In the United States of America, some 30% of baby foods are made organically certified, whereas organic infant formulae account for just 3% of overall formula sales. However, organic formula sales are rising by 30% per annum.
Sales of infant formula in China are increasingly dominated by mother & baby stores, which have seen further growth in their share to take 50% of sales. Online sales account for a further 30%, leaving just 20% for traditional bricks & mortar stores.
In the year to March 6, 2016, overall sales of baby food in Germany through grocery and drug market outlets increased by 15.9%. The strongest growth occurred in the infant formula sector, where a 22.7% increase was recorded. Sales of other baby food also performed well, however, showing an increase of 8%.
In the first quarter of 2016, sales in Abbott’s international pediatric nutrition business rose by 4.1% on a constant currency basis. Much of this strong growth was attributable to strong sales of its premium Eleva brand in China
“Baby Nutrition Insights-Issue 28”, is an analytical report by Canadean which provides extensive and highly detailed information on the key markets in the Baby Food industry.
What else does this report offer?
Market profile based upon a unique combination of industry research, fieldwork, market sizing and our in-house expertise to offer extensive data about the trends and dynamics affecting the Baby Food industry globally.
Detailed company profiles, highlighting key focus product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Reasosn To Buy
Evaluate important changes in consumer behavior to identify profitable markets and areas for product innovation
Analyse the current and forecast market position of the brands to identify the best opportunities to exploit
Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
Ankur Gupta, Head Marketing & Communications