Ann Marie Puig explains the benefits of global business expansion

Ann Marie Puig, a business consultant and expert in global business operations, explains the value of expanding a business across international borders.


San José, Costa Rica – WEBWIRE



For businesses looking to expand their operations globally, the process can be daunting. But with the help of an experienced professional like Ann Marie Puig, it doesn’t have to be. Puig is a global business consultant with extensive knowledge of cross-border expansion. In this blog post, she explains the benefits of global business expansion and why it’s worth pursuing for the right companies.


As the world economy continues to globalize, more and more businesses are looking to expand their operations into new markets. There are a number of reasons for this, but chief among them is the opportunity to tap into new customer bases and grow revenue.


The potential rewards of global expansion are great, but Puig stresses that it’s important to do your homework before making the leap. Thorough market research is essential in order to identify promising markets and understand the regulatory landscape. You also need to have a clear understanding of your own business strengths and weaknesses. Once you’ve done your homework, you can develop a strategic plan for expanding into your chosen markets.


Puig says, “One of the biggest mistakes companies make when expanding globally is failing to adapt their products or services to the local market. What works in one country might not work in another, so it’s important to tailor your offering to meet the needs of your target customers.”


Another common mistake is underestimating the importance of building strong relationships with local partners. These partners can provide invaluable insights into the local market and help you navigate any challenges that come up along the way.


Global business expansion can bring many benefits to a company, including new markets, new customers, and new opportunities. A well-executed global expansion can help a company to grow its revenue and profit, while also increasing its brand awareness and reach. Additionally, global expansion can help a company to diversify its business and reduce its reliance on any one market or customer base.


Done correctly, global expansion can be a powerful tool for business growth. However, it is important to carefully consider all potential risks and challenges before embarking on any international expansion plans.


One of the challenges of global business expansion is communicating across cultures. When expanding into new markets, businesses need to be aware of the cultural differences that exist between countries. What may be considered appropriate in one culture may be offensive in another. This can make it difficult to effectively communicate with customers and clients in new markets.


Another challenge of global business expansion is managing supply chains. Businesses need to be able to source materials and products from suppliers in different parts of the world. This can be a complex and costly process, particularly if there are issues with logistics or transportation.


Finally, businesses expanding into new markets need to be aware of the regulatory environment in those countries. Different countries have different laws and regulations governing business operations. Failure to comply with these regulations can result in significant penalties.


When expanding a business globally, there are many challenges that must be overcome. The first is to understand the local market: Every country has different customs, laws and regulations. It is important to research the target market before expanding.


Language barriers can be another issue. Explains Puig, “In order to successfully communicate with customers and partners in another country, it is necessary to overcome any language barriers. This can be done by hiring bilingual staff or using translation services.”


Culture plays a large role in how businesses operate. It is important to be aware of any cultural differences in order to avoid any misunderstandings.


Expanding a business internationally can be logistically complicated. There are often different shipping requirements and timelines that must be taken into account.


Lastly, securing funding for an international expansion can be difficult. Businesses should research all available options and put together a solid plan before moving forward.


Expanding your business globally can be a great way to boost your bottom line and gain access to new markets. But it’s not without its challenges. Before taking the plunge, it’s important to do your homework and understand the risks involved. With careful planning and execution, however, global expansion can be a great growth strategy for your business.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based upon years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig discusses common legal mistakes startups make and how to avoid them

Ann Marie Puig, a business consultant and expert in global business operations, offers insight into some common legal problems new businesses run into and how to avoid them.


San José, Costa Rica – WEBWIRE



Legal issues are one of the most important things that a businessperson must keep in mind when starting a new company. These are the things that can make or break an organization, and it’s tragically true. Entrepreneurs could be setting themselves up to fail by not thoroughly investigating the legal aspects of their business before they start. Ann Marie Puig is a veteran business consultant and discusses the common mistakes entrepreneurs should avoid when starting a new venture.


Many entrepreneurs fail to set up the right legal structure for their businesses. This can lead to them having to seek out financial professionals, leave their organization, or be sued by a client. They could be exposed to personal risk if they do not have the right structure.


An investor’s understanding is crucial to everyone’s success when the time comes for the organization to be sold or the originator to go. Without such understanding, there will be turmoil. Asserts Puig, “Have an attorney draft an authoritative record that outlines how investors will be resolved and what happens if one leaves, gets bitten by the dust, or gets separated.”


Because they lack worker manuals, small organizations can find themselves in difficult situations. Many cases of extremely successful organizations failing to pay back claims made by previous employees are common. To plan the best human assets strategies for your organization, seek the advice of a human resource adviser or proficient software.


Private companies are being encouraged to make fun of their competitors, either publicly or privately, on the internet. You must be careful not to criticize them. Puig adds, “Seek legal guidance to determine what constitutes criticism and what is permissible speech.”


Do not neglect to obtain a trademark, copyright, or patent. Many independent companies fail to discover a way to protect their innovation until an organization steps in. Get the advice of a lawyer to take stock of your organization’s protected innovations.


