Ann Marie Puig explains the use of artificial intelligence to increase sales

Ann Marie Puig, an expert business consultant, discusses the role artificial intelligence plays in business advancement and how it can lead to more growth and sales.

San José, Costa Rica – WEBWIRE



Artificial intelligence (AI) has been one of the most significant technological innovations in the digital revolution. It is a vital tool in many sectors, including marketing and eCommerce. It improves user experience and relationships with businesses and increases sales. Ann Marie Puig, a global business consultant and efficiency expert, discusses how AI is positively changing eCommerce results.


Puig claims that AI has evolved from a science-fiction concept to become a reality. It can process online purchases, suggest series to watch, answer questions and recommend goods and services. Machine learning is what allows AI to learn the preferences and tastes of its users.


“AI is the key to eCommerce’s growth in recent years,” adds Puig. “According to different reports, six out of ten people shop online. The average spend of buyers increased nine points last year compared with 2020.”


In recent years, AI has been a key driver of eCommerce. This data shows that online businesses should use AI to improve their websites.


First, improved customer service is clearly the benefit. AI is a major improvement in customer service. It analyzes data to develop predictive services that allow eCommerce to anticipate customer needs and queries. Chatbots are computer programs that can interact with customers to answer questions, make payments, and guide them. Puig adds that voice assistants like Siri, Alexa, and Google Assistant allow customers to purchase products by simply using their voice.


Improved user loyalty is possible through AI. It analyzes consumption patterns individually, but also on a larger scale. eCommerce can now segment its customer base and create unique campaigns according to their preferences. Businesses can personalize their customer experience to improve user experience and increase customer loyalty.


Better logistics and inventory management can also be enhanced. Puig explains, “AI can be used in eCommerce for logistics and inventory management. These are two areas in which speed is critical to increasing business performance. AI predicts and analyzes consumer behavior and creates strategies based on it. This information allows businesses to better manage inventory, which in turn saves time and money.”


It improves image recognition. Pinterest and AliExpress regularly use AI’s image recognition capabilities for identifying the visual characteristics of a product that a customer is searching for. They also offer similar products. These platforms allow users to quickly compare photos of an item with other products in their catalog, which increases sales.


Since the beginnings of Computer Science, it has been proven that computers can solve problems based on the intelligence of humans. AI is now very accessible to the majority of people thanks to the development of specific theoretical and practical models.


We are all connected to technology today, whether we’re at home or at work. AI algorithms are constantly interacting with this technological world we live in. Software and cloud computing are behind every device that is connected to the Internet. They use AI techniques to simplify our lives. All industries, to some degree, now require AI to run many of their applications.


Puig concludes by explaining that AI can also be a great friend, since it can automate non-stop processes, greatly optimizing business performance. It can be used in email marketing to create eye-catching subject lines and personalize email bodies. To generate original content for the company’s blog, based upon keywords, or in programmatic advertising platforms that automatically purchase advertising space based the target audiences.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig explains the importance of a personal brand for growing a business

Ann Marie Puig, an expert business consultant, explains how businesses can build a personal brand and why it will help them achieve greater success.

San José, Costa Rica – WEBWIRE



Individual marketing and branding are important for business owners. It doesn’t matter what type of business you are in – branding is the act of people showcasing their professions and making businesses sound. Individual marketing is the best way for entrepreneurs to reach new professions. Ann Marie Puig, a successful global business consultant from Costa Rica, identifies four components that can support entrepreneurs in building a better individual brand.


A brand can attract potential clients, customers, job offers, and new opportunities. It’s not as easy as it seems. Establishing a strong first connection across different stages of your web-based life is difficult. It takes a lot of connecting with substance and self-advancement.


Puig believes that the brand’s personality must be matched by the maker. She explains, “Entrepreneurs should choose the path of least resistance if they want to create a brand for themselves. You can’t force anyone to remove it, so use what you believe in.”


Puig suggests that you identify your personality characteristics and use them to create the brand’s framework. This will create a consistent, identifiable and friendly brand. She emphasizes the importance of highlighting both good and bad qualities.


Sharing your experience online is also important. Social media presence isn’t a luxury. It’s an essential part of your character and can be used to regularly characterize different groups’ discernments on a business and personal level.


To showcase their best qualities and build a network, it is important that people invest time in establishing an online presence. Puig explains that sharing experiences online often rouses other women to discover their own quality and, furthermore uncovers coaches by picking out other’s interests. This helps them to be unique in the network, which is crucial for obtaining the right professional opportunities.


