Pinterest announces partnership with Amazon to bring third-party ad demand to the platform


Today were announcing that were opening up third-party ad demand on Pinterest. As user engagement with shoppable content on Pinterest continues to grow, were pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.

Over 463 million people come to Pinterest each month to create a life they love. Brands and products are a critical piece of this journey, enabling Pinners to move easily from inspiration to action and advertisers to realize value in connecting with users with high commercial intent. Our partnership with Amazon will allow us to scale these efforts in meaningful ways.

This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers, said Bill Ready, CEO of Pinterest. This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.

The partnership will be a multi-quarter implementation, which we expect to begin rolling out later in 2023.

Amazon Ads is delighted to partner with Pinterest and make it even easier for customers to discover and buy relevant products through shoppable content, while also providing differentiated value for brands. – Paul Kotas, SVP, Amazon

Pinterest TV expands to Canada, bringing first-ever live North American holiday shopping experience


Following the launch of Pinterest TV in the US last year, Pinterest TV is now available to view in Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live, original video for creators and merchants. 

Pinterest is kicking-off ‘Shop the Holidays on Pinterest TV’ with 10 hours of daily programming running from November 15-18th in Canada and the US. Over sixty brands and four major North American publishers are taking part in the series, which will include over 40 hours of shoppable content. Proving that even holiday shopping is different on Pinterest, Pinners will also benefit from mindful meditation breaks, shopping tips and tricks, and exclusive access to product drops and deals in time for inspiring holiday shopping.

Pinterest TV episodes will be hosted by a combination of publishers, Pinterest Key Opinion Sellers, Canadian and global brands. Each day will focus on a different category so shoppers in North America can find the gifts they’re looking for, while also delighting in discovering something new.

‘Shop the Holidays’ Program Schedule

November 15th – Food and Festivities

Dig into the first day of shoppable fun with The Bay, Fable, Apartment Therapy and a six-hour stream in collaboration with Tastemade, featuring beloved cuisine creators and deals on indie food brands.

November 16th – Home and Decor

Deck the halls with Red Land Cotton, exclusive holiday wreath ideas and a three-hour evening takeover with Wayfair, featuring deals and curated design tips from Pinterest’s own Live Shopping hosts. 

November 17th – Beauty and Fashion

Shop Nudestix, Jenny Bird, Theraface and more with an extra-special gifting curation from the editors at Allure Magazine. 

November 18th – Gift Guides

Finding the ideal gift for everyone will be easy this year. Tune in to shop from indie Canadian brands like LOHN candles, The Silk Labs, alongside Canadian retailer The Bay, and find curated ideas from editors at The Kit and Glamour. 

In addition, the week of programming will also feature holiday spending tips from Holly O’Neill, Bank of America’s president of retail banking.

Pinterest is a destination for people to watch, shop and try inspiring ideas in categories including food, beauty, home, and DIY. Through recent advancements with shopping and creator features, Pinners are engaging in more immersive formats and actionable entertainment than ever before. Since launching Pinterest TV in the US last year, there have been over 2 million minutes of livestream watchtime and over 900 creators and brands have gone live. 

Simply click here, or tap the TV icon in the upper left corner of the Pinterest app to view episodes, interact with hosts, ask questions via chat, and shop products you like, live.

“I’m thrilled to be partnering with Pinterest,” says Laura deCarufel, editor in chief of The Kit. “Holiday is the most exciting time of the year for The Kit. Every year, our team gets together to consider the hundreds (thousands!) of amazing gift options, and then select the very best pieces and products for our audience. Now, with Pinterest TV, we have the opportunity to bring these gift guides to life in a fresh, compelling way.”

Shopping Pinterest TV 

On Pinterest TV, brands and creators can showcase and tag products so Pinners can shop and purchase on the retailer’s site. Hosts will have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations and a limited-time-offer module to offer discounts. 

“On Pinterest, shopping is about inspiration and over time, we expect to make every product that a user encounters on Pinterest, shoppable. Pinterest TV is the next iteration of our vision to enhance shopping surfaces and help Pinners find the products they’re looking for. We have become the home of digital-taste-based shopping and Pinterest TV makes this experience even more personal.“–  Nadine Zylstra, Global Head of Programming and Original Content, Pinterest

Tastemade, a global partner of Pinterest, will kick off their inaugural Canadian programming during ‘Shop the Holidays on Pinterest TV’. Tastemade will be hosting programming dedicated to food and home days, to help Pinners get ready ahead of holiday hosting season. 

