Fox Corporation Renews Partnership With SeeHer For ‘She’s a Hero’ Campaign
FOX Entertainments Shes a Hero Franchise Returns Honoring Female Doctors and Nurses During Hit Drama THE RESIDENT
Bank of America Joins as Sponsor
New York, NY – WEBWIRE – Tuesday, March 8, 2022
Fox Corporation (Nasdaq: FOXA, FOX) once again will partner with SeeHer to further support the movements mission to accurately portray women and girls in marketing, advertising, media, and entertainment. In celebration of International Womens Day, FOX Entertainment, as part of its Shes a Hero franchise, will highlight the amazing stories of real-life female doctors and nurses working on the front lines during these challenging times.
The thematic, custom-produced, Shes a Hero content will air in primetime on March 8 in a FOX Fast Break during an original episode of the hit medical drama THE RESIDENT. Additionally, to further broaden the reach and engagement of this initiative, FOX will also distribute custom content featuring these dedicated medical professionals across THE RESIDENT social platforms.
In support of the movement and International Womens Day, SeeHer member Bank of America has signed on as a partner to sponsor the Shes a Hero custom content across all FOX Entertainment platforms.
FOX is proud to once again work with the SeeHer movement to promote gender equality and further amplify the important mission of accurately portraying women and girls in media, said Suzanne Sullivan, Executive Vice President of Ad Sales, FOX Entertainment. We value and appreciate the opportunity to partner with Bank of America as we highlight the incredible achievements of female doctors and nurses through our Shes a Hero franchise. THE RESIDENT is the perfect series to align this contextually relevant custom content celebrating the achievements of these amazing medical professionals.
Shes a Hero is a powerful campaign that highlights real women who are keeping our communities safe and healthy, added Jeannine Shao Collins, President, SeeHer. We applaud FOXs commitment to showcasing these everyday heroes and are proud to have Bank of America join as a partner for this years campaign. Authentically portraying women and girls in media is crucial and we know the positive impact that comes from sharing stories of real women. We look forward to highlighting these heroes on International Womens Day.
At Bank of America, we believe that our diversity makes us stronger, and we are better able to meet the needs of those around us when we mirror the communities where we live and work. Representation matters, and thats why we support Shes a Hero to elevate stories and achievements of women like these doctors and nurses, who are making an impact, said David Tyrie, Chief Digital Officer and Head of Global Marketing at Bank of America. Our company is cultivating an inclusive workplace, supporting our female teammates through benefits and programs to empower them to thrive, and providing products and services to help all clients achieve their financial goals.
ABOUT FOX CORPORATION
Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including, FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
ABOUT BANK OF AMERICA
Bank of America is one of the worlds leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 67 million consumer and small business clients with approximately 4,200 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with more than 54 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
ABOUT SeeHer
SeeHer is the leading global movement of media, marketing and entertainment leaders and influencers committed to the accurate depiction of women and girls in advertising and media. While strides have been made in recent years to authentically portray women and girls, unconscious bias persists throughout advertising and entertainment. The average age, race and body type, among other characteristics, of women shown in media still represent only a small fraction of the female population. The SeeHer movement was launched by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ) in 2016 at the United State of Women. To help marketers benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. GEM® shows that content accurately portraying females dramatically increases both purchase intent and brand reputation. Once complete, the GEM® methodology quickly became the industry standard, winning the prestigious ESOMAR Research Effectiveness Award in 2017 and leading to its global rollout in 2018. Since 2019, the movement has expanded its verticals to include sports (SeeHer In Sports) and music (SeeHer Hear Her). To learn more, visit SeeHer.com and follow SeeHer on social media @SeeHer (Instagram, Facebook, and LinkedIn) and @SeeHerOfficial (TikTok and Twitter).
HBO has renewed the Emmy®-nominated unscripted series WERE HERE for a third season, it was announced today by Nina Rosenstein, Executive Vice President, HBO Programming.
