Turn Your Medical Spa Into A successful Venture

Nowadays, a medical spa is in great demand. People running this business can be at the profitable end if done properly. Follow these steps if you want to turn it into a successful venture, depicted below –

Proper Planning & Implementation

The first foremost thing to start any business is a business plan, it doesn’t matter whether you’re financing the project yourself or looking for investors. All potential investors would review before deciding whether or not they are interested in investing their money in your venture. A business plan also acts as a source to be used during development to keep you on track and, when it is opened, serves as a monthly revenue target to be pursued.

Hire Staff Wisely

Every successful medical spas are staffed by professionals with prior experience in the field of medicine as well as talent for providing healing skills, such as continuing education aestheticians, dermatologist assistants and registered nurses.

Encapsulate Medical Spa & Business

The seamless fusion of the doctor’s office and the spa would act as the pillar of your business. There are several approaches to integrate this operation. First way could be to set up a panel of experts to involve doctors and spa practitioners alike. The diagnosis of the client is discussed with the panel to develop a comprehensive treatment programme. The other way is to consult individually with each client, allowing time not only to discuss what he or she wants to get but also to educate him or her about the medical services offered. A third approach, and one that is more specific to a cosmetically driven spa, is to allow the client to determine which services are suitable for their needs.

Correct Marketing Approach

Take a proactive approach for creating customer traffic. Unlike other small businesses, you own the biggest marketing tool – a list of the names , addresses , phone numbers, and e-mail addresses of spa customers. Communication, follow-up and engagement are the three steps toward marketing spa services. Use your mailing list to communicate with your customers by sending out postcards that will inform them about upcoming promotions and events. Follow up with a phone call to make sure you make a visit. Keep walk-ins and passers-by aware of your promotions and events through in-house signs and flyers.

Medical spa is a very lucrative business if staged properly. Spa services could become a standard addition to the many more future medical environments by keeping your mind open and focusing on customer care just like MedSpa At Villagio does, which is arguably the best medical spa in Richmond KY. https://medspaatvillagio.com/medical-spa-1

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Glaucoma and cataract patients avoiding surgeries amid COVID fear

New Delhi: Since the inception of the COVID 19 pandemic, it has become a major hindrance factor in the treatment module for other health ailments and eye care is no exception. Patients suffering from cataract and glaucoma have been refraining from any surgical intervention amid the infection risk and the numbers have dropped over 90%.

Lockdown has posed a major setback for patients seeking treatment for various eye-related ailments, devoid of which many have lost their vision permanently. While the guidelines have been issued by the Government of India to allow elective and emergency surgeries in ophthalmology, following the due safety measures, the turn out rates have come down significantly. At this pace, a greater number of people with pre-existing eye problems are bound to lose their vision, partially or completely.

While as per the earlier guidelines, ophthalmologists were undertaking only emergency surgical procedures, the new guidelines now suggest them to perform elective surgeries with due precautions. Keeping in view the significant possibility of an increase in the number of patients who suffer from cataract and blindness due to cataract and other eye diseases, these elective surgeries have been started with proper safety measures.

‘Cataract surgery is the most frequently performed surgery among surgeries performed on any part of the human body, even more, frequent than heart surgery. Patients in the need for the surgery have refrained from getting it done amidst the fear of COVID 19. With vision becoming increasingly blurred as the cataract progresses, it can take a toll on your life by hindering simple day to day activities. Timely treatment for cataract assists in improving and restoring the vision with a better quality of life.’ Said Prof. (Dr) Mahipal Singh Sachdev, President AIOS & Chairman, Centre For Sight Group of Hospitals.

India contributes to one out of three cases of blindness to the world which is highly alarming and needs to be tackled at the earliest. Rising incidences of visual impairment and blindness are one of the major health concerns worldwide and in India. India contributes to 22% of the overall burden of blindness where 11% of them are visually impaired.

According to the National Health Portal India survey 2017, it is the leading cause of irreversible blindness with estimated cases around 18 lakh. Though the average age for the prevalence of glaucoma is over 50 years, with a sedentary lifestyle and westernization, the average age is getting shorter. Moreover, it has recently been observed that of the total cases diagnosed with the condition, over 70% of them are under the age of 35 years.

‘Pertaining to the fact that Glaucoma is the leading cause of irreversible blindness worldwide, and India stands second only after China in terms of its prevalence, awareness among the masses is the only way to prevent the major cause of visual impairment. While glaucoma remains asymptomatic until 70-80% of vision is lost, people need to be made aware of early diagnostics in the prevention of permanent blindness caused by Glaucoma. It should be noted that everybody should undergo an annual eye examination after the age of 40 years.’ Said Dr Namrata Sharma, Hony, General Secretary, AIOS & Prof (Opth) RP Centre.

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