STMicroelectronics extends brand protection with NFC tags featuring state-of-the-art on-chip digital signature
State-of-the-art technology protects high-value products journey through the supply chain and consumers with blockchain-compatible elliptic curve cryptography
Geneva, Switzerland – WEBWIRE – Thursday, April 4, 2024
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Geneva, Switzerland, April 4, 2024 STMicroelectronics ST25TA-E NFC tag IC strengthens the security of digital product passports and blockchain-based applications by implementing state-of-the-art on-chip digital signature mechanism, TruST25 Edge.
Based on elliptic curve cryptography (ECC), running on an advanced asymmetric cryptographic engine embedded in the ST25TA-E, the new on-chip signature ensures the authenticity of an attached physical object. Combining both on-chip and off-chip digital-signature mechanisms, the new ST25TA-E NFC tag comprehensively protects against counterfeit and gray market activities and enhances opportunities for consumer engagement.
The ST25TA-E meets the high standards expected by luxury brands in particular and is ideal for protecting high-value products such as designer clothes and accessories, art, or other items that need a digital certificate. Tapping with an NFC-enabled smartphone can track the attached products entire journey through the supply chain to verify the provenance of individual products and assist security auditing.
The combination of strengthened authentication and on-chip user memory also lets brand owners deliver tailored consumer experiences. Customers can interact easily using a smartphone to access content stored on the tag and engage with the brand online, including securely registering and transferring ownership.
In blockchain-based applications, the TruST25 Edge ECC-based signature is natively supported by blockchain technology, ensuring immutability and transparency of data.
Further features of the ST25TA-E tag IC include partial and whole-memory protection by password in both read and write modes, permanent file locking to prevent rewriting, and anonymous mode to protect consumer privacy. In addition, support for Augmented NFC data exchange format (NDEF) enables simultaneous and native data transfer, initiated conveniently using a smartphone without needing to install an app.
Delivering the enhanced security of on-chip digital signatures, enabled by advanced ECC-based asymmetric cryptography, the ST25TA-E is convenient, secure, easy to use, and competitively priced from $0.325 for orders of 1000 pieces. Samples are available now and volume production is scheduled to start in August 2024.
ST will demonstrate the ST25TA-E NFC tag at RFID Journal Live, MGM Grand, Las Vegas, April 9-11, 2024, at booth 511.
For further information please visit www.st.com/luxury-st25tae
SCST extends congratulations to twelve Hong Kong arts projects supported by China National Arts Fund
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The Secretary for Culture, Sports and Tourism, Mr Kevin Yeung said, “I would like to express heartfelt thanks to our country for the support and recognition to Hong Kong’s arts and culture sector. I would also like to congratulate the twelve Hong Kong arts projects on being selected and awarded by the China National Arts Fund. A wide variety of projects have been selected this year, including traditional Cantonese Opera as well as ballet production, which manifests Hong Kong’s unique characteristic as a melting pot of East and West cultures. We are delighted to see that projects submitted by the Hong Kong Academy for Performing Arts have been selected for two consecutive years”
The selected projects this year cover areas such as small-scale productions, visual arts creations, cultural exchange, training of arts talents, and youth in arts creation. This is the third time that Hong Kong projects are selected since the opening up of the China National Arts Fund for projects from Hong Kong and Macao in 2022.
Mr Yeung said, “The Hong Kong Special Administrative Region (HKSAR) Government will continue to capitalise on and consolidate Hong Kong’s role as an East-meets-West centre for international cultural exchange, help extend the reach of Chinese culture and tell the good story of China.”
The China National Arts Fund also announced the application guide of the China National Arts Fund 2025 today. The application period will be from April 15 to June 15, 2024.
The HKSAR Government announced in the Policy Address 2022 to take forward policy measures to support the awardees of the China National Arts Fund in Hong Kong by providing them funding to conduct cultural exchange activities, with a view to bringing these recognised quality arts projects from Hong Kong to the international community, and enhancing overseas audience’s understanding of Chinese culture. Many of the funded programmes were successfully held in the Mainland, Macao, North America and Central and Eastern Europe in 2023. Other cultural exchange projects will be presented progressively in the Mainland and overseas in 2024. The Hong Kong arts projects selected his year will also benefit from the measure.