Part of the magic of WERE HERE is that even though it takes place in small towns, the series has had an incredibly inspiring ripple effect that goes way beyond those communities, said Rosenstein. Were looking forward to another season where we can continue to inspire and showcase some fierce drag!
We are thrilled to be a part of HBOs continued commitment to LGBTQ+ storytelling, said co-creators and executive producers Stephen Warren and Johnnie Ingram. We are honored to continue to fight for equality and celebrate the many unsung heroes and allies across the country.
Named one of Esquires 10 Best TV Shows of 2021, WERE HEREs eight-episode second season debuted October 11 on National Coming Out Day on HBO and HBO Max. Lauded as nothing short of a miracle, and bigger, bolder, peak excellence by Decider, the series was praised for being unlike anything else on TV by them., while The A.V. Club called it show stopping and a glammed up, emotional road trip.
The series follows renowned drag queens Bob the Drag Queen, Eureka OHara and Shangela as they continue their journey spreading love and connection across small-town America, through the art of drag. In season two, the queens recruited local residents from Spartanburg, SC, Temecula, CA, Del Rio, TX, Selma, AL, Evansville, IN, Watertown, SD, Kona, HI, and Grand Junction, CO to participate in one-night-only drag shows, they inspire their drag daughters to express their genuine selves in front of their families, friends and communities.
Season two of WERE HERE was created and executive produced by Stephen Warren and Johnnie Ingram; directed and executive produced by Peter LoGreco; executive produced by Eli Holzman & Aaron Saidman and Erin Gamble for Industrial Medias The Intellectual Property Corporation (IPC); series producers Caldwell Tidicue (Bob the Drag Queen), David Huggard (Eureka OHara) and D.J. Pierce (Shangela).
Follow along on Instagram @werehere for exclusive content. #werehere
Ottawa Today, the Canadian Nuclear Safety Commission (CNSC) announced its decision to renew the nuclear power reactor site preparation licence held by Ontario Power Generation Inc. (OPG) for its Darlington New Nuclear Project, located in the Municipality of Clarington, Ontario. This decision follows a public hearing held virtually on June 10 and 11, 2021. The renewed licence allows OPG to continue preparing the Darlington nuclear site for the potential future construction and operation of a new nuclear generating station. In making its decision, the Commission considered submissions from OPG and 61 intervenors, as well as CNSC staff recommendations. The CNSC made participant funding available through its Participant Funding Program, and invited interventions from Indigenous groups, members of the public and stakeholders in this matter. Seven requesters received participant funding to assist with their interventions. After reviewing all submissions, the Commission concluded that OPG is qualified to carry out the site preparation activities that the renewed licence will authorize. It also concluded that OPG will make adequate provision for the protection of the environment, and the health and safety of persons. The record of decision is available on request to the Commission Secretariat at interventions@cnsc-ccsn.gc.ca. The decision will also be posted in both official languages at nuclearsafety.gc.ca at a later date. All submissions, hearing transcripts and the hearing webcast are available on the CNSC website. The CNSC regulates the use of nuclear energy and materials to protect health, safety, security and the environment; to implement Canada’s international commitments on the peaceful use of nuclear energy; and to disseminate objective scientific, technical and regulatory information to the public. Timeline OPG applied for a licence renewal in June 2020. Michael TanseyHBO renews Emmy®-Nominated unscripted series WE’RE HERE For A third season
Canada – CNSC renews Ontario Power Generation’s site preparation licence for its Darlington New Nuclear Project
The CNSC made funding available in October 2020 through the Participant Funding Program to support Indigenous peoples, members of the public and stakeholders in presenting their views to the Commission.
The Commission held a virtual public hearing on June 10 and 11, 2021 (hearing transcripts and webcast are available online or by request).
The renewed licence is valid until October 11, 2031.
Media Relations
Canadian Nuclear Safety Commission
Tel: 613-996-6860 or 1-800-668-5284
Email: mediarelations@cnsc-ccsn.gc.ca
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