Here We Go! The LEGO Group Expands Its LEGO Super Mario Universe Introducing New Sets To Celebrate MAR10 Day

Mar 11, 2024 | Business

Billund – WEBWIRE –

Alongside the product reveals for new sets coming in August and LEGO designer interviews, the LEGO Group gave fans a sneak peek of LEGO Super Mario: Mario Kart, coming in 2025. To catch up, fans can watch the recording onYouTube

Over the weekend, the LEGO Group celebrated MAR10 Day (March 10th) by unveiling three incredible new LEGO Super Mario sets The Bowser Express Train, King Boos Haunted Mansion and Battle with Roy at Peachs Castle and confirmed that the globally-loved Mario Kart will be coming in LEGO brick form next year!

Every year on March 10, fans from all around the world mark MAR10 Day by celebrating their favourite Super Mario characters. This is the second year that the LEGO Group has held an action-packed YouTube premiere for MAR10 Day. Jack Gardner hosted the celebrations and was joined by a playful family of LEGO Super Mario fans, who helped add some extra mischief and fun.

New Iconic Builds Announced
Fans were delighted to see that not one, not two, but THREE new products were added to the LEGO Super Mario universe, each specially selected to allow builders to expand their play adventures and join in on the endless fun.

The first set revealed wasThe Bowser Express Trainmade of 1,392 LEGO elements, created by Marvin Vlger, concept designer, Daire McCabe as the model designer, and Amy Bennett, interaction designer on LEGO Super Mario. This set invites thrill seekers to jump aboard the locomotive for fun adrenaline-filled play. Packed with interactive features, including a lever-operated spinning platform, Super Star Block, passenger wagon with removable roof and ? Block, and even a cannon wagon with a spring-loaded cannon, theres plenty of play options and secrets for builders to enjoy.

Daire McCabe, Design Master on LEGO Super Mariosaid:A lot of work went into designing The Bowser Express Train and ensuring it truly captures Bowsers mighty presence and power. We wanted to create this epic set, inspired by the iconic train level in Super Mario 3D World, where Mario shoots out of a cannon to take on all the enemies on the train capturing the spirit, energy and adrenaline of the original game. I cant wait to see everyones reactions!

Next up wasKing Boos Haunted Mansionwith 932 LEGO bricks. In the YouTube premiere, the family were left in a pitch-black room and found LEGO Luigi and a Yellow Baby Yoshi, then showed off their skills by defeating a Dry Bones. Throughout the segment, the sets play-packed features were explored including the haunted halls, which featured a Chest Block, Coin Block and hidden Key Block for interactive play. The Haunted Mansion allows builders to use their spooky imaginations and go on a mysterious adventure packed with elevating furniture, well-known enemy characters, and more.

Last, but certainly not least, was theBattle with Roy at Peachs Castlemade of 738 LEGO elements in total. This set is a reimagined classic, which welcomes builders to defend the castle with Toad against Roy, one of the Koopalings. The castle features a catapult, easy-to-rebuild walls and boasts a beautiful interior, including a rotating throne, a piano, and fountain in the garden.

The LEGO Super Mario Bowser Express Train, King Boos Haunted Mansion and Battle with Roy at Peachs Castle will be available from August 1, 2024, via LEGO stores,lego.comand from select leading retailers around the world.

Exclusive Teaser for LEGO Super Mario Revealed
The MAR10 Day YouTube premiere ended with a thrilling teaser of whats next in the pipeline within the LEGO Super Mario universe. The teaser revealed a silhouette of a kart made of LEGO bricks alongside a LEGO Mario figure. You heard it right: Mario Kart will be coming to LEGO Super Mario in the future. Stay tuned for more!

Thats Not All
Its the last day to earn double LEGO Insiders points when you purchase LEGO Super Mario products through 11 March.

Catch up on the full MAR10 Day premiere, you can watch the recording onYouTube. For more information, visitwww.lego.com/super-mario/mario-day

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Product Details
LEGO Super Mario The Bowser Express Train (71437)

  • Age: 9+
  • Price: 119,99 / $119.99 / 104,99
  • Pieces: 1392
  • Product No.: 71437
  • Dimensions: 480 x 378 x 94 mm
  • Available: August 1st, 2024
  • Link:www.lego.com/super-mario/mario-day

LEGO Super Mario King Boos Haunted Mansion Set (71436)

  • Age: 8+
  • Price: 74,99 / $74.99 / 64,99
  • Pieces: 932
  • Product No.: 71436
  • Dimensions: 456 x 282 x 72 mm
  • Available: August 1st, 2024
  • Link:www.lego.com/super-mario/mario-day

LEGO Super Mario Battle with Roy at Peachs Castle (71435)

  • Age: 7+
  • Price: 64,99 / $64.99 / 59,99
  • Pieces: 738
  • Product No.: 71435
  • Dimensions: 382 x 262 x 70.5 mm
  • Available: August 1st, 2024
  • Link:www.lego.com/super-mario/mario-day

About the LEGO Group
The LEGO Groups mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean Play Well. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visitwww.LEGO.com/aboutus.

