Continuing its association with prestigious sporting events, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Highway Tyres in India, has partnered with Hero Asia Cup 2017 as the proud ‘Co-Presenting’ Sponsor of the tournament. Hero Asia Cup 2017 is one of the premier hockey tournaments globally and is a much sought-after competition that promises great entertainment.

Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “This is a great opportunity for TVS TYRES to reach out to a global audience. Hockey is a popular sport and we aim to build wider brand recall through such esteemed tournaments.”

The 10th edition of the quadrennial hockey championship will commence from 11th to 22nd October 2017 at the Maulana Bhashani National Hockey Stadium in Dhaka (Bangladesh). Eight teams including Team India will be participating in the tournament. India will be facing Japan in the opening encounter on 11th October 2017.

In the recent past, TVS TYRES has associated with sporting events like Indian Premier League, Hockey India League, Asian Champions Trophy, Indian Super League and Cricket All Stars Series etc. Now, this association with Hero Asia Cup 2017 is one more prestigious brand engagement.