hong Kong market. Logistics vehicles in cooperation with some Japanese partners have realized mass production and been exported to Japan in quantity. Wuling Motors is committed to providing global customers with high-quality solutions for diverse scenarios such as tourism, leisure, sports, and logistics.

Exploring Opportunities in the NEV Industry

On August 17, the People’s Bank of China released its 2023 Second Quarter China Monetary Policy Execution Report. The report points out that developing NEVs is the only way for China to move from a large automobile country to an automobile power, and that it is also a strategic measure to cope with climate change and promote green development.

In recent years, China’s NEV industry has been flourishing, driven by the nation’s policy support, technological progress, and market demand. China ranks first globally in the export volume of NEVs, with more than 60% of the world’s NEVs produced and sold in China. The penetration rate of NEVs in the Chinese market is projected to exceed 60% by 2025, and the market share of Chinese automobile brands is likely to increase to 70%.

This makes Wuling Motors firmly resolute in dedicating itself to the NEV field. Apart from vehicles, the company is also seeking new business opportunities in the component industry chain. In terms of automobile power supply systems, Wuling Motors pursues green and low-carbon transformation and high-quality development. While upgrading its traditional power systems, it is also developing new energy power systems to accelerate its transformation and upgrade towards NEV power systems. As for auto components and other industrial services, Wuling Motors continues to further digitize its component R&D and manufacturing to develop popular high-end component products with advanced technologies and core competencies, as a continuous effort to expand to mid-to-high-end passenger vehicle and NEV component fields. In terms of commercial vehicles, Wuling Motors will seek breakthroughs in high-value-added modification, expand to the market of high-value special modified vehicles and other products, continue to develop the international market, and strive to bring more products to global markets by learning the export models and relevant experience of the United States, Japan, and Europe. It will seize market opportunities to multiply its NEV business.

It is said that Wuling Motors expects to raise the proportion of its NEV business to more than 50% to further accelerate its development. As Yuan Zhijun, President of Guangxi Automobile Group Co., Ltd. and Chairman of the Board of Wuling Motors, put it, Wuling Motors hopes to gain recognition and strengthen its development in the NEV market through product R&D and technical reserves, so as to push the transformation and upgrading of the whole group company’s component business. Besides further promoting its products to its existing customers, Wuling Motors will also try to play a better role in the NEV field by strengthening its NEV product planning.


Topic: Press release summary

Sectors: Automotive

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Japan – Mitsubishi Motors Premieres the All-New Xforce in Indonesia

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) debuted its all-new Xforce compact SUV at the 30th GAIKINDO Indonesia International Auto Show(1). The all-new model will be built at Mitsubishi Motors Krama Yudha Indonesia (Bekasi, West Java)(2) and will be first rolled out in Indonesia, with launches planned for other ASEAN countries such as Vietnam and the Philippines, as well as South Asia, Latin America, the Middle East and Africa.

World premiere of the all-new Xforce:
www.youtube.com/watch?v=g88GUjJ748s

Special website for the all-new Xforce:
www.mitsubishi-motors.com/en/products/xforce/

The all-new Xforce is a five-passenger compact SUV that was developed with a focus on the way compact SUVs are used in the ASEAN region. Based on the concept “Best-suited buddy for an exciting life,” the all-new model uplifts the owner’s everyday life with its stylish yet robust, authentic SUV styling as well as comfort and practicality including a spacious cabin and versatile storage spaces well-balanced in a maneuverable, compact body size, and road handling that allows safe, secure ride in a variety of weather or road conditions.

“While ensuring the all-new Xforce meets the requirements for driving performance, ease of handling, a comfortable interior, wide-ranging user-friendliness, and everything else demanded of a compact SUV, we have put our heart and soul into the development to bring excitement to the everyday driving of our customers,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “This compact SUV was developed to answer the needs of drivers in the ASEAN region and has gone through repeated tuning in the region’s road environment. We hope the all-new Xforce will become a best-suited buddy for any adventure that drivers wish to embark on, giving them an extra force to go one step further and experience something new.”

(1) August 10 is press day, and the show is open to the public from August 11 to 20.
(2) Share owned: Mitsubishi Motors 51.0%, Mitsubishi Corporation 40.0%, Krama Yudha 9.0%

For more information, visit www.mitsubishi-motors.com/en/newsrelease/2023/detail1443.html.

