The breastfeeding accessories market is expected to register a CAGR of 7.8% during the forecast period of 2018 to 2024.
Breastfeeding plays a very important role in the growth and development of new-born babies. Maternal breastfeeding is a biological process, but, in some cases, such as difficulty in breastfeeding due to irregular milk flow is creating the demand for breastfeeding accessories to feed their babies effectively.
The major key factors driving the market growth are difficulty in milk secretion or lactation in the mothers, increasing rate of adopting new babies, and an increase in the number of working mothers. Also, the growing awareness about the breastfeeding accessories, decreasing infant mortality rate, improving healthcare infrastructure in emerging economies, and favorable policies promoting breastfeeding in North America, Europe, and various regions promotes the market growth.
However, the problem associated with breast feeding accessories and high cost of the products hamper the market growth.
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On the other hand, after-use effects such as rashes/ lesions and high cost associated with the use of breastfeeding accessories are some of the key factors hampering the growth of the market. Nevertheless, an increase in awareness towards advantages of hygiene, light-weight material, and easy to carry & reusability properties would support the growth of breast feeding accessories market.
Global Breast Feeding Accessories Market – Segments
The report is segmented into three market dynamics to widen the scope of understanding,
By Product : Breast Pumps, Breast Milk Bottles, Nipple Care Products, Breast Shells, Breast feeding Pillow, and Cleaning Products, among others.
By End-user : Hospitals & Clinics and Personal, among others.
By Regions : Europe, North America, APAC, and the Rest-of-the-World (RoW).
Global Breast Feeding Accessories Market – Regional Analysis
North America dominates the global breast feeding accessories market with the largest market share. Factors such as the development in healthcare infrastructure, increasing demand for advanced breastfeeding accessories, and favorable policies promoting breastfeeding in this region drive the regional market growth. Besides, the increasing awareness about breastfeeding equipment and the presence of a number of milk banks support the growth of the market.
Europe takes the second-leading position in the global breast feeding accessories market. Rising working woman populations, increasing government support for improving child health from the beginning, and growing numbers of hospitals & milk bank are fostering the growth of the market in this region.
The breast feeding accessories market in the Asia Pacific region has emerged as a profitable market, globally. High birth rate, increasing consumer awareness, and increasing disposable income are factors augmenting the market demand in the region. Moreover, increasing woman employment and innovations brought by manufacturers of breastfeeding accessories to meet varying consumer needs are influencing the growth of the regional market. The rapidly growing market in developing economies like India, China, and Australia, alongside the rising government support, will boost the market growth in this region.
Global Breast Feeding Accessories Market – Competitive Analysis
Highly competitive, the breast feeding accessories market appears to be fragmented due to the presence of several large and small-scale key players. These players incorporate strategic initiatives such as collaboration, mergers & acquisitions, expansion, and product & technology launch in order to gain a substantial market share. Players compete based on pricing, innovation, product differentiation, and category extension. Manufacturers strive to find ways to reduce raw material prices. Raw material suppliers determine the prices of raw materials, which has an impact on the business.
Global Breast Feeding Accessories Market Key Players
Players leading the breastfeeding accessories market include Koninklijke Philips N.V. (UK), Medela LLC (US), Ameda (US), Pigeon Corporation (Japan), Nuby (USA), Artsana S.p.A. (UK), Handi-Craft Company (US), Medline Industries Inc. (US), NNUK USA LLC (US), and Tommee Tippee/Mayborn Group Limited (UK), among others.
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