Apr 12, 2024 | Uncategorized
Niyo, India’s leading travel banking fintech has unveiled its new brand positioning, “The Niyo Way to Travel,” marking a significant step towards revolutionizing the travel-banking ecosystem in India. This strategic move reflects Niyo’s commitment to providing innovative financial solutions tailored to modern travellers, ensuring a seamless and hassle-free banking experience.
Niyo’s flagship offerings are international cards with zero forex markup for international transactions, free ATM cash withdrawals worldwide and exclusive global lounge access across 1300 plus locations outside India. With acceptance in 180 countries, these cards, which are issued by partner banks available on the Niyo app, are highly versatile for global usage. Additionally, the Niyo app provides efficient visa application assistance, ensuring travellers obtain visas promptly and efficiently.
In addition to these flagship offerings, Niyo aims to enhance the travel experience with a new visa booking feature that ensures on-time visa delivery for customers. Together with a complete suite of travel services such as comprehensive travel insurance for added peace of mind, doorstep forex services for convenient currency exchange, and upcoming UPI services (domestic active, international shortly) to facilitate seamless transactions, Niyo aims to provide a best in class and seamless experience for travellers.
Vinay Bagri, Co-founder and CEO, Niyo expressed his enthusiasm about the brand’s evolution, emphasizing, “‘The Niyo Way to Travel’ encapsulates our new vision of making travel easy, affordable, and hassle-free for new-age travellers. It represents a paradigm shift in the way we perceive travel banking. Our new positioning stems from the realization that travel as a category has not evolved with the changing needs of customers. We want to challenge the status quo by providing a full suite of products and services that redefine the codes of travel. To establish this, we have brought in a refreshing approach to our brand through a new visual world known as ‘Dreamscapes’ which is centered around bringing alive limitless travel experiences. This is supported by a 360 integrated brand campaign centered around IPL with new TVCs that bring alive the key benefits that Niyo offers together with a strong social and creator content.”
Bagri believes that ‘The Niyo Way to Travel’ will redefine the current landscape of tech-enabled travel solutions, transforming Niyo into the quintessential one-stop travel partner.
“Most of the travellers start as first-time international travellers and have continued to stay with us for their subsequent travel. Our target audience includes international and domestic leisure travellers aged 24-40 years, seeking a modern and elevated travel experience. With a strong focus on different traveller personas such as solo travellers, independent group travellers, families and experience-led travel enthusiasts, we aim to cater to the diverse needs of today’s experienced travellers and early intenders,” Bagri added.
TVC Campaign links:
Zero = Hero
Hide & Seek ft. Cash Stasher Dad
Are You A Rejection Magnet?
Trip Planned But No Visa?
With the new brand positioning, Niyo aims to drive the next stage of growth and encourage the adoption of its complete suite of travel solutions.
Apr 12, 2024 | Uncategorized
The National Law School of India University announces a grant from the JSW Group for a comprehensive redevelopment and expansion of the University’s core Academic Block & Precinct, as well as the establishment of the ‘JSW Centre on the Future of Law’.
This grant will support the redevelopment of the New Academic Block (NAB), located in the southern part of the NLSIU campus at Nagarabhavi, Bengaluru. The two-storeyed NAB was originally built in 2014 and accommodates lecture theatres, seminar rooms, office spaces and meeting rooms. The JSW grant will help add four floors and redevelop the available two floors to provide flexible and technologically advanced learning and office spaces, along with collaborative research spaces for faculty, students, and researchers. This building will be named as the ‘JSW Academic Block’ and be seamlessly integrated with the surrounding precinct including the recently redeveloped Shri Narayan Rao Melgiri Memorial National Law Library to create the new academic hub of the University.
