Hong Kong – Hong Kong presents innovative projects at International Exhibition of Inventions of Geneva (with photo)

Hong Kong presents innovative projects at International Exhibition of Inventions of Geneva (with photo)


     ​The Hong Kong Economic and Trade Office, Berlin (HKETO Berlin) hosted a reception on the occasion of Hong Kong’s participation in the 49th International Exhibition of Inventions of Geneva on April 19 (Geneva time). 

     A Hong Kong delegation of close to 700 participants from 40 institutions, including universities, research and development (R&D) centres, laboratories, technology companies, government departments, and primary and secondary schools, exhibited more than 360 projects at the exhibition. Among over 1 000 inventions this year, the Hong Kong delegation won 28 Gold Medals with Congratulations of Jury and 114 Gold Medals, totalling a record high of over 350 prizes. 

     The Government accords top priority to promoting innovation and technology (I&T) development and establishing Hong Kong as an international I&T centre. Speaking at the reception, the Director of the HKETO Berlin, Ms Jenny Szeto, highlighted the Government’s commitment and recent policies to foster an innovation-friendly environment in Hong Kong, in particular supporting R&D activities and commercialisation of their outcomes.  

     “In this year’s Budget, we have doubled the maximum funding to the Technology Transfer Office of each specified university, and will also be providing annual subsidies to nurture start-up development within the universities. And just last year, we have launched the Research, Academic and Industry Sectors One-plus Scheme to promote the ‘1 to N’ transformation. The scheme aims to encourage the commercialisation and technology transfer of universities’ R&D outcomes, and will fund at least 100 research teams from local universities which have good potential to become successful start-ups,” Ms Szeto explained.

     In addition, the Government has also been spearheading efforts to attract I&T talent. To accelerate the expansion of the talent pool, the Government has launched the Technology Talent Admission Scheme, providing a fast-track arrangement for companies to admit young tech talent from abroad to undertake R&D work in Hong Kong.  

     Founded in 1972, the International Exhibition of Inventions of Geneva is the largest global exhibition exclusively devoted to inventions. This year’s event showcased a record high of more than 1 000 inventions from about 40 countries and regions.  

About HKETO Berlin

     HKETO Berlin is the official representative of the Hong Kong Special Administrative Region Government in commercial relations and other economic and trade matters in Switzerland as well as Austria, the Czech Republic, Germany, Hungary, Poland, the Slovak Republic and Slovenia. 

Japan – Lexus presents Time at the 2024 Milan Design Week

The exhibition is an immersive art experience, showcasing the future of next-generation mobility and its infinite possibilities

– Time explores the possibilities created through the synergy of software and hardware, drawing inspiration from Lexus’s next-generation battery EV concept model LF-ZC.
– The collaboration features works by Hideki Yoshimoto / Tangent, winner of the inaugural LEXUS DESIGN AWARD, with sound by musician Keiichiro Shibuya, and Dutch solar designer Marjan van Aubel.

Lexus has unveiled its installation Time at the world’s largest design event, Milan Design Week, in Milan, Italy. Located in Art Point and Art Garden at the Superstudio Più in the Tortona design district, a hub for global creative convergence, the exhibit is open until April 21, 2024.

Chief Branding Officer, Simon Humphries, relates that, “Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer. The theme of the installation, “Time”, comes from our belief that experience and time are inseparable concepts. Time is not something that simply passes, it’s the starting point of all special experiences. Lexus cherishes a human-centered philosophy, and we believe that providing people with unique experiences in an age where technology will allow cars to anticipate and evolve with the customer, begins with exploring the relationship between people and time itself.”

The Time installation explores Lexus’ vision of a future with infinite possibilities enabled by technology. Software that anticipates the needs of the user has the power to continuously expand and evolve to produce unique experiential value for each individual. It also expresses Lexus’ resolve to redefine luxury in synergy with carbon neutrality, exploring how energy and software can advance mobility innovation.

This year Lexus is presenting an installation of works by two designers who have drawn inspiration from the LF-ZC, a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle (BEV).

At Art Point, Hideki Yoshimoto / Tangent presents Beyond the Horizon, expressing a world of next-generation mobility that evolves infinitely through software. Collaborating with musician Keiichiro Shibuya, the work immerses visitors in a world of light and sound. At Art Garden, the exhibit, 8 Minutes and 20 Seconds by Marjan van Aubel, incorporates solar design and technology in pursuit of a carbon-neutral future.


This interactive installation is inspired by a future where the personal experiential value of mobility can be tailored to each individual, a vehicle constantly updating its software and transcending the traditional role as a means of transportation through a digital dialogue with customers.

