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Social Media Monitoring Tools Market: Introduction

Expanding social media content volume is the key factor contributing to the growth of global Social Media Monitoring Tools s market. Social Media Monitoring Tools is a software equipped with various functionalities for tracking, listening, and gathering relevant content across various social media networks. Social Media Monitoring Tools s are used by marketing, and communications team of organizations across various industries to identify the trends, track competitors, understand customer behaviour, and also to map sentiments. Social Media Monitoring Tools s are developed to understand social media presence, demographic data, and to improve a brand’s reputation. Social Media Monitoring Tools s helps to identify thought leaders & influencers, specific mentions about a product/company/ individual, and trending topics or phrases across the social media.

Social Media Monitoring Tools Market: Market Dynamics

Expanding social media users coupled with increasing amount of time people spend on social media is the prominent factor drives the growth of global Social Media Monitoring Tools market. Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends accelerates the growth of global Social Media Monitoring Tools market. Additionally, increasing number of smartphone users and growing trend towards accessing social media content through mobile devices fuels the growth of global Social Media Monitoring Tools market. However, constraints on lack of proper insights to identify the return on interment Social Media Monitoring Tools s is identified as restraints likely to deter the progression of global Social Media Monitoring Tools market.

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Social Media Monitoring Tools Market: Market Segmentation

The global Social Media Monitoring Tools market is segmented on the basis of component, end-user, application, industry, and region.

On the basis of component, the global Social Media Monitoring Tools market can be segmented into;

Software Platform
Professional Service
Managed Services
On the basis of end-user, the global Social Media Monitoring Tools market can be segmented into;

Large Enterprise
Small & Medium Enterprise
On the basis of application, the global Social Media Monitoring Tools market can be segmented into;

Real Time Analytics
Customer Experience Management
Social Media Intelligence
Content Management
Others
On the basis of industry, the global Social Media Monitoring Tools market can be segmented into;

Retail & Consumer Goods
Education
BFSI
Media & Entertainment
Telecommunication
Travel & Hospitality
Others
Social Media Monitoring Tools Market: Regional Outlook

In terms of regions, the Social Media Monitoring Tools market can be segmented across North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and Middle East & Africa. Among all regions, Social Media Monitoring Tools market in the North American region is expected to dominate the market due to increasing investment on digital advertising solutions. North America is expected to be followed by Western Europe in the Social Media Monitoring Tools market, during the forecast period. Asia Pacific is projected be the fastest growing Social Media Monitoring Tools market due expanding social media users, and increasing preference for market intelligence solutions.

Social Media Monitoring Tools Market: Competitive Landscape

Some of the prominent vendors in the global Social Media Monitoring Tools market include

salesforce.com Inc. (Radian6)
Oracle (Collective Intellect)
Lithium Technologies Inc.
Hootsuite Inc.
Sysomos Inc.
Union Metrics
Klout
BuzzSumo
Webtrends and Zoho Corporation Pvt. Ltd.
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Regional analysis for Social Media Monitoring Tools Market includes

North America
U.S.
Canada
Latin America
Brazil
Mexico
Rest of Latin America
Europe
Western Europe
Germany
France
U.K.
Italy
Spain
Nordics
Benelux
Rest of the Western Europe
Eastern Europe
Poland
Russia
Rest of the Eastern Europe
Asia Pacific Excluding Japan (APEJ)
China
India
ASEAN
Australia and New Zealand (ANZ)
Rest of APEJ
Japan
The Middle East and Africa
GCC Countries
North Africa
South Africa
Rest of MEA
The report is a compilation of first-hand information, qualitative, and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.