The grant will also support a new research centre on campus: ‘JSW Centre for the Future of Law’. This Centre will anchor academic and policy research and curricular interventions that explore the effects of new technologies on the future of the legal system, the legal profession and legal education. The Centre will develop new and appropriate models of legal regulation and incubate new technologies that facilitate legal system reform and access to justice. Under the leadership of a Centre Director, the Centre will host doctoral and postdoctoral researchers who will engage with multiple stakeholders including governments, domestic and international regulators, academia, civil society and private sector entities.
“This generous grant, the largest in the University’s history, enables the successful implementation of the next phase of the NLSIU Inclusion and Expansion Plan 2021-25. Under this Strategic Plan, the University aims to expand student intake by nearly 350% to facilitate greater opportunity for all while creating a socially inclusive student body. We are grateful for JSW’s support and commitment towards the growth of NLSIU by developing world class infrastructural facilities for future generations of law students, and fostering new and useful legal research that responds to the technological transformations of our time,” said NLSIU Vice Chancellor, Prof. (Dr.) Sudhir Krishnaswamy.
Mrs. Sangita Jindal, Chairperson of JSW Foundation, said: “The JSW contribution of revamping the new academic block is going to help to significantly improve teaching quality, infrastructure and access to resources for students and faculty on campus. The legal profession plays a key role in the development and progress of our country since it’s a just society which creates opportunities for growth and distributive justice. As such, education in law plays a key role in shaping the discourse, lawful behaviour and development of norms for a justice loving peaceful society and nation. In the long term, the contribution will significantly impact the lives of graduating students. JSW’s aim is not just to support the skilling of professionals but to facilitate the empowerment of leaders who are committed to serving our country with dedication and excellence.”
Commenting on the JSW Group’s partnership with NLS, Mr. Parth Jindal, MD of JSW Cement & JSW Paints, stated “Over the years, JSW Group has been dedicated to promoting education in various forms. The contribution to the Future of Law Centre at NLS enables us to support a critical aspect of dealing with how the law needs to adapt and cope with technological changes. It enables NLS the opportunity to leapfrog and be a leader in these new areas. The advent of new technology in AI, such as large language models, is already revolutionizing the legal field. Technology powered tools are transforming contract analysis and litigation support, making legal processes more efficient. The Future of Law Centre at NLS will be at the forefront of exploring these innovations, developing curriculum and research initiatives that address the ethical, legal, and societal implications of technology in law, ensuring that future legal professionals are well-prepared to utilize and regulate these technologies responsibly.”
Apr 12, 2024 | Uncategorized
Birla Brainiacs, a pioneer of hybrid homeschooling in India is revolutionizing education across 22 states and 12+ countries worldwide. Birla Brainiacs accomplished outstanding success, with threefold growth not only in India but also in other nations. Over the years, the company has witnessed phenomenal growth, creative teaching strategies, and dedication to personalized learning, Birla Brainiacs is transforming education for a better future.
In the last year, Birla Brainiacs growth is generated by an impressive 60% increase in clicks for homeschooling, along with an impressive retention rate of 73%. In addition, Brainiacs is projecting six to eight times growth as many students will learn from home in the forthcoming school year.
Birla Brainiacs’ Introduction of comprehensive learning solutions covering schooling from Nursery to Grade 12, is essential for the company’s growth. The platform also provides upskilling courses in Financial Literacy, Coding, and Communicative English, making sure that students have the information and abilities required for success in the modern world.
Nirvaan Birla, Founder of Birla Brainiacs, stated, “Our goal at Birla Brainiacs is to revolutionize education and equip students with the skills to succeed in a rapidly changing world. We are thrilled to witness the real-time growth of Brainiacs over the past three years, as we continue to broaden our footprint and effectiveness.”
Birla Brainiacs is projected to expand and have a far greater impact in the years ahead. “In 2024, we anticipate doubling the number of students benefiting from the Brainiacs platform,” stated Muddassar Nazar, CEO of Birla Brainiacs. “Our continued expansion and innovation will allow us to encourage even more students to unleash their full potential and thrive in their schooling journey.”