Copyright ©2023 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

Japan – Mitsubishi Motors Lineup at 30th GAIKINDO Indonesia International Auto Show – Exterior Design of the All-New Compact SUV Previewed Ahead of the World Premiere

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will celebrate the global debut of an all-new compact SUV at the 30th GAIKINDO Indonesia International Auto Show(1). Ahead of the world premiere, the company revealed the exterior design of the all-new compact SUV. The all-new model will be built at Mitsubishi Motors Krama Yudha Indonesia (Bekasi, West Java)(2), with delivery to start in November 2023.

At the show, Mitsubishi Motors will also display the eK X EV, an all-electric kei-car(3), for the first time outside of Japan, along with the Minicab-MiEV, a onebox kei-car class commercial electric vehicle (EV) that is scheduled for local production in Indonesia. The company will also exhibit models sold in Indonesia, including the Xpander and Xpander Cross crossover MPVs, as well as the Pajero Sport mid-size SUV.

Further, the Mitsubishi Motors booth will feature a special area where visitors can experience the new Dynamic Sound Yamaha Premium sound system, which was jointly developed with Yamaha Corporation and will be adopted for the first time in the all-new compact SUV. Inside the all-new model, visitors can enjoy the sound system’s characteristic, clear mid and high tones as well as lively bass.

“In this all-new model, we have further evolved the design to meet the needs of the compact SUV market, which has been growing in recent years,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “In addition to the robustness and powerfulness characteristic of Mitsubishi Motors, we have pursued a design that is more stylish, energetic, and distinctive than ever. At the upcoming GAIKINDO Indonesia International Auto Show, we hope that even more customers will discover what Mitsubishi Motors has to offer and empathize with our design through this all-new compact SUV.”

Design of the All-New Compact SUV (World Premiere)

Based on the design concept of Silky & Solid, the stylish yet powerful, authentic SUV design combines elegance and robustness, thereby realizing styling that creates a commanding presence in scenes from ASEAN cities to the great outdoors. The upper part of the body expresses an airy silkiness with a floating roof and a sleek surface that begins from the three-diamond emblem up front and flows along the side to the rear. The lower part of the body adopts the solid and powerful proportions of an SUV – the muscular fender flares express the agility of an athlete, while a top-class ground clearance of 222 mm(4) as well as 18-inch wheels and large-diameter tires enhance road handling on rough roads.

At the front, the Dynamic Shield front face has been evolved in line with the design concept. Here, the design consisting of left and right bumpers that protect the front grille which symbolizes the performance of the powertrain, is three-dimensionally integrated to create a sporty front face with a sense of depth. The LED daytime running lights combine an L-shape with slitted accents to emit light in an iconic T-shape, making the SUV instantly recognizable as a Mitsubishi model even from a distance, while also emphasizing the wide stance.

On the body sides, the rich, muscular surfaces combine with sculpted fender flares and character lines to express the strength and dynamism of the SUV. By adopting the same T-shaped design for the LED tail lights as the front, the rear attains a wide and stable look.

Overview of the eK X EV (Indonesian Premiere)

The eK X EV, an all-electric kei-car, is an EV variant of the eK X, a height-wagon kei-car. The eK X EV offers a spacious, pleasant cabin despite its small vehicle size, user-friendliness, the smooth and powerful driving unique to EVs, a quiet and comfortable ride, advanced driver assistance systems and connectivity.

(1) August 10 is press day, and the show is open to the public from August 11 to 20. Mitsubishi Motors will hold a press conference at the Mitsubishi Motors booth in Hall 10 from 1:30pm (local time) on August 10.
(2) Share owned: Mitsubishi Motors 51.0%, Mitsubishi Corporation 40.0%, Krama Yudha 9.0%
(3) Kei-car is a vehicle category in Japan for microcars.
(4) 18-inch tire models. Figure does not include under cover.

About Mitsubishi Motors

Mitsubishi Motors Corporation (TSE:7211) — a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification — launched the i-MiEV — the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV — the world’s first plug-in hybrid electric SUV in 2013.

For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/

Japan – Mitsubishi Motors: World Premiere of the All-New Triton One-ton Pickup Truck

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) premiered the fully redesigned Triton’ one-ton pickup truck in Bangkok, Thailand, with sales commencing today in Thailand. The all-new Triton will be rolled out in markets centering on the ASEAN and Oceania regions and is scheduled for launch in Japan in early 2024 for the first time in 12 years.

Special website for the all-new Triton: www.mitsubishi-motors.com/en/products/triton

Mitsubishi Motors has produced approximately 5.6 million pickup trucks spanning five generations over the 45 years since its first launch in 1978. With a record of sales in 150 countries, the pickup truck is a global strategic vehicle for Mitsubishi Motors. Now in its sixth generation, the all-new Triton is fully redesigned for the first time in nine years. Based on the product concept “Power for Adventure,” all elements of the Triton have been completely reimagined, from the interior and exterior design to the chassis, ladder frame and engine.

