Digital Marketing Software Market Synopsis:
Globally, digital marketing software is emerging at an exponential rate as it satiates the need for marketing by large industries and companies. The global digital marketing software market is likely to develop at an impressive 19.4% CAGR, during the estimated period (2018-2025), reveals Market Research Future in its detailed study. The study also explains the key drivers that are backed by some of the influential factors that are continuously contributing to the global digital marketing software market to chart its course towards the future easily.
The expansion of the global Digital Marketing Software Market is accredited to the ongoing high adoption of digital marketing mainly b the chief marketing offers of the reputed companies. In the current time, digital marketing software offers the companies to formulate new yet powering marketing strategies and reach a new consumer base level on various online channels. These are some of the key drivers influencing the market to expand at an exponential rate.
At the same time, the high penetration of smartphones, coupled with the adoption of emerging social media channels for various purposes, has also prompted the demand for digital marketing software, which is yet another factor behind the propelling of the market. Digital marketing software has also proved to be the most promising in the field of Artificial Intelligence (AI), where it provides valuable customer insights in a company, thus gaining popularity and driving the global digital marketing software in the positive ways.
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Major Key Players:
The primary players in the digital marketing software market are listed as HP Enterprise Development L.P (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Hubspot Inc. (U.S.), Adobe Systems (U.S.), SAS Institute Inc. (U.S.), and Oracle Corporation (U.S.).
Segmental analysis of the global digital marketing software market has been done according to type and application.
In terms of type, the market segment includes interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. With this, major market applications comprise BFSI, manufacturing, retail, high tech & IT, media & entertainment, and others. On the other hand, it is calculated that the data & analytics system segment might exhibit the highest CAGR of 20.5% at the time of assessment period as data is being an asset in understanding consumer behavior.
In terms of application, the market includes segments such as retail, BFSI, manufacturing, high tech & IT, media & entertainment, and others. The media & entertainment application led the digital marketing software market with a 27% share in 2013, and now it can touch USD 35,195.9 million by 2025.
The regions covered in the digital marketing software market report concerning the study of market regionally are the U.S., India, Japan, China, Southeast Asia, and Europe.
Among these, the U.S. digital marketing software market is set to exhibit a 21.2% CAGR during the forecast period with the high rate of adoption of digital marketing software in media & entertainment, retail, and various other industry verticals. Whereas, the use of personalized marketing to tailor to the needs of individuals can propel the valuation of the regional market to USD 28,785.6 million until 2025.
At the same time, the study revealed that India might also exhibit 31.7% CAGR over the assessment period, while China may also register 27.6% CAGR during the same period. The reason is the speedy emergence of various social media platforms that have made mobile advertising very lucrative in today’s time. As a resultant, such actions have prompted the demand for digital marketing software in these regions at a high rate, which would cater to that market to grow more in the coming years in this region. On the other side, this region has the highest number of smartphone users as compared to other areas, which is yet another reason behind the proliferation of the market at a high rate in this region.
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