Birla Brainiacs’ dedication to personalized instruction is one of its major distinctive features, especially for kids who are neuro-convergent and divergent. Understanding that every student has a different neurological outline, the platform places a strong emphasis on individualized teaching strategies to fit each student’s specific needs.
Apr 12, 2024 | Uncategorized
This Monday, the advertising industry woke up to The Times of India printed with their names.
The Times Power of Print competition is back and this time, it is supported by the Election Commission of India. The brief for advertisers is to encourage people to vote in the upcoming elections. Wondrlab’s team used this call-for-entry opportunity and created a personalised campaign that encourages advertisers to participate in the Times Power of Print.
The Times of India and Wondrlab personalised newspapers for agencies and made ads for advertisers calling them to participate personally. The personalised newspapers reached the offices of Ogilvy, Leo Burnett, BBH, FCB, DDB Mudra, Lowe Lintas, just to name a few. So, when the teams walked in, they would see an ad on the front page of The Times of India, made just for them.
Ogilvy got their personalised copy of The Times of India with the front page saying, “It will take a five-star campaign from Ogilvy to get Suresh & Ramesh & the rest of India to vote.” While Leo Burnett’s front page said, “Leo Burnett, use the power of the black pencil to rewrite voter turnout.”.
Wondrlab’s CCO Amit Akali, while telling us what went behind the scenes of the campaign, said, “Creativity can really change human behaviour. We’ve seen it time and time again. So, to get more voters to exercise their right to vote, a creative idea is needed to make that happen. And our aim was to kickstart the creativity of the industry, with a creative idea of our own. By personalising the newspaper itself. Ads written for them using nuances about their agencies. Which called them out to create a campaign that gets people to vote.”
Sagnik Ghosh – Head of Creative Strategy, Innovations, Branded Content and Trade Marketing for BCCL Response, Times of India, talking about the campaign, said, “The Times Power of Print, now in its 5th edition and supported by the Election Commission of India, returns with a fervour. We are excited about the brief, which urges people to use their right to vote—it is a chance to make a difference and change lives. We strongly believe that every creative agency should take advantage of this opportunity and participate. To add a unique twist to our call for entry campaign, we personalized newspapers and extended invitations to agencies. We hope the brief piqued their interest as much as it did ours. We have put together an exciting campaign and cannot wait to see the entries.”
The winners of the competition get to see their campaign published in The Times of India publications and receive a fully paid trip to the Cannes Lions Festival of Creativity in 2025.
To learn more about the contest, visit: https://timespowerofprint.in/
Apr 11, 2024 | Uncategorized
PhonePe today announced that it has partnered with e-Sewa and the Hotel Association of Nepal (HAN) Pokhara to popularize UPI on the Fonepay Network, as a part of the Fewa New Year Festival which will be held from April 11-14th. The New Year festival is not only popular among citizens all over Nepal but also very popular among Indian tourists who visit the country and enjoy the festivities. With food stalls serving traditional Nepali cuisine as well as international dishes, live music performances by local and international artists, cultural performances, including traditional Nepali dances and music and art exhibitions and workshops, the iconic event, offers a unique opportunity to experience the best of Nepalese culture and local culinary delights.
This year, in line with its vision of popularizing Digital payments via UPI, PhonePe will spearhead several activities during the Fewa New Year Festival. PhonePe will run on-ground activation aimed at raising awareness about digital payments among local merchants while demonstrating the convenience of digital payments for customers. With prominent on-ground and digital branding, kiosks showing how to use digital payments, and other interactive activities PhonePe along with eSewa and HAN Pokhara will showcase the ease of UPI payments. Over 3,000 merchants will be part of the festival with over 100,000 visitors expected.
Speaking on the partnership, Ritesh Pai, CEO International Payments, PhonePe, said, “We are excited to partner with eSewa and the Hoteliers Association of Nepal to help popularize UPI as a part of the popular Fewa New Year Festival. Nepal attracts many Indian visitors annually who come to experience the music, food, and culture of this beautiful place. Our focus will be on creating merchant education and awareness to ensure the uptick of UPI on the Fonepay Network in Nepal. This partnership will revolutionize Nepal’s digital landscape, ensuring PhonePe customers can effortlessly conduct transactions at their convenience, regardless of location.’’
