This way, you will know when the official date will be to launch the campaign. This way, you will give your company a chance to grow and for those SEO and SEM practices to stand out in content and positioning.
It is proven in the world of marketing that sales on holidays are one of the best opportunities to sell more and attract attention, a pretty positive opportunity if advertisers and marketers know how to take advantage of it. Seasonal marketing is mostly a strategy that allows any marketing specialist to create direct marketing campaigns; in order to increase sales during a given period. Randall Castillo Ortega, an entrepreneur and the founder of RACO Investment, offers insight into how small business owners can prepare for a busy holiday season.
Seasonal marketing strategies allow business owners and operators to know the needs of consumers and increase consumption and purchase possibilities in events and holiday seasons. In turn, it also helps to increase the visibility of the product, service or brand. This way, the company, brand or service can exploit and reinforce its benefits to the maximum and work the branding as such, to increase its receptivity; also give information of constant interest and updated to the consumer, about activities and special offers.
Seasonal marketing works based on strategies or direct and anticipated actions from a previous month or season where a future conversion is sought, as well as the largest compilation of information for buyers, people and leads. It is important to be aware of all the nearby festive dates, explains Castillo. This way, you will know when the official date will be to launch the campaign. This way, you will give your company a chance to grow and for those SEO and SEM practices to stand out in content and positioning.
One of the direct actions is to generate needs of the moment, such as the beginning of any school or university season, where a need is detected, and the opportunity to use a marketing campaign focused on the academic field is created. After detecting this need, its time to move forward to start the campaign as such, where the user is prepared to locate where the best offer will be in order for you to buy the products, the brand or use the service that meets your requirements.
Know your audience and the festivities, as this will help you create a marketing campaign that suits their needs and engagement; this is achieved by knowing their traits and customs. Asserts Castillo, This creates a link between the brand as such and consumers, in this way there can be a solid relationship and achieve more visibility. It is important to interact with them and create effective engagement.
Dont try to cover all the segments that make up the audience. Focus on a specific group and try to get to know them thoroughly. The idea is that you can offer them offers and products that are in greater demand. Holidays can help you capture those customers who arent being served well by the competition. Define how much you are going to invest. Financing for the purchase of merchandise is essential. The financial system usually starts two months before a campaign with offers of loans with preferential rates for businesses that need working capital.
Offer products that suit both the season and the message of the campaign to be even more effective for consumers through offers and promotions. Create messages, designs, and content with themes related to the season or festivity. This way, you can highlight the brand you offer from the competition.
Holidays are usually a great opportunity to increase sales of any brand or company, both small and large; Its also fun because you can exploit your creativity and create offers that benefit your business.
These days, buyers have greater availability of money, and if they do not have it, they appeal to credit to be able to make their purchases. Holidays are important opportunities for companies to increase their sales. Everything will depend on the strategy and approach they give to these campaigns.
About RACO Investment
RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground, and has also contributed bridge loans to assist those looking to restructure or improve their operations.
AAC Technologies Holdings Inc. (“AAC”, HKEx: 2018), announced investment in the Series A financing round for SWIR Vision Systems Inc. (“SWIR Vision Systems”). SWIR Vision Systems is a company pioneering the next generation of image sensor solutions for industrial automation, consumer electronics, AR/VR system, autonomous vehicles and other applications. This investment is in line with AAC’s long-term strategic to further expand in the optics industry on the back of the company’s unique Wafer-level Glass (“WLG”) technology and high-end precision manufacturing capabilities.
“We are appreciative of this strong vote of investor confidence in our team and our technology,” said George Wildeman CEO, SWIR Vision Systems. “The reception we’ve encountered in the industry has been extraordinary. We look forward to expanding our business in the industrial imaging market, while working with the world’s top automotive and consumer electronics companies to explore applications of our fully scalable CMOS-based SWIR sensor solutions”.
Antonino Parrinello, Head of Corporate Development at AAC Technologies said, “We are also pleased to participate in the Series A financing round for SWIR Vision Systems. SWIR Vision’s has the cutting-edge sensor technology, CMOS-based Acuros CQD image sensors which promise to usher in a new era of advanced 2D and 3D imaging sensors that meet the challenging cost and performance requirements in key strategic markets such as automotive, consumer electronics, and industrial imaging.”
It is reported that, based on a unique quantum-dot photodiode sensor design, SWIR Vision’s patented sensor solutions have delivered the highest resolution, commercially available short-wavelength infrared (“SWIR”) cameras in the world. The cameras are already in use inspecting high volume production semiconductor chips in the world’s largest semiconductor chip fab. SWIR Vision plans to use its Series A funding to advance the company’s CQD sensor solutions, to grow the company’s SWIR camera business in the global industrial and defense markets, and to engage strategic customers in the consumer electronics, automotive and advanced sensor markets.