In addition, the HKSAR Government will organise the Chinese Culture Festival on a regular basis from this year onwards. It will include outstanding local works recognised by the China National Arts Fund, providing the public with more opportunities to enjoy programmes on Chinese culture, and enabling them to understand the essence of Chinese culture in a more holistic and multifaceted manner, thereby promoting the inheritance and development of Chinese culture. In October this year, we will organise the first Hong Kong Performing Arts Expo and the 4th Guangdong-Hong Kong-Macao Greater Bay Area Culture and Arts Festival in Hong Kong to consolidate our role as an East-meets-West centre for international cultural exchange. The second Hong Kong Pop Culture Festival will be launched in April. The on-going Art March 2024 covers events like arts exhibition, pop and film events and cultural summit. These showcase the diverse arts and cultural offerings in Hong Kong.
JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., today announced an extension of its collaboration with global financial technology leader FIS® (NYSE: FIS) and its merchant solutions business, Worldpay from FIS, to enable JCB Contactless for its UK merchants in the largest JCB contactless deployment in the UK to date. In 2023, almost 20% of Worldpay Point of Sale (POS) systems in the UK are now equipped to accept JCB contactless payments. As part of JCB’s mid-term plan, the next stage will see JCB Contactless enabled across on the remaining 80% of Worldpay terminals across the UK, with full rollout expected to be completed by the end of 2024. JCB Contactless is JCB’s contactless payment system that allows customers to shop by simply holding their JCB Card or JCB-card-enabled smartphone or other devices over the store terminal. JCB Contactless is based on the global chip standard ‘EMV(R)[1],’ offering a high level of security. The recently published Worldpay from FIS Global Payments Report found cash use continues to decline at POS, with contactless payments in the form of digital wallets and contactless cards on the rise. In the UK, cards and digital wallets combined accounted for 86% of POS spend. As such, more and more merchants in the UK are looking towards a cashless future, with comprehensive contactless payments emerging as a critical function. Enabling JCB Contactless will help Worldpay meet the increased demand for comprehensive contactless acceptance amongst its merchants. Worldpay’s UK merchants which enable JCB Contactless will be able to further tap into the sales opportunities of JCB’s 154 million cardmember community. The fast, secure and convenient payment process for cardmembers, combined with the higher average transaction value of contactless, will help merchants increase their sales opportunities. Ray Shinzawa, Managing Director for JCB International (Europe) Ltd., said: “We are delighted to see the next stage of this ambitious project come to fruition, further reinforcing our collaboration with Worldpay. We look forward to continuing to work together in enabling JCB Contactless across the entire Worldpay POS ecosystem.” Nick Fisher, General Manager, UK, JCB International (Europe) Ltd., said: “By offering a greater variety of contactless options to their merchants, Worldpay’s merchants will benefit from an enhanced customer experience. The payment preferences of consumers across the region are changing rapidly, and JCB is proud to be working with leaders like Worldpay to enable the future of payments.” Chris Wood, General Manager for SMB International, Worldpay Merchant Solutions, FIS said: “With our research showing consumers are switching to contactless payments, it’s crucial we provide them with the ability to pay with their preferred payment method whenever and wherever they want. Our collaboration with JCB will enable this, simplifying our merchants’ payments acceptance, and accelerating growth.” About JCB JCB is a major global payments brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 43 million merchants around the world. JCB issues cards across various countries and regions internationally with more than 154 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en About Worldpay Worldpay payment processing solutions allow businesses to take, make and manage payments in-person and online from anywhere in the world. Worldpay solutions, which support more than 225 markets in 146 countries and in nearly 135 local currencies, are offered by FIS, a leading provider of technology solutions for merchants, banks and capital markets firms globally. FIS is a Fortune 500® company and is a member of Standard & Poor’s 500® Index. To learn more, visit https://www.fisglobal.com/en/merchant-solutions-worldpay. Follow Worldpay on Facebook, LinkedIn and X, formerly Twitter (@Worldpay_Global). MEDIA CONTACTS: JCB (Head Office in Japan) Worldpay
KUALA LUMPUR – WEBWIRE – Friday, December 8, 2023
As the peoples airline, AirAsia is proud to continue supporting the FLYsiswa programme next year, an initiative driven by the Ministry of Transport Malaysia to provide an opportunity for students to fly back to their hometowns affordably. AirAsias e-voucher for the FLYsiswa programme applies for flight bookings across 45 routes in 10 destinations between Peninsula Malaysia from Kuala Lumpur, Johor Bahru, Kota Bharu and East Malaysia to Kota Kinabalu, Sandakan, Kuching, Bintulu, Miri, Sibu, Labuan. It is also applicable for flights between Sabah, Sarawak and Labuan. This initiative not only demonstrates the airlines commitment to ensuring affordability with great value fares and accessibility with a vast network but also enables students to benefit from its ecosystem. This includes airasia rewards points, inflight offerings, and more. AirAsia Malaysia CEO, Riad Asmat said: We are proud to continue supporting the FLYsiswa initiative is expected to benefit about 50,069 eligible students enrolled in public universities across the country. This year, we received more than 23,000 submissions from verified students, about 66% of the 35,994 students who submitted their applications, and we are pleased that AirAsia continues to be the top airline choice. The announcement by the Ministry today comes at the right time as we are set to reactivate more aircraft in the coming months. This will allow us to increase frequencies and offer lower fares, ultimately benefiting the students the most. We look forward to flying more students to their hometowns with great value fares next year. The eligibility criteria of the FLYsiswa programme are set by the Ministry of Transport Malaysia. The programme is open to students pursuing tertiary education at a public university in Malaysia. Eligibility includes students from Sabah, Sarawak, or the Federal Territory of Labuan, studying in Peninsular Malaysia; students from Peninsular Malaysia, studying in Sabah, Sarawak, or the Federal Territory of Labuan; and students from Sabah, Sarawak, or the Federal Territory of Labuan studying in each others regions. The application process for AirAsia can be completed in a few simple steps by clicking the Redeem Now button at airasia.com/aa/flysiswa. For the redemption process, simply insert the voucher number on the payment page.
