Eveready says “Khelenge Toh Sikhenge” to unveil their New and Improved Ultima Alkaline Battery Range

Eveready Industries India Ltd (EIIL), India’s No. 1 Battery Brand, with more than 50% market share in the battery category, has introduced their new and improved range of Ultima Alkaline batteries. The brand has introduced their new range of Ultima batteries through a dynamic campaign ‘KhelengeTohSikhenge’. The campaign has been unveiled alongside a captivating TVC that showcases Ultima and Ultima Pro range of premium alkaline batteries with increased power and longevity.

The new range comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400% longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800% longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. These batteries aim at delivering a consistent performance across a spectrum of modern devices and high-drain applications which have become more common in recent years such as toys, video games, smart remotes, wireless keyboard/mouse setups, trimmers, and medical equipment.

Conceptualized by Ogilvy, the campaign shares a fresh perspective on play – highlighting its importance for children and moving the needle from play being just fun to learning through play with battery-powered toys. Thus, challenging society’s existing notion. The TVC campaign showcases a mother’s point of view as her young children play non-stop with battery-powered toys and engage in meaningful ways with those around them to learn important values and life-lessons every single day – like friendship, sharing and compassion. The campaign also unveils the new and improved alkaline range of batteries – Ultima, with 400% more power for longer running toys and gadgets. With a transformation in both appearance and capability, this battery encapsulates Eveready’s commitment to innovation and power, setting new benchmarks for excellence in the industry.

Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said, “Empowering the present, energising the future – defines the revamped Ultima battery series from the house of Eveready. Its smarter appeal and long-lasting power embodies our commitment to solving for emerging consumer needs and innovation. Demanding devices like battery operated toys, smart remotes, wireless mouse, BP machines etc need more power. The new and improved Ultima batteries, push our boundaries, with 400% and 800% longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique Turbolock Technology which prevents leakage and protects the consumer’s precious devices from damage caused by the batteries. As a testament to our vision of responsible innovation, Ultima batteries are eco-friendly, devoid of Mercury, Lead, and Cadmium. This is not just a product upgrade; it’s a step towards shaping a better tomorrow.”

Sukesh Nayak, CCO, Ogilvy India said, “Khelenge Toh Sikhenge” is an empowering platform that helps look at playing with toys in a new way. The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learnt by continuous play. Eveready, India’s No. 1 battery with its new long lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day.”

The Ultima Alkaline Battery range offers Ultima (MRP 22) – a pack of 10 batteries and Ultima Pro (MRP 45) – a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users’ devices remain secure and functional.

Recently, Eveready also unveiled its new logo that marks a strategic brand transformation, forging a future-ready, self-aware brand committed to innovation, vibrancy, modernity, trust and empathy. The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.

Note:

  • 400% longer lasting than IS 8144 : 2018 R6P standard for motor/toy. Results may vary as per device or usage pattern
  • 800% longer lasting than IS 8144 : 2018 R6P standard for pulse test. Results may vary as per device or usage pattern

India’s Trade Titans: 5 Tech Companies Revolutionizing Global Commerce Compliance

In the dynamic world of international trade, India has emerged as a powerhouse, showcasing a robust GDP growth projection of 6.0 to 6.8 percent in 2023-24. The recent PIB report highlights a pivotal role played by exports and imports, constituting over 35.6 percent of the nation’s GDP in the fiscal year 2023. This was an increase as compared to the previous fiscal year when the ratio of India’s total exports and imports of goods to the GDP was more than 33 percent.

This economic journey traces back to the strategic embrace of liberalization, globalization, and privatization policies, propelling India into the global trade arena. Fast-forwarding to the 21st century, the nation stands not only as a global player but also as a beacon of economic growth, largely attributed to pioneering companies. These industry leaders specialize in navigating the intricate landscape of business compliances for both import-export enterprises and MSMEs, fostering a seamless international trade experience.

Here’s an insight into the top five companies spearheading the charge in managing business compliances for India’s import-export ventures, ensuring they stay not just compliant but thrive in the realm of global commerce.

