The much deserving beauty & wellness industry gets its due importance through these awards as the people involved are given a platform to showcase their work and success. The awards provide a platform for the dynamic and talented makeup artists, hairstylists, salons & spas, nail art salons, beauty product brands, specific treatment products, cosmetologists, laser centers, hair transplant clinics, dieticians, nutritionists, dentists and image consultants etc come into the limelight and get recognition for their contribution to the booming industry of India.