Mr. Jagdish Khadka, CEO, eSewa said “Partnering with PhonePe and the Hotel Association of Nepal for the Fewa New Year Festival is an exciting opportunity for eSewa to further promote digital payments in Nepal. As the country’s leading digital wallet, we are committed to enhancing the digital payment ecosystem and providing convenient solutions for both merchants and consumers. With Indian visitors being a major visitor for Nepal, this move aligns well to cater the needs of visitors and enhance their overall experience. Through this collaboration, we aim to showcase the benefits of using UPI and Fonepay network and empower merchants to embrace digital transactions, ultimately contributing to the growth of Nepal’s digital economy. Additionally, we believe such collaboration will foster greater financial inclusion and accessibility.”
Mr. Laxman Subedi, President HAN Pokhara Chapter said,
“In the joyous spirit of Nepali New Year 2081, 19th Fewa New Year Festival aims to attract 300,000 visitors. Pokhara’s hotels, supported by the Hotel Association of Nepal, offer discounts of up to 20% to ensure comfortable stay for tourists travelling to Pokhara. Embracing our values of Tourism, Culture, and Food, Pokhara stands out as a beacon of Nepal’s tourism appeal. Together, let’s reveal the beauty of our region, preserve our cultural heritage, welcome visitors from far and wide, and breathe new life into our hospitality sector.”
Mr. Diwas Sapkota, CEO, Fonepay said, “It brings us a great pleasure to witness the strategic partnership with PhonePe India, eSewa Nepal, and the Hoteliers Association of Nepal to promote the integration of UPI capabilities onto the Fonepay Network. The New Year Festival serves as an ideal venue to highlight the impact of this collaboration. With its massive turnout, the festival brings people to the heart of Nepal’s cultural and economic center, offering everyone the chance to witness and experience the advancements in payment technology.”
Apr 11, 2024 | Uncategorized
Radisson Blu, Kaushambi, unveils its latest culinary gem, Skygrill Restaurant, offering delectable Lebanese and Mediterranean cuisine. The newly launched restaurant is located adjacent to “Rooftop – The View.” Skygrill boasts panoramic views, setting the stage for an exceptional dining experience, and is perfect for a great evening with your loved ones. Thus, to escape the mundane routine, individuals can enjoy their evenings from 6 p.m. onwards at Skygrill restaurant.
Guests can indulge in delectable dishes prepared by culinary experts, featuring authentic flavours and fresh ingredients from Lebanese and Mediterranean cuisines. Skygrill promises a culinary journey with every bite, from savoury kebabs to juicy grilled delicacies.
Mr. Navneet Jain, CEO of Radisson Blu, Kaushambi, expressed his enthusiasm about the launch, stating, “Skygrill represents our commitment to delivering exceptional dining experiences that exceed expectations. With its stunning views, carefully crafted menu, and vibrant ambience, we are hopeful that Skygrill will quickly become a beloved culinary destination in Delhi-NCR.”
Chef Dheeraj Mathur, Cluster Executive Chef, Radisson Blu, Kaushambi, shared his views: “Skygrill restaurant has the essence of Lebanese and Mediterranean cuisine, blending traditional flavours with contemporary flair. At Radisson Blu, Kaushambi, we are thrilled to introduce this culinary haven where every dish on the menu is crafted with passion and precision, promising an unforgettable dining experience.”
Adding to the ambience is the enchanting live music that fills the air, creating the perfect backdrop for a memorable dining experience. Whether it’s a romantic dinner for two or a gathering of friends and family, Skygrill offers a sophisticated yet welcoming atmosphere for all. Experience the delicious delicacies at Skygrill and embark on a culinary journey like no other at Radisson Blu, Kaushambi.