Siddons-Martin Expands Emergency Fleet with North River Boats Partnership, Becoming One-Stop Shop for Land and Water Response

Jan 31, 2024 | Business

 Siddons-Martin Emergency Group, a leading provider of emergency vehicles, today announced a strategic partnership with North River Boats, solidifying its position as a comprehensive sole-source provider for emergency responders. This collaboration brings North River’s industry-leading line of fire, rescue, police and emergency response boats to Siddons-Martin’s extensive portfolio, ensuring seamless access to critical equipment for diverse emergency situations.

North River Boats has carved a niche for itself by crafting high-performance aluminum boats specifically tailored to the rigorous demands of first responders. Renowned for their unwavering reliability and exceptional performance, North River Boats are meticulously designed with features that put the safety and efficiency of emergency personnel at the forefront.

“Adding North River Boats to our offerings allows us to better serve the evolving needs of emergency responders in our 7-state territory,” said Patrick Siddons, Dealer Principal of Sales at Siddons-Martin Emergency Group. “With this partnership, we can now equip agencies with best-in-class vehicles for land and water emergencies, streamlining procurement processes and ensuring faster response times when every second counts.”

“North River is honored to partner with Siddons-Martin Emergency Group, the best-in-class provider to first responders throughout the south,” said Brent Hutchings, CEO of North River. “As employee-owned businesses, North River and Siddons-Martin people share a long-term personal commitment to the first responder community and to investing in quality employees who craft and support these premium life-saving vessels.”

The Siddons-Martin and North River Boats partnership offers several key benefits for emergency responders:

· One-stop shopping: Simplifies procurement by providing access to both land and water emergency vehicles from a single trusted source.
· Streamlined logistics: Reduces administrative burden and expedites equipment acquisition processes through cooperative purchasing consortiums.
· Enhanced readiness: Ensures agencies are equipped to handle diverse emergency scenarios, both on land and water.
· Expertise and support: Provides access to the combined knowledge and expertise of both companies, ensuring ongoing support and service.

This partnership marks a significant step forward for Siddons-Martin Emergency Group’s commitment to providing comprehensive emergency response solutions. By offering a wider range of specialized vehicles, Siddons-Martin empowers emergency responders to better serve their communities and save lives.

Siddons-Martin Emergency Group is the leading fire and emergency apparatus and equipment dealer serving Texas, Louisiana, New Mexico, Utah, Nevada, Arkansas, and Tennessee. Their products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, mini pumpers, tankers, homeland security apparatus, ambulances, patrol and command vehicles, after-market parts, fire rescue, and mining gear and equipment. Headquartered in Texas, Siddons-Martin is an employee-owned company (ESOP) established in 1974 and employs over 640 team members across 34 locations. In addition, Siddons Martin operates eight subsidiary companies related to diesel, automotive, and heavy-truck parts, construction and mining equipment, emergency vehicle sales, and service.

Siddons-Martin Emergency Group
Corbin Strong
713-256-6007
siddons-martin.com
Verification with Mike Blocher
(541) 391-0103 Cell
mikeb@northriverboats.com

ContactContact

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  • Business
  • Maritime
  • Transportation

Jess Sims Expands ESPN Role as Men’s College Basketball Saturday Prime Game Reporter

Dec 30, 2023 | Business

WEBWIRE –

ESPN has expanded the role of reporter Jess Sims who will join mens college basketball coverage as a sideline reporter for ESPN Saturday Primetime games for the 2023-24 season. The former collegiate basketball player and current fitness instructor phenom will tip off her new role in the new year on January 13 on ESPN.

Sims joined ESPN in 2022 as a member of College GameDay Built by The Home Depot and brought fans closer to the game through unique behind-the-scenes features, including this seasons look at the Ohio State marching bands regiment and the grueling obstacle course at the U.S. Military Academy.

Jess has an incredible energy that connects with fans and viewers, and weve seen the impact shes already had during her two years with ESPN, saidMeg Aronowitz, ESPN senior vice president, production. Her background and passion for basketball will be a welcome addition to our robust roster of commentators on our mens college basketball coverage.

Sims will join the Saturday Primetime team after ESPN veteran reporterHolly Rowehas decided to dedicate her focus on her passion project, ESPNs expanded womens college basketball coverage. Rowe will serve as the sports lead game reporter and as an analyst onCollege GameDay Covered by State Farm, in addition to the many other sports she covers year-round for ESPN, including college football, softball, WNBA and more.