Genuine interactions should echo what is posted online. The individual is creating a fake persona, which will eventually be exposed, resulting in a loss of validity and notoriety. Puig recommends that you share your work in order to create a unique brand. The proof you provide that supports your claims is what creates and sustains a person’s brand. A bigger following can be built by proving that a businessperson is able to back up their image using established truths or models.


Puig also states that Internet-based lives require alertness. Every post made online can be seen by anyone. He recommends that you be especially aware of images posted via web-based social media. Remember that everyone can see what you post. She says that the open image you post should complement the brand you’re trying to build.


Your personal brand cannot be built in a day. It’s a long-distance marathon that requires time. However, you don’t have to stop running to finish it. While there are cases where personal brands grow quickly, it is not common. People who work tirelessly on their personal brands for years and have not seen any results can also be a problem.


There is no shortcut to success; that’s the truth. It would be easy for everyone to build a personal brand. It is one thing to work your personal brand, but it is quite another to do it well.


You will need to be very disciplined if you want to combine your personal brand with a blog. Statistics show that 95% of bloggers abandon blogs within a year. Lack of motivation is the main reason for abandonment.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig offers customer services strategies for eCommerce businesses

Ann Marie Puig, an expert business consultant, explains different methods eCommerce businesses can improve their customer service to increase sales.

San José, Costa Rica – WEBWIRE

Clients expect and demand that they receive a response within 12 hours. Most clients need a response in two to three hours. Client assistance will not be appreciated if it takes longer.



Web-based businesses can communicate with their customers via email notices, social networks, email and instant messages. These are great ways to communicate with them, but they’re not as practical and personal as regular conversations. Ann Marie Puig is a global business consultant and entrepreneur who examines the ways that eCommerce companies can improve customer support.


Online customers are not able to speak to agents in a physical store. Instead, they can talk with an agent quickly to get answers to their questions. Online businesses must develop a client service technique to keep their customers satisfied and build a trusting relationship.


Telefone calls with customers are one of the best ways to communicate. When they call, customers feel more at ease speaking to a person than with a computer. Puig clarifies, “Clients feel more secure when someone is interested in their situation and can do something.”


It is easier to explain information via telephone than lengthy explanations of how a product works. They can be tailored to individual customers. Listening to clients is a great way to manage them. It is easy to find out if clients are interested in a topic or not. This will allow them to explore other options or become more familiar with the business.


Puig explains that the eCommerce website is a small part of the customer experience. It takes great client care to keep it going. It is important that clients get in touch with the business promptly. This should not be a problem.


To provide customer service, you can easily seperate your email address from your phone number. This will enable you to show that you can meet their needs.


The FAQ section should not be too detailed and should only address the most basic questions regarding the product, association, or administration. It is vital for web-based businesses because it allows clients to quickly scan through the site for the information that they need before making a purchase.


You can build trust with your clients by using email to send messages. Email is not a way to send out mass messages of welcome to events. Instead, you should send an email specifically to your clients. 


You may need to confirm their purchase by sending them an email. Make sure you call them first before you send the email. You might also send them messages encouraging them to try a certain product. Do not push the envelope. Spam is not welcome.


All inquiries should be responded to quickly. Sometimes, you may not be able to profit from all inquiries. Every day, businesses receive endless calls and messages. A response that is not sent within seven days of receiving distressing messages is counterproductive in order to provide client assistance. 


Puig states, “Clients expect and demand that they receive a response within 12 hours. Most clients need a response in two to three hours. Client assistance will not be appreciated if it takes longer.”


Customers cannot submit certain comments or propositions to the association. Customers use online media administration systems to voice their grievances. Customers use Twitter and Facebook to post their complaints about the business’ customer service. Web diaries can also be used for research purposes. These can be detrimental to trustworthiness and honesty of associations even though they might not be honest.


As customers contribute to products and services, they can be heard and viewed. This will help the company determine how to improve. You can answer customers’ questions and thank them for their positive feedback if your website is linked to social networking sites.



Puig adds, “Incredible customer service consistently places customers’ needs at the top priority list.” This section will improve your business’s chances of acquiring new customers or growing its customer base.


About Ann Marie Puig 


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig lays out the various ways businesses can easily increase their revenue

Ann Marie Puig, an expert business consultant who works with companies around the globe, explains the different ways businesses can efficiently increase their operations.

San José, Costa Rica – WEBWIRE

Learn from past customers to attract new customers. Review your customer base to determine why they are drawn to you.



The next step after getting your business started is to figure out how to increase revenue. Ann Marie Puig, a successful entrepreneur and master business consultant from Costa Rica, reveals the secrets to making this happen.


You can do this by expanding your customer base. You’re trying to increase the number of customers. It is clear that more customers will visit your store or your eCommerce platform, which means more traffic, and, ultimately, more revenue.


