Global Digital PR and Communications Service Provider ‘MediaValueWorks’ receives ISO 9000-2015 Certification for Quality Management

MUMBAI, INDIA, Dec 15, 2023 – (ACN Newswire) – MVW Network International Pvt Ltd, a pioneering leader in ‘Marketing Communication Services’ proudly announces its successful attainment of the prestigious ISO 9001:2015 certification in Quality Management Systems for Long-standing Public Relations Consulting, Digital Marketing and Global communications for Small and Medium Businesses.

ISO 9001 is a globally recognized standard for quality management helping organizations improve their performance, meet customer expectations, and demonstrate their commitment to quality. Its requirements define how to establish, implement, maintain, and continually improve a quality management system (QMS). After an exhaustive evaluation, attaining ISO 9001:2015 certification is a significant milestone in MediaValueWorks’ journey. This international standard validates the company’s commitment to quality management, ensuring its processes, services, and client interactions adhere to gold standards.

“ISO 9001:2015 certification validates our ongoing commitment to delivering premium marketing and branding services to our clients worldwide,” says Dr Rachana Chowdhary, Founder of MVW Network International Pvt Ltd.

A Legacy of Excellence:

Founded in 2013 by Dr Rachana Chowdhary, MediaValueWorks (MVW) has emerged as a stalwart in the industry, carving a niche in the highly competitive marketing strategies delivering public relations, customer communications, digital and events, collaterals and assets for brands to influence audiences across 125 countries in 45 languages.

Despite its humble beginnings as a bootstrapped cloud PR venture, the agency has flourished into a dynamic force with over 3000 satisfied customers, 18+ agency partners, and a robust clientele spanning various industries. Over the past five years, when adjusted to USD and considering Purchasing Power Parity (PPP), MediaValueWorks has generated an impressive $2.51 million in revenues. This financial milestone underscores the company’s consistent growth, financial stability, and ability to deliver tangible results for its clients.

Dedication towards Small and Medium Businesses and Industry Associations

Through the MVW-MSME Development Centre, MVW helps enterprises with advisory and consulting services. Enterprises targeting Indian MSMEs can leverage the Development Centre to deploy tailored solutions, cultivate strategic partnerships, and provide a comprehensive range of resources, from financial planning to market expansion. MVW-MSME Development Centre’s collaboration with multiple industry associations and worldwide forums underscores the belief in the effectiveness of collective action. “As growth catalyst for innovation, and partners in the journey of Small and Medium Enterprises, we are working towards enabling SMBs to thrive and contribute to the vibrancy of global economies,” added Dr Rachana Chowdhary, Global Communications and Marketing Specialist.

In the knowledge economy, size and scale of operations do not determine success. With offices in India, the US and Singapore, MediaValueWorks enjoys several strategic partnerships to collaborate, learn and grow. Our first-of-its-kind, industry-academia partnership with Mumbai’s 40+ years renowned VES B-School gives us access to 150+ PhD. Professors, over 2000+ Management students, to be our extended teams. Our strategic partnerships and international memberships with PRSA, WE Connect, the prestigious MSME Business Forum and many more have enabled us access to multiple RFPs, Tenders, and business opportunities. Through a multi-tiered outreach network, MediaValueWorks offers guaranteed placements that feed content into the newsrooms and editorial boards of Newspapers, TV, Radio, Print, Trade Journals, Magazines, Websites, Bloggers, Wire Agencies, and social media across the world. Carefully crafted customer content is published globally through cutting-edge Marketing and Publishing modules. 

“As part of our 2025 growth strategy, MediaValueWorks, an integrated marketing agency, is exploring collaborations with professionals to be a part of Lifetime Global Board of Partners across 125 countries to leverage on-ground activation supported by digital publishing,” says Dr Rachana Chowdhary, Co-founder of MediaValueWorks LLC.

About MediaValueWorks – www.mediavalueworks.com & MediaTechResource – www.mediatechresource.com 

Registered as MVW Network International Pvt Ltd., MediaValueWorks is headquartered in Mumbai, India. Registered as MediaValueWorks LLC in December 2019 in the US, brand MediaTechResource is a member of the North Pacific District Chapter, Public Relation Society of America, PRSA.