Fieldcode, an innovator in providing smart field service management (FSM) software, is thrilled to announce the launch of its groundbreaking service offering, providing organizations access to a vast network of more than 5000 highly skilled field service technicians worldwide. This exclusive new development offers unparalleled efficiency, scalability, and brand recognition for organizations. On the importance of this exclusive service offering, Matthias Luebko, CEO of Fieldcode, said: “The access to an extensive network of professional field service technicians and IT contractors combined with our smart FSM software provides a one-stop solution for businesses looking to deliver top-quality services without the need for recruiting an in-house team. Our clients can confidently bypass the burdensome market-level management and significantly reduce the associated costs, as Fieldcode acts as their trusted single point of contact for streamlined operations.” The Key Benefits of Fieldcode’s Outsourced Service Network Offering Through Fieldcode’s FSM software and globally-available workforce, businesses can extend their service offerings and provide customers with timely, high-quality service regardless of their location. By eliminating the costs associated with recruitment and training, Fieldcode enables businesses to focus on core operations while benefiting from an extensive pool of skilled technicians. Fieldcode simplifies workforce management by offering a centralized platform for global field service operations. Businesses no longer have to juggle multiple contractors or partners and navigate different time zones. With Fieldcode, they have a single point of contact for seamless coordination, ensuring efficient service delivery worldwide. Furthermore, Fieldcode empowers customers with a digital customer portal, enabling them to stay informed about the progress of their service requests. Real-time tracking allows customers to monitor the status of each event and make necessary adjustments or reschedule appointments independently, resulting in a seamless service experience and enhanced customer satisfaction. To learn more, visit https://fieldcode.com/en/why-us/global-onsite-service-network About Fieldcode: For media inquiries, please contact: Fieldcode Categories
Hong Kong – SCST extends congratulations to twelve Hong Kong arts projects supported by China National Arts Fund
The Council of the China National Arts Fund announced today (March 1) the list of arts projects to be funded by the China National Arts Fund 2024. Twelve Hong Kong arts projects are selected this year, which marks a new record.Japan – JCB Extends Collaboration with Worldpay from FIS for Largest Contactless Deployment in the UK
JCB International (Europe) Ltd.
Diana Lee: dlee@jcbeurope.eu
Ayaka Nakajima: jcb-pr@info.jcb.co.jp
Kim Snider, 904.438.6278
Senior Vice President
FIS Global Marketing and Communications
kim.snider@fisglobal.com AirAsia extends support for FLYsiswa 2024, allowing students to fly home affordably on 45 routes
Fieldcode Extends the Market Capabilities for its Clients with Access to Over 5000 Highly Skilled Technicians and Contractors Worldwide
The resources provided by Fieldcode undergo a rigorous vetting process and adhere to a proven onboarding procedure, guaranteeing consistent and high-quality service delivery. Its service portal ensures that businesses’ unique industry requirements are met with standardized yet tailored services. With Fieldcode assuming service level agreement (SLA) responsibility, organizations can eliminate the need for an in-house team.
Fieldcode is a smart field service management (FSM) software provider that leverages 20 years of global field service expertise. The software streamlines operations and maximizes efficiency all in one seamless experience. Unlike traditional licensing models, its license-free, unique pay-per-event model significantly reduces cost. Moreover, the company’s software per se combines cutting-edge technology with sustainable practices to support customers’ CO2 reduction goals and promote a positive impact on the environment.
Despoina Mountanea
Marketing Team Lead, Fieldcode
Phone: +30 6987921200
Despoina Mountanea
+306973564888
fieldcode.com
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