BC PR and Marketing Celebrates First Anniversary with 70% Discount Offer for New and Existing Clients

New York, NY, 21st April 2023, ZEX PR WIRE, BC PR and Marketing, a public relations agency registered in New York City, is celebrating its first anniversary by offering a 70% discount to both new and existing clients. The promotion will run for a limited time, starting on the date of this announcement.

Founded by Benjamin Cosic, BC PR and Marketing has quickly become one of the most respected PR agencies in the city. With a team of experienced professionals, the company provides a range of services including media relations, crisis management, event planning, social media marketing, and more.

“Our first year has been an incredible journey, and we’re proud of everything we’ve achieved,” said Benjamin Cosic, the CEO and Founder of BC PR and Marketing. “We’ve worked with some amazing clients, and we’re excited to continue our work with them and to welcome new clients to the BC PR and Marketing family.”

The 70% discount is a way for BC PR and Marketing to thank its clients for their support and loyalty. It’s also an opportunity for businesses that have not yet worked with the agency to experience their exceptional service at a greatly reduced rate.

“We believe that every business deserves access to high-quality PR and marketing services, and this promotion is our way of making that possible,” said Cosic. “We’re committed to providing our clients with the best possible service and results, and we look forward to working with them to achieve their goals.”

To take advantage of the 70% discount, interested parties are encouraged to contact BC PR and Marketing directly through their website or by phone. The promotion is available for a limited time only, so act fast to secure your spot.

About BC PR and Marketing

BC PR and Marketing is a New York City-registered public relations agency founded by Benjamin Cosic. The agency provides a range of services including media relations, crisis management, event planning, social media marketing, and more. With a team of experienced professionals, BC PR and Marketing is committed to providing its clients with the best possible service and results.

VIEWS Digital Marketing Welcomes New Digital Marketing Specialist, Deborah Booker

 VIEWS Digital Marketing welcomes Deborah Booker as a Digital Marketing Consultant beginning January 2023. Deborah is a graduate of Business Management with a minor in Marketing from Oklahoma State University. As a digital marketing specialist, she has used her business and marketing knowledge to help businesses create effective B2C marketing strategies for almost a decade.

When Deborah moved to Austin, Texas, she worked as a Client Marketing Manager for a start-up marketing agency in the commercial real estate industry. She specializes in launching innovative marketing and branding strategies that speak directly to target audiences. As a content strategist & manager, she offers a creative, user-centric, and data-driven approach to entrepreneurial companies.

“I am thrilled to be a part of this talented and supportive team. VIEWS is dedicated to helping their clients and employees thrive by staying on the forefront of this ever-changing industry’s trends- I am excited to grow with VIEWS and their clients,” Deb shares.

In Deborah’s spare time, she enjoys walking Austin’s beautiful trails, paddle-boarding, snow skiing, and playing with her two dogs.

About VIEWS Digital Marketing
VIEWS’ team of digital marketing specialists, recognized for achievements using online marketing tools, drives success for its clients. VIEWS tailors a digital marketing plan to meet a business’s needs, elevating its internet presence and profitability to new levels. A better internet presence is accomplished using innovative Internet technologies and advanced digital marketing tactics. VIEWS is part of the WSI (We Simplify the Internet) global network of digital marketing consultants with access to numerous resources across the world to serve their clients better. To get in touch with a specialist at VIEWS Digital Marketing Agency, call 610-215-2886. For more information about offerings, business opportunities, and new website launch projects, please visit the website at https://www.viewsdigitalmarketing.com/.

Nancy Vinkler
VIEWS Digital Marketing Location
50 Casselberry Drive, Norristown, PA 19403

Views Digital Marketing
Nancy Vinkler



  • Personnel Announcements

How Content Marketing Can Support Thought Leadership

 Recently, it seems that content marketing and thought leadership have been competing for airspace in the marketing industry. These concepts may seem similar at face value but differ in their fundamental approach to content.

Instead of fuelling this competition, content marketing agency ELV Agency is showing how to use content marketing to one’s advantage in thought leadership content strategy.

But first, let’s look at what makes content marketing and thought leadership so different.

Content Marketing vs. Thought Leadership

Content marketing has been around since the boom of the information age, which took place in the early 2000s. Although it’s been around for so long, it’s only recently become more mainstream.

