Food consumption patterns have come a long way from preparing a complete meal to opting for frozen food products. India’s frozen food market is derived by the conveniences associated with such food products. Intact freshness, longer shelf life and high nutritional content in the frozen food products are driving the Indian frozen food market. Currently, India is viewed as the potential market for the consumption of frozen foods. However, the consumption of such foods is still negligible in the global comparison. This is due to the large population, higher priced foods product, handful of existing players and lower awareness among the consumers. This has posed an opportunity for the prominent global players to explore the market. Some of the top performing active companies in market are McCain foods, IFB agro, Venky’s, Mother Dairy, Godrej Tyson Ltd., Innovation Foods (Sumeru) etc. The overall Indian frozen food market is segmented into four forms of frozen food products such as frozen vegetables, frozen seafood, frozen meat and poultry, frozen snacks & ready meal. The report shows the increasing demand of these food products from residential as well as from the commercial segment. Procurement of the frozen food products in both of the mentioned segments can be further understood with the analysis done on the organized and unorganized sector. The report also gives complete insight with historical and forecasted analysis, its sales distribution and the top profiled companies.
According to the report “India Frozen Food Market, By Value, By Volume, By Product Type (Frozen Vegetable, Frozen Snacks & Ready Meal, Frozen Meat & Poultry, Frozen Seafood), By End User (Residential & Commercial), By Sales Channel (Modern Trade, Retail & Specialized Stores, Online), (Trends & Forecast), Outlook, 2025” the market have grown exponentially with a CAGR of above 19% in volume consumption till the year 2018-19. Snacks and ready meal segments of the market have been generating the highest revenue from the overall market. Kinds of products included in this category are frozen potatoes, frozen snacks, and frozen ready meals which consist of complete veg & non-veg meals, pizza bread, etc. From the overall market, revenue generated from the frozen vegetable segment of the market has been viewed as the fastest. Easiness in getting pre-cut vegetables, clean, high in nutritional content and no added preservatives have been observed as the reasons for the growth of frozen vegetable products. These reason posing as a growth drivers will put positive effect in its forecasted growth which will let the market growth with a CAGR of above 26% in value terms till the year 2024-25. In the overall development of the market, organized segment has been playing an important role which has catered to an increasing demand from both residential as well as commercial segments of the market. Developing infrastructure of modern retail stores in every corner of the country has led to the increase in distribution of the frozen food products. On contrary to this in recent years, the traditional stores are getting equipped with advanced freezing technologies as it is allowing them to stock up the frozen food inventory and attract more consumers.
Major companies present in the market
McCain Foods (India) Private Limited, IFB Agro Industries Limited, Mother Dairy Fruit & Vegetable Private Limited, Godrej Tyson Foods Limited, Venky’s (India) Limited, Tanvi foods, Innovative Foods Limited, ITC Limited, West Cost Fine Foods Private Limited, Gadre Marine Export Private Limited, Vadilal Industries Limited, Al Kabeer Exports Private Limited, Darshan Foods Private Limited
Considered in the report
• Geography: India
• Base year: 2018-19
• Historical year: 2013-14
• Estimated year: 2019-20
• Forecasted year: 2024-25
Aspects covered in the report
• Global frozen food market outlook
• India frozen food market outlook
• India frozen food market share (company, product type, end-user, organized v/s unorganized, sales channel, regional analysis)
• India frozen vegetable market outlook
• India frozen snacks & ready meal market outlook
• India frozen meat & poultry market outlook
• India frozen seafood market outlook
• Price product and variant analysis
• India frozen food trade analysis
• India frozen food trends & developments
• India economic profile
• Porters five force model
• Company profile of top players
Segments covered in the market
• Frozen vegetable
• Frozen snacks & ready meals
• Frozen seafood
• Frozen meat & poultry products
The approach of the report:
We keep an eye on evolving markets and try to evaluate the potentials in the product and services. If we found the market interesting, we start working on it and create the desired table of content considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personals, company owners, dealers, distributors & end-users. Once the questionnaires have been finalized we start collecting the primary data (majorly through phone calls) and try to understand the market dynamics with regional/tier wise. This process gives us in-depth detail of the market including all present companies, the top-performing product with reasons why they dominate; we get the details of new players and their innovative approach and market trends, dynamics, and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. By this, we get a rough estimate of the market and start checking existing product price variant, trade, production, raw material scenario, policies and regulatory landscape, etc. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm which is unique for each product but giving more weightage to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together cross-check the segmentations, validates the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in strategic recommendations’ for new as well as the existing players. The QC team then checks the overall report which includes spell check, data verification and makes the same dispatch ready and error-free.
