NEW YORK, August 31, 2023 (Newswire.com)
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Touchstorm, a leading video marketing agency, and VideoAmigo, a SaaS analytics platform, have published a new research paper that compares the audience sizes of YouTube and TikTok. It uses data from credible audience measurement sources, revealing that YouTube’s audience dwarfs that of TikTok in three critical areas: Global Unique Active Users, U.S. Unique Active Users, and Mobile App Users. 

According to the paper, 48% of the world’s connected population is active every month on YouTube, whereas 20% is on TikTok. This means that YouTube has 2.3X more global Unique Active Users than TikTok. Worldwide, each of the two is disadvantaged equally: YouTube is banned in China and TikTok is banned in India. Both countries have a population of 1.4 billion , and that makes a global comparison feasible. The paper dives into the United States, where this gap is similar. In the U.S., YouTube’s 2X dominance over TikTok is almost the same as it is globally. 

Looking at mobile alone, plenty of reporters have called TikTok the “Most Downloaded App of the Year.” However, there’s an obvious flaw in this statistic, but no published article acknowledges it. YouTube comes pre-installed on Android. So, 71% of mobile users in the world do not need to download YouTube. On iOS, TikTok trails slightly behind YouTube. The paper compares mobile app usage and concludes that YouTube’s 2023 Mobile Audience is 2X TikTok’s.

“As the U.S. contemplates a potential TikTok ban, several articles have surfaced touting huge TikTok audience numbers. Multiple reports assert that TikTok is now far larger than YouTube. Marketers are echoing that idea in everyday conversations. But is it true? Who’s bigger? We’ve conducted an in-depth research study that reveals the truth,” said Alison Provost, founder and CEO of Touchstorm.

The research paper is part of Touchstorm’s ongoing efforts to provide valuable insights and data-driven solutions to its clients and partners in the video marketing community. The “TikTok vs. YouTube: Audience Size Comparison” paper is available for complementary download. For more information about Touchstorm’s services, please contact info@touchstorm.com.

About Touchstorm: Touchstorm is the original YouTube Channel Management agency. What we invented in 2007 is now industry standard. Today, Touchstorm provides online video strategy and execution on both TikTok and YouTube for global brands like Toyota, T-Mobile, Gillette, Johnson & Johnson, Grey Goose, Estée Lauder, and more. In addition to paid media, influencer marketing, organic growth, and e-commerce promotion, our big data listening technology turns YouTube’s 2.5 billion users into the World’s Largest Focus Group, generating invaluable consumer insights for brands. Working in 22 countries globally, Touchstorm supports worldwide operations in 28 languages. 

About VideoAmigo: VideoAmigo is a self-serve, all-in-one video data platform. We have replicated YouTube’s database and appended it with critical data that both marketers and channel managers need to crack the algorithmic gateways to online content visibility. The platform also reveals topical trends in every category, enables brands to determine what content to make, and tracks performance against closest competition. VideoAmigo unlocks the insights, provides the tools, and creates the access for agencies, media conglomerates, and internal social media teams to grow audiences and earnings on YouTube independently.

Both companies, headquartered in the United States, are owned by Diginary Holdings, a fully independent, minority-certified company founded in 1995.

Source: Touchstorm LLC

NEW YORK, August 30, 2023 (Newswire.com)
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Three in 10 (31 percent) American consumers will boycott brands that are not committed to diversity, equity, and inclusion (DE&I) and this number increases to nearly four in 10 (37 percent) among under-represented U.S. consumers, according to a new, eye-opening, investigation into intersectionality in brand marketing by leading global market research agency Savanta. 

The report also discovered that Gen-Z, along with LGBTQIA+ and under-represented U.S. communities, are championing for ethical consumerism with 37 percent of these consumers prepared to shop elsewhere to ensure they are not contributing to behaviors or causes that they disagree with.

Savanta’s “Understanding Bias, Discrimination, and Its Impact on Society,” researches the lived experiences of nearly 5,000 participants across the U.S. and Europe, to understand the discrimination felt by consumers, in an effort to raise awareness and fuel inclusivity from brands when marketing to their audiences.

