WEBWIRE – Monday, November 14, 2022
Following the launch of Pinterest TV in the US last year, Pinterest TV is now available to view in Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live, original video for creators and merchants.
Pinterest is kicking-off Shop the Holidays on Pinterest TV with 10 hours of daily programming running from November 15-18th in Canada and the US. Over sixty brands and four major North American publishers are taking part in the series, which will include over 40 hours of shoppable content. Proving that even holiday shopping is different on Pinterest, Pinners will also benefit from mindful meditation breaks, shopping tips and tricks, and exclusive access to product drops and deals in time for inspiring holiday shopping.
Pinterest TV episodes will be hosted by a combination of publishers, Pinterest Key Opinion Sellers, Canadian and global brands. Each day will focus on a different category so shoppers in North America can find the gifts theyre looking for, while also delighting in discovering something new.
Shop the Holidays Program Schedule
November 15th – Food and Festivities
Dig into the first day of shoppable fun with The Bay, Fable, Apartment Therapy and a six-hour stream in collaboration with Tastemade, featuring beloved cuisine creators and deals on indie food brands.
November 16th – Home and Decor
Deck the halls with Red Land Cotton, exclusive holiday wreath ideas and a three-hour evening takeover with Wayfair, featuring deals and curated design tips from Pinterests own Live Shopping hosts.
November 17th – Beauty and Fashion
Shop Nudestix, Jenny Bird, Theraface and more with an extra-special gifting curation from the editors at Allure Magazine.
November 18th – Gift Guides
Finding the ideal gift for everyone will be easy this year. Tune in to shop from indie Canadian brands like LOHN candles, The Silk Labs, alongside Canadian retailer The Bay, and find curated ideas from editors at The Kit and Glamour.
In addition, the week of programming will also feature holiday spending tips from Holly ONeill, Bank of Americas president of retail banking.
Pinterest is a destination for people to watch, shop and try inspiring ideas in categories including food, beauty, home, and DIY. Through recent advancements with shopping and creator features, Pinners are engaging in more immersive formats and actionable entertainment than ever before. Since launching Pinterest TV in the US last year, there have been over 2 million minutes of livestream watchtime and over 900 creators and brands have gone live.
Simply click here, or tap the TV icon in the upper left corner of the Pinterest app to view episodes, interact with hosts, ask questions via chat, and shop products you like, live.
Im thrilled to be partnering with Pinterest, says Laura deCarufel, editor in chief of The Kit. Holiday is the most exciting time of the year for The Kit. Every year, our team gets together to consider the hundreds (thousands!) of amazing gift options, and then select the very best pieces and products for our audience. Now, with Pinterest TV, we have the opportunity to bring these gift guides to life in a fresh, compelling way.
Shopping Pinterest TV
On Pinterest TV, brands and creators can showcase and tag products so Pinners can shop and purchase on the retailers site. Hosts will have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations and a limited-time-offer module to offer discounts.
On Pinterest, shopping is about inspiration and over time, we expect to make every product that a user encounters on Pinterest, shoppable. Pinterest TV is the next iteration of our vision to enhance shopping surfaces and help Pinners find the products theyre looking for. We have become the home of digital-taste-based shopping and Pinterest TV makes this experience even more personal.– Nadine Zylstra, Global Head of Programming and Original Content, Pinterest
Tastemade, a global partner of Pinterest, will kick off their inaugural Canadian programming during Shop the Holidays on Pinterest TV. Tastemade will be hosting programming dedicated to food and home days, to help Pinners get ready ahead of holiday hosting season.
More on Pinterest TV
- Fresh, live inspiration. Pinterest TV is a new way to discover fresh inspiration through live video from diverse Pinterest creators.
- Inspiration for your life. Each weekday, Pinterest TV will bring you a fresh episode focused on a different category: food, home, fashion, beauty, and more.
- Watch live, revisit later. Check out our shows live for a chance to interact with creators and snag exclusive deals. Select Pinterest TV recordings will also be available after airing, so you can check out shows you missed or revisit any of your favorite episodes. To stay in the know on upcoming live sessions, tap Remind me.
- Shop anytime. Following each live Pinterest TV episode, brands will create Shoppable Boards with the products highlighted in the episode to make shopping and browsing easier than ever.
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