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The rise in demand for esteemed construction projects and decorative works is flourishing the growth of the global white cement market. Generally, white cement is extensively used as a filler between ceramic tiles in order to make the walls strong and sturdy. The rise in adoption of white cement aids reconstruction, in this trendy world, as a part of the home renovation process is creating a demand influx in the white cement market. Moreover, effective use of this cement in decorative applications imparts feel and look of homes via unique textured walls. White cement is specified through some different standards such as Portland cements, masonary cement, and plastic (stucco) cements. White Portland cement, white ordinary Portland cement (WOPC), white masonry cement and white PLC cement are the major types of white cement in the marketplace. Presently, white cement is comprehensively used in residential, commercial, and industrial end-use industries, which in turn, assists in an increment in the white cement market size. The well-established white cement manufacturers are gaining more traction from customers when compared to the small companies, and these players are conquering with larger fraction of the white cement market share. This is because of the need for huge investment to establish a white cement production plant in the consolidated white cement industry.

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As a consequence, the white cement market size was evaluated at $6,865 million in 2018 and is projected to grow at a CAGR of 3.6% during the forecast period 2019-2025, according to the global white cement market report. The report evaluates white cement market size based on the type, end-use, and application. Furthermore, it provides a detailed analysis of noticeable players and start-ups with their white cement market share, globally.

Ubiquitous Applications Segments of White Cement Market:

White cement ensures clean, bright, consistent colors & light pastels and offers a wide variety of color options in producing varied cementing materials. Consistency of brightness, color, and tone of the white cement are highlighting it’s prominence in the construction industry. White cement is well-known for its high degree of whiteness, primarily used in prestige construction projects. Moreover, the formulation of high-performance white concrete provides a high strength to the construction structures. A combination of white cement with inorganic pigments results in the production of bright colored concretes and mortars. White concrete floors are highly reflective as they reduce the necessity of artificial lighting, and control cooling requirements, thereby decreasing energy costs in the interior spaces. The reflective surfaces obtained through white cement provides night-time safety and deliver grander illumination for retail, warehousing, and manufacturing operations. Hence, these factors are driving the white cement market growth. White cement is more advantageous because of its wide range possibility of color options across decorative and architectural concrete, and in masonry and cementation building products. It offers an unbiased coloring base and reliable color results, from pure whites to bright and pastel colors. Increasing consumer focus in white cement decorative concrete floors, as they are more durable and attractive compared to other upscale finishes. Thus, they are widely utilized in applications such as interior and exterior decorations, architectural beauty, and ornamental concrete products namely idols. In the wake of the prospects in the building projects, flooring applications, renovations, and restoration are found to be the fastest-growing application segments wherein the white cement market size is projected to increase at a CAGR of 6% through to 2025.

Dominance Use of White Cement in the APAC region:

The global import value of Portland cement was evaluated at $772.4 million in 2018, with an annual growth of 3% during 2017-2018. India has recorded the highest annual growth in white Portland cement import value that is about 254% from 2017 to 2018. Additionally, the two dominant Indian white cement industry players namely Ultratech and JK Cement are representing nearly 85% of the existing capacity. In China, the consumption of white cement is evident in the decoration of the interior and exterior walls. The increasing consumption of white cement across Asian countries particularly in China and India are propelling the share of the APAC region in the global white cement market. Government spending are leading to a healthy spread of construction projects in Southeast Asia. In addition to this, the growth in infrastructure spending, particularly in Indonesia, Malaysia, Philippines, Thailand, and Vietnam is positively impacting the building and construction industry in the APAC region. All the above-mentioned factors are contributing to the APAC white cement market growth. Thus, APAC has been recognized as a leading region with a share of 55% among other regions in the global white cement market as of 2018.

Trends in White Cement Marketplace:

· Safety Barrier: Currently, white cement is offering solutions ranging from an artistic taste to safety concerns. As a part of aesthetics, it is applicable in bathroom tile grouts. On the other hand, it is used in the construction of highway safety barriers, as the whiteness of this cement enables high visibility during 24 hours of every single day irrespective of weather condition. Therefore, roads are incorporated with white cement because of its high reflectiveness property. It is also used in the traffic barriers to impart visibility to highway medians, especially during the night as a part of passive traffic safety.

· Core element in the Designing of Construction Structures: White cement concrete is used as an integral part of bourgeoning applications such as in the structural design of high-rise buildings, in parking structures, and as a mix in the construction of bridges. Owing to its high performance, strength, and color consistency, this cement has been extensively incorporated in the precast concrete, masonry industries, and surface coatings. Additionally, it is mainly used in the production of lustrous color concretes and mortars.

· Decorative Applications: The rising prevalence of white cement in the decoration of interior and exterior walls are boosting the white cement market demand. This cement wall material primarily supports decoration, beautification, and of the building, as a part of the decorative application. Addition of this cement optimizes the heat absorption, reflection, and insulation; sound insulation, anti-ultraviolet, anti-condensation, and corrosion properties of the exterior wall. Furthermore, in case of indoor application, white cement is preferred to meet the indoor function by providing a comfortable, clean, beautiful living and working environment along with the beautification and protection of the wall and ground substrate.

Major Players in the White Cement Market – Competitive Landscape:

Cementir Holding, Cimsa Cimento, JK Cement, Cemex, SOTACIB (65% Cementos Molins), Ras Al-Khaimah Company, Birla White (UltraTech), Federal White Cement, Saveh White Cement Company, and Cementos Portland Valderrivas are the foremost players, which are involved in the production of white cement. These players are implementing business strategies in order to mark their brand name as one among the white cement top 10 companies, by increasing their market share for the same. For instance, recent developments in the white cement marketplace are evident as follows:

In 2019, Çimsa Çimento Sanayi ve Ticaret A.?. signed an agreement to acquire Bunol – a technologically advanced white cement plant in Spain. Cisma added Buñol white cement plant to its production and distribution network by investing an amount of $180 million. Through this acquisition, Çimsa intended to make its export network stronger in Europe, North Africa, and South America regions. In addition to this, Cisma is estimated to increase its production capacity by 40% with, this investment thereby renowned as the global white cement market leader.

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