According to Sadia Corey, vice president of Savanta’s client development, the goal of the study was to “recognize the diverse ways groups are marginalized, so that brands can enhance authenticity and foster genuine connections with consumers.”

Brand DE&I Efforts Impact on Consumer Behavior

In today’s tight economy, price still reigns supreme when making purchasing decisions, particularly among women and Baby Boomers in all countries, with 73 percent reporting that value is the biggest buying factor. This is, naturally, followed by quality and convenience. However, Savanta’s report shows that Americans’ pursuit of ethical consumerism is gaining momentum. In fact, 31 percent of U.S. shoppers said that they will not buy from a brand that is not committed to DE&I and this number increases to 37 percent among under-represented communities and Gen-Z consumers. 

Time to Take a Stand? 

There is a perception that brands need to voice an opinion when it comes to important social issues. Remaining silent at important social moments has both pros and cons, but for the majority of consumers, it appears that it will have no effect on how they view the company. In fact, more than half (53 percent) of all consumers surveyed said that they would think neither positively nor negatively about a brand if it did not speak out. 

However, “Understanding Bias, Discrimination, and Its Impact on Society” found that brands that take a stand do matter to many groups in America. With 28 percent of the LGBTQIA+ community, 31 percent of gender non-conformists, and 27 percent of those from the under-represented community reporting that their perception of a silent brand would be negatively affected, it can be determined that the old adage of “treat others as you would want to be treated” resonates with those who may have experienced discrimination, and it means that they want to support people like them. 

How are U.S. Shoppers Showing Support? 

Consumers are demonstrating their allegiance to the brands and stores that they align with in meaningful ways. In addition to shopping local, which 45 percent of the LGBTQIA+ community prefers to do, those from the under-represented U.S. community are significantly more likely to shop at minority-owned businesses than White or Caucasian people (35 percent versus 20 percent), as are those from within the LGBTQIA+ community (33 percent).

“As consumers increasingly demand authentic and inclusive brand experiences, those brands that fail to recognize the importance of intersectionality risk losing relevance, market share, and the opportunity to create a lasting impact,” said Corey. 

Methodology 

Savanta conducted research for the report between May and June 2023. In total, 4,973 adults were surveyed across six countries, 29 percent of whom were based in the U.S. 53 percent identified as female, 45 percent identified as male, and 2 percent identified as gender non-conforming. Four generations were surveyed, including 17 percent Gen Z (age 18-25), 30 percent Millennial (age 26-40), 31 percent Generation X (age 41-59), and 22 percent Boomer II (age 60+). 85 percent surveyed identified as heterosexual, 11 percent as LGBTQIA+, and 4 percent preferred not to say. Race was reported as 74 percent White/Caucasian and 28 percent BIPOC in the U.S. and U.K. In addition to the quantitative survey conducted across markets, the conversational insights platform Voxpopme was used to collect qualitative data through 155 video responses to a variety of questions. This mix of both qualitative and quantitative research helped inform an array of rich findings on the topics Savanta focused on. Note: Ethnicity was only identified in the U.K. and U.S. due to Europe’s ban on data collection by race. 

To learn more about “Understanding Bias, Discrimination, and Its Impact on Society,” or to view the report, visit Savanta Report. 

Source: Savanta

COEUR D’ALENE, Idaho, August 30, 2023 (Newswire.com)
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For a third consecutive term, Reono Bertagnolli, A Medical Group, DBA Rely Radiology, has earned The Joint Commission’s Gold Seal of Approval^® for Ambulatory Care Accreditation by demonstrating continuous compliance with its performance standards. Rely has emerged as an industry leader in teleradiology and telecardiology, and proudly displays the Gold Seal as evidence of its ongoing commitment to providing the highest-quality patient care. 

“I am proud of the entire Rely Radiology team and the company’s accreditation,” says Dr. Reono Bertagnolli, Medical Director. “This achievement and seal reflect Rely’s unwavering dedication to provide the highest quality services and to meet or exceed the rigorous standards and expectations set by The Joint Commission on a regular basis.”

To earn re-accreditation, Rely Radiology underwent an arduous, comprehensive review by The Joint Commission. The inspection confirmed the company’s ongoing compliance with Ambulatory Health standards spanning several areas including emergency management, environment of care, quality assurance, credentialing, and leadership. 

