Introducing Narratiff: Pioneering the Future of Art and Storytelling in the Digital Age

PHILADELPHIAMarch 25, 2024PRLog — Today marks the official launch of Narratiff, a revolutionary platform at the forefront of merging fine art photography with the boundless possibilities of digital technology. Designed to bridge the gap between traditional artistry and contemporary digital innovation, Narratiff offers a new dimension of immersive storytelling, connecting artists and audiences like never before.

A New Era of Storytelling

Narratiff emerges in response to the digital age’s challenge to traditional art forms, offering a groundbreaking platform that not only showcases but also elevates the art of storytelling through photography. By integrating blockchain technology, Narratiff provides a secure and innovative space for artists to share their visions, offering collectors a unique opportunity to engage with art on a multi-dimensional level.

360º Narrative Experiences

At the heart of Narratiff is the commitment to create 360º narrative experiences that encompass digital, physical, audio, and written forms. This approach allows for a deeper connection with the art, granting access to the artist’s process, vision, and the stories behind each piece. From NFTs and limited edition prints to recorded interviews and longform essays, Narratiff is redefining what it means to collect and experience art.

Empowering Artists and Collectors

Narratiff is not just a platform; it’s a community. It empowers artists by providing them with the tools to protect their work, share their stories, and reach a global audience. For collectors, Narratiff offers an unparalleled opportunity to own not just a piece of art, but a part of its history and soul, making each collection a deeply personal and valuable experience.

The Future is Now

“We believe that the future of art lies in our ability to adapt and innovate,” said Michele Colonna founder of Colonna Contemporary. “Narratiff is more than a platform; it’s a movement towards a new era of art and storytelling. We are excited to invite artists, collectors, and art enthusiasts to join us on this journey.”

Narratiff is set to host a series of exclusive projects, starting with “Where Dinosaurs Walked” by Heather N. Stout, a compelling exploration of the American Southwest’s ancient landscapes. This project exemplifies Narratiff’s vision to offer profound, story-driven art experiences that resonate with audiences worldwide.

Join the Revolution

To explore Narratiff’s offerings, learn more about upcoming projects, or to become a part of the Narratiff community, visit https://www.colonnacontemporary.com/narratiff

About Colonna Contemporary

Colonna Contemporary stands at the vanguard of modern art galleries, dedicated to showcasing the works of emerging and established artists who push the boundaries of creativity and expression. With a keen eye for talent and a commitment to art that challenges and inspires, Colonna Contemporary has become a vital hub for art lovers seeking the new, the unseen, and the transformative.

About Heather N. Stout

Heather N. Stout is an artist whose work transcends the mere capture of images, delving deep into the narratives woven into the fabric of the natural world. With a portfolio that spans breathtaking landscapes to intimate portraits, Stout’s photography invites viewers on a journey of discovery and reflection. Her collaboration with Narratiff on “Where Dinosaurs Walked” heralds a new chapter in art that honors the past while boldly stepping into the future.

Contact Information:

Michele Colonna
Founder
michele@colonnacontemporary.com
484.793.5114

Introducing Sponsored AR Filters

Create shareable moments with Snapchatters and join the conversations where memories are made.

WEBWIRE

Snapchats AR Filter helped Franklin Park Conservatory promote its events with interactive experiences, increasing attendance and ticket sales to this botanical garden.

Were launching Sponsored AR Filters on Snapchat, a new augmented reality (AR) ad offering that expands brands reach beyond the pre-capture Lens Carousel. This ad placement occurs after Snapchatters capture their content with the Snapchat Camera, accessible by swiping to the post-capture Filter Carousel. With over 5 billion Snaps created every day, brands can now join in on even more shareable moments and truly own the Snapchat Camera experience from end to end. Here are the key features:

Staying culturally relevant with branded moments: One of the key benefits of Sponsored AR Filters is the ability to seamlessly integrate brands into both major tentpoles and everyday moments.

Easing Filter production with fun, new templates: Advertisers can upload existing assets and build Filters from a variety of tried-and-true templates including AR face Filters, location-based overlays, countdown timers, quiz generators, and more.

