This event is our benchmark for what we will deliver as an experience to customers around the world as of today. It underlines the great potential and global brand strength of BOSS and pays into our target to turn customers into fans. I am more than excited to further enter this journey together with the team, says Daniel Grieder, CEO of HUGO BOSS AG.
Following its new growth strategy of boosting brands and targeting younger customer groups, HUGO BOSS celebrated the launch of its second BOSS X Russell Athletic capsule collection with an action-packed phygital experience. The physical collection presentation in a baseball stadium in Milan only set the stage for the extensive activation on social media. The event was designed to be a postable moment at every twist and turn. With a global streaming across the BOSS channels, all customers were given a digital front row seat.
The cast and the audience were strategically selected based on their Instagram or TikTok profile and status: Among models like Gigi Hadid, Irina Shayk, Joan Smalls, Cindy Bruna, Alton Mason and Adut Akech the athletes Alica Schmidt, Trenten Merrill and Race Imboden, plus K-pop star Big Matthew and TikToker Khaby Lame (@khaby.lame), celebrated their runway debuts. Khaby Lame, who made an exclusive appearance to close the show, is one of the most successful TikTok creators with 113 million followers and BOSS is the first fashion brand ever to be posted on his channel. Social media stars like Chiara Ferragni, Fedez, Fai Khadra, Avan Jogia, and Benji Krol in addition shared their experiences of the day.
The phenomenal digital buzz created around the world exceeded everything the brand has ever seen before. This made the event, which took place last Thursday, the largest social-first event in the HUGO BOSS history.
The Social Media success of the event is visible across all areas, channels and KPIs:
- A total of 3.9 billion impressions achieved in 4 days
- Over 25 million engagements achieved across all social media channels within the first 4 days
- Within the first few days, 2.2 billion views on Tiktok #BOSSMoves challenge where thousands of TikTokers created content to enter to win one of five exclusive NFT bomber jackets
- Within one week, the hashtag challenge has achieved 3 billion views
- 1.3 million challenge-related videos were created from the TikTok audience
- #BOSSMoves trending on TikTok
- Social engagement increased by nearly 1600% on BOSS Instagram account
The accompanying TikTok campaign features a hashtag challenge under #BOSSMoves where fans can win five unique BOSS x Russell Athletic NFT collegiate jackets as well as a redeemable twin of each design and a wearable filter. This campaign between BOSS and TikTok is the first of its kind in this form. With the NFTs BOSS is taking up the concept of the metaverse and using it specifically to connect with new target groups.
The dedicated Instagram campaign included special reel productions and engaging content for the channels community. Nine individual reels, IGTVs, numerous feeds and story posts were created in real time, which generated a high level of engagement and attention before, during and after the event. In total, 14 Creators involved presented their outfits in a unique and entertaining way via Instagram reels – including Khaby Lame, Alica Schmidt, The Elevator Boys, Futuristix and Olivia LVS and Eva Apio. All BOSS x Russell Athletic styles and products presented were also integrated into the respective reels via the shopping function, as well as other postings, to enable the audience to make purchases seamlessly at the point of discovery.
Besides the BOSS brand`s strong position on social media before the event already, the dedicated TikTok and Instagram campaigns are an important element in further boosting the brand and reaching out to new and younger customers.
[p”In August, we presented our new strategy together with our vision, to become the leading premium tech-driven fashion platform worldwide. Only six weeks later, we are proving that we are more than ready to take this place in the fashion industry in the future, adds Daniel Grieder.[/p]
The month before last, the HUGO BOSS Management Board presented the new CLAIM 5 strategy to investors and the public, underlining the companys huge potential to strengthen its business across all regions and channels worldwide. Though known as a suit brand, HUGO BOSS sees enormous potential to also claim new ground in the important casualwear segment for men and women, offering 24/7 lifestyle outfits to dress customers throughout the day for every occasion. In this regard, the BOSS x Russell Athletic collaboration presented in Milan is another big milestone for the company and in targeting younger audiences, like GenZ and the millennials.
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About Dole plc
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LOS ANGELES – Aug. 5, 2021 – PRLog — In what is believed to be the largest multifamily transaction in Atlanta in 2021, CGI+ Real Estate Strategies (CGI+), in partnership with a family office, has acquired a two-property, 712-unit multifamily portfolio in Atlanta, GA from an affiliate of FPA Multifamily in an off-market transaction for $144.75 million.
The portfolio includes The Mille Brookhaven, a 359-unit community built in 2014, and TwentyNine 24 Brookhaven, a 353-unit community built in 2009. The two adjoining properties are located in the dynamic Atlanta submarket of Brookhaven which is experiencing major development, highlighted by a new $2.5 billion medical district that is currently being constructed by Emory University and Children’s Healthcare of Atlanta (CHOA).