Focus Financial Partners Inc. (NASDAQ:FOCS) (“Focus”), a leading partnership of independent, fiduciary wealth management firms, announced today that it has entered into a definitive agreement under which New England Investment & Retirement Group, Inc. (“NEIRG”), a registered investment adviser headquartered in North Andover, MA, will join Connectus Wealth Advisers (“Connectus”). The transaction is expected to close in the fourth quarter of 2021, subject to customary closing conditions.
Founded in 1995, NEIRG provides holistic wealth management services to high-net-worth individuals and families, trusts, estates, endowments and retirement plans. Through sophisticated financial planning and a differentiated investment management approach, including access to proprietary alternative investment solutions, NEIRG provides its clients with highly personalized services to help them attain their objectives.
“Joining Connectus will position us to achieve the next phase of our firm’s evolution and growth while maintaining our boutique service approach and culture. Connectus will equip us with a very attractive suite of tools and resources, which will further enhance our ability to meet each of our client’s unique needs,” said Nick Giacoumakis, NEIRG’s President and Founder. “Leveraging these capabilities to both expand our business and deepen our relationships with clients will make this an ideal partnership.”
“The NEIRG team is a highly experienced group and an impressive new member of the Connectus family,” said Rajini Kodialam, Co-Founder and Chief Operating Officer of Focus. “This transaction is evidence of Connectus’ continued strong momentum in the United States. Connectus’ ability to empower advisers, through access to deep resources and state-of-the-art client service capabilities, provides a unique balance of scale and expertise with a vital emphasis on the client relationship. We are confident that NEIRG will benefit from all that Connectus has to offer to drive its continued growth.”
About Focus Financial Partners Inc.
Focus Financial Partners Inc. is a leading partnership of independent, fiduciary wealth management firms. Focus provides access to best practices, resources, and continuity planning for its partner firms who serve individuals, families, employers and institutions with comprehensive wealth management services. Focus partner firms maintain their operational independence, while they benefit from the synergies, scale, economics and best practices offered by Focus to achieve their business objectives. For more information about Focus, please visit www.focusfinancialpartners.com.
About Connectus Wealth Advisers
Connectus is a global consortium of client-centric advisers that deliver comprehensive wealth management advice through access to expanded services, shared resources and best practices. Connectus exemplifies the spirit of partnership and collaboration yet celebrates the entrepreneurial mind-set of its advisers. Connectus is designed for founders and teams who want to continue to manage their client relationships and maintain their boutique cultures, while gaining the operational efficiencies of shared infrastructure and access to expanded client service capabilities.
Through Focus, Connectus advisers gain a strategic growth partner with specialized expertise. They benefit from Focus’ scale and extensive network, continuity planning, insights and best practices. Focus is also a source of permanent capital to accelerate growth and enhance business and client outcomes. For more information, please visit www.connectuswealth.com.
This release contains certain forward-looking statements that reflect Focus’ current views with respect to certain current and future events. These forward-looking statements are and will be, subject to many risks, uncertainties and factors relating to Focus’ operations and business environment, including, without limitation, uncertainty surrounding the current COVID-19 pandemic, which may cause future events to be materially different from these forward-looking statements or anything implied therein. Any forward-looking statements in this release are based upon information available to Focus on the date of this release. Focus does not undertake to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any statements expressed or implied therein will not be realized. Additional information on risk factors that could affect Focus may be found in Focus’ filings with the Securities and Exchange Commission.
Investor and Media Contacts Tina Madon Senior Vice President Head of Investor Relations & Corporate Communications Focus Financial Partners P: +1-646-813-2909 tmadon@focuspartners.com
Charlie Arestia Vice President Investor Relations & Corporate Communications Focus Financial Partners P: +1-646-560-3999 carestia@focuspartners.com
Always contemplate elements such as the ability to pay, risk assessment or the investigation of the best alternatives for access to capital for good financial management.
Globally, around 20.8% of small businesses closed as a result of the COVID-19 pandemic. This reflects the importance of having financing plans to sustain the operations of small and medium-sized enterprises more effectively in complex contexts such as the one now. Randall Castillo Ortega, the founder of SME financing firm RACO Investment, discusses what small- and medium-sized enterprises need to consider when contemplating financial options.
Financing is the fuel that SMEs need to achieve their goals and objectives of expanding production, territorial expansion, or simply daily operations. Through it, they receive the economic support to obtain all the necessary inputs such as raw materials, recruitment and payment to collaborators or suppliers, etc. However, there are a number of barriers for SMEs to have access to financing and, in addition to this, there are some myths about the debts they generate, causing companies to adopt bad financial habits that even tend to put them at greater risk.
In this sense, it is common to pigeonhole all financing channels as credit or as debt. This generalization is rarely analyzed and, given the lack of knowledge, it does not delve into the existing options in the market, for each moment in which the company is located. According to some surveys, explains Castillo, 92% of the SMEs polled claimed to make use of financing to pay debts, which reflects the lack of well-formulated capital plans, affecting the liquidity of small and medium-sized companies.