Maximizing brand awareness and engagement: By leveraging Sponsored AR Filters, especially alongside pre-capture Sponsored Lenses, brands can guarantee optimal visibility and impact across the entire Snapchat Camera experience.

Capturing more measurement signals: With the integration of calls to action (CTAs), advertisers can capture valuable mid-funnel signals, guiding Snapchatters towards specific conversion actions and driving measurable results for campaigns.

Lowering the barrier to entry for AR Ads: With no outside production costs needed, advertisers can effortlessly create Sponsored AR Filters in under 10 minutes using Lens Web Builder, a free DIY tool for Filter and Lens creation. This allows budget-conscious brands to participate without the expense of traditional production and storyboarding.

For advertising budgets of all sizes

From the NFL featuring a countdown to Super Bowl LVIII to Franklin Park Conservatory promoting its local Orchids exhibit, Sponsored AR Filters enable advertisers of all sizes to easily opt into AR advertising.

Snapchats AR Filter helped Franklin Park Conservatory promote its events with interactive experiences, increasing attendance and ticket sales to this botanical garden. The Conservatory has been bringing people and plants together since 1993, and Snapchats AR Filter was a crucial component in their effort to continue engaging with all ages and generations.

Mallory Khan, Account Executive at Third Street Digital

We use Snapchat for traditional traffic and conversion campaigns, which have been very effective at driving ticket sales and awareness of Trail Blazers events. Weve just started leveraging AR Filters, but were super excited to keep developing that strategy for hyper targeted campaigns, growing fan affinity, and generating excitement on event days through our fans cameras.

Joey Peluso, Digital Marketing Specialist at Portland Trail Blazers

Get Started Today: How to Build AR Filters

  • Learn how to build a Sponsored AR Filter on Lens Web Builder here.
    1. Upload your creatives
    2. Save to your Lens Folder
    3. Publish the AR Filter

  • Learn how to build a Sponsored AR Filter campaign on Ads Manager here.
    1. Build your ad through Advance Create on Ads Manager
    2. Under placements, select Camera and AR Filter
    3. Set up the rest of your campaign
    4. Browse for the Filter youve created
    5. Publish your ad campaign

GK Introducing T21: The Ultimate Portable LED Work Light for Construction Lighting

Revolutionary temporary LED work light designed to meet the dynamic needs of construction sites. The T21 offers four different light modes, a built-in battery pack with advanced protection features, a detachable power cord, rotary switch functionality and versatile mounting options, ensuring unparalleled versatility and reliability. Gatling has a high lumen output of 4000LM, a rated power of 48W and a rechargeable lithium battery, which can easily meet various lighting needs.

Shenzhen, Guangdong, China – WEBWIRE

In the realm of construction lighting, innovation meets practicality with the introduction of Gatling, a revolutionary temporary LED work light designed to cater to the dynamic needs of construction sites. Developed by GK, T21Gatling LED promises unmatched versatility and reliability, making it the go-to solution for contractors and workers alike.

Gatling boasts a multitude of features that set it apart from traditional work lights:

Four Style Light Modes: With Gatling, users have the flexibility to choose from four distinct light modes to suit their specific requirements. Whether its the 360 mode for comprehensive illumination, the 180 mode for focused lighting, the handheld Spotlight mode for on-the-go tasks, or the Warning Light mode for emergency situations, Gatling delivers adaptability like never before.

Built-in 18650 Battery Pack: Equipped with a robust built-in battery pack, Gatling ensures uninterrupted operation on the job site. The advanced battery management system offers protection against overcharge, over-discharge, short circuits, and more, prioritizing user safety throughout usage.

Detachable Power Cord: Gatlings detachable power cord enhances mobility and convenience, allowing users to switch seamlessly between battery-powered and corded operation. Additionally, the integrated USB power output port enables the charging of electronic devices, adding an extra layer of functionality to this versatile work light.

Knob Switch Function: The intuitive knob switch function grants users precise control over Gatlings lighting modes and brightness levels. With a simple twist of the knobs, users can tailor the illumination to their exact preferences, ensuring optimal visibility in any scenario.

