Eisai: Release of Dementia Disease Awareness Videos for World Alzheimer’s Day, September 21

Eisai Co., Ltd. announced today on World Alzheimer’s Day, that it has released a dementia awareness video, “Life Goes On 2023: Two Memories, One Story”, on its dementia information website “Sodan.e-65” and YouTube, which are intended to deepen the understanding of dementia.

With the rapidly aging population, it is predicted that by 2025, one in five people over the age of 65 in Japan will have dementia,(1) and dementia is now something that is familiar to everyone. Symptoms of dementia vary depending on the individual and the disease type that causes it, but the first step toward relieving anxiety of the patient is for others around them to understand their thoughts and the reason behind their symptoms, and to dispel any misunderstandings or assumptions.

This video was produced based on the concept of “learning helps us to be kind”, with the aim of realizing a society where people with dementia and their families can live with peace of mind, by deepening society’s understanding of the disease.

In fiscal 2022, we released “Life Goes On: No Way It’s Not Here” and “Life Goes On: Timeslip”, which depict  daily life from the perspective of a mother diagnosed with dementia and her daughter, and have received inquiries from more than 80 local governments, such as requests to use the videos at events.

Life Goes On 2023: Two Memories, One Story

The two met, grew up, became a couple, and started a family. Time passes, and one day the husband forgets if he had eaten or not. The wife notices this and is bewildered.

A story of a couple and their family accepting life with dementia and moving forward.

This video can be viewed (in Japanese only) at https://e-65.eisai.jp/special/lifegoeson_movie/

Eisai will continue to contribute to realize a Dementia Inclusive Society where no one is left behind through creating social impact by building a dementia ecosystem via collaboration with local governments and other industries.

(1) Ministry of Health, Labour and Welfare, Comprehensive Strategy to Accelerate Dementia Measures (New Orange Plan)

https://www.mhlw.go.jp/file/06-Seisakujouhou-12300000-Roukenkyoku/nop1-2_3.pdf (PDF) (Japanese only)

About World Alzheimer’s Day

In 1994, Alzheimer’s Disease International, in collaboration with the World Health Organization, established September 21 every year as “World Alzheimer’s Day” to raise awareness of dementia. In addition, since 2012, September has been designated as “World Alzheimer’s Month,” and various efforts are being made around the world. In Japan, non-profit organization Alzheimer’s Association Japan has been conducting activities such as creating posters and leaflets to promote understanding of dementia.

About “Life Goes On 2023: Two Memories, One Story”

Out-of-home Advertising Campaign
Over the course of 10 days from September 21 (Thursday) to September 30 (Saturday), a full-page hanging advertisement will be displayed all across one train on the Marunouchi Line of the Tokyo Metro.

Making of the Video
Another “Two Memories, One Story”
– Towards a society where everyone can live a better life –
The entire production staff worked on the filming process with the hope of creating an opportunity to think about “the person” before the disease, and to close the distance between society and dementia.

Production Storyboard
A blueprint of the video, that features the movements and emotions of the characters, how to direct the scene, etc.

Further details of the husband’s dementia symptoms and psychological changes are also described in the movies.

About Dementia Information Site “Sodan.e-65”

In addition to the “Forgetfulness Consultation Navigator,” which allows users to search for medical institutions that provide consultation and treatment for dementia, the dementia information site “Sodan.e-65” provides information for everyone living with dementia, including basic knowledge about dementia, measures to maintain and improve cognitive function, care methods, personal experiences, and the dual-task exercise program “Brepacise” (brain performance + exercise) that stimulates both the body and brain. Please see https://e-65.eisai.jp for details (in Japanese only)

Media Inquiries:
Public Relations Department
Eisai Co., Ltd.

Topic: Press release summary

New Book Release: “Inward to Upward: Discover Your Blueprint for True Success and Escape the Toxic-Success Trap Forever”

 Author Amanda Moore Ortega unveils a groundbreaking guide to achieving genuine success and breaking free from the toxic-success trap with the release of her book, “Inward to Upward: Discover Your Blueprint for True Success and Escape the Toxic-Success Trap Forever.”

In a world obsessed with external markers of success, “Inward to Upward” takes readers on a transformative journey inward, encouraging them to redefine their understanding of success and build a life aligned with their authentic values. This book serves as a compass for those seeking purpose, fulfillment, and sustainable achievements.