Given that, it is critical to establish proper and well-formulated planning to maintain healthy cash flow. While there are bad practices on the part of some SMEs in terms of their dependence on financing, obtaining capital from financing sources is not synonymous with something negative. Visualizing financing beyond being an urgent need in the short term will boost the financial health and growth plans of SMEs because, in addition to making them more competitive, it will collaborate to achieve more stable finances and contribute to their adaptability to the market.
But it should be borne in mind that there are more than just credits (which in themselves represent a liability and require collateral). There are other alternatives to financing that do not necessarily involve debt, such as factoring or financing through accounts receivable or even raising funds through an investment round.
Thinking of financing as an ally rather than a last resort contributes to improved cash flows, better access to working capital and better preparation by companies for any unexpected eventuality. On the other hand, resources such as factoring not only help ensure the liquidity and continuity of the company in the short term, but also offer other competitive conditions for SMEs. For example, they can have access to better prices and discounts when buying inputs in payments of a single exhibition (since they receive up to 80% in advance on their invoices, they can allocate that money to this type of operating expenses), or focus on covering expenses of their day to day that help them in their growth and expansion.
It is worth mentioning that the acquisition of credits or financing must be planned. Always contemplate elements such as the ability to pay, risk assessment or the investigation of the best alternatives for access to capital for good financial management, asserts Castillo.
Leveraging through loans and other capital injection resources is key to meeting various needs in the short or long term. However, for them to be truly effective, they must be used strategically and not as the last survival alternative.
About RACO Investment
RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground, and has also contributed bridge loans to assist those looking to restructure or improve their operations.
Latin America has a significant import/export imbalance with Asia that presently remains at more than $100 billion. Furthermore, commodities represent the biggest portion of trade, yet Latin America is more centered around regular asset exchange. This prompts a disparity in what Latin America can import from Asia, which has a more enhanced arrangement of fare alternatives.
The worldwide trade industry has had the option to advance generously in the course of recent a very long time as innovation makes it simpler for organizations to direct business past their lines. Notwithstanding, there are still snags with regards to trans-sea trade due to issues like distance, monetary standards and thats just the beginning. Randall Castillo Ortega, the founder of SME lender RACO Investment in Costa Rica and Panama, offers insight into how Asia and Latin America are attempting to defeat those impediments and how this affects an advantageous connection between the two locales pushing ahead.
In the course of recent years, the trade connection among Asia and Latin America has improved essentially, presently worth well more than $500 billion. Brazil is the main trade partner for Asia; however, different countries all through the Latin American market are making strides, also. Brazil, as per research, has represented as much as $60 billion worth of Asian products offered to Asia, Australia and Russia and, as the economies of those nations keep on improving, Brazil has acquired extra ground.
In spite of the development, there are still issues with the equilibrium of trade between Latin America and Asia. Clarifies Castillo, Latin America has a significant import/export imbalance with Asia that presently remains at more than $100 billion. Furthermore, commodities represent the biggest portion of trade, yet Latin America is more centered around regular asset exchange. This prompts a disparity in what Latin America can import from Asia, which has a more enhanced arrangement of fare alternatives.
It isnt rare for there to be a sure irregularity in trade levels between two areas; be that as it may, the current framework is negative to the maintainability of the Latin America district. An improved trade equilibrium would support the Latin American nations economies more, which is something the area is frantically attempting to encourage. Nonetheless, as the force battle for trade strength proceeds, the capacity to haggle more adjusted connections endures.
Due to that unevenness, Latin America cant spend as much on the foundation as it might want. 60% of the streets in the district are as yet unpaved, contrasted with 46% in Asias rising economies, and this absence of advancement adds to the worldwide trade challenges looked at by Latin America. Nations in the locale are currently attempting to work on their frameworks, making strategies that emphasis interior advancement to give them more admittance to worldwide trade.
One region that could assist with balancing the distinction and give a more attractive trade relationship is the travel industry. All things considered, over an 11-year time frame through 2016, says Castillo, China has quickly turned into the main wellspring of worldwide travel, with the countrys outbound travel industry market seeing a 12% expansion simply in 2016. That brought about an outbound travel industry cost of roughly $261 billion, with more increments following.
Also, enhancements made to the air area will help, too. Airplane innovation has worked on colossally lately, particularly as far as eco-friendliness, which makes it simpler and more practical to offer speedier, more straightforward connections between locales, like Asia and Latin America. New air routes are being added to bring the regions significantly closer together and, albeit a suspension was constrained by COVID-19, the air area is starting to refocus and is beginning to open new courses by and by.
However long as Latin America keeps fixed on making strategies to upgrade its foundation and innovation keeps on improving to permit more productive connections, Latin America and Asia will actually want to reinforce their trade relationship. As advancement in China advances, this will give Latin America a stage at which point to upgrade its economic relationship with Asia, also.
About RACO Investment
RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground, and has also contributed bridge loans to assist those looking to restructure or improve their operations.