For more information, please contact:
Mayura Worlikar
+91-9967797844
mayura@mediavalueworks.com


Topic: Press release summary

Global Superstar Jahna Sebastian, Releases Her Powerful New Single “Changes In The Sky”

Jahna Sebastian

Jahna Sebastian

NEW YORKDec. 10, 2023PRLog — After attending a cultural excursion during Paris Fashion Week with her daughter Nicole, London based singer/songwriter, producer, videographer, multi-instrumentalist Jahna Sebastian, releases her powerful new single “Changes In The Sky” from her third upcoming album Revelation Ships.  The uplifting new record was written, recorded, produced, arranged, performed and mixed by Ms. Sebastian at her studio Multivizion Music. In this soul provoking new track Ms. Sebastian discusses the connection between the changing human emotions throughout life through experiences and the colour pallette, the shapes of the clouds, the stars in the sky.  Ms. Sebastian wrote this single to bring awareness to the masses so they can be closer to understanding the inner voice and why these changes are happening. Ms. Sebastian stated, “Many people are getting too dependent on trying to fix their moods with temporary artificial satisfactions in the material world. However, life on Earth brings in a variety of moods like the changing phases of the moon. When people are cramped in the high rise buildings in the cities, how many times do they actually look at the sky to read the environment outside of the square rooms and statistics? Walking around the ancient cities you can read history by looking at the architecture.”

Ms. Sebastian further stated, ‘In the modern society, in those parts that are driven by obsession with materialism, there is a fixation on building skyscrapers, making them taller while a human being feels smaller walking on the road beneath them. It creates a different feeling for a person, who can only look down on the ground and never fully appreciate the environment out of fear and discontent.” Ms. Sebastian is well known for her poignant socially conscious songwriting . Ms. Sebastian’s passionate lyrics sets her apart from other artists who sing about the same redundant meaningless things. Ms. Sebastian has always been a breath of fresh air and in this track she shows why she is so highly revered in the music industry.

When asked about the inspiration for “Changes In The Sky”, Ms. Sebastian stated, “The moment you go out of the big city and look up at the sky, where there are no city lights interfering, you can see the stars very clearly. The changes in the sky are also about the stars and the true purpose of reading the scape of the Cosmos, how for thousands of years people would observe them and feel connected with a bigger purpose. This vision gives hope and knowledge of the place of humanity in the Universe. Beauty of the building is still important in societies where human relations are about good energy and they still build temples and homes like in the ancient times which can be read like books in stone.”

On the new single Ms. Sebastian heartwarming lyrics details true friendship:

‘Where I’m from people know
That you can tell a friend anything
We can take so far away
All what we know about the real love
Cause it’s everything’

Ms Sebastian created many layers in the vocal arrangement to add this airy elevating feel to it, when asked about the record Ms. Sebastian stated, “It means that even when travelling, I am taking this attitude to friendship and love with me. When people move to other countries they often get pressured to change. Instead I see it as an opportunity to show what real love is about. When people focus on materialism, they even start talking about human relationships in terms of ‘markets’ and ‘high value’ or ‘low value’. This became very prevalent on social media. Human relationships can’t be measured by money, it’s not a healthy society, where every person has to get points in a form of numbers and money that was invented by human beings. That kind of society is just a mere form of a collection of atomised individuals who only relate to each other based on a controlled environment. Family values are based on completely different views. Love and friendship have existed long before any of the modern economic systems and were the key to survival of our ancestors.”

Ms. Sebastian further stated, “So bringing that light and warmth to other places, where it’s cold in terms of human interactions and it’s all about monetary transactions, is how we can show there is another way. It also references the artwork of my album Legends On The Map where I am coming from the East to the West and bringing that light and knowledge.” The artwork was drawn by artist Ainur Timergaliev, he also drew the cover for her album ‘Revelation Ships’. On the cover Ms. Sebastian is wearing an elegant blue velvet dress by designer Valdenize Soares. The photo was taken during her trip to Scotland when she was studying history and nature in Edinburgh and the Cairngorms, a mountain range in the Highlands of Scotland.