“This is a significant acquisition for CGI+ and the first of what we plan will be more than $1 billion in investments we make throughout the Southeast over the next 24 months,” said CGI+ CEO Gidi Cohen. “Our ongoing focus is to build our Southeast portfolio through both acquisitions and development, the same strategy we’ve successfully deployed in the Los Angeles and New York markets.”
After being brought the opportunity by Russ Hardy in Berkadia’s Atlanta office, CGI+ completed due diligence, secured the equity, assumed the existing debt and closed on the price under contract in under 90 days, reinforcing the firm’s reputation for certainty of execution, according CGI+ Managing Partner, Southeast Region, Mark Cohen.
“Our success in the market over the past 10 years has enabled us to build strong relationships that have contributed to our ability to unearth attractive opportunities and find ways to win those deals,” said Cohen. “This investment gives us a substantial amount of scale off which to further expand our footprint in the market.”
Mille Brookhaven, located at 1000 Barone Ave. NE, is adjacent to TwentyNine24 that is located at 2924 Clairmont Rd. Both properties offer a mix of one-, two- and three-bedroom floor plans, vaulted ceilings chef-inspired gourmet kitchens with stainless steel appliances, quartz countertops, in-unit washers and dryers, upgraded flooring, built-in workspaces, and wraparound balconies and terraces.
“In the last 12 months more than 37,000 new health services and educational jobs were created, with many of those located near both properties, ” added CGI+ Acquisitions Associate Sterling Gutting, who was part of the acquisitions team. “While there have been a few new developments completed in the market and a few in process, the increasing employment opportunities continue to drive migration to the area, creating ongoing need for quality housing.”
About CGI+ Real Estate Investment Strategies
CGI+ Real Estate Investment Strategies (http://www.cgiplus.com) is a Los Angeles-based multifamily investment and development firm with more than $1.6 billion in assets under management. Our portfolio of multifamily and mixed-use assets represents approximately 3,000 apartment units located primarily in Los Angeles, New York, Atlanta and Florida.
About FPA Multifamily, LLC
The seller is an affiliate of FPA Multifamily, LLC. FPA Multifamily, LLC is a private equity real estate firm focused on the acquisition, renovation and management of both core plus and work force housing apartment communities. Founded in 1985, FPA has owned over 130,000 apartment units valued at over $15.0 billion. FPA is currently investing through its value-add focused FPA Apartment Opportunity Fund VII which will acquire approximately $3.0 billion of assets and its core-plus focused FPA Core Plus Fund V which will acquire approximately $1.9 billion of assets. Headquartered in San Francisco, FPA also has offices in Atlanta, Chicago, Dallas, Denver, Irvine, Minneapolis, and Washington DC. For more information, please visit www.fpamf.com.
DB&R Marketing Communications, Inc.
. Thousands of professional, student, and amateur flutists will gather virtually to experience a multifaceted flute convention.
The four-day event will include 135 flute-related sessions, including an opening orchestra, reading sessions, 55 performances, 30 panels, workshops, lectures; late-night cabaret, networking activities, and more. The conventions theme, Variations on a Dream, highlights the many ways flutists carve out their own creative and career paths in todays musical landscape.
Convention Program Chair Dr. Jennifer Grim said: I am excited to share the thoughtful, diverse, and imaginative programs and presentations submitted by the NFA membership. Flutists will come together for a virtual celebration of the conventions theme, Variations on a Dream. This summer may still look a little different, but I look forward to seeing our worldwide community of flutists online as we look toward the future.
Some program highlights of the virtual convention include a keynote address by Lecolion Washington entitled Who decides what has value? Race, relevance, and the future; the world premiere of an NFA-commissioned work by Jessie Montgomery entitled Passacaglia, performed by Allison Loggins-Hull, Brandon Patrick George, Elena Pinderhughes and Coreisa Lee; and a series of concerts featuring flute music from around the world. Additional featured performers include Claire Chase, Alberto Almarza, Joidy Blanco, Tara Helen OConnor, Demarre McGill, Timothy Munro, Erica Peel, Marina Piccinini, Karl-Heinz Schütz, Alex Sopp and Carol Wincenc.
The NFAs first virtual Youth Flute Day features an expansive collection of programs intentionally designed to capture the attention and spark the imagination of young players. NFAs virtual programming invites young flutists to share their talents, questions, and dreams with a roster of experts.
Founded in 1972, and based in Chicago, IL, the not-for-profit National Flute Association is the largest flute organization in the world with more than 3,000 members including leading soloists, orchestral players, jazz performers, composers, flute scholars, students, teachers, adult amateurs, flute makers, and music publishers. The NFA publishes periodicals and books online and in print; among them is its flagship member magazine The Flutist Quarterly. NFAs commissioning efforts have resulted in more than 65 outstanding new works for both flute and piccolo, including most recently commissioned works by Julia Wolfe and Jennifer Higdon.