Global Liquid Soap Market Outlook
Today’s consumers endure with various kind of bacteria or germs knowingly or unknowingly from day-to-day life. No matter one is working, sleeping, playing or doing any regular activities gives exposure to various such harmful enmities. Now that there is a rise in awareness about such exposure to various harmful bacteria and virus, consumers are now taking necessary steps and figuring out ways to deal with such issues. Consumers have been taking preventive measures by being much more hygienic and clean in their day-to-day life. Owing to consumers inclination towards hygienic lifestyle, several major shareholding consumer goods companies are now strategizing on coming up with products which promotes healthcare as well as cleanliness. Liquid soaps are one such product which has been gaining traction among its target segments for the above-mentioned causes. Liquid soaps are widely being used in the household as well as the commercial sectors which include offices, shopping malls, and other public venues.
Global Liquid Soap Market: Reasons for Covering this Title
Today’s consumers are widely being exposed to various information which includes hygiene and clean lifestyle through various media and online channels. Owing to the rise in awareness about various benefits associated with healthy and hygienic lifestyle, consumers are being more and more conscious about cleanliness factor which they have adopted in their day-to-day life. Moreover, the consumer looks out for compatible or portable hygienic products for which they can use anytime anywhere. Liquid soaps are one such hygienic products that cater to consumers’ needs and requirements. There are various benefits associated with the use of liquid soap. Liquid soaps help reduces the number of germs and bacteria effectively. Liquid soaps also protect against other forms of contamination such as climatic effects, hazardous chemicals, and infections.
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Global Liquid Soap: Market Segmentation
On the basis of nature, the global Liquid Soap market has been segmented as –
Organic
Natural
Conventional
On the basis of application, the global Liquid Soap market has been segmented as –
Hand Wash
Body Wash
Dish Wash
On the basis of end use, the global Liquid Soap market has been segmented as –
Household
Commercial
Hospitality Industry
Healthcare Industry
Foodservice Industry
Offices and other industrial sectors
Shopping Malls
Salons & Spa
Others
On the basis of the sales channel, the global Liquid Soap market has been segmented as –
Direct
Indirect
Hypermarket/Supermarket
Convenience Store
Specialty Store
E-Retailers
Club Stores
Global Liquid Soap Market: Key Players
Some of the key players operating in the global Liquid Soap market are Premier English Manufacturing (PREMCO), Cleenol Group Ltd, Christina May Ltd, Reckitt Benckiser Group plc (Dettol), GlaxoSmithKline (Savlon), Unilever (Dove), LES ROBINETS PRESTO S.A., Colgate-Palmolive Company (Softsoap), Henkel Corporation (Dial) among others.
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Liquid Soap Market: Key Trends
Major Liquid Soap manufacturers strategize on coming up with a line of new and innovative products which caters to the needs and requirements of its target customers and simultaneously extending its product offerings.
Liquid Soap Market: Key Developments
In 2018, Schmidt’s Naturals launched a line of body wash liquid soaps available in two scents i.e. Jasmine Tea and Cedarwood + Juniper.
In 2017, Dial announced the launch of three new products of body wash and foaming hand wash for the North American market.
Owing to the rise in demand for liquid soaps, some of the major retail companies such as Target launched a line of liquid soaps under the private label brand ‘Smartly’.
Opportunities for Liquid Soap Market Participants
With the rise in industrialization, these sectors now strategize on maintaining a hygienic and a clean environment. For which these industrial sectors now follow protocols and laws such as GMP (Good Manufacturing Practices), 5S etc which also demand for clean and tidy workers and employees as well. Moreover, in the healthcare and pharmaceutical industries, it is mandatory the doctors, nurses and other staff to have clean, bacteria-free hands while they work. This is where liquid soap comes into the picture which caters to these specific requirements. Thus these critical factors provide an immense opportunity for liquid soap market to grow significantly in terms of value sales.
