Introducing new ways for advertisers and creators to inspire with Idea ads

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People come to Pinterest with a unique mindset — they are ready to try, do and buy —which is why great ads are both expected and welcomed on the platform. Today, we are sharing new ways for brands to creatively inspire their audiences with compelling new ad formats that bring ideas to life: Idea ads and Idea ads with paid partnership. In addition, we are also launching the new paid partnership tool for creators, which allows them to easily tag their brand partners in their content. These new formats and tools are now available in over 30 countries around the world.


Immersive, fullscreen storytelling that delivers results


Idea ads are an immersive, multi-page format designed for advertisers to showcase ideas in action.. Shoppers can visit the brand’s website, get step-by-step breakdowns, view ingredients lists and materials, and so much more. Through video and image content, Idea ads offer advertisers a creative canvas to share all of the inspiration and information needed to turn inspiration into realization.


Idea ads don’t just inspire, they also help brands to stand out on Pinterest. People who saw Idea ads were 59% more likely to recall that brand (Source: Pinterest brand lift study, using campaigns that generated lift, global, Q4 2021-Q1 2022). And now, brands can scale that content to over 400 million monthly doers and makers on Pinterest.


Partner with expert creators to deepen connections


With Idea ads with paid partnerships, brands can partner with the most positive people on the internet – Pinterest Creators – to tell their story authentically and creatively. Businesses can collaborate with creators and produce immersive, interactive branded content that can be promoted to a wider audience.


Through the new paid partnership tool, creators can now tag brand partners directly in their content to showcase their sponsored relationship.When creators share ideas about brands, people get inspired to act on them, and that makes an impact. Brands that worked with creators saw 38% higher brand awareness and 37% higher Pin awareness (Source: Pinterest brand lift study, using campaigns that generated lift, global, Q4 2021-Q1 2022). 


Advertisers around the world are seeing a boost to their business from Idea ads with paid partnership, including Gatorade and Scotch in the US, along with beauty brand Coty Canada and M.A.C. Cosmetics in Australia.


“Handing over the creative power to a Pinterest creator allowed for an authentic moment of fitness that could only come from that creator. It made our ads feel new, natural and engaging.”— Johanna Lugo, Marketing Assistant Manager, Gatorade.


“Pinterest is such a positive and inclusive platform where hundreds of millions of people around the world seek out ideas to inspire their future purchases. Inclusivity and diversity are core values of the M.A.C Cosmetics brand and so it was important for us to visualize this commitment on Pinterest by supporting and amplifying the faces and voices of diverse creators in our market. Utilizing Pinterest as a way to bring our brand together with creators who resonate with consumers provided us with an opportunity to reach new audiences with our inclusive content at the very moment they are seeking inspiration.” Jessica Travers, M.A.C Cosmetics Australia and New Zealand Consumer Marketing Manager.


These new features are also a part of Pinterest’s presence at Cannes this year, giving advertisers more creative tools to bring inspiration to realization. Read more about Pinterest’s return to the global advertising festival for the first time in three years.


Interested in Idea ads and Idea ads with paid partnership? Reach out to your account manager. 


Introducing a Transceiver that Can Tap into the Higher Frequency Bands of 5G Networks

A novel phased-array beamformer for the 5G millimeter wave (mmWave) band has been recently developed by researchers at Tokyo Tech and NEC Corporation. Their innovative design applies two well-known techniques — the Doherty amplifier and digital predistortion — to a mmWave phased-array transceiver and overcomes the issues in conventional designs, producing exceptional energy and area efficiency and outperforming other state-of-the-art 5G transceivers.
5G networks are becoming more prevalent worldwide. Many consumer devices that support 5G are already benefiting from increased speeds and lower latency. However, some frequency bands allocated for 5G are not effectively utilized owing to technological limitations. These frequency bands include the New Radio (NR) 39 GHz band, but actually span from 37 GHz to 43.5 GHz, depending on the country. The NR band offers notable advantages in performance over other lower frequency bands 5G networks use today. For instance, it enables ultra-low latency in communication along with data rates of over 10 Gb/s and a massive capacity to accommodate several users.

However, these feats come at a cost. High-frequency signals are attenuated quickly as they travel through space. It is, therefore, crucial that the transmitted power is concentrated in a narrow beam aimed directly at the receiver. This can, in principle, be achieved using phased-array beamformers, transmission devices composed of an array of carefully phase-controlled antennas. However, working at high frequency regions of the NR band decreases the efficiency of power amplifiers as they tend to suffer from nonlinearity issues, which distort the transmitted signal.

To address these issues, a team of researchers led by Professor Kenichi Okada from Tokyo Institute of Technology (Tokyo Tech), Japan, have recently developed, in a new study, a novel phased-array beamformer for 5G base stations. Their design adapts two well-known techniques, namely the Doherty amplifier and digital predistortion (DPD), into a mmWave phased-array transceiver, but with a few twists. The researchers present their findings in the 2022 IEEE Symposium on VLSI Technology and Circuits.

