India’s first premium thick shake brand, The Thick Shake Factory (TTSF) plans to invest Rs. 50 crores to set up 200 outlets across India in the next 2 years through franchise route. The plan will roll out in consultation with Franchise India, Asia’s largest franchise and retail solution provider.
TTSF started its first outlet in Hyderabad in the year 2013 and currently has 16 outlets across Mumbai, Bangalore, Hyderabad and Coimbatore. The brand will have operationalized 50 outlets by the end of this financial year across Delhi, Haryana, Bangalore, Chennai, Vijayawada, Vizag, Mumbai, Goa and other cities.
Talking about the concept, Mr. M. Yeshwanth Nag, Founder, The Thick Shake Factory said, “We are in a market where the thick shake business is still unexplored unlike foreign countries. I fell in love with this concept while in Europe and started this in India along with my brother Ashwin. We are 3 years old in the business and have received an overwhelming response from people specially the youth. We have been Category Creators. This has given us strength to further look out for expansion across other Indian states like Punjab, Delhi, Haryana, Chandigarh, Himachal Pradesh, Tamil Nadu, Karnataka and Maharashtra. We intend to open up about 200 outlets with an investment of Rs. 50 crores across India in the next 2 years with each outlet entailing an investment of about Rs 20-30 lakhs across India through franchise model with the help of Franchise India. We are going for an asset light business model with a strong focus on the supply chain”.
“We will soon be seen at 33 Metro Stations in Hyderabad as we have signed an agreement with L&T Metro Rail to open up our outlets at the stations for people on the move”, added Mr. Ashwin Ananth Nag, co-founder, The Thick Shake Factory.
On this venture, Ms. Sonya Chowdhry, Managing Director, Franchise India Brands Limited said, “At Franchise India, we are always excited to promote business formats which are proven, scalable, futuristic and fill an existing gap in the market. TTSF is one such concept which has these attributes. There is no better way to pace expansion while combating operational challenges than franchising. We are happy to present this franchise opportunity to our investors.”
TTSF offers thick shakes, milkshakes, bubble teas in varied flavors like chocolate, fruits, slushes, etc. The products could be ordered from the retail outlets or through online channels like Swiggy, Foodpanda, Zomato and the company’s website.
TTSF works through a supply chain based in Hyderabad, from where the raw material is being supplied to all outlets.
The brand has won multiple awards including the “Best Milkshakes” in The Indian Hospitality awards, Telangana Tourism, The Times of India Nightlife award for “Newcomer of the year, Best Milkshakes”, “Best Desserts” by Mouthshut.com.