Navratri was just round the corner and the spirit of it was all over social media. Amidst numerous other campaigns, Fruitbowl Digital stood out with its campaign named ‘If Goddesses Were Millennials’ where they displayed the goddesses amongst each of us, beautifully.

Brand
Fruitbowl Digital is a full-service digital marketing agency that believes in creating the freshest of content for the freshest of audience.

Objective
If Goddess Were Millennials was a take on celebrating the avatars of Goddesses within and amongst each one of us, on the occasion of Navratri.

Execution
With the thought of showcasing the Goddesses in their millennial avatar, the agency drew references from their ancient avatars and gave them a twist according to this generation.

Goddess Durga was shown as an honest police inspector, denying bribe. Goddess Skandmata was the new age working woman. Goddess Saraswati was the teacher we all owe to while Goddess Chandraghanta and Annapurna were a speaker for Global Peace and a chef respectively. A slight quirk in the idea, while still sticking to the roots, was what gave campaign the extra edge.

The agency took the route of illustrations, handmade and then transformed digitally for the execution of the idea.

Outcome
The artistic campaign garnered a nationwide reach of over 15k on the Facebook page alone. The likes and shares were pouring in, in high number. The campaign received close to 700 likes and over 55 shares.