A single line of two-meter tall interactive sculptures are completely uniform in appearance, yet emit light in their own unique ways, evoking different expressions. In the center of the installation, as a symbol of exploration and innovation for the future of mobility, stands the Lexus next-generation battery EV concept LF-ZC.

The blending of time-honored craftsmanship and state-of-the-art technology is one of the core themes of this installation. Utilizing the rich heritage of Japanese Echizen washi paper and its 1,500 years of history, the installation boasts an expansive screen stretching 4 meters high and 30 meters wide, illustrating the ever-changing vistas of the horizon. This washi is infused with bamboo fibers, a nod to the material used in the LF-ZC, and symbolizes the brand’s commitment to sustainability and refined luxury. This integration also signifies Lexus’ reverence for Japan’s traditional materials and masterful craftsmanship while forging ahead into the future.

Keiichiro Shibuya has composed the sound installation piece “Abstract Music” to complement the exhibition concept. Sound images generated in real time through programming from a vast amount of sound data move around among the 31 speakers installed throughout the venue. No two moments are ever the same, as the sounds endlessly evolve. The changing of the horizon from dawn to dusk, with LF-ZC as the guide to the future, the ten sculptures, and “Abstract Music” – all come together to create a unique, personalized, and immersive experience.

Installation 8 Minutes and 20 Seconds

This work expresses Lexus’ commitment to advancing the innovation of mobility by celebrating the potential of energy and software while aiming for the coexistence of carbon neutrality and luxury. The installation, depicting a to-scale representation of the concept model LF-ZC, utilizes solar power, harnessing energy from Organic Photovoltaic (OPV) cells and storing it in built-in batteries. It is equipped with motion sensors that respond movements of visitors, creating an immersive light and sound experience. The aim of this is to reflect our potential synergy with the natural environment, making the visitor an active participant in this vision of the future.

Named for the time it takes sunlight to reach the Earth’s surface, 8 Minutes and 20 Seconds imagines the car positioned among holographic trees and a reflective seating area, set against a backdrop of an interactive sun. Created with 16 of van Aubel’s Sunne solar lamps arranged in a circle, the sun changes color when visitors touch a sensor that is made from a new bamboo fabric developed by Lexus, sending a signal that triggers a personal sunrise for each visitor.

In addition, the installation uses natural sounds such as the rustling of bamboo, which is an auditory representation derived from the bamboo material used in the interior of the LF-ZC, the inspiration for this work.

For more information, visit https://global.toyota/en/newsroom/lexus/40635895.html.

Copyright ©2024 JCN Newswire. All rights reserved. A division of Japan Corporate News Network.

SMC Presents Secondary Battery Solutions at NAATBatt in Carlsbad, CA, Feb. 19-22

 In line with this focus, SMC presented on a variety of solutions for applications in the industry. SMC’s standard pneumatic and electric products play a crucial role in the advanced battery industry as they are well suited for automating cell assembly. SMC products are utilized across various advanced battery applications, including raw material mining, battery cell manufacturing, battery pack assembly, EV manufacturing, EV component recycling, and related EV services. As lasers have become more common in the cell assembly industry, SMC’s chillers have offered temperature control solutions for these applications, too.

Furthermore, SMC contributes significantly to the advanced battery industry through products specifically tailored for secondary battery environments. SMC’s 25A Series product line is designed using material compatible with secondary battery applications and is engineered for use in low dewpoint environments. These specialized products eliminate copper (Cu) and zinc (Zn) material where possible. The 25A Series products are used in battery manufacturing applications including the following:

· Electro production: mixing and kneading machine; coating and rolling; slitting
· Cell assembly: winding; attaching tabs; welding cell lid and pouring electrolytic solution; pre-charging and welding infusion plug; punching electrodes; stacking; tab welding and lamination; sealing
· Inspection and packaging: charging/discharging and aging; packaging

In addition to presenting at the conference, SMC leaders had the opportunity to gain deeper insights into the current landscape of the industry. Mike Shillito, the National Sales Manager in New Energy Systems at SMC Corporation of America, reflected on his experience, stating, “One big takeaway for me is that the battery industry has vast potential for growth. There is a wide array of chemistries such as Li-cobalt, Li-Phosphate (LFP), NMC, NCM, and cutting-edge technologies like solid state, semi-solid, and electrolyte to explore.” Shillito further elaborated on market dynamics, noting the absence of a clear favorite among these technologies. He emphasized, “Preferences will be driven by considerations such as charge efficiency, safety, scalability, and recycling. Recycling is very important in this circular industry, and the effective, safe, and profitable recycling of these materials will be crucial for long-term success.”

