Smart meter technologies provide energy utilities with new means for optimized consumption transparency and a deepened customer dialogue
Cologne, 04.10.2017 – Digitalization has an impact on all aspects of life. The analogous measurement technologies are gradually abolished and replaced by smart meter-technologies. This changeover is a major challenge for all energy utilities, but it also offers new opportunities. Smart meter specialist GreenPocket provides utilities with innovative means to give their customers a transparent view on their energy consumption and to improve their customer dialogue.
The digitalization of the energy industry and the interrelated smart meter-rollout are occasionally viewed as a legally enforced burden by energy utilities. It is less well-known that the changeover to smart energy also provides high potential for improvement: Analogous measurement technologies are solely able to measure the energy consumption of a residential or a business-customer on an annual basis, whereas smart meters generate one data point every 15 minutes. This leads to over 35.000 data points in a year, resulting in a far more precise customer knowledge.
GreenPocket: flexible and demand-orientated
Smart meter-specialist GreenPocket is a reliable partner for energy utility companies, aiming to support their sales activities with optimized data transparency and energy efficiency. By processing individual data sets, its intelligent energy management software is able to give a clear view on the end-users energy consumption. Furthermore, alerting- and reporting-functions can be offered to business-customers. This way, they are able to highlight patterns of their energy consumption and to optimize the energy efficiency for their customers, developing a constant dialogue and a long lasting customer relationship.
One of the tool’s most important features is its flexibility. GreenPocket provides the appropriate software packages for every customer need. Based on the customers’ feedback, the software is continuously developed further, reflecting the constant changes on the energy market.
Upselling tool and improved data quality management for business customers
With the latest update of the GreenPocket energy management tool for business customers, two significant software features were integrated. Using the new upselling tool, energy utilities can now decide which software bundles and conditions will be offered to each individual customer. This enables an easy differentiation between an economic basic package on the one hand and a more extensive premium package with optional features like alarm and notification functionalities on the other hand. These packages can then be bundled into different pricing models by the energy utilities.
Another improvement of the web portal for business customers comprises an enhanced data quality control. With the help of bar and line charts, energy providers can now easily detect if and when gaps arise in their automatic data import. This allows an optimized monitoring of data quality.
Campaigning tool and gamification for the residential customer portal
The web portal for residential customers has also been substantially updated with two valuable functions for energy utility companies. The campaigning tool now enables a precise modulation of marketing instruments based on individual customer behaviour, such as promotions via push notifications and email-alerts (e.g. giving hints on “happy hours” when energy prices are low). It is now possible to individually select and address customer profiles with certain consumption patterns and offer fitting tariffs and bundles to each customer.
In addition to this, the new gamification app encourages consumers to lay daily bets on the height of their energy consumption, increasing the software’s usage frequency and customer involvement: In a test run of 3 months, about half of the customers made use of the gamification app, 25% of them even played on a daily basis. This way, energy utilities can significantly increase customer awareness and retention.
GreenPocket (www.greenpocket.com) is a software specialist for user-friendly and modular applications within the Internet of Things environment as well as consumer engagement and energy management within the smart energy area. GreenPocket offers continuously improved standard software to energy utilities and service providers, as well as individual development possibilities. With 120 successful projects for over 70 national and international clients in 10 countries, GreenPocket is a market and innovation leader within Germany as well as one of the leading providers within the European smart energy market.