  • Trezix

Trezix is a unified SaaS platform for importers and exporters across the globe. The firm comprehensively manages documentation, approvals, license usage, shipment tracking, and active notifications of businesses to ensure seamless operations. It offers access to a smart dashboard to its clients with real-time data on critical business metrics needed for effective decision-making. The current export and import process is manual and time-consuming, contributing to extensive losses and working capital management issues. Trezix was started to address these concerns with in-built technological solutions and increased efficiency. AI-powered platform connect cross-border and local logistics by automating operations and ensuring intelligent management

  • Teamlease RegTech

TeamLease RegTech, is India’s leading regulatory technology company transforming Compliance Management for India Inc. Its SAAS platform helps corporate India to stay on the right side of the law. Its solution is trusted by over 1,500 entities, 25,000 enterprise users in 45 industries to create a transparent, accountable and timely compliance. The company was born with a vision to help India comply. A mid-sized Importer/Exporter manufacturing company deals with hundreds of Acts and thousands of compliances. Two out of five compliances have provision for imprisonment.Corporate India needs expertise and resources to manage thousands of compliances across corporate offices, registered offices, factories, plants, warehouses, sales offices, service centers and more.

  • Kireeti Group

Kireeti Consultants is a professional consulting firm that offers a comprehensive range of services related to indirect taxation, including DGFT Liaisoning (EXIM), Duty Drawback (DBK), and GST compliance. Additionally, company assist clients in securing industrial subsidies from various government departments.

  • Shipsy

We empower organizations in trade and logistics to accelerate business growth, optimize costs, and enhance customer experiences through our smart end-to-end global logistics management platform.. Shipsy’s intuitive platform provides complete visibility of first, middle, and last-mile operations, unlocking operational efficiency, and leveraging real-time analytics for informed decision-making. The company are partners in our customers’ success, and take immense pride in helping them optimize costs and boost profitability with our state-of-the-art solutions.

  • OCR Global Trade Management

Our mission is to revolutionize the way companies handle their Trade processes with the help of OCR’s EASE solution. EASE offers customers a high-quality and user-friendly suite of solutions that are continually enhanced based on user input. We are dedicated to innovation, and our solutions are designed in accordance with industry standards and practical case studies, distinguishing us from our competitors. This approach allows us to create software that effectively addresses a wide range of real-time industry challenges.

Kongthong, the Whistling Village in Meghalaya, Wins ‘Best Tourism Village’ 2023 Award

Kongthong, the enchanting whistling village nestled in the East Khasi Hills of Meghalaya, has been honored with the prestigious ‘Best Tourism Village (Bronze)’ award at the National Tourism Awards 2023 by Ministry of Tourism, Government of India. This remarkable recognition was bestowed upon Kongthong by the Government of India, at a glittering ceremony held at Bharat Mandapam, Pragati Maidan, New Delhi.

Among dignitaries, Shri. Ajay Bhatt, Minister of State of Tourism and Defence; Ms. V. Vidhyavathi, Secretary (Tourism); Ms. Leena Nandan, Secretary Ministry of Environment, Forest and Climate Change and Shri. Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism were present at the occasion.

Speaking on the achievement Conrad K Sangma, Honourable Chief Minister of Meghalaya, said “I am immensely proud to announce that Kongthong, our enchanting whistling village, has been honored with the prestigious ‘Best Tourism Village (Bronze)’ award for 2023 by the Ministry of Tourism,  Government of India. This recognition is a testament to the rich cultural heritage and natural beauty that Meghalaya has to offer. Kongthong’s melodious whistles echo the harmony of our diverse traditions and the serenity of our landscapes. The second large scale employment generator for our State is the Tourism sector. Our goal is to transform Meghalaya into India’s most preferred tourist destination. We now have one of the most attractive Homestay Schemes in the country, providing a subsidy of up to 7 lakh rupees per homestay. About 300 homestays were sanctioned in the last year.  We target to build another 2,000 homestays in the next five years. The luxury vehicles scheme is another success and is being diversified to include mini- buses and caravans.  The Government will also build new infrastructure like large accommodation units, experiential centres, amusement parks and viewing galleries  in about 100 new villages to expand tourism beyond the established clusters.”

Dr. Vijay Kumar, Commissioner & Secretary, Tourism Department, remarked “Kongthong, the whistling village in Meghalaya, stands as a harmonious testament to the rich cultural tapestry of our nation. This ‘Best Tourism Village’ award for 2023, is a resounding tribute to the enduring traditions and breathtaking landscapes that define our country. We are constantly working towards improving the tourism landscape in our state through various innovative programme and schemes like PRIME Tourism Vehicles, Homestay Scheme, Tourist Villa Scheme, Caravan etc”

The Ministry of Tourism, Government of India, has long been committed to promoting sustainable and culturally enriching tourism experiences across the country. In line with the G20 New Delhi Leaders’ Declaration and the Goa Roadmap for Tourism, the ministry unveiled the Travel for LiFE program on World Tourism Day 2023. The global launch of this initiative witnessed virtual participation from G20 countries, international organizations, and various Indian states, highlighting the importance of responsible and immersive tourism.