More on Pinterest TV

  • Fresh, live inspiration. Pinterest TV is a new way to discover fresh inspiration through live video from diverse Pinterest creators.
  • Inspiration for your life. Each weekday, Pinterest TV will bring you a fresh episode focused on a different category: food, home, fashion, beauty, and more.
  • Watch live, revisit later. Check out our shows live for a chance to interact with creators and snag exclusive deals. Select Pinterest TV recordings will also be available after airing, so you can check out shows you missed or revisit any of your favorite episodes. To stay in the know on upcoming live sessions, tap “Remind me.”
  • Shop anytime. Following each live Pinterest TV episode, brands will create Shoppable Boards with the products highlighted in the episode to make shopping and browsing easier than ever.

Pinterest Launches Ads in Argentina, Colombia and Chile


Today, Pinterest is launching ads for all businesses in three additional markets in Latin America: Argentina, Colombia and Chile. These new markets are added to Brazil and Mexico, where ads have been available since last year. Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects. These three markets follow the launch in Japan, earlier this year, and are part of the global expansion of Pinterest’s ad program.

On Pinterest, brands are additive to the Pinner experience. People come to Pinterest to discover products and services, for their wardrobe, for their new home, for their next holiday and advertisers want to be discovered. There is incredible harmony between them both. With Pinterest, you can inspire the decisions of consumers because commercial content enhances the Pinterest user’s experience. People come to Pinterest looking for products and services to plan their futures and build their lives.

Because 97% of the top searches on Pinterest are unbranded and consist of 2-3 word queries, the majority of consumers are not typing a brand name into their searches, which is why Pinterest is such an effective place to reach people while they’re still considering their next purchase and haven’t decided on a brand. Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.

“Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey and we’re proud to expand our global advertising program to three new countries in our region, Argentina, Colombia and Chile. Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so they can create a life they love, and we’re excited to enable even more Latin American businesses to now connect with our engaged audience through ads.” – André Loureiro, Managing Director for Latin America at Pinterest.

We recently opened ads to a small group of businesses as early partners in Argentina, Colombia and Chile. Brands such as Tiendas Paris (part of Cencosud group) and agencies such as Publicis Groupe have already created campaigns on Pinterest. 

“In Paris we are always looking for ways to innovate when showing our fashion campaigns. When we found out that the Pinterest ad platform was going to arrive in Chile, we immediately wanted to do a campaign in the country about ”Color“. We bet on Pinterest because we know that it is a platform where people are inspired when devising outfits and what better than being there with our campaigns”. Belén Guini, Fashion Marketing Assistant Manager at Paris. 

“The team at Pinterest has been extremely helpful from the start until after the campaign was done. They offered mid-campaign optimizations which helped us overdeliver KPIs, leaving us and the client very pleased with our campaign results. It has been a real pleasure working with Pinterest and we will definitely consider them for future campaigns”, Lydie Locutura, Client Service Director at Publicis Groupe.

With the launch of ads in Argentina, Colombia and Chile, Pinterest is continuing the global momentum for its advertising program.

For more details about advertising on Pinterest and our launch in Latin America, check out the Pinterest business site for more information:

Pinterest Appoints Bill Ready CEO; Co-Founder and CEO Ben Silbermann Transitions to Executive Chairman


Today Pinterest announced that co-founder, Chief Executive Officer and President, Ben Silbermann will transition to the newly created role of Executive Chairman, and online commerce expert Bill Ready will become Chief Executive Officer and a member of the Board of Directors, effective June 29, 2022. See Press Release Here.

Ben sent an email to employees at Pinterest, which we are sharing below:

From: Ben

Date: Tuesday, June 28, 2022

Title: Help me welcome our new CEO, Bill Ready

Dear Team, 

After more than a decade running Pinterest, I’ve decided to move into a new role, Executive Chairman. While it feels a bit weird typing these words, more than anything, I’m excited because tomorrow our new CEO will be Bill Ready. I want to share how I came to this decision.   

One of my rituals to start every year is writing a list of ideas and aspirations for Pinterest. Some of those ideas turn into new products. Others result in acquisitions. This year, a top priority was identifying new leaders with skills that complement mine. 

