An Ahmedabad based startup and a pioneer of iBeacons in India for the Restaurant Industry, has revamped itself. It has unveiled a new logo, website and app to align its image with its emerging growth strategy and connect with the users in a better way. The app’s new look reflects the modern and trendy attitude while maintaining the goal to offer dining services in a simplified manner.
“It is important that Voolsy retains its established values, but at the same time develops a new and modern identity. The rebranding will ensure that we get the right message out there. We feel it is important to let people know what Voolsy stands for. Our tagline ‘We Simplify It’ signifies our commitment to the users of the app. With the landscape of start-ups changing rapidly, we feel that the placement of a brand plays a vital role in its recognition which led to this change.” said Smit Nebhwani, Cofounder & CEO, Voolsy.
The new look has been designed stating the company’s strong and unique value proposition with an improvised feel. As a rapidly growing start-up, Voolsy is gradually adding more offerings in its product addressing the need of the hour. It has a further vision to offer technology driven services that help people not only save time but avail offers realtime. With this new look, Voolsy is planning to take some aggressive marketing initiatives.
Amrish Patel, Cofounder & President, Voolsy said “This is an exciting time now that we have continued to develop as a firm throughout the past eight months. Since we are growing, we feel that this is the right time to invest further into our marketing strategy, hence creating an even stronger brand presence both offline and online. We have worked closely with our team, as well as focused on our current user base to develop a brand identity that represents what Voolsy stands for.”