Mumbai, 4th February 2017: Superdry hosted an exclusive ‘Sundowner Party’ with Actor, Karan Wahi to unveil its S/S’17 Collection at ‘The Apartment’ during Lakme Fashion Week. In keeping with the brand’s design aesthetic, Superdry showcased a modern wardrobe with bright bursts of colour and summer ready silhouettes.

As with every Superdry collection, impeccable attention to detail has been incorporated throughout the line. For women fresh colours dominate key looks with minimal branding to create a sophisticated yet effortless look for the summer. Elegant tassel dresses, kimonos, lace shorts, suede biker jackets, shelled crop tops, espadrille sandals, marine striped swimwear and accessories add to the brand’s holiday style this season.

The men’s range focuses on essentials with a style for every man’s wardrobe. Fused with sunkist hues and bright bold colours along with nautical stripes and Californian summer prints, the key looks include our signature chino shorts, polo shirts, iconic Osaka tees, vacation swim shorts, vintage jackets and skinny jeans.

Already proven popular in the celebrity world with its previous collection launches, the SS’17 collection launch party was attended by stylish TV actors and influencers from the fashion fraternity such as, Karan Wahi, Manish Paul, Rithvik Dhanjani, Urvashi Kaur and Shaleena Nathani.

Guests at the event were spotted viewing select pieces from the spring range on display over wine and hors d’oeuvres. Host, Karan Wahi was seen posing with friends as he introduced them to the season’s must-have looks at the party.


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