Synopsis: “Inward to Upward” delves into the heart of the contemporary success narrative and exposes the pitfalls of the toxic-success trap. Drawing on extensive research, personal anecdotes, and insightful case studies, Amanda Moore Ortega presents a powerful framework that guides readers towards cultivating a holistic and meaningful definition of success. The book introduces practical strategies to:

Identify and align with personal values
Cultivate a growth mindset and resilience
Overcome negative thoughts, fears, and limiting beliefs
Develop real self-worth by valuing your uniqueness
Embrace mindfulness and self-care for sustainable success

Unlike conventional success guides, “Inward to Upward” bridges the gap between professional accomplishments and personal well-being. Amanda Moore Ortega emphasizes the importance of nurturing one’s inner landscape to create a lasting foundation for success that is immune to the fleeting pressures of society.

Praise for “Inward to Upward”: ‘Inward to Upward’ is an easy-to-read and extremely thought-provoking book packed full of practical advice, tips and exercises you can do to overcome burnout and achieve a more balanced, rewarding and fulfilling life by redefining what success means to you. Amanda’s candor and real-life stories make you realize that you are not alone and there is a better way to feel successful while living a healthier and more meaningful life.” – M. Longacre

About the Author: Amanda Moore Ortega is an executive coach and public speaker specializing in work-life balance and stress management for high achievers. With a passion for helping successful professionals let go of chronic stress and find calm and fulfillment, Amanda has delivered numerous speeches and workshops, inspiring audiences to redefine success and embrace their authentic selves.

Availability: “Inward to Upward: Discover Your Blueprint for True Success and Escape the Toxic-Success Trap Forever” is now available for purchase on Amazon.com in both print and digital formats.

For media inquiries, interviews, or speaking engagements, please contact: Amanda Moore Ortega, amanda@beyondbalancecoaching.com, 404-704-4812

To learn more about the book, please visit inwardtoupward.com and follow @beyondbalance_coach on Instagram.

Beyond Balance Coaching, LLC
Amanda Moore Ortega



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New Release at HammerSky Vineyards with Sunday Music and Mimosas

 HammerSky Vineyards and Reina del Toro are collaborating to offer visitors and wine club members new varietals of sparkling wine in addition to the popular Grand Cuvée. The two newest releases of sparkling wines are now available in the HammerSky tasting room, Pinot Noir Rose and Syrah. This addition adds something for everyone with different taste palates as well as a refreshing summertime beverage. Starting July 23, HammerSky Vineyards will be joining together with live music and mimosas among the vineyards in a park-like setting. HammerSky is in Paso Robles on the Westside where the ocean breeze cools the land. Owner Kim Hauck says, “I am very excited to offer these new sparkling wines and share the beauty of the property with visitors.”

HammerSky Vineyards
Kim Hauck



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New Release from HGBM and Author Becka L. Jones

 Now Available for Pre-Order. Meant to Be by Becka L. Jones.

This memoir is now available on Kindle and for paperback pre-order in the HGBM Shop. In the words of the author, “My life has been one big adventure. I didn’t realize how much I had seen and how many things I had done until I wrote this book. Right after high school I moved from cold Minnesota to sunny, warm Oahu, Hawaii and fell in love with paradise. I had many adventures, whether I was on an active volcano watching the lava flow just below my feet, swimming with the dolphins in the ocean, going on solo trips, hiking up gigantic mountains and waterfalls, or swimming at my favorite beaches. I enjoyed Hawaii and all it had to offer. It truly was paradise. It may sound like a dream come true, but it wasn’t always easy. I grew up in a single-parent home. During my childhood, my mom and I didn’t seem to get along. My dad was not in my life, so I struggled with pain, insecurity, and feelings of rejection and abandonment. I had been abused, which messed me up, and then I met Jesus!”

Becka L Jones is a Christian author writing faith-based books. It has been a dream of Becka’s to write a romance book series. Becka has written dozens of books in different genres. She loves to put her pen to paper to create stories both fiction and non-fiction.

Higher Ground Books & Media is an independent publisher based in Springfield, OH. We publish stories that are inspirational, educational, and motivational! Our work is Christian-based, and we strive to share stories of positive transformation that showcase God’s power in our lives. You can find more information about this title and others offered by HGBM at www.highergroundbooksandmedia.com.

