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The User and Entity Behavior Analytics Market is forecast to reach $4.9 billion by 2025, growing at a CAGR of 41.5% from 2020 to 2025. User and Entity Behavior Analytics is a mechanism for detecting insider risks, financial fraud and targeted attacks. This approach is used to analyze human behavior patterns, and then use statistical analysis and algorithms to identify variances. Malware will lie inactive and go undetected when end users have been cooperating. User and Entity Behavior Analytics (UEBA) is a form of machine learning model that can help foil cyber attackers by detecting anomalies in protection. UEBA uses advanced analysis, aggregates log and report data, and analyses packets, flows, files and other types of information, as well as other types of threat data, to assess if certain forms of activity and actions are likely to constitute a Cyber Attack. UEBA advantages include–insider threat identification, prevention of data exfiltration, identification and prevention of fraud, actionable risk information and security of IP data. UEBA is emerging as the most promising response to comprehensive cyber threats and fraud. This software providers have concentrated on ensuring reliable algorithms and integrated analytics, as well as developing application systems.

By Type- Segment Analysis
Among solutions, during the forecast period the insider threats segment is expected to account for the largest share of the global market. It is not too far-fetched that an employee, or even a group of employees, might use their own access to go rogue, stealing data and information. Increasing the number of insider breaches and limitations of conventional security tools to recognize threats faced by users are factors that affect the growth of the global market for user and entity behavior analytics. The collected data is analyzed to determine varied patterns of human actions, which are then used with the aid of statistical analysis and advanced machine learning techniques to identify danger or unusual activity.

By Deployment type – Segment Analysis
On the basis of deployment Type, during the forecast period, the on-premises segment is expected to grow globally in user and entity behavior analytics market, as most organizations tend to deploy solutions on-premises. On-premise deployment of user and entity behavior analytics become more common among organizations as data can be extracted from various sources irrespective of data sensitivity. Due to its ability to operate with in-house server coupled with customized link protection and control over people, process and system, on-premises has dominated the deployment category, driving the segment development. Additional features such as increasing and introducing improvements in line with the requirement are expected to fuel business growth once again.

By Geography – Segment Analysis
North American region dominated the market by a share of 40.5% of the global market during the forecast period due to the increased usage of consumer and organization functional analytics solutions across the region’s diverse industries. This growth can be attributed to the increased use of mobile and web apps in the area, and the need for security solutions capable of detecting data threats. Market growth is driven by increased adoption of UEBA solutions in the field. With a strong technological base, the US, Mexico, and Canada are investing a good deal in research and development to come up with great developments in UEBA solutions that will bring the full value to the customers of UEBA solutions.

Drivers – User and Entity Behavior Analytics Market

Rising Cases of Insider Threat
Growing cases of insider threat have an impact not only on the protection of organizational data but also on the protection of national and economic data. Demand for UEBA is growing in light of this. Market growth can also be attributed to the growing adoption of behavioral analytics solutions for consumers and organizations across different industries. In addition, the growing use of cloud computing as a data management tool is once again driving the growth of the sector.

Need For Real-Time Analytics
UEBA systems allow speedy identification of threats. These dedicated systems are tuned into usage activities for analyzing user activity with real-time and continuous monitoring to ensure you always know what’s going on within your network. Introducing UEBA into your environment extends your safety perimeter to include monitoring activities for closed networks, users, cloud providers and endpoint devices that are smart and wired.

Challenges – User and Entity Behavior Analytics Market

Limitations of UEBA & UEBA can be overwhelming
User and entity behavior analytics (UEBA) tools can detect and alert the company to a broad variety of behavioral patterns and possible insider threats. Nevertheless, they lack advanced capabilities in data exploration, classification and correlation. UEBA’s emphasis is to prevent sensitive data from being breached by limiting access to it and not the quality of the data itself. UEBA solutions collect data volumes for each person, from website operation to email addresses to individual keystrokes. Some also capture data from audio / video. For a security analyst, processing all of this data and the resulting alerts and system logs can be overwhelming, particularly if they have to work with large teams. Although much of the UEBA program offers filtering and data volume control laws. It is not uncommon for security researchers when auditing a user or conducting an investigation, to find themselves digging through thousands of logs and session recordings.

Market Landscape
Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the User and Entity Behavior Analytics Market. User and Entity Behavior Analytics Market is expected to be dominated by major companies such as Splunk Inc. (U.S.), Securonix (U.S.), Varonis Systems, Inc. (U.S.), Bay Dynamics (U.S.), Exabeam, Inc. (U.S.), Gurucul (U.S.), Niara Inc. (U.S.), Sqrrl Data, Inc. (U.S.), Dtex Systems (U.S.), and Rapid7 (U.S.), among others.

Acquisitions/Technology Launches
In June 2019, Securonix launches Global Managed Security Service Provider (MSSP) Program. The program is designed to attract and empower managed service providers worldwide to enhance their threat detection and response capabilities with Securonix Next-Gen SIEM.

Key Takeaways
Among solutions, during the forecast period the insider threats segment is expected to account for the largest share of the global market.
Based on Deployment Type, the on-premises segment is expected to account for the largest share of the global user and entity behavior analysis market during the forecast period, as most organizations prefer to deploy on-premises solutions.
The North American region is projected to hold the largest share of the global market during the forecast period due to the growing use of functional analytics solutions for customers and organizations across the diverse industries in the region.
Growing cases of insider threat have an impact not only on the protection of organizational data but also on the protection of national and economic data. UEBA systems allow speedy identification of threats. These dedicated systems are tuned into usage activities for analyzing user activity with real-time and continuous monitoring to ensure you always know what’s going on within your network

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