Don’t get sue-happy. Individuals can sue each other and then explode. Both sides end up losing a lot of money and are unable to make a decision. It is better to negotiate than to prosecute. A great lawyer will always say something similar.


Secure your client data on the website. Hacking is more common in independent ventures. Not only is the site at risk of being taken down, but so is the possibility of losing sensitive client information. SiteLock is a service that can help you make sure the site and information are secure before it happens.


Use work computers only for your personal entertainment. Independent companies are unable to prevent employees from using the internet for personal reasons while at work. To protect the organization and other workers, block unseemly sites. Screen site usage of company PCs every now and then to ensure that they are being used in a responsible manner.


When necessary, seek out outside financial experts. Many entrepreneurs seek out outside investment if they require cash to grow their businesses. They can have problems with the way the company is run, and investors can make it difficult for a legitimate business to continue. The personality and financial resources of an investor are as important as the cash they bring to the company. However, be careful when choosing.


Finally, ensure that you properly remit the payroll tax (or sales charges) information to the appropriate government agency or entities. Independent businesses should legally gather finance and sales tax. The government will not accept these numbers and the independent venture will be shut down. To transmit employer and employee taxes, use a finance administration. For the collection of sales and use fees, create a separate record.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce, and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig discusses the role organizational development has in business success

Ann Marie Puig, a business consultant and expert in global business operations, offers insight into the importance of proper organization development for business success.


San José, Costa Rica – WEBWIRE



We are becoming more aware of the fact that our world is highly globalized and that there is constant improvement. From a business perspective, this factor encourages organizations to become more competitive and stay on the cutting edge of technology. The human factor is also a key strategic component for achieving organizational development. Ann Marie Puig, a global business consultant, has identified some factors that influence the behavior and performance and can help you make plans to create an organizational climate conducive to your success.


Organizations are currently facing many problems, such as low productivity, motivation, staff turnover, communication issues, and a poor work culture. Organizational Development (OD), a series of plans and strategies for a company’s improvement, is a way to make sure that the human element is at the center.


These must be supported by tools, practices, as well as objectives. These will balance quality of life and sense of belonging. They will also help align the goals of the company with the collaborators in order to improve their productivity. It’s about increasing the performance and growth of the company.


Woo says that organizational development is a practice that pays attention to professional and personal relationships. Puig explains, “How they develop in different contexts and what factors are beneficial or detrimental to the organizational structure.” OD refers to a series of phases that include selection and recruitment, preliminary diagnosis, treatment, assessment, intervention, evaluation and follow-up.


To determine the problem, the preliminary diagnosis involves assessing the situation through interviews or surveys. It is important to have the right tools in order for employees to give honest feedback. HR managers need to develop a strategy and ask the right questions to help them draw conclusions and make improvements.


All employees should be involved in organizational development. Giving employees constant, sincere feedback is one way to build a relationship. A good idea is to have weekly one-on-one meetings between employees and employers. You can also help develop your talents by having the tools to conduct performance evaluations.


You can optimize this by using human resource software that allows for surveys. It is useful to gather doubts, opinions, and understand workers’ needs. It allows employees to quickly express their opinions and solve problems objectively and quickly.


Puig adds, “To achieve organizational development, it is essential to continuously monitor the functioning of different departments within a company.” It is also important to evaluate each employee’s job performance.


This can be done by conducting a thorough performance evaluation that identifies their strengths and weaknesses in the workplace. This will help you to identify the skills that you can use to advance and what you can do with a training management program.


The company should be able to make adjustments to avoid any further problems based on the feedback received from customers or employees. It is important to act on the information to avoid negative effects on work and results.


A document information manager is necessary in order to complete each stage. Human resources software allows you to conduct surveys, assess labor performance, and manage all corporate documents (contracts, payroll, etc.) in a secure, private, and organized manner. It is much easier to find information quickly in the document repository, and to make a quality decision based on past analysis.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.

Ann Marie Puig discusses the challenges businesses still face after the COVID-19 pandemic

Global business consultant Ann Marie Puig offers valuable insight into how industries are changing because of COVID-19 and how businesses can overcome the challenges they face.

San José, Costa Rica – WEBWIRE



The pandemic has affected the balance sheets of many Spanish companies and has made the viability of some of them a challenge. To get ahead, they have opted to reinvent themselves, look for new lines of business, request financing and keep their employees united and connected with formulas such as teleworking. Ann Marie Puig, an entrepreneur and global business consultant, explains the challenges businesses are facing and how they can overcome them.


Now that the restrictions to contain COVID-19 are relaxed, companies are facing new challenges such as the reorganization and cohesion of their departments, the management of remote work, the retention and recruitment of talent or the restructuring of the debts contracted that have allowed them to stay afloat. A circumstance that, at the same time, is an opportunity to change our mentality and understand the crisis as an opportunity.


The changes in the world of work that have occurred since the outbreak of the health crisis have led to an increase in the work of certain departments of companies, especially in the human resources teams. These have had to reorganize workers and establish health protocols, but also in technology, which have served remote employees.


After the rise of teleworking as a formula that has allowed many companies to maintain their activity during the pandemic, they are betting on a gradual return to offices or hybrid models that combine face-to-face with remote work. This has meant a change in the needs of employees.