The key features of the all-new Triton are as described below:
– A beefed-up body size compared to the previous model, a newly developed ladder frame that provides durability and reliability, and a newly developed engine that achieves both higher output and improved environmental performance
– A newly developed suspension that provides excellent ride comfort and steering stability, and Super Select 4WD-II system and upgraded drive modes that achieve high road performance
– A front face with a strong sense of presence and reliability, a wide and robust styling, and a classy interior offering excellent functionality and operability
– Significantly improved safety and comfort for a wide range of purposes, from business to personal use

“As a pickup truck that fits for a new era, we have developed the all-new Triton with even more Mitsubishi Motors-ness,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “The key features of the all-new Triton were exclusively developed by Mitsubishi Motors, including a robust ladder frame and body, tough chassis, powerful and driver-friendly engine and 4WD system that achieves excellent road handling and stability. With production ultimately expected to reach 200,000 vehicles in over 100 countries, the all-new Triton is an extremely important model that will provide foundational support for Mitsubishi Motors, as well as the first global strategic vehicle to be rolled out at the start of our growth phase. Please look forward to our challenges that begin from here.”

Product Overview

The all-new Triton comes in three body types depending on the intended use – a double-cab type with two rows of seats offering both the comfort of an SUV and the utility of a pickup truck, a basic single-cab type with one row of seats, and a club-cab type with cargo space behind the front seats that also enables reclining. With a larger body, it has a newly developed 2.4L clean diesel turbo engine that significantly boosts environmental performance and power. The ladder frame, suspension and other main components have been newly developed uniquely by Mitsubishi Motors, and road performance has been greatly enhanced through features such as upgraded drive mode and electronically controlled Active Yaw Control (AYC) combined with Super Select 4WD-II system. With the adoption of Adaptive Cruise Control (ACC) among other new safety features and emergency support using connected car technology, safety and comfort has been greatly improved not only in terms of the truck’s hardware, but also in terms of its software.

(1) Tough ladder frame and high-efficiency clean diesel engine

The newly developed ladder frame has a 65% greater cross-sectional area than the previous model, achieving a bending rigidity increase of 40% and a torsional rigidity increase of 60%. Furthermore, weight increase has been minimized by increasing the ratio of high-tensile steel used. As well as offering significantly better road performance and ride comfort, the all-new Triton also boasts increased robustness by improving durability during loading and energy dispersion in the event of a collision.

The body is also lighter than the previous model through the use of a new 1180 MPa high-tensile steel material.

The newly developed 4N16 clean diesel engine comes in three different output specifications to meet different purposes. The high-output version is equipped with a new turbo charger and new combustion system, providing a flat maximum output of 150 kW and maximum torque of 470 Nm from approximately 1,500 rpm, enabling highly-responsive driving with abundant torque in the range of practical use. There are two versions of the standard specification – one with an engine that has a maximum output of 135 kW and a maximum torque of 430 Nm, and one with an engine that has a maximum output of 110 kW and a maximum torque of 330 Nm. Both have a variable geometry turbo charger that performs variable control of turbine capacity.

The all-new Triton comes with either a six-speed automatic transmission with the highly acclaimed Sports mode from the previous model, or a six-speed manual transmission with shift-by-wire that reduces vibration directly transmitted from the engine and improving comfort.

(2) Improved road performance by newly developed suspension and a mature 4WD system

The 4WD system enables the driver to easily shift to 4WD mode while driving by using a dial selector. The all-new Triton continues to use Mitsubishi Motors’ Super Select 4WD-II and Easy Select 4WD systems, and Super Select 4WD-II is equipped with a center torque sensing Limited Slip Differential (LSD) that distributes driving force at a ratio of 40% to the front and 60% to the rear, thus ensuring both traction performance and cornering performance.

Models equipped with the Super Select 4WD-II system can select from the four options of 2H (rear-wheel drive), 4H (full-time four-wheel drive), 4HLc (locked center differential) and 4LLc (locked center differential with lower gears), and have seven drive modes including on-road modes, an increase over the four off-road modes of the previous model. Along with Normal mode that is available in all four-wheel drive modes, 2H offers Eco mode for prioritization of economy, 4H offers Gravel and Snow modes, 4HLc offers Mud and Sand modes for traction performance, while 4LLc provides Rock mode, allowing drivers to select the optimum drive mode for any road condition. The 4WD modes available for selection in vehicles equipped with Easy Select 4WD are 2H (rear-wheel drive), 4H (locked center differential), and 4L (for low-gear driving).