The Joint Commission’s standards are developed in consultation with health care experts and providers, measurement experts and patients. They are informed by scientific literature and expert consensus to help health care organizations measure, assess, and improve performance.  

“Rely has been an excellent partner over the years, and their re-accreditation by The Joint Commission validates what TridentCare has come to expect from Rely – cost-effective, timely and high-quality interpretations by some of the finest radiologists and cardiologists in the country,” said Jeff Hooper, COO for TridentCare, a leading national provider of portable diagnostic imaging. 

“As a healthcare accreditor, The Joint Commission works with healthcare organizations across care settings to inspire safer and higher quality of care that is more equitable and compassionate,” says Ken Grubbs, DNP, MBA, RN, executive vice president of Accreditation and Certification Operations and chief nursing officer, The Joint Commission. “Through collaborating on innovative solutions and evidence-based resources and tools, The Joint Commission helps drive improvement while maintaining accountability through our leading survey methods and standards. We commend Rely Radiology for its commitment to advance safety, quality, equity, and compassion for all patients.” 

For more information about The Joint Commission Accreditation, please visit The Joint Commission website.

About Rely Radiology

Rely Radiology is a leading national provider of teleradiology and telecardiology services, specializing in the interpretation of x-rays, ultrasounds, echocardiograms, MRIs, CT scans, nuclear med scans, and more. Using our proprietary electronic-based software and methods, our images can be shared with medical providers anytime, anywhere – quickly, accurately, and effectively.    

Source: Rely Radiology

MELBOURNE, Australia, August 31, 2023 (Newswire.com)
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CleanMade, the premier pest control company in Melbourne, highlights the crucial role of early detection and prevention in effectively managing termite infestations. With extensive expertise and advanced pest control solutions, CleanMade has established itself as the go-to provider for residents and businesses seeking the best pest control Melbourne–wide.

According to CleanMade, termites are notorious for their ability to silently and swiftly destroy structures, resulting in significant financial implications for property owners. 

Early detection is key to preventing extensive damage occurring, and CleanMade explains that regular termite inspections serve as a fundamental preventive measure, allowing for timely identification and intervention. By conducting thorough assessments, CleanMade’s highly trained technicians can detect termite activity, identify risk factors and provide tailored solutions to safeguard properties.

An annual building and pest inspection for termites and other pests is recommended to minimise potential pest infestations from developing. The frequency of treatments may vary depending on the pest type, with more frequent inspections typically occurring every 3-6 months recommended for high termite risk areas or buildings susceptible to termite attacks.       

CleanMade utilises state-of-the-art techniques and equipment to perform comprehensive inspections, focussing on key areas prone to termite activity, such as internal and timber structures, roof voids, subfloor areas, retaining walls, suspect trees and stumps. Through meticulous inspections of both interior and exterior spaces, CleanMade’s technicians identify signs of termite presence, including small mud tunnels, damaged timber, discarded wings and termite droppings.

The company’s certified technicians conduct thorough evaluations, providing clients with detailed reports and recommendations for effective termite control measures. By addressing termite issues promptly, property owners can prevent further damage and mitigate the risk of costly repairs.

CleanMade says there are a variety of factors that can render a building at risk of termite infestation, including the presence of well-established gum trees nearby, use of softwood and other landscaping timbers such as mulch and sleepers that are attractive to termites, automatic watering systems and particular building designs that can allow hidden termite entry. 

As experts in pest control Melbourne-wide, CleanMade, says proactive measures are important to minimise termite infestations. Their tailored prevention strategies, including termite barriers, refill and pipe repairs of reticulation systems and regular monitoring, offer long-term protection for properties.

To schedule a pest inspection, Melbourne property owners can contact CleanMade today.     

About CleanMade

CleanMade is a reputable pest control company based in Melbourne, Australia. With years of experience in the industry, their dedicated team of professionals offers high-quality pest control solutions to homeowners and businesses. By employing innovative techniques and environmentally friendly products, CleanMade aims to ensure the well-being of their clients while protecting properties from pests.

Source: CleanMade