https://jahnasebastian.bandcamp.com/track/changes-in-the-sky

https://soundcloud.com/multivizionmusic-1/changes-in-the-sky-by-jahna-sebastian-produced-by-jahna-sebastian-revelation-ships-album

Instagram: @JahnaSebastian (https://soundcloud.com/multivizionmusic-1/changes-in-the-…)
Instagram:@multivizionmusic
Twitter: @JahnaSebastian

Hong Kong – Speech by FS at Global Financial Leaders’ Investment Summit (English only) (with photos/video)

Speech by FS at Global Financial Leaders’ Investment Summit (English only) (with photos/video)

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     Following is the speech by the Financial Secretary, Mr Paul Chan, at the Global Financial Leaders’ Investment Summit today (November 7):

肖遠企副局長 (Deputy Director of the National Administration of Financial Regulation Mr Xiao Yuanqi), Eddie (Chief Executive of the Hong Kong Monetary Authority, Mr Eddie Yue), distinguished guests, colleagues, ladies and gentlemen,

     Good afternoon. What a stimulating and hard-working morning. I know you all treasure this little lunch break and look forward to your main course. I will therefore keep my remarks brief.

     I wish to update you on two subjects. One relates to Hong Kong’s capital market development in terms of fund flows, and the other is about Hong Kong’s economy.

     On the first subject, it is about Hong Kong’s unique role in our country’s prudent and orderly opening of its capital market, enabling the Mainland’s capital to go global, as well as the internationalisation of the renminbi. In all these pursuits, Hong Kong’s connectivity and international facing are the key.

     On facilitating capital flow, allow me to highlight the recent enhancements to our Connect Schemes with the Mainland. As you all know, the Connect Scheme was first introduced back in November 2014, starting with the stock connect between Hong Kong and Shanghai. It was subsequently extended to Shenzhen. And in 2017, the Bond Connect was rolled out. In 2021, the Connect Scheme was extended to index futures contracts. In 2022, the inclusion of ETF Connect. And this year, there are a couple of important enhancements and developments.

     One is extending the Connect Schemes from products to more derivatives, meaning that they now cover stocks, bonds, ETFs (exchange-traded funds) and risk management products, like interest rate swaps and A50 index futures. From investors’ standpoint, this may not be sufficient for risk management purposes. Going forward, we will continue to work hard on other derivatives such as bond futures and A50 index options. 

     The second development is renminbi-denominated products. As some of you may know, on our stock exchange, 24 major stocks can now be traded in both Hong Kong dollar and renminbi at the same time. And what’s more, we are working very hard for what we call the RMB counter to be included in the Southbound Connect, so that Mainland investors can access these stocks by using their renminbi, without the need of incurring extra costs and currency risks. 

     With the endorsement from the Mainland authorities, we are also working with regulators to include more international companies listed on our stock exchange in the Southbound Connect. This is an important development. Consider that a company from the Middle East coming here for listing could then access both international and Mainland capitals. The liquidity for the stock would be significantly enhanced, which would also be reflected in its valuation.

     At the moment, we are trying hard to diversify the source of issuers and capital. Traditional markets like the US and Europe continue to be highly important. But in light of geopolitical tensions, we see a need for diversification too and are working hard to attract more quality issuers and capital to come, thus raising the liquidity of our stock market.

     The second subject I would like to cover is about Hong Kong’s economy. This year, despite the external headwinds, highly complex and changing circumstances, we expect our GDP growth to be over 3 per cent. While it is a little lower than what we would like to see, the recovery is sustaining. And with continuous improvements to the connectivity with the outside world, by having full resumption of international flights, more visitors will come to Hong Kong and more businesses will flow from that.

     For the short term, the major driver supporting our economic growth for the rest of this year, and probably for the first quarter next year, would continue to be export of services, i.e. inbound tourism, and private consumption. For the medium-term, financial services and innovation and technology (I&T), will be our twin engines of growth.

     Obviously, I don’t need to elaborate on financial services. On I&T, allow me to spend a few minutes. Over the past few years, the Hong Kong SAR Government has invested around HKD$200 billion into the I&T sector in order to build a vibrant ecosystem. That will attract more companies to come. And this is important to us not just for the economy’s sake, but also for creating more quality jobs for our people.

