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Wetting agents are surfactants that increase the spreading ability of liquids by lowering their surface tension. They decrease the intermolecular bond within the liquid and reinforce the bond between liquid and solid or gas phase. This allows proper spreading of liquid on solid phase.

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Wetting Agents Market: Trends & Demands

Demand for paints and coatings has increased significantly owing to the rise in advancements in architectural projects & facilities, commercial/industrial businesses, and buildings; and increase in renovation activities across the globe. This, in turn, is driving the wetting agents market, as these agents are used as formulations to provide adequate wetting properties, with enhancement of compatibility of different components and improvement in surface of coatings. Wetting agents are added to waterborne coatings to increase the wetting of the substrate; improve compatibility with pigments and other components; and reduce rub-out effects.

Wetting Agents Market: Key Segments

Based on type, the wetting agents market can be segment into anionic, cationic, amphoteric, and non-ionic. Anionic have negative charge, while cationic have positive charge. Amphoteric wetting agent can act both ways, depending on the acidity of the solution. Non-ionic wetting agents do not possess any electric charge. Non-ionic wetting agents are designed for usage in waterborne coatings for metals, woods, and plastics.

Based on application, the global wetting agents market can be segregated into automotive & transportation, building & infrastructure, marine & defense, textile, and others (including protection against rusting and architectural & decorative). Rise in demand for advanced automotive products such as bikes and cars and increase in per capita income of the people are anticipated to boost the automotive & transportation industry. Wetting agents are commonly used as detergents in various textile treating processes, such as bleaching, dyeing, de-sizing, mercerizing, and finishing in the textile industry. These agents promote fast wettability of textiles, as they passes through the various baths.

Wetting Agents Market: Regional Outlook

In terms of region, the global wetting agents market can be classified into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. Europe and the U.S. are anticipated to constitute major share of the global market during the forecast period, as these companies are the major trendsetters and are engaged in innovating and introducing new products in the global market. The wetting agents market in Asia Pacific is likely to expand at a rapid pace due to expansion in developing economies such as India and China. Increase in construction activities, rise in demand for new automobiles, and growth in spending power are projected to propel the market in Asia Pacific in the near future.

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Wetting Agents Market: Key Players

Prominent players operating in the global wetting agents market include Croda International Plc., BASF SE, Evonik Industries AG, BYK-Chemie GmbH, Akzo Nobel N.V, and Clariant International AG. These players are engaged in research & development activities, strategic alliances, and mergers & acquisitions to gain market share.