Different Usages: Gatling offers multiple mounting options, including handheld, hook hanging, eyebolt hanging, and tripod stand setups, catering to diverse installation needs with ease.

At GK, we understand the demands of the construction industry, which is why we developed Gatling to exceed expectations in terms of performance, versatility, and durability, said John, Engineering Procurement at Famous construction projects. With Gatling, contractors can rely on a single, multifunctional lighting solution that adapts to various work environments and challenges.

Gatlings specifications include:

  • High Lumen Output: 4000LM
  • Power: 48W
  • Rechargeable Lithium Battery: 7800mAh for extended usage
  • Variety of Lighting Methods and Installation Options

For contractors seeking a reliable and efficient lighting solution, Gatling offers unparalleled performance and convenience. For more information or to schedule a remote factory visit and place a trial order. Interested parties are encouraged to contact GK via the provided form.

Trading with Trust, Purchasing from the Manufacturer Directly

Introducing Coca‑Cola Spiced –

Welcome to the family, Coca‑Cola Spiced.

WEBWIRE

The first North American addition to the Coca‑Cola Trademark in more than three years hits shelves this month with a complex flavor profile elevating the classic taste of Coca‑Cola with refreshing bursts of raspberry and a curated blend of warm spiced flavors.

Coca‑Cola Spiced and Coca‑Cola Spiced Zero Sugar are now available across the United States and Canada in a range of packaging options featuring a sleek, raspberry-inspired design.

We know consumers are more and more willing to experiment with new and unique flavors, said Sue Lynne Cha, Marketing VP, Coca‑Cola Trademark North America. Coca‑Cola Spiced is not spicy, but its our boldest innovation yet. Its Coca‑Cola with an unexpected, extraordinary twist.

Coca‑Cola is creating The Spiced Shop in New York City, an experiential art installation and immersive, Artificial Intelligence (AI) -driven sampling experience. Guests can express what they taste and feel to create a visual manifestation of their unique Coca‑Cola Spiced experience. The brand partnered with Emmy-winning actress, producer and entrepreneur Storm Reid, to bring the installation to life at 216 Lafayette in SoHo.

The Spiced Shop will be open to the public from 11 a.m. until 7 p.m. on Friday, March 1 and Saturday, March 2. Immersive AI animations, visual art and sampling stations will welcome guests into the world of Coca‑Cola Spiced. Later next month, an eight-week Coca‑Cola Spiced mobile sampling tour will bring the Coca‑Cola Spiced experience to fans across North America.

Spiced is about feeling versus telling, Cha added. Everyones experience is unique, so rather than telling people what its like to drink Coca‑Cola Spiced, we want to convey how it feels to connect in a more authentic way.

Coca‑Cola Spiced demonstrates the companys accelerated approach to consumer-centric innovation. The brand came to lifefrom idea to shelfin record time.

Product development for us normally takes about 12 months, but this was done in seven weeks, said Shakir Moin, Chief of Marketing, Coca‑Cola North America.

Were disrupting our ways of working to be faster than what the market expects of us. The mindset is that were a 137-year-old startup focused on bolder, faster, fewer innovations that delight consumers and create growth for the company.

Coca‑Cola Trademark is dedicated to offering consumers more choice through new flavors and LTOs from the brands they love. Over the last two years, theyve launched Coke Creations, a new global innovation platform with the aim of introducing new products and experiences to fans across both physical and digital worlds. To-date, nine LTOs have launched under Coke Creations platform.

Product innovation continues to drive growth of the Coca‑Cola Trademark. While Coca‑Cola Spiced is a permanent addition to the lineup in North America, the global Coca‑Cola Creations platform continues to roll out limited-edition beverages and experiences inspired by cultural trends.

Introducing AUX, Spotify’s First-of-Its-Kind Music Consultancy for Brands

WEBWIRE

With a music editorial team and recommendations that have created the most vibrant streaming ecosystem in the industry, Spotify is where more than 600 million fans around the world come to listen to their favorite artists. As a result, we believe theres an opportunity for brands to connect with Spotify listeners through unique, music-driven campaigns. So were thrilled to announce AUX, Spotifys in-house music advisory agency for brands.

