Press Release

The Landmark Group launches 5xfaster mobile commerce sites for Lifestyle and Max

• Initial page load speedshaveincreased by10 times
• The new lite sitesconsume 3 times less data

Bangalore: February 22nd, 2017 – The Landmark Group, the Middle East’s leading retail and hospitality conglomerate, has announced the launch of lighter and faster mobile shoppingsites -lite.LifestyleStores.comandlite.MaxFashion.in for Lifestyle and Max respectively and their millions of customers in India.

These new sites are the ‘lite’ editions ofthe brands’mobile-optimised websites.Theyallow customersto choosebetween eitherthe lite or regular mobile versions of LifestyleStores.com and MaxFashion.com, based on their preferences and the strength of their internet connections.

After rigorous testing on 2G and 3G connections in India, the Landmark Web Team havecalculatedthat the lite sites are5 times faster,the initial page load speed is10 times fasterand that theyconsume 3 times less data when compared to the regular mobile-optimised sites.

Savitar Jagtiani, Business Head – E-Commerce, Landmark Group said– “After 8 months of research, design, development and testing, we are thrilled to launched our lite versions of the Lifestyle and Max mobile shopping experiences. We recognize the challenges of India’s developing cellular infrastructure but remain fully committed to delivering a great smartphone shopping experience for our millions of customers, regardless of any constraints.”

A new mobile web development technology, Progressive Web Applications (PWA), was deployed to fully optimisethe experience for all sorts of mobile connections and devices.
India’s mobile landscape includes over 300 million smartphone users (source: CNET), andthe PWA technology is designed to work seamlessly with 2G and 3G connections, which are still being used by the majority of peoplein the country. As a result, the lite sites provide a more reliable mobile experience that loads instantly, even in less than optimal network conditions.The sitesrespond faster to user interactions with smooth animations and quick tap feedback.Theyalso engage the customer with an immersive user experience that feels more like an app.

Even though the lighter and faster sites look and feel different, customers will still enjoy all the great features of the regularsites, like Favourites, FastPay, Landmark Rewards and Wallets includingPaytm, MobiKwik and JioMoney.

Thehomepage, category and product pages have undergone major speed and weight improvements, making them75%, 70% and 75% lighter respectively. In later phases, more improvementssuch as optimising the checkout journey, My Account pages, store locator and other sections will also be rolled out.

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About Lifestyle
Lifestyle is India’s most preferred fashion destination for the latest trends. A part of the Dubai-based retail and hospitality conglomerate the Landmark Group, Lifestyle offers apparel for men, women and kids along with footwear, handbags, fashion accessories and beauty products, all under a single roof.At Lifestyle, customers can look forward to a seamless shopping experience even as they browse through hundreds of leading national and international brands. The company is the recipient of numerous prestigious awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years (2011-2015); the Number One Retail Employer in India for 2 consecutive years (2014 and 2015) and Top 10 Best Companies to Work for in India (2015)awarded by the Great Places to Work Institute®. For further information, please visit www.lifestylestores.com
About Max
About Max Fashion:
Max is a leading fashion brand that offersclothing, accessories and footwear for the entire family.A part of the Landmark Group, it has pioneered the concept of ‘Latest fashion at great prices’ in the country, bringing discerning shoppers a vast choice of international quality fashion. The brand’s range ofapparel, footwear andaccessories showcase the latest trends invogue. Globally, Max has over 350 stores across 16 countries and in India, Max has more than 165 stores across 60 cities. Each store focuses on delivering an international experience, with an ambiance that ensures delight for the entire family.The brand aims to cross 200 stores in India by the end of 2017. For further information, please visit – www.maxfashion.com