Kongthong, often referred to as the Whistling Village, boasts a unique cultural heritage that has captivated the hearts of travelers worldwide. With a population of approximately 750 inhabitants, this Meghalayan gem has preserved a tradition known as “Jingrwai Iawbei,” which translates loosely to the “song of the first clan lady.” This tradition assigns a unique tune to each child upon their birth, a melody that they carry with them throughout their lives. This cherished practice has been upheld by the people of Kongthong since time immemorial.

Registration of share capital increase in IDEX Biometrics (Tranche 2) 27 Jun 2023

Reference is made to the notice on 24 May 2023 regarding completion a private placement of 147.1 million shares at NOK 0.85 per share in IDEX Biometrics ASA. The placement was split in two tranches of 116.9 million shares and 30.2 million shares respectively.

The capital increase of 30,161,332 Tranche 2 shares has been registered and the shares will be issued soonest. The company’s share capital is now NOK 197,405,061.60 divided into 1,316,033,744 shares, each with a nominal value of NOK 0.15.

 

The Key to Understanding the Importance of Doctors in Our Lives and Developing a Deeper Appreciation for the Work they Do Everyday

With the release of the Surgeon Doctor Simulator Game app, you can now experience the thrill of being a doctor while learning about the significance of their work in an engaging and fun manner. It is an immersive and interactive game that simulates a surgical procedure.

With this app users can get to play with a variety of surgical procedures in a safe and controlled environment. The app provides an authentic surgical experience that is both entertaining and educational, with stunning graphics and challenging scenarios.

However, the surgeon doctor simulator app is more than a game. It is an effective tool for comprehending the significance of doctors in our lives.

Users can develop a deeper appreciation for the work that doctors do every day by experiencing the challenges and rewards of being a doctor. They can also learn the value of collaboration, communication, and critical thinking in the medical field.

The CEO of The Kids Land has to say, “The surgeon doctor simulator app is a great way for people to learn about the importance of doctors in our lives and we are so glad we could put in our bit of effort in making people realize about it.”

He further adds “By experiencing the challenges and rewards of being a doctor, users can develop a deeper understanding and appreciation for the work they do.”

The surgeon doctor simulator is an educational app and an accessible way for people to learn about the medical field. It is ideal for anyone thinking about a career in medicine or who wants to learn more about the vital role that doctors play in our lives.

To experience the thrill of being a doctor and learn about the significance of their work, download the Surgeon Doctor Simulator Game app today.

About Kids Land:
Kids Land is an android app developer company that has been in the industry since 2021. There are currently 16 apps in our app portfolio with highly ranked Animal Sounds for Kid Learning”, being the most popular one and having over 5 Lakh+ Installs. Kids Games to Learn English’, Real Gun Sounds Simulator, Baby Phone Game: Kids Learning and Kids Math: Fun Maths Games are some of our other eminent and well performing apps. The motto of our company is to develop and provide users with the kind of apps that could provide better education with fun.

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Dr. Caitlin Prickett Featured on the Cover of Boca Raton Lifestyle Magazine

Boca Raton Lifestyle magazine showcases in-depth interview with Dr. Caitlin Prickett of Concierge Medicine of Boca Raton.

Dr. Caitlin Prickett of Concierge Medicine of Boca Raton is the cover and feature article of Boca Raton Lifestyle magazine’s February issue.  The 4-page interview with Dr. Prickett highlights the benefits of her concierge practice, which includes 24/7 direct access via phone, text and email, guaranteed same-day and next-day visits, and unlimited appointments. She also discusses her top 5 wellness tips for 2023, including recommendations that anyone can follow!

Dr. Prickett is passionate about patient care, which is expressed in her unique patient-physician relationship.  She is changing the way patients interact with their primary care physician by being accessible and individualizing her approach to healthcare.  As Dr. Prickett states, “I consider myself a patient’s partner in health – we work together, in collaboration, to optimize their health and achieve their wellness goals.”

The full article can be found at this link:  https://citylifestyle.com/fort-lauderdale-fl/articles/wellness/getting-personal-with-dr-prickett

About Concierge Medicine of Boca Raton

Concierge Medicine of Boca Raton strives to provide comprehensive, evidence-based services to all of it’s patients. While science-backed primary care is at the heart of what we do, our offices are able to provide a variety of additional services to both members and non-members. We provide: Concierge Primary Care, Direct Primary Care, Women’s health Consults, Executive Health, Senior Care Services, Telehealth Services. As healthcare costs continue to soar, both patients and physician practices have suffered. Our practice approach provides an innovative business model for member patients. Our practice provides an innovative business model for member patients – Physicians are able to provide personalized medical treatment and advocacy.