AYC is newly adopted for models equipped with the Super Select 4WD-II system. It improves cornering performance by applying light braking to the inside front wheel when cornering. Both the two-wheel and four-wheel drive models are equipped with active LSD (brake control type). By applying the brake to a spinning wheel and distributing the driving torque to wheels gripping the road surface, it improves safety on slippery surfaces while also providing a sporty driving experience.

Active Stability & Traction Control (ASTC) that improves stability on winding roads is standard equipped on all models. Other systems include Hill Descent Control (HDC), which maintains a set speed on downhill slopes to enable driving with confidence, and Hill Start Assist (HSA), which prevents roll-back in hill starts.

The newly developed suspension retains a double wishbone structure for the front suspension, and prioritizes reliability and durability. The upper suspension mounting arm has been moved higher to increase the stroke by 20mm, providing improved road-holding and ride comfort. The rear suspension provides greater ride comfort while retaining its strength and uses a lighter leaf spring system together with thicker shock absorbers.

While beefing-up the body size, the increase in turning radius has been minimized, and driving has been made easier by using a hood shape that lets the driver see the hood line. For the high-output engine model, an electric power steering is adopted, which enables better control by providing more assistance in the low-speed range, while it increases feedback in the high-speed range to provide peace of mind for the driver. It also takes safety and comfort into account through its reduction of kickback from the road surface and tuning for off-road driving or towing.

(3) Beast Mode design concept

The all-new Triton combines agility with the Mitsubishi Motors’ robust design to create an imposing look while expressing the toughness and powerfulness expected of a pickup truck.

The front face design concept of Dynamic Shield that expresses powerful performance and the peace of mind protecting both the people and the car is optimized for a pickup truck through a powerful form based on a robust, three-dimensional front grille and fenders, and a protector that emphasizes this form. The daytime running lights featuring three L-shaped LED lights resemble a sharp gaze of a hawk, and in combination with the three-dimensional 3-light headlights below them, the design gives the all-new Triton an overwhelming presence.

The horizontally-themed body sides are composed of large, solid surfaces that emphasize the robust doors, while contrasting with the sharply overhanging fender panels to tighten them and make them appear wider, emphasizing stability and toughness.

While ensuring the cargo bed is of an ample size, the solid surfaces continue along the side of the body up to the rear end. T-shaped tail lights on both sides emphasize width while also robustly displaying the sturdy rear design.

Functional design has been incorporated in all aspects to drastically increase utility, including a cabin shape and rear spoiler that improve aerodynamics, more durable door handles that are now bigger and easier to grip, and wider side steps with improved water drainage.

The instrument panel is designed with the Horizontal Axis concept, which uses horizontally-themed and strong shapes to allow drivers to easily see changes in the posture of the vehicle when driving. With a nod to professional use, soft pads have been incorporated in the main areas that protect passengers to ensure utility. In terms of design, the interior uses many geometric shapes and metallic elements to create a high-contrast, modern space.

Particular attention has been paid to visibility for the monitor, meters, and switches that make use of contrast, and the selectors, dials, and switches all have the optimum level of sensitivity to allow them to be operated while wearing gloves. The steering wheel, grips, and door handles have all been designed based on an approach called Mitsubishi Touch, with a focus on grip comfort and sturdiness.

The 6A/T and 6M/T center console has a cup holder that can accommodate two large cups, and the console box can hold four 600 mL plastic bottles. Taking professional use into account, the console box in the 5A/T model is capable of holding tablets and files in addition to being a cup holder. The glove box, smartphone holder, and other storage for small items are of an ample size that enables easy use even when wearing gloves, and the instrument panel and center console have USB A and C sockets for charging devices, as well as a wireless charger at the bottom of the center part of the instrument panel.

Newly rolled out body colors are the vivid and metallic Yamabuki Orange Metallic and the Blade Silver Metallic that offers increased brilliance. The lineup also includes the high-quality basic colors – White Diamond, Solid White, Graphite Gray Metallic, and Jet Black Mica.

With the highest trim level, the front grill is the same color as the body, while the door mirrors, Dynamic Shield garnish, plated components including the door handles, bumper, and other parts are black, and the underside of the front, sides, and rear is dark titanium. A styling bar on the black roof rails, over fenders, and cargo bed brings a sharper look. The use of black as the base color for the metallic embellishments in the interior brings sleekness, while orange accents bring a sense of class and sharpness.

(4) Improved basic performance as a pickup truck

The cargo bed height has been lowered by 45 mm to 820 mm compared to the previous model, and the upper surface area of the bumper corner has been enlarged and reinforced with a frame to be used as a foot space, thereby improving practicality.