Building upon these insights, Gary Heinonen, Global Automotive Industry Manager at SMC, shared how SMC is actively preparing to meet the demands of this expanding market, both in North America and globally. Heinonen stated, “There continue to be huge investments from government entities, such as the Department of Energy, into the industry. Even with the ‘softening’ of EV car sales, the battery infrastructure is moving full speed ahead. I believe this will trigger more US machine builders (OEMs) to pivot toward producing battery equipment as more US content is being required. SMC definitely has a focused approach to the growing secondary battery market: while Asia and Europe are well ahead of the US market, we are aligning our strategies globally to ensure we are prepared to meet the challenges in the US market.”

In preparation for this expanding market, SMC released 16 new products for the secondary battery industry in 2023, had 7 new products in production, and 11 new products in design.

About SMC Corporation of America
SMC Corporation of America, a subsidiary of SMC Corporation in Japan headquartered in Noblesville, IN, is a comprehensive manufacturer of components for the Automation, Controls, and Process industries. With technical centers in Japan, the US, Europe, and China, our vision to be the global standard for sustainable automation is realized through partnering with our customers to discover opportunities for energy and resource savings by reducing overall compressed air and electrical consumption.

About NAATBatt
NAATBatt International, the trade association for advanced battery technology in North America, promotes the development and commercialization of electrochemical energy storage technology and the revitalization of advanced battery manufacturing in North America.

SMC Corporation of America
Amanda Wease



  • Manufacturing

Honda Presents World Premiere of the “Honda 0 Series” Represented by Two New Global EV Concept Models at CES 2024

Honda today unveiled the “Honda 0 Series,” a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models, namely Saloon and Space-Hub, at the CES 2024 in Las Vegas, Nevada, U.S. Honda also presented the world premiere of the new H markto be used exclusively for the next-generation EV models of Honda.

Honda 0 Series concept models, Saloon (left) and Space-Hub (right)


– In 2026, Honda will launch the “Honda 0 Series,” a new EV series for global markets, starting from the North American market
– Honda presented the world premiere of Honda 0 Series concept models, Saloon and Space-Hub, at the CES 2024
– A new “H mark” that represents Honda’s commitment for the next-generation EVs also made its world debut
– Honda 0 Series is being developed with a new approach – Thin, Light, and Wise – to offer five core values.
1) Artistic design that evokes resonance
2) AD/ADAS that ensures safety and peace of mind
3) A “space” for people made possible by the internet of things and connected technologies
4) The joy of driving with the feeling of oneness with the vehicle
5) Outstanding electricity efficiency performance 

Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams – How we move you. This slogan conveys the message that Honda will create mobility products and services which enable people to “transcend various constraints such as time and place,” and to “augment their abilities and possibilities.” With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward.

Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV sales to 100% globally by 2040.”

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.”  With this new EV series, Honda will strive to further advance its “M/M concept(1)” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights.

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

About Honda 0 Series

Thoughts behind the “0” (zero)

1. History of Honda: The origin and staring (“zero”) point of HondaHonda will create a new point of origin for the next-generation of Honda by going back to the starting point of Honda, including the pursuit of the M/M concept, the joy of driving and the joy of the freedom of mobility, which Honda has always valued and will continue to pursue.    

2. Implementation of the Global Brand Slogan: Moving peoples’ hearts with the value created from “zero”Under its global brand slogan “The Power of Dreams – How we move you,” Honda will always be driven by “dreams,” and by creating new value through creative thinking from zero, Honda will provide experiences that will become a new starting point for our customers. This is how Honda will move people and their hearts.

3. Initiatives to contribute to society: Determination to achieve “zero”Honda is determined to achieve “zero environmental impact” throughout the vehicle’s life cycle, including corporate activities, and “zero traffic collision fatalities” involving Honda motorcycles and automobiles.

“Thin, Light, and Wise” – New approach to EV development and the five core values Honda EVs will offer 

In developing the Honda 0 Series, the development team went back to the starting point of Honda and reconsidered what kind of EVs Honda wants to create in the coming era.  Honda will strive to create new value for EVs by transcending the constraints of being a “thick and heavy” vehicle due to an increase in battery capacity the vehicle has to carry to secure enough range, as well as a large body and platform necessary to accommodate such battery capacity. Honda describes this new approach to EV development as “Thin, Light, and Wise.”

Thin: Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a “thin” dedicated EV platform to create a low floor height.

Light: Realizing sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.

Wise: Realizing Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.

Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values:1) Artistic design that evokes resonance2) AD/ADAS that ensures safety and peace of mind3) A “space” for people made possible by the internet of things and connected technologies 4) The joy of driving with the feeling of oneness with the vehicle5) Outstanding electricity efficiency performance 

Five core values 

1) Artistic design that evokes resonance:The design concept is “The Art of Resonance.” Under the theme of a “resonance with the environment, society and users,” Honda will offer sustainable mobility products that evoke resonance in people who see them and expand the possibilities of people’s daily life.

2) AD/ADAS that ensures safety and peace of mind:In 2021, Honda put Level 3 automated driving into practical use by introducing the all-new Legend equipped with Honda SENSING Elite that includes an advanced technology qualifying for Level 3 automated driving (conditional automated driving in a limited area). In order to offer automated driving technologies Honda has amassed to more customers around the world, the Honda 0 Series will feature an ADAS (advanced driver-assistive system) that utilizes the technologies of Honda SENSING Elite.

Moreover, in the second half of the 2020s, Honda 0 Series models will feature an AD (automated driving) system and will be offered as more affordable EVs featuring more automated driving functions.

This AD system is being developed based on Honda’s “human-centric” safety concept. It will feature further advanced AI, sensing, recognition/decision-making and driver monitoring technologies to realize more human-like, natural and high-precision risk predictions, making it possible to offer automated driving functions people can use safely and with peace of mind. Such advanced AD technologies will increase the number of situations where automated driving can be used on expressways and make some of hands-off functions, currently available only on expressways, available on regular roads. 

3) New value as a “space” for people made possible by the internet of things (IoT) and connected technologies:Through IoT and connected technologies centered on Honda’s original vehicle OS, the Honda 0 Series models will aim to offer the value of “fun to drive, fun to use and fun to be connected.” With the utilization of AI and big data, the vehicle will learn the user’s preferences such as music, as well as a driver’s behaviors and tendencies while driving, and will make various suggestions. Moreover, the vehicle will provide information about the surrounding areas and route guidance for the “last mile” to the final destination that users have to travel on their own after getting off the vehicle. The vehicle will offer value as if it understands the feelings of the user. The more people use their vehicle, the closer they become with their vehicles, which makes it possible for the vehicle to offer the “fun of being connected” in various situations in people’s daily lives.

4) The joy of driving with the feeling of oneness with the vehicleWith Honda’s original electrification and dynamics technologies, the Honda 0 Series models will offer the joy of driving for a new era, an uplifting feeling that comes from a sporty drive and sense of oneness the driver feels, both mentally and physically, with the vehicle. In addition, by combining the low-height styling of the 0 Series with a full range of aerodynamic technologies honed by Honda in motor sports, dynamic and aerodynamic performance and design will be harmonized at a high level.

5) Outstanding electricity efficiency performanceBased on the electrification technology Honda has amassed in the development of hybrid vehicles and other areas, energy efficiency is pursued to achieve high electricity efficiency performance. In particular, Honda 0 Series models will feature e-Axles*2 with excellent power conversion efficiency and packaging, lightweight, high-density battery packs and excellent aerodynamic performance, targeting a sufficient range while minimizing the battery capacity loaded on the vehicle.

Moreover, to address concerns about “charging time” and “battery degradation,” which have been the challenge facing the popularization of EVs, Honda 0 Series models will offer stress-free charging performance and worry-free battery performance that minimizes degradation over many years of use. For the 0 Series models to be launched in the second half of the 2020s, fast-charging 15% to 80% will be shortened to about 10-15 minutes. In the meantime, by applying battery system control technology refined based on a massive amount of driving data from over 1 million units of Honda electrified vehicles, Honda is striving to limit the degradation of battery capacity (range) to less than 10% after 10 years of use.

*1 The “man maximum, machine minimum” concept is a basic approach to Honda car design, an approach to increase the efficiency of the vehicle interior by maximizing space for people and minimizing the space required for mechanical components.
*2 A system that consists of a motor, inverter and gearbox, and converts electric power energy into driving force.

Concept models that represent the Honda 0 Series – Saloon and Space-Hub


The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver’s sensibility.With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate “joy of driving” in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.

Saloon concept movie 


Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of “augmenting people’s daily lives.” Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

Space-Hub concept movie

About new H mark

The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.

Honda press conference at CES 2024 (livestreaming/archive)

For more information, visit https://global.honda/en/newsroom/news/2024/c240110eng.html. 

Topic: Press release summary

Japan – Lexus Presents the Theme of Diversification and Electrification Aiming to Deliver New Value to Customers

On September 15th (Friday) and 16th (Saturday), Lexus hosted the LEXUS SHOWCASE event for global media, where they shared insights into the diversification and electrification efforts of the Lexus brand. Lexus International President, Takashi Watanabe, introduced Lexus’ new model lineup that meets the diversified needs of customers and regions across the world. Additionally, he discussed the future direction of Lexus’ vehicle manufacturing as well as efforts to take on the challenge of developing and promoting battery EVs to achieve a carbon-neutral society.