It is no longer enough to carry out occupational risk prevention work based on manuals. “Now workers want the company to really care about their physical, mental and social health,” explains Puig.


Face-to-face messages are more often replaced by video calls or digital communications, so companies must allocate resources to train this department in new technologies. Before, you were looking for someone who knew how to communicate. But if he doesn’t know the technology now, the professional won’t be able to carry out his task effectively.


Human resources operations have undergone a great transformation, especially in the process of hiring and training new employees, since face-to-face treatment was key to transmitting the knowledge and operation of the company, in addition to the values of the company. To ensure the training, online courses have been used, but this expert recommends resuming face-to-face training as far as possible.


Although the enthusiasm of companies for teleworking has waned in recent months, experts reiterate that applying this work methodology in a structural way increases competitiveness and promotes its digitalization, something essential in the current situation. It also offers flexibility to its workers.


“Any company, regardless of its size,” adds Puig, “will have to apply three trends if it wants to be competitive and profitable. These include technological innovation, the flexibility of professionals in their jobs, prioritizing their safety and satisfaction, and the development of new work models.


The impact that the health crisis has had on companies has led many workers to look for new job opportunities, something that businesses can take advantage of to attract talent. The companies that make the most efforts to retain their employees and attract the best candidates will be those that have a competitive advantage.


Companies that applied for loans during the pandemic to continue the business are now facing payments and although many have regained muscle, others are still recovering, which is a great effort for them. Making an assessment of the conditions of these loans is a factor that will help to soften the situation of businesses that are in difficulty.


To know if a company is able to face the payment of the debts contracted, it must pay attention to its income – not only to the current ones but also to the forecasts for the following months. At the moment, when six months from now, they will not be able to meet their payment commitments, businesses should start a refinancing process.


It is also possible to calculate a company’s default risk using its leverage ratio, obtained from the division of net financial debt over EBITDA (earnings before interest, taxes, depreciation and amortization). Experts insist that there is no exact ratio from which it is impossible to sustain a business, but they do recognize that if the debt is more than four times higher and is not well structured, it is a warning sign.


Even so, in the current context, the leverage ratio has been somewhat outdated, since it is possible that EBITDA is unadjusted by the temporary fall in sales. Therefore, businesses should make the calculation with the income of a normal year. However, given the wide variety of casuistries, analysts reiterate that it is always best to ask for external advice to restructure the loans of a business.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce, and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not actively consulting for a business, she dedicates her time to her family and community.

Ann Marie Puig offers the benefits of networking for business growth

Global business consultant Ann Marie Puig, who has helped companies around the world expand their operations, explains the power of networking.

San José, Costa Rica – WEBWIRE



Networking, the creation of a network of contacts to create business opportunities, is one of the essential skills for entrepreneurs since they can have productive approaches that will help them build strong relationships with other people who are also looking to expand their brand. Ann Marie Puig, an entrepreneur and global business consultant, highlights the advantages of networking to promote entrepreneurship.


Networking is not sales. It is important to always keep in mind that networking is not about selling but to detect and take advantage of opportunities to meet key people who will help you in improving your professional profile. Therefore, it is essential to dedicate time to talk to people about their businesses, to find out how you can help them and how they can contribute to your knowledge. Building good relationships improves the perception of the success of the project.


You can get to know the industry. Explains Puig, “An excellent way to learn more about the business, better understand the industry and hear about the challenges faced by your contacts is by weaving an extensive network of contacts from which you can obtain reliable information about what happens to other companies.”


Networking can promote your brand. If you want to grow your business and make success rise, you must make critical contacts for it. People recommend others when they know their products and the subject behind the brand. If in a business meeting you did not deal with the prominent investor who bets on your brand, maybe you can rub shoulders with one of his contacts who could talk to him about your project.


In an ecosystem where there are countless challenges for those dedicated to entrepreneurship, the right partners are fundamental for any startup. Place yourself in positions of opportunity. Entrepreneurs feel motivated and inspired to attend certain events or meetings. However, there are many extraordinary opportunities that can arise if they impress potential investors. They have the idea of sharing, creating and communicating ideas.


Last but not least, meeting potential investors. These events attract people with different levels of experience and contexts. All of them are looking for connections, inspiration, advice, opportunities, and mentors.


Meet potential allies from national and international markets. Successful and strong connections are built when your messages are directed to the right target. As such, it doesn’t matter if your business is aimed only at the local community. Attending international meetings and reaching people from all over the world can expand your vision and improve your business approach. “Meeting other entrepreneurs, angel investors, bloggers, and other business enthusiasts will inspire you to achieve your personal improvement,” adds Puig.


There are currently 32 coworking spaces in Mexico City alone and 74 nationwide. With an approximate number of 30 coworkers per space, there are more than 2,000 people generating networking every day in Mexico, according to figures from the DeskMag.com portal. With such a large number of diverse professionals working in different industries, the opportunity to expand your business network is enormous, and it is definitely an option that you should not miss.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based on years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she’s not active consulting for a business, she dedicates her time to her family and her community.