If you would like more information about this book, please call Rebecca Benston at 937-970-0554 or email highergroundbooksandmedia@gmail.com.

Higher Ground Books & Media
Rebecca Benston



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Easy Star All-Stars Release “Five Years” Single + Video Ft. Steel Pulse

Easy Star All-Stars Release Five Years Single + Video


Acclaimed reggae group Easy Star All-Stars return with Five Years, the newest single + video from their upcoming album Ziggy Stardub. Out April 21 via Easy Star Records, the project is a reggae reimagining of David Bowies The Rise and Fall of Ziggy Stardust and the Spiders from Mars. Featuring vocals by Grammy-winning roots reggae band Steel Pulse, the soulful rendition of the track keeps the intergalactic flair of the original alive with the All-Stars signature reggae genius, as David Hinds magnetic vocals flourish with emotion highlighting the soaring, apocalyptic attitude of the ballad. The video, directed by Emmy Award-winner Robert Bartolome, portrays the end of the world on a miniature scale, along with a rebirth. Its a visual treat that fits David Bowies timeless lyrics.

David Hinds of Steel Pulse says, The song Five Years can easily be turned into a movie of epic proportions. I see it as the planets apocalypse written in deep thought-out poetry and put to music. Therefore, it was a song that I had to interpret with great emotion, abandoning my form of syncopation while doing so. David Bowie was a visionary, a trend setter, a fashion revolutionist, who turned all heads the moment the Beatles and Hendrixs era began to fade. It was the moment that art as we know it left the canvas to decorate and become human form. This man was thinking outside of the box in every dimension possible. It was a pleasure experiencing his experience with this project. Selwyn Brown (original Steel Pulse member) continues, I enjoyed (as always with Easy Star projects) working on this trackDavid Bowies work needs no introduction, an artist who reinvented himself several times over, always taking his audience with him. I feel he would have liked the reworking of the album, too; one of his classics.

Bowies version of Five Years is in waltz time so I had to really re-think the phrasing of all the partswhile still keeping the vibe of the original, Michael Goldwasser, producer, arranger, and multi-instrumentalist of Easy Star says. One of the ways that I achieved that was by co-opting some of the other arrangement techniques from the Bowie version such as fading in with a drumbeat, holding chords with both a grand piano and a twelve-string guitar in the beginning of the song, and bringing in strings to help the song build as it moves along. David Hinds of Steel Pulse brought his great vocal sensibilities to building the emotion of the song as it moves along as well I think that the other David would have appreciated that.

Easy Star All-Stars will also be playing an album release show to celebrate Ziggy Stardub on Thursday, April 20 at Sony Hall in New York City. The 420 show an annual tradition for the All-Stars in their hometown will also feature special guests Sister Carol and Cannabis Cup Band, with more to be announced. Tickets are available here. The band will also be performing at the Sea.Hear.Now music festival in New Jersey this September.

Ziggy Stardub features guest performances by Macy Gray, Maxi Priest, Fishbone, Alex Lifeson (Rush), Vernon Reid (Living Colour), The Skints, Mortimer, The Expanders, Samory I, and many others. Pre-order packages of the album are available here, including royal blue colored vinyl along with CD and exclusive t-shirt offerings.

Blending musical versatility, instrumental prowess, beautiful vocal harmonies, and a premier rhythm section, Easy Star All-Stars have established themselves as one of the top international reggae acts on the scene for over two decades. During this time, theyve toured in over 30 countries on 6 continents, bringing together fans of reggae, classic rock, dub, and indie rock into one big family. Previous releases of the bands long standing collection of tribute albums include Dub Side of the Moon (2003), a critically-acclaimed reggae re-working of Radioheads OK Computer, Radiodread (2006), Easy Stars Lonely Hearts Dub Band (2009), and Easy Stars Thrillah (2012), as well as the remix album Dubber Side of the Moon (2010). The All-Stars have also released two original collections, Until That Day EP (2008) and First Light (2011).

Follow Easy Star All-Stars:

Facebook / Instagram / Twitter / YouTube

Follow Steel Pulse:

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Easy Star All-Stars – Five Years Ft. Steel Pulse [Official Music Video]