With AUX, well use our deep expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Spotify is always looking for ways to leverage our music ecosystem to deepen the connections between artists, brands, and fans, said Jeremy Erlich, VP, Head of Music Content at Spotify. AUX is a natural step for us to help brands strengthen their music strategy and better connect with new audiences through our expert insights and observations from our music team, tailored to meet brands needs.

Marketing veteran Jean-Franois Pathy, who has been instrumental in AUXs formation, serves as its Global Head. In addition to providing bespoke services for each individual project and helping brands create one-of-a-kind marketing initiatives, Jean-Franois and AUX will also work with artists to help them bring their music to life in new and compelling ways.

Case in point: AUXs first partner, Coca-Cola. For the companys new Coke Studio campaign, AUX connected the beverage giant with Peggy Gou, the Berlin-based producer-DJ-vocalist who struck gold last summer with her single (It Goes Like) Nanana. The brand and artist have built a long-term partnership that will span live concerts and events, social media content, a branded playlist, and on-platform promotional support.

We are proud to be an early partner to AUX, which integrates Spotifys expertise to enable authentic connections with music fans worldwide, said Joshua Burke, Global Head of Music & Culture Marketing at The Coca-Cola Company. This is a natural progression of our long-standing partnership with Spotify and marks a key milestone for our commitment to artists and the music community. We are excited to launch Coke Studio at Spotify LA, which will provide recording support for emerging artists and a platform to promote their music.

For the Record spoke to Jean-Franois to hear more about AUX, the partnership with Coca-Cola, and what the agency is ultimately setting out to achieve.

How would you describe the relationship between marketing and music? Why is it so important for a brand to develop its music strategy?

Music has a unique ability to evoke emotions and create a profound connection with listeners and consumers. In a world where cutting through the noise via traditional advertising methods is becoming harder, using the influence and relevance of music culture makes sense. Music is arguably the most influential part of culture, as its embedded in nearly every corner of our society. Simply put, a distinctive music strategy creates an authentic relationship that sets a brand apart from its competitors.

How will AUX help brands strengthen their marketing efforts, and what kind of opportunities will this create for artists?

Spotify is a cultural hub with global impact and true local authenticity in over 180 markets. We can draw upon years of experience, connections, and insights to navigate fast-evolving trends. With AUX, our brand partners can now benefit from our blend of industry knowledge, global reach, creativity, and insight-driven precision to build authentic and multifaceted marketing strategies. Ultimately, this is about connection. AUX will connect brands to artists and their fandoms powered by the intel of Spotifys connected platform.

For artists, AUX gives them the opportunity to live off their art. Were here to champion artists and curate deep, meaningful collaborations, and we aim to play an active role in making their careers more successful and sustainable with the support of our brand partners. Spotify AUX will broaden the opportunities available to artists, offering them a platform for creative expression, financial support, and strategic partnerships that go beyond traditional industry avenues.

Coca-Cola is AUXs first partner, and Peggy Gou is one of the first faces of the Coke Studio campaign. Can you tell us a little about how the campaign and the relationship between Spotify, Coca-Cola and Peggy came to life?

The Coca-Cola Company is known for its connection to music and culture, so it was a natural fit for Spotify AUX. Were grateful to be working with an iconic brand thats committing big to music and artists.

New collaborations and exclusive initiatives are central to Coke Studio, so were thrilled to play an active role in taking this program to the next level. We jointly identified artists with a strong creative drive as well as an appetite for collaboration, and Peggy Gou felt like an obvious choice. Were working closely with Peggy and her team on a number of cool activations and well have more to unveil in the coming weeks.

What kind of impact do you hope AUX will have on the music industry as a whole?

Sound surrounds us, and brands must think about music as a core pillar of their marketing strategy. But culture is fast-changing these days and not easy to navigatewe want to make this easier for brands. Spotify plays an active role in shaping music culture on a global scale. We have paved the way for how audiences interact with music, and now we can bring brands, marketers, and creators on that journey with us.

Our vision is to go beyond the conventional limits of brand partnerships. AUX isnt just about placing brands alongside music; its about reshaping the way brands and music interact.