     In this regard, we have chosen four areas to focus our energy on. One is artificial intelligence and big data analytics. The second is health science and biotech. And the third one is Fintech. And finally new energy, new materials and advanced manufacturing. We know that nurturing a vibrant ecosystem takes time. To fast track this development, since December last year, we launched two new initiatives. One is to attract strategic businesses to settle in Hong Kong. The second is to attract talents. Since December last year till the end of September this year, we have managed to attract more than 30 companies to settle in Hong Kong. Altogether they will initially invest over HK$30 billion and create about 10 000 jobs, most of which would be research and managerial positions.

     And there are more companies in the pipeline. In this pursuit, we have made good use of our fiscal reserves, by establishing the Hong Kong Investment Corporation (HKIC). HKIC will be a helpful tool in our negotiation with strategic enterprises. Of course we want these enterprises to have certain commitments on the levels of investment, employment, and the technologies that they will bring to Hong Kong. In return, if they want us to take a minority stake, so that we put money to where our mouth is, we are willing to do so.

     HKIC is now up and running. That is one part of HKIC’s responsibility. The other part is that through the HKIC, we dish out mandates to general partners, asking them to invest money into sectors that would be important to the longer term development of Hong Kong. 

     In terms of talent, since we launched the Top Talent Admission Scheme, and we relaxed and revised other talent admission schemes, up till the end of October, we have received over 180 000 applications, and approved over 110 000 of them. And in fact, over 70 000 of these talents have already arrived in Hong Kong.

     And we are facilitating them to settle into our community, including setting up a one-stop window to provide assistance in finding international school places, residences, etc. For the stamp duty in connection with acquiring their residences, we also have special arrangements in place. Talents will certainly expedite our economic development and make Hong Kong even more attractive to businesses.

     Finally, in the coming decade, we will be making massive investments in infrastructure. They will include not only land and housing supply, but also transport infrastructure, including projects that will enhance our connectivity with the Greater Bay Area (GBA). For those of you in the financial sector, this presents a huge opportunity. You are most welcome to co-invest and work with us.

     Thank you for this opportunity to speak to you, and let me express my heartfelt gratitude to you all for joining us in this event. We appreciate your support very much, and we do hope that apart from work, you do spend time to enjoy the city. Thank you.

WARC expands global strategy and effectiveness awards with five new regional competitions

Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success. 

  • Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level 

Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. 

The regional awards will each be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.

Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness. 

  • Uniquely, submissions will be judged using the global standard of the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of origin of the entry, using the Creative Effectiveness and the B2B Effectiveness Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes. 

Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, said: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.

“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.” 

  • Key dates for WARC Awards 2024

24 October 2023: Open for entries
12 December 2023: End of early bird entry fee
6 February 2023: Final deadline for entries
14 May: Regional awards’ shortlists announced
20-25 May 2023: Bronze, Silver, Gold winners announced for all regional awards
May-June: Gold winners automatically proceed to compete globally
June: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week

All previous WARC legacy awards for effectiveness, media and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers. For more information on the new WARC Awards, register your interest here.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com


Topic: Press release summary

Hong Kong – SCST attends 10th Global Tourism Economy Forum – Macao 2023 Opening Ceremony (with photo)

SCST attends 10th Global Tourism Economy Forum – Macao 2023 Opening Ceremony (with photo)

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     The Secretary for Culture, Sports and Tourism, Mr Kevin Yeung, today (September 21) attended the 10th Global Tourism Economy Forum • Macao 2023 Opening Ceremony in Macao at the invitation from the Secretary for Economy and Finance of the Government of Macao Special Administrative Region. With “Destination 2030: Unlocking the Power of Tourism for Business and Development” as the theme, the forum explores sustainable development of the tourism industry, creates and grasps opportunities for tourism development that maintain an equilibrium between the earth and human needs, and enhance common prosperity across the globe.

     The forum brought together culture and tourism ministers from various countries and regions, including the Minister of Culture and Tourism, and Honorary Chairman of Global Tourism Economy Forum, Mr Hu Heping, industry leaders, policymakers and scholars.