The Doherty amplifier, developed in 1936, has seen a resurgence in modern telecommunication devices owing to its good power efficiency and suitability for signals with a high peak-to-average ratio (such as 5G signals). The team at Tokyo Tech modified the conventional Doherty amplifier design and produced a bi-directional amplifier. What this means is that the same circuit can both amplify a signal to be transmitted and a received signal with low noise. This fulfilled the crucial role of amplification for both transmission and reception. “Our proposed bidirectional implementation for the amplifier is very area-efficient. Additionally, thanks to its co-design with a wafer-level chip-scale packaging technology, it enables low insertion loss. This means that less power is lost as the signal traverses the amplifier,” explains Professor Okada.

Despite its several advantages, however, the Doherty amplifier can exacerbate nonlinearity problems that arise from mismatches in the elements of the phased-array antenna. The team addressed this problem in two ways. First, they employed the DPD technique, which involves distorting the signal before transmission to effectively cancel out the distortion introduced by the amplifier. Their implementation, unlike the conventional DPD approaches, used a shared look-up table (LUT) for all antennas, minimizing the complexity of the circuit. Second, they introduced inter-element mismatch compensation capabilities to the phased array, improving its overall linearity. “We compared the proposed device with other state-of-the-art 5G phased-array transceivers and found that, by compensating the inter-element mismatches in the shared-LUT DPD module, ours demonstrate a lower adjacent channel leakage and transmission error,” remarks Professor Okada. “Hopefully, the device and techniques described in this study will let us all reap the benefits of 5G NR sooner!”

Acknowledgement
This work was partially supported by the Ministry of Internal Affairs and Communications in Japan (JPJ000254).

About Tokyo Institute of Technology

Tokyo Tech stands at the forefront of research and higher education as the leading university for science and technology in Japan. Tokyo Tech researchers excel in fields ranging from materials science to biology, computer science, and physics. Founded in 1881, Tokyo Tech hosts over 10,000 undergraduate and graduate students per year, who develop into scientific leaders and some of the most sought-after engineers in industry. Embodying the Japanese philosophy of “monotsukuri,” meaning “technical ingenuity and innovation,” the Tokyo Tech community strives to contribute to society through high-impact research. https://www.titech.ac.jp/english/

About NEC Corporation

NEC Corporation has established itself as a leader in the integration of IT and network technologies while promoting the brand statement of “Orchestrating a brighter world.” NEC enables businesses and communities to adapt to rapid changes taking place in both society and the market as it provides for the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential. For more information, visit NEC at https://www.nec.com.






Topic: Press release summary

Introducing New Messaging Features

WEBWIRE



Takeaways

  • We’re introducing several new messaging features, including the ability to share music previews, send a message silently, the ability to see who’s online to chat and more.
  • This announcement is part of our ongoing work to improve how you connect and share with your closest friends.


We’re introducing seven new messaging features. As we announced at the end of last year, we’re making more investments in messaging on Instagram to help you connect with your closest friends in more seamless and fun ways.

Browse and chat at the right time

We’ve made several improvements that help people respond, share, and chat:

  • Reply while you browse: Receive a new message while you’re browsing your feed? You can now reply without going to your inbox and losing your place. This new feature makes it that much easier and more convenient to chat while on the app.
  • Quickly send to friends: We want to help people reshare interesting content without interrupting their Instagram experience. By tapping and holding the share button, you can effortlessly reshare posts to your closest friends.
  • See who’s online: At the top of your inbox, you can see who’s free to chat at that moment, helping you find serendipitous opportunities to connect with friends.


New experiences in your message threads

Customize your messaging with your friends using these new features:

  • Play, pause, and re-play: Enabled by integrations with Apple Music, Amazon Music, and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from your chat.
  • Send messages quietly: Send messages without notifying friends late at night or when they’re busy by adding “@silent” in your message. Now you can reach out without worrying about sending unwanted notifications.
  • Keep it on the lo-fi: Feeling chill? Try the new lo-fi chat theme to make your conversations feel more personal.
  • Create a poll with your squad: Deciding where to go to dinner or what time to meet up? We’re bringing one of Messenger’s most beloved group chat features to Instagram so you can create a poll directly in your group chat.


These new features are available in select countries, with plans to expand globally. This is part of our ongoing work to improve how you connect and share with your closest friends. Stay tuned for more fun ways to connect.

Introducing Sentimental Junk, the New Album from Tom Guerra

 Released today is “Sentimental Junk,” new solo album from rock and roll songwriter / guitarist Tom Guerra, his Thin Man Music debut. This album, Guerra’s fifth, follows on the success of “Sudden Signs of Grace” (2020), “American Garden” (2018), “Trampling out the Vintage” (2016) and “All of the Above” (2014).

According to Guerra (leader of indie rockers Mambo Sons and writer for Vintage Guitar magazine) “this is a back to the roots thing for me…my last album featured a lot of acoustic tunes but this record reflects my renewed love affair with the electric guitar and the pent up energy that being in lockdown for two years brings.”

