The first company, Add Veda, funded by Franchise India & Abhinav Bindra’s Shooting Star Sports LLP venture fund was launched recently. Add Veda is India’s emerging leader in Health & Wellness Industry. It is a manufacturer based in North India, manufacturing products close to nature with holistic and authentic Ayurvedic formulations. Add Veda is being funded by Ace Shooter Abhinav Bindra’s venture fund Shooting Star Sports LLP, which was floated by Mr. Bindra and Franchise India, Asia’s largest franchise and retail solution provider, on an equal equity partnership in March this year.
Add Veda offers a range of highly effective Ayurvedic wellness and preventive care products. The company is being conceived under the guidance of Dr. Jogesh Passi who has an extraordinary experience of more than 35 years in research and formulations of Ayurveda products. All the products are manufactured under the keen and watchful care of Dr. Passi who is a powerhouse of knowledge & experience in minutely studying the intricacies of Ayurveda Taking the legacy of Dr. Passi forward, his son, Mr. Ankush Passi founded this company who holds a designation of Founder & CEO in Add Veda.
On the formation of Add Veda, Mr. Ankush Passi, Founder & CEO of the company opines, “I am extremely delighted to start my company with world renowned Ace Shooter Mr. Abhinav Bindra, who is also our brand ambassador and Mr. Gaurav Marya, a leader in the franchise world, who showed faith in us as a promising health and wellness brand. We will grow our business under Mr. Marya’s impeccable guidance and consultation as he is a guru of the franchise world.”
“As a world champion one requires discipline, dedication, years of hard work, staying true and balanced with oneness of mind, body & soul. Mr. Bindra is the ideal person who inspires our entire nation with these exemplary qualities. His strong interest and knowledge in Health care, Medical fitness & Sports science also brings immense advantages. His persona and character is totally in sync with the ideologies of the brand ADD VEDA”, Mr. Passi further adds.
Sharing views on investing in Add Veda, Mr. Gaurav Marya, Chairman, Franchise India said, “Health and well being is the first and foremost important aspect of one’s life. It is the main ingredient of a beautiful and healthy living. Add Veda is working towards proving people with such a life and hence our contribution is worth it. We are investing against 10% equity in this business and are very hopeful that it expands worldwide.”

Add Veda offers its products at all high end modern pharmaceutical chains across Nation and on e-commerce websites such as Amazon, 1mg.com, healthkart.com and company’s website. Currently Add Veda is scaling up domestically however it is simultaneously working on exporting to other countries.