When people think of a content marketing strategy, they usually refer to the creation and distribution of valuable content that helps to drive business growth.

Thought leadership’s purpose is similar, but it goes beyond sales. Instead, this type of content focuses on sharing relevant content, knowledge, industry insights, and expertise with others. Sure, thought leadership can also promote a brand’s products or services, but its purpose differs from content creation.

The main differences can be seen in the following aspects:

1) Purpose
Content marketing communicates with potential and existing customers about new products or the brand’s strategy.

Thought leadership marketing strives to equip the target audience with relevant information that can help them solve problems in their business or the industry they are in, all while being backed by the brand’s ideals and goals.

2) Audience
Content marketing targets a specific audience with an established goal, such as promotional education or brand awareness.

A thought leader is a respected industry expert whose opinion is valued. Thus, the content driven by a thought leader can often attract a large following.

3) Format
Given its target of reaching people quickly and effectively, marketing content tends to be short and concise. The format ranges from blog posts to listicles to promotional videos.

Thought leadership content, on the other hand, is usually more extensive and longer, given that its objective is to inform, educate, and inspire. Examples include data storytelling, case studies, industry opinion, analysis, and interviews with top thought leaders.

4) Distribution
Content marketing is mostly about distribution, with special SEO and social media tools employed to ensure the maximum number of readers are reached.

For thought leadership, however, the target is specific to a certain audience and is distributed directly to that audience through newsletters, educational content, and high-profile websites.

Understand the differences for more success

When clients know how to use the differences between content marketing and thought leadership to their advantage, it will help them strategize better for their brand.

ELV Agency helps clients define or redefine their content strategy to make the best of both worlds. Read on to find out more.

Where the Two Concepts Intersect: Best Practices

Both content marketing and thought leadership have one main goal in common: effective content distribution.

Unique content marketing may enable clients to stand out from the competition. Well, so can thought leadership. And one aspect can drive traffic to the other.

For example, perhaps there’s a common problem facing a particular industry. Clients could have an industry expert or even the business owner as the business leader and write a blog about it, with advice on how to solve the problem.

This solution translates to brand helpfulness and brand trust, a key aspect of building an effective thought leadership strategy.

Once brand helpfulness has been established, the target audience will then look to the products or services mentioned to solve their issues because there is already a relationship of trust.

And the easiest way for them to find said products or services is through content marketing efforts.


As highlighted above, clients and business owners can create an effective thought leadership strategy by applying the best content marketing practices to their advantage.

Remember to set clear goals and specifically before brainstorming, executing, and distributing content. After that, see what competitors in similar businesses are doing and measure the results.

And this is where ELV Agency can help clients set up a variety of content to increase brand awareness.

Want More?
To learn about ELV Agency’s executive marketing offerings, contact www.elv.agency

ELV Agency
Marie LeBlanc



  • Business
  • Communications & Marketing
  • Digital Marketing
  • Public Relations
  • Small Business Services

Eisai: Marketing Authorization Application for Lecanemab as Treatment for Early Alzheimer’s Disease Accepted by European Medicines Agency

Eisai Co., Ltd. and Biogen Inc. announced today that the European Medicines Agency (EMA) has accepted a marketing authorization application (MAA) for lecanemab, an investigational anti-amyloid beta (Abeta) protofibril* antibody, for the treatment of early Alzheimer’s disease (mild cognitive impairment due to Alzheimer’s disease (AD) and mild AD dementia) with confirmed amyloid pathology, for review following a standard timeline.

In the U.S., lecanemab was granted accelerated approval as a treatment for AD by the U.S. Food and Drug Administration (FDA) on January 6, 2023. On the same day, Eisai submitted a Supplemental Biologics License Application (sBLA) to the FDA for approval under the traditional pathway based on the results from the Phase III Clarity AD confirmatory study. In Japan, Eisai submitted a marketing authorization application to the Pharmaceuticals and Medical Devices Agency (PMDA) on January 16, 2023. In China, Eisai has initiated submission of data for a BLA to the National Medical Products Administration (NMPA) of China in December 2022.