Puig says, “Learn from past customers to attract new customers. Review your customer base to determine why they are drawn to you.” In addition, if you have conducted a speaking engagement that saw an increase in traffic, then look for other similar opportunities.


Revenue can also be increased by increasing the size of transactions. This means that every consumer who makes a purchase buys more. This can be achieved by upselling, or offering discounts for multiple purchases made in one visit.


You can do this by suggesting complementary products that they might be interested in purchasing. It is possible to make more money by upselling an administration or integral item after you have won a client.


Revenue will be increased if customers make more purchases. For example, a customer who makes a purchase once per month can be a motivator to make more purchases. Retention services can be used to encourage customers to return more often. Don’t forget about past customers.


Puig asserts, “Keep in touch with the business through email campaigns and email newsletters so that their minds will never wander.” It costs less to keep clients coming back than to find new clients, so keep the communication open.


This is the obvious option – raise your rates. It is important to evaluate prices regularly to make sure they are competitive but also to keep them in line with market costs and expectations.


You’ll get more income for each client who buys you. If you accept that your volume, normal exchange size and recurrence are equal, increasing your costs will result in more income for the same amount of exertion.


If you have more experience or new skills, increase your prices. You may initially need lower rates in order to attract customers. However, once your customers understand the value of your products, and your ability to provide exceptional customer service, increasing prices will be justifiable.


You can’t raise prices arbitrarily in most cases. Products must be promoted in a way that increases perceived value. Promote prices along with the value that customers will get for the goods and services they are purchasing. Importantly, however, you must also consider your company’s worth.


Your ideal customer is your target client and has a very specific definition. The ideal customer is someone who buys early and often, is most likely to spend the most, and is willing to pay more for quality.


About Ann Marie Puig 


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig discussing overcoming retention challenges in an eCommerce business

Ann Marie Puig, an expert business consultant, provides insight into how eCommerce businesses can overcome the challenges of remote employee retention.

San José, Costa Rica – WEBWIRE

If your customers trust you and respond to warning signs promptly, then recurring sales are guaranteed.



Retention of customers is more profitable than acquisitions. Therefore, it is important to concentrate on strategies to increase customer retention and not just on marketing strategies to get new customers. No matter what business type you are in, this is true regardless of the reason your customers are leaving. Businesses should not only focus on attracting new customers in order to increase their revenue but also need to pay attention to maintaining existing customers. Ann Marie Puig is a business consultant and process optimization expert. She discusses how eCommerce platforms can help improve customer retention.


It is important to have a good understanding of all the customer segments that make up the customer database. It is possible to segment them into loyal and loyal customers, customers who are underperforming, and customers who are not active. Once your customers have been segmented, you can drill down further to learn their business needs and industry. This will enable you to create appealing offers that appeal to your customers.


Customer loyalty is built by providing exceptional customer service. You can influence repeat sales and loyalty by providing personalized experiences that exceed customer expectations during the entire buying process. Puig explains that e-mail marketing campaigns must be personalized automatically to make customers feel special.


You can transfer the intangible effects of brand image work to a completely measurable level. Brand reputation management is all about understanding, measuring and correcting your brand’s attitude. To be the preferred choice for consumers, you must position your brand. Puig says, “If your customers trust you and respond to warning signs promptly, then recurring sales are guaranteed.”


A loyalty program can also be a channel to recurring sales. It is a great way to keep your customers loyal if you don’t overload them with advertising. To make your customers feel special and to encourage sales, it is important to reward loyalty with offers, promotions, and better purchasing conditions.


It is always wise to train customer service staff. Agents who have been trained to capture customer feedback are able to spot customers who are unhappy or who may be considering purchasing from them. They can then pass this information on to the company. Agents should be trained in passing on information about competitors to enable your marketing department to take the appropriate actions.


Training all employees on basic customer retention techniques is a great way to give them the tools to retain customers. This can be achieved by properly handling complaints, turning dissatisfied customers into loyal customers, and educating customers on the value of your products.


Last but not least, follow up with all new customers. This is a great strategy for all businesses, but especially so for e-commerce companies. It gives a human touch to a transaction that is impersonal and creates a foundation for loyal relationships. Although it is impossible to track every customer, you can set a dollar amount or currency and track any new customers who spend more. This can be done online and is easy to do.


It is always more profitable to keep existing customers than to acquire new ones. In other words, it costs seven times more to acquire a new customer than to keep an existing one. Keeping repeat customers is a great way to predict your workflow and revenue potential, as well as make it easier to service them with the knowledge that we have gained over time.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based upon years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.