I held time on my calendar every week to meet executives across a range of industries. Bill stood out. Over months of conversations and dinners, he impressed me with his insights, experience and values. Bill understands deep down that Pinterest is still early in its story. Over time, I decided he would be an outstanding CEO for our next chapter. Our board of directors met him and felt the same way. 

Most recently, Bill was President of Commerce, Payments & Next Billion Users at Google. Before that, he was Chief Operating Officer at PayPal, and CEO of both Braintree and Venmo. 

At his core, Bill is a builder. He has led small startups and global organizations. He deeply understands commerce and payments. And, he shares our passion for creating a positive corner on the internet—a place that enriches your real life instead of distracting you from it. 

As you can imagine, this was a hard decision. So much of my heart belongs to Pinterest. I guess you could call it a founder’s love. And, when you care about something so much, the natural instinct is to hold it as tight as you can. But often, the most loving thing to do is let it go and watch it flourish in new ways. That’s what is going to happen with Bill at the helm. 

I’m not leaving. Being executive chairman will let me focus on what I love: meeting Pinners, nurturing new products, and advising on long-term strategy. My new role reminds me a bit of what I did in the early days. 

When we started Pinterest, it was more art project than business. I knew most Pinners by their first name. We obsessed over every pixel, feature, and word in our product. I posted my cell phone number on our website to show there was a real person who cared about every user. Thank goodness for unlimited minutes! 

Today Pinterest has grown beyond anything I could have imagined. If our Pinner community were a country, it would be the third largest in the world. From Rotterdam to Louisville, folks have welcomed me into their homes to show how Pinterest inspired their lives. We have incredible new products in development that I can’t wait to ship. And remarkably, our little art project has even grown into a public company with billions of dollars in revenue and customers around the world.

Most meaningful to me, we’ve always remembered that behind all the metrics and dashboards, there are still real people who care deeply about every Pinner’s well being. Our most cherished value, Put Pinners First, is embedded in everything we do.

Sometimes people ask me: How did this all happen? Well, the answer is because of all of you. Pinterest wasn’t built by me. It was built by us. And, I love being part of this team. You are not only wildly talented, but also kind, creative and humble. Working with all of you continues to be the biggest gift of founding Pinterest.

One final thought. For our very first company offsite, I took our 12 person team to the Walt Disney Family Museum in San Francisco. We were so excited to need not just one, but TWO vans to get there—a true sign of growth. I wrote down one of Walt Disney’s quotes: “It’s kind of fun to do the impossible.” 

Working with you, I’ve learned firsthand that it is indeed fun to do the impossible. And with Bill as our CEO, I know that the fun is just getting started.

With all of my love and gratitude, 


PS: Tomorrow, Bill and I will be doing Q&A together. I hope to see you there so we can give him a warm welcome.

Pinterest is empowering women this season through the Pinterest Shop

To celebrate International Women’s Day, Pinterest has launched a brand new Pinterest Shop collection featuring 25+ women-founded small businesses and hundreds of products all made, designed or imagined by women. 

In addition, for the month of March, Pinterest has created an International Women’s Day fund and will match donations from employees to nonprofits helping women succeed like the National Domestic Workers Alliance and the Global Fund for Women. Because when women succeed, we all do. 

Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession”. Now, more than ever, they need support. 

Supporting small business has always been at our core, and in light of the COVID-19 crisis, this is more important as ever. Over the last year, Pinterest searches for “support small business” increased by 4.5x¹ as Pinners look for individual makers and companies to shop online.

“As a proud first generation American, I have spent my childhood going back and forth to Japan to visit relatives. My language skills are far from perfect, but I can walk down the streets of Harajuku in Tokyo or Soho in NYC and it all feels like home to me. Around the world, working women were the most affected by changes we saw in 2020 and so we launched the International Women’s Day Shop as a way to support and show our commitment to small businesses. Pinterest has always been the place to be inspired and discover new brands. We are thrilled to give these women-run businesses a platform to shine.” – Aya Kanai, Head of Content and Creator Partnerships, Pinterest. 

In this time of crisis, women are also turning to Pinterest to find inspiration on how to navigate change – searches for “women supporting women’’ increased by 2x, searches for “small business plan” increased by 50x and searches for “start a business from home” increased 4x. Boards created by women for “dream jobs” have increased by 10x² as they are looking to find new jobs, start a business or shift careers.