Eisai serves as the lead of lecanemab development and regulatory submissions globally with both Eisai and Biogen co-commercializing and co-promoting the product and Eisai having final decision-making authority.

*Protofibrils are large Aβ aggregated soluble species of 75-500 Kd.(1),(2)

(1) “Lecanemab Sweeps up Toxic AΒ Protofibrils, Catches Eyes of Trialists.” ALZFORUM, ALZFORUM, 21 Nov. 2021, bit.ly/3HzXXyE.
(2) Sehlin D, Englund H, Simu B, Karlsson M, Ingelsson M, Nikolajeff F, Lannfelt L, Pettersson FE. Large aggregates are the major soluble Aβ species in AD brain fractionated with density gradient ultracentrifugation. PLoS One. 2012;7(2): e32014. doi: 10.1371/journal.pone.0032014. Epub 2012 Feb 15. PMID: 22355408; PMCID: PMC3280222.

For more information, visit www.eisai.com/news/2023/news202311.html.

Topic: Press release summary

Leading Marketing Expert Launches Ground-Breaking Book to Help Businesses Market to Generation Z

Emanuel Rose, a recognized expert in marketing, sales, lead generation, branding and advertising, has released his new book Authenticity: Marketing to Generation Z. He has worked for more than a decade within the day-to-day operations of a digital agency. For over thirty years, Emanuel has gone the extra mile to seek innovative marketing tactics, pioneer cutting-edge lead generation and marketing strategies for his clients.

Now, hes making waves within the industry with the release of his new book, Authenticity: Marketing to Generation Z. As a marketing and sales professional, Emanuel sees 2023 as the perfect time and opportunity to truly understand Generation Z, and how to engage them effectively in marketing campaigns and strategies.

So many businesses are turning a blind eye to marketing strategies tailored towards Generation Z, says Emanuel.

This is often because they dont see it as important to the success of their business, or because they simply dont understand how to connect with this audience. Something businesses, agencies and marketing professionals need to understand however, is the importance of learning more about this fantastic generation of people born between 1997 and 2012. They are the future, and theyre ushering in a whole new landscape in the world of business. Theres no better time to learn more about them, and discover how to connect with them both digitally and beyond.

Within the book, Emanuel reviews the demographics of Generation X, explores successful marketing campaigns that were explicitly directed at Generation Z, and dives into developing a fully-fledged marketing plan and web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.

Generation Z is perhaps the most diverse and digitally savvy generation the world has ever seen. This is why everyone, no matter what business youre in, needs to begin the journey of gaining a better understanding of how Generation Z affects the economy and business environment, says Emanuel.

The book covers a clear review of the Generation, their goals, and triggers, covering topics such as the digital revolution, the case of the social CEO, values-driven marketing, the e-commerce mandate, demographics and psychographics, and how to market products and services to this generation successfully.

It may seem impossible, but my book proves just how anyone can market to Generation Zs needs. Through my experience and research, Ill show you how to update your marketing tactics, and engage this generation which I believe is as hard working and dedicated a group as any and who are entering an influential part of their lives. Now is the time to learn about them. Dont fall behind, and get started on this journey of development today.

The book ends with tips and advice to help businesses get their marketing plans into action, so that they can successfully start connecting with this age group. Now available for pre-order, with orders sent out from 27 February 2023, a portion of the proceeds from each book will also be donated to Camp Jack Hazard, a foundation based in Dardanelle, CA.

Its Emanuels rich and diverse experience that further emphasises the strength of his unique skill set, which is something he acquired throughout many years of persistent growth. When leading a digital agency, and serving as a pioneering professional in lead generation and retention, his expertise and understanding have not only been central to the success of his career, but also his leadership of the digital agency he founded.

In addition to a rich sales and marketing career, Emanuel has also written books for children, called Wenaha Henry: The Red Tailed Hawk. An outdoorsman with a deep passion for nature, he has fly-fished all over the world, and bird-hunted many places in North America.

Notes to Editors

AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012) will be available from 1 January 2023, and can be pre-ordered from just $14.95, with deliveries expected from February 27th 2023. The book will be published by Strategic eMarketing.

To purchase the book, please head to https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/

To find out more about the book, please visit: https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/

A portion of the proceeds of each book will be donated to https://www.campjackhazard.org/.

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