Widely known for her work as a fitness instructor, Sims left a career in education to pursue her passion in 2016. After teaching boxing and HIIT (high intensity interval training) at popular boutique studios in New York City, she became a global sensation when she joined Peloton in 2018 as a Tread instructor, teaching running, walking, bootcamp, strength and stretching classes to over seven million subscribers worldwide. Sims has also launched content for children and families, blending her passions for health and wellness through interactive movement and education.

A former collegiate basketball player at Trinity College, Sims has also worked with the WNBAs New York Liberty as an in-arena host and sideline reporter (2021-23) and is a regular contributor on Good Morning America.

Its an absolute honor to be joining the incredibly talented Saturday Primetime team! Basketball was my first love and it continues to shape the person I am both on and off the court, said Sims. I am beyond thrilled to be back on the court for the biggest games each week.

Sims is wrapping up her second season on the College GameDay team as the show travels to Pasadena, Calif., for the Rose Bowl Game Presented by Prudential for two special edition episodes on Saturday, Dec. 30 (9 a.m. noon ET, ESPN and ESPNU) and Monday, Jan. 1, ahead of the CFP Semifinal (10 a.m. 1 p.m., ESPN and ESPNU). The show will then close out the season at the CFP National Championship Presented by AT&T in Houston on Monday, Jan. 8, from 9 a.m. noon before the title game.

BY Julie McKay

GOGO Charters Expands its Reach to Cleveland, Providing Charter Bus and Shuttle Service

Oct 31, 2023 | Business

Cleveland, OH – WEBWIRE –

GOGO Charters, the leading national brand for charter bus and shuttle services, proudly announces its arrival in Cleveland, Ohio. GOGO Charters delivers reliable and customizable group transportation solutions for a range of excursions, gatherings and occasions.

Whether youre in need of corporate shuttles in downtown Cleveland, transportation to local festivals, or organizing a class reunion at an out of state college, GOGO Charters is the premier choice to reach your destination seamlessly. Their versatile vehicle fleet can accommodate groups of all sizes, ranging from minibuses for 18-30 people to full-size motorcoaches for up to 56 people, and even party buses.

We are delighted to present a remarkable solution for large groups seeking a seamless exploration of Cleveland, Ohios captivating attractions, stated Farzin Parsa, President of GOGO Charters. Charter buses offer an exceptional way to effortlessly navigate the bustling streets while immersing in the citys rich history and vibrant festivities. Whether youre excited for a thrilling game of the Cavaliers, planning a tour of the Rock and Roll Hall of Fame, or in search of a convenient shuttle service for your esteemed team, our dedicated 24-hour reservation team will ensure a personalized experience.

Notable companies such as Amtrak, Microsoft, Wells Fargo and others have trusted GOGO Charters for their group transportation needs. To date, GOGO Charters has traveled over 2 million miles and completed more than 20,000 trips, solidifying its track record of dependability and excellence.

GOGO Charters luxury buses and shuttles are equipped with premium amenities, including on-board WiFi, climate-controlled cabins, spacious legroom, comfortable reclining seats, ample storage space, entertainment systems with TVs, top-of-the-line sound systems with PA capabilities, AM/FM radio, power outlets, onboard restrooms and more.

For more information: gogocharters.com.

About GOGO Charters

GOGO Charters is the premier national charter bus and shuttle brand, serving corporations, private groups and consumers. Boasting a fleet of more than 1,000 coaches and minibuses, our mission is to make the charter bus experience as simple as possible, from quoting and reserving a custom itinerary to pickup and dropoff. Customers can request a free quote or call 855.826.6770 to book your next group adventure! For more information: gogocharters.com.

WARC expands global strategy and effectiveness awards with five new regional competitions

Oct 5, 2023 | Business

Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success. 

  • Five new regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Gold winners will compete at a global level 

Entrants compete in one of five regional awards: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. 

The regional awards will each be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.

Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness. 

  • Uniquely, submissions will be judged using the global standard of the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of origin of the entry, using the Creative Effectiveness and the B2B Effectiveness Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes. 

Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, said: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.

“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.” 

  • Key dates for WARC Awards 2024

24 October 2023: Open for entries
12 December 2023: End of early bird entry fee
6 February 2023: Final deadline for entries
14 May: Regional awards’ shortlists announced
20-25 May 2023: Bronze, Silver, Gold winners announced for all regional awards
May-June: Gold winners automatically proceed to compete globally
June: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week

All previous WARC legacy awards for effectiveness, media and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers. For more information on the new WARC Awards, register your interest here.

About WARC – The global authority on marketing effectiveness

For over 35 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four pillars – WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce – its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics, events and eCommerce optimisation to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable information and visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

For further information, please contact:
Amanda Benfell
Head of PR & Press, WARC
amanda.benfell@warc.com
www.warc.com


Topic: Press release summary