The first single off the album, “California’s Got to My Girl” is an R&B based vocal duet with legendary Boston musician Jon Butcher. Recalling the golden era of Seventies soul, the track is already getting regional airplay. Said the Grammy-nominated Butcher, “As someone lucky enough to have rubbed shoulders with some of the finest players in the world, I am proud to call Tom Guerra a friend and fellow brother-in-arms. I highly recommend “Sentimental Junk” as a must hear for anyone digging on guitar music… Like me!”

In addition to the ten new original songs contained on “Sentimental Junk,” the record features a cover of “Clean Cut Kid,” a 1983 Bob Dylan song. Said Guerra, “I loved Dylan’s ‘Clean Cut Kid’ and I was curious to see how it might fare with a harder, straight-ahead rock and roll arrangement.”

Longtime collaborator Kenny Aaronson (Bob Dylan, George Harrison, Billy Idol, The Yardbirds, etc.) not only contributes bass to this effort, but also arranged the horns and strings on two of the songs. According to Aaronson, “Tom is a great songwriter. He has great pop sensibilities, and I really like his way of crafting a melody. He is a sensitive and keen observer of the human condition as one will hear in his lyrics.”

Several tracks on the new album are harder edged, guitar based rock and roll numbers, and “Eyes of the World,” Guerra’s tribute to Leslie West, features a reunion with his longtime Mambo Sons bandmate, singer Scott Lawson Pomeroy.

Other songs including “Think for Yourself,” “A Song for Mark Easton” (written about Tom’s bandmate who died of Covid-19) and the aforementioned “California’s Got to My Girl” have strong roots in blues and R&B based music.

Recorded two years into the Covid-19 worldwide pandemic, Guerra says that he finds writing therapeutic. “Being stuck inside for a couple years made us all a little restless, and I think that energy comes across on this record. It’s a good feeling to write, and people need music, especially during times like these.”

Casa Del Soul Productions Worldwide

Tom Guerra

860-216-7782

www.TomGuerra.com

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  • Arts & Entertainment
  • Music

TopFlower Is Introducing a Perfect NFT Farming Game



Ho Chi Minh City, Vietnam, Jan 19, 2022 – (ACN Newswire) – TopFlower, a unique platform that allows users to get into the diverse yet beautiful world of flowers, has announced its plan to introduce a perfect non-fungible token [NFT] farming game. Offering everyone an opportunity to sink into the beautiful world of flowers, admire and take care of these unique and equally beautiful plants, and more importantly, harvesting a ton of these flowers to earn tokens, TopFlower seeks to introduce an NFT game that commingles diverse, feature-replete, plentiful and suitable game modes—2D, 3D, AR, and Metaverse.

Prioritizing interaction and growth between community members, TopFlower will connect users with other farmers in the ecosystem, in the process building a strong society with a solid and long-lasting economy. Built on the motto; “play to earn, earn forever”, these farmers will have the opportunity to search, invest, and accumulate a variety of tokens. Aimed at striking the balance between “playing for fun” and “playing to earn”, this platform has introduced the TopFlower Task feature which will deliver the best value in both an amazing gaming experience and the possibility of collecting a ton of tokens.

One impressive feature of this game is the PVE and PVP modes. Designed to fight uninvited guests in a player’s garden, the PVE mode comes with a plethora of preparation tools. The PVP mode, on the other hand, allows farmers to coordinate and enter into agreements with others as well as engage in numerous fights to protect their gardens from unwarranted ingress. Integrating an unparalleled gaming experience—the 3D AR Metaverse—the development team is combining a virtual garden with a player’s current habitat. This will offer more support as gamers seek to care for their gardens and earn sizable rewards in the process.

A play-to-earn NFT farm game in the budding space, TopFlower has designed a feasible and succinct roadmap, one of which its first mission is the development of a marketplace where players can sell in-game assets and NFTs. Like most of the other projects, TopFlower has a native token, $TPF which will serve as both the reward for play-to-earn and staking on the network.

With a maximum supply of 500 million $TPF, this token has been scheduled for release on PancakeSwap, one of the top decentralized exchanges.

About TopFlower

This is a unique play-to-earn gaming platform that has been designed to offer players the opportunity to delve into the world of flowers while allowing them to collect several tokens as rewards. Aimed at delivering the perfect NFT game for farmers, TopFlower is working to build a strong community of farmers who, through this platform, will interact and build a strong, sustainable economy.

Social Media
Twitter: https://twitter.com/TopFlowerNFT
Facebook: https://www.facebook.com/topflowerofficial
Telegram channel: https://t.me/TopFlowerChanel
Telegram group: https://t.me/TopFlowerOfficial
Discord: https://discord.com/invite/pvpfvMBaBV
YouTube: https://www.youtube.com/channel/-UC8NS1K_qU937_yiKw_ivY9w

Contact:
TopFlower
Andy Cao, Head of Marketing
Email: support@topflower.games
Website: https://www.topflower.games

SOURCE: TopFlower










Topic: Press release summary