Lexus International President Takashi Watanabe x Lexus LM (Prototype) / Lexus LBX (Prototype) / Lexus GX (Prototype)

The LEXUS SHOWCASE presented a new model lineup that world premiered in other regions in the first of half of 2023, together for the first time in Japan. In addition, Lexus announced the start of a customer experience program*1 for the ROV Concept*2 which is equipped with a hydrogen engine. This program aims to deliver an experience where customers feel connected to the harmony of nature, maintain the joy of driving while remaining environmentally friendly, and experience a driving sensation that only engine-powered vehicles can offer. Lexus also announced the direction of future vehicle development through electrification technology, which is currently under development, with the goal of providing a driving experience unique to the brand.

Since its inception in 1989, Lexus has upheld the mindset of “Pushing Boundaries,” constantly challenging the conventional notions of luxury cars and consistently delivering new technologies and values to its customers. As a luxury lifestyle brand, we will remain agile and attentive to customer needs and the evolving times, unwavering in our endeavor to craft cars that bring a smile to customers’ faces.


Offering new values of diversified luxury, the model lineup announced for 2023 was debuted for the first time in Japan. The “LM” stands as a bold new option for chauffeur-driven vehicles. The “LBX” transcends the conventional size hierarchy and is a car for customers with a discerning sense of taste that can be driven casually. The “GX” combines genuine off-road capability with refined on-road luxury, and the “TX” caters exclusively to North American customers with its spacious three-row seating, ensuring comfortable travel. We will continue to deliver models that meet the diversified needs of our customers around the world. In response to the expectations and requests of many customers, we plan to release the GX in Japan within the next year.

Furthermore, Lexus will launch a customer experience program aimed at the future practical application of the ROV Concept (ROV), which features a Lexus first hydrogen powered engine. In developing the ROV, the goal was to offer a distinctive driving experience not possible with regular passenger cars. This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine. ROV utilizes low environmental impact technologies in its vehicle components thanks to the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of “inspiring a deeper love and understanding of nature”. Additionally, Lexus will use the opinions collected through customer experience programs as feedback to further advance future technological developments for practical applications.


Lexus will continue its efforts to achieve a carbon-neutral society, centered around battery EVs. As a car manufacturer, we will also provide new services and joy of driving. For about 10 years, Lexus has been working on enhancing the basic performance and characteristics of its vehicles as well as refining the taste of the Lexus’ driving signature. This driving expereince will of course be carried forward with the battery EV and taken to an even higher level with our electrification technology. The core technologies we have been working on include seamless drive force control with the DIRECT4 four-wheel drive system and the Steer-by-Wire system, which provides an intuitive, linear steering feel. We will continue to pursue a natural dialogue between driver and car that evnokes the joy of driving. In addition, with the AE86 and the RZ Sports Concept which were unveiled at the Tokyo Auto Salon this January, we are rethinking new ways to inspire the love of driving and cars, even with battery EVs, as we work towards becoming a carbon neutral.

Furthermore, through the Lexus Electrified Sport Concept, we will drive the development of future electrification technologies such as all-embracing batteries, aerodynamics, weight reduction, and high rigidity.

In addition, we will take on the challenge of sustainable initiatives that consider the natural environment. Without being bound by conventional values of luxury, we will utilize recycled and man-made materials to create new, high-quality interiors. Furthermore, in preparation for the full-fledged adoption of battery EVs in the future, the “Lexus Electrified Program” will deploy BEV concierges at all 186 dealers*3 to assist customers with any problems they may have. Additionally we will be expanding the charging infrastructure, enhance services and provide experiences that enrich our customers lifestyle.

In 2026, Lexus will introduce a next-generation battery EV with a revolutionary modular vehicle body structure, a drastically changed production method, and a completely renewed software platform. This concept model will be unveiled at the Japan Mobility Show in October of this year as part of Lexus commitment to changing the future of automobiles through electrification.

(1) ROV Abbreviation of Recreational Off-highway Vehicle. The ROV is a concept vehicle featuring excellent response and an exhilarating engine sound that stimulates the senses. By venturing into places where even off-road vehicles cannot go, it aims to offer an enjoyable driving lifestyle by interacting and coexisting with nature.
(2) Details to be announced
(3) As of Aug, 2023

For more information, visit https://global.toyota/en/newsroom/lexus/39765292.html.