Liquid water enhancer market to expand at CAGR of 11.6%
Liquid water enhancers come in small, portable containers of concentrated liquid flavor that are designed to be mixed into plain water a few drops at a time. Liquid water enhancer is considered to those people who find plain water uninteresting. Consumers are attracted to such products as these products contain essential minerals and vitamins. Only few drops are to be mixed in plain water to give different flavor and taste to plain water. Demand for new beverages and similar products are driving the demand for liquid water enhancer among consumer in the global market. Additionally, change in consumer preference for flavored drinks is driving the growth of this market. Due to continually changing in taste preferences of consumer’s producers started creating products that are rich in nutrition and are prepared with high flavorings, more natural ingredients like fruits and honey, and smell.
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North America to dominate the Liquid water enhancer market
North America dominated the growth of liquid water enhance market followed by Europe and Asia Pacific region. Omkar Harne a research analyst at Infinium Global Research quoted that the growth in the North America for liquid water enhancer is due to higher health and fitness conscious among consumers and increasing awareness regarding this products are expected to grow this market. Omkar Harne further quoted that the growth in Asia Pacific region is due to raising adoption of western culture, quick urbanization and globalization. Furthermore, increasing awareness regarding health and fitness conscious among people is predicted to contribute the growth rate for liquid water enhancer market in this region.
Mergers and Acquisitions to remain key expansion strategies of the leading players in liquid water market between 2018-2024
PepsiCo announced the acquisition of LaCroix in sparkling water battle. PepsiCo brought its marketing muscle to the sparkling water craze with a new aimed squarely at LaCroix, which is the upstart market leader.
The Cott Corporation had announced the acquisition of Crystal Rock Holdings Inc., thus expanding its water, coffee, filtration and office supply service delivery business throughout New York and New England.
Coca Cola South Pacific announced the launch of two liquid concentrates water enhancers across its portfolio of brands in Australia.
The companies covered in the report include Doehler, PepsiCo, Arizona Beverages (US), Fusion Flavours (Canada), Nestle, Coco-Cola, Kraft, Dyla LLC, Cott Beverages.
The company profile chapter in the report covers 10 leading companies in the industry. A typical company profile provides information about the company such as contact information, financial information (if available), product information, SWOT Analysis and latest developments of the company.
The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of liquid flavor enhancers globally as well as regionally. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter’s five forces analysis and value chain analysis of liquid flavor enhancers. Moreover, the study highlights current market trends and provides forecast from 2017 to 2023. We also have highlighted future trends in the liquid flavor enhancers market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. Additionally, the analysis highlights rise and fall in the market shares of the key players in the market.
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