The front seats provide firm lower back support while the shoulder areas provide ease of movement with an open shape, which helps to reduce driver fatigue. The hip point has also been moved 20 mm up compared to the previous model and an upright posture has been adopted to improve visibility from inside the vehicle. In addition, ingress and egress have been made easier by designing the A-pillar to be more vertical to widen the door openings and widening the side steps while making them a shape that reduces the risk of slipping.

The all-new Triton now comes equipped with Adaptive Cruise Control (ACC) that tracks acceleration, deceleration, and stopping of the vehicle in front, and cruises while maintaining a preset distance between vehicles. Advanced safety features have been enhanced along with the retention of Forward Collision Mitigation system (FCM), Blind Spot Warning (BSW) with Lane Change Assist (LCA), and Rear Cross Traffic Alert (RCTA) among others.

Mitsubishi Connect makes the experience of owning and driving a car more comfortable and enjoyable. For driver safety, a request for help can be made to a call center with the touch of a single button in the event of an accident or breakdown, while also being capable of automatically reporting the deployment of an airbag. By linking with a smartphone, Mitsubishi Connect enables a car finder function that displays the location of a parked car. Users can also check the remaining fuel volume and oil state, drive history, and other aspects of the vehicle’s state. Furthermore, remote operations let users switch on the air conditioning before they get in the car, and also operate the headlights and horn. Smartphone linking uses the cellular network, so users can receive information from their car even if they are far away, provided they are in an area with cellular coverage.

To improve maintainability, the location of the drain bolt has been changed to enable engine oil to be replaced without having to remove and replace the under-cover, and for 4WD/2WD High Riders, service hole size has been increased to enable garage jacks to be used without an attachment. And with gear oil replacement being unnecessary in the six-speed manual transmission model among other improvements, maintenance is becoming increasingly unneeded.

A wide range of accessories are available, from protectors to dress-up accessories. The sport bar, fender arch moldings, and side door garnishes emphasize the solid image, and the grille emblems tighten the look. A bed liner, which is indispensable for pickup trucks, is also available.

1. Sold as L200 in some markets
2. Combination of powertrain may vary by market.

For more information, visit www.mitsubishi-motors.com/en/newsrelease/2023/detail1438.html.

About Mitsubishi Motors

Mitsubishi Motors Corporation (TSE:7211) — a member of the Alliance with Renault and Nissan –, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification — launched the i-MiEV – the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV – the world’s first plug-in hybrid electric SUV in 2013.
For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/.

Mitsubishi Motors to Reveal the All-New Triton in Thailand on July 26

Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) will hold the world premiere of the fully redesigned Triton1 one-ton pickup truck in Thailand on July 26.
The Triton is Mitsubishi Motors’ global strategic model that has been well-received in the ASEAN region, Oceania, Latin America, the Middle East, Africa and other markets for its durability, robustness and drivability, as well as comfort and ride quality required for private use.

The all-new Triton – the sixth generation of Mitsubishi Motors’ midsize pickup truck – is updated with a beefed-up body and a powerful, horizontally-themed styling. At the front, the combination of daytime running lights resembling the sharp gaze of a hawk and a set of three dimensional headlights below emphasizes the impressive presence and robustness of the new model.

“The all-new Triton has been completely reimagined under the design concept Beast Mode, or audacious and daring,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “While expressing the toughness and powerfulness expected of a pickup truck, the all-new Triton combines agility with the brand’s robust design to create an imposing look. Tough and reliable, the all-new Triton will make customers want to go on any adventure. Please look forward to seeing it in full this July.”

A video that takes a behind-the-scenes look at the development of the all-new Triton and a video message from the designer are now available on Mitsubishi Motors’ special website.

Special website for the all-new Triton: www.mitsubishi-motors.com/en/products/triton

The all-new Triton design teaser: https://youtu.be/H5RW1l0x_R0

The all-new Triton announcement teaser: https://youtu.be/L7j4TqgKikU

1. Sold as L200 in some markets.

About Mitsubishi Motors

Mitsubishi Motors Corporation (TSE:7211) –a member of the Alliance with Renault and Nissan–, is a global automobile company based in Tokyo, Japan, which has about 30,000 employees and a global footprint with production facilities around the world. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, Mitsubishi Motors has been a leader in electrification–launched the i-MiEV – the world’s first mass-produced electric vehicle in 2009, followed by the Outlander PHEV – the world’s first plug-in hybrid electric SUV in 2013.

For more information on Mitsubishi Motors, please visit the company’s website at www.mitsubishi-motors.com/en/.


Topic: Press release summary