The Future of Video in India is Bright, as Video Becomes Increasingly Democratized and Consumers Have It All

The Asia Video Industry Association held its third Future of Video India virtual conference to much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all round economic recovery and an economic rebound that is much broader based and across multiple sectors.

Mihir Shah, Vice President, India, Media Partners Asia, opened the conference with an outlook on India’s video market, which showed a sharp rebound in the TV advertising market, after a depressed 2020. The market grew 37% last year and stood at U$S3.8 billion now. While the broader Pay TV industry continued to see a lot of pressure, Free to Air revenues have surged, and the pandemic has resulted in the rapid adoption and consumption of Connected TV especially in the urban centres. With a Total Video Market worth US$12 billion and growing at 9% CAGR in the next 5 years to US$20, the AVOD market was also predicted to remain buoyant and tripling in the next five years, with SVOD doubling as well.

This optimism for the market continued with the keynote conversation with Sunil Rayan, Head, Disney+ Hotstar India. With the mission to making the streamer as accessible to as many people as possible, Disney+ Hotstar India had made a significant shift to an SVOD offering while maintaining their freemium ad-supported model, which continued to be much larger than SVOD. “We’ve had significant growth in the SVOD side. But India is a highly price sensitive market and AVOD gives scale so we are always trying to balance the two,” said Rayan. Their content offering had also evolved into ‘cricket plus entertainment’, with a shift both in investment and quality of entertainment that is digitally native. Rayan was also of the view that the streaming market was highly vibrant, and there was certainly room for multiple operators. However, as the ecosystem developed, the content needed to be targeted at specific audiences, and while consolidation was already happening, it will continue to evolve.

Megha Tata, Managing Director, South Asia, Warner Bros. Discovery, was also positive on the outlook for both linear TV and OTT. “There are multiple scenarios which are evolving in the country each India needs to be catered to in a different way,” said Tata. This was also not just about pricing and product but also content. “It’s not an ‘either or’ market yet, but an ‘and’ market, both can survive and will survive,” added Tata. But how the share of wallet would play out continued to be an evolution every day. Gourav Rakshit, COO, Viacom18 Digital Ventures, added that the holy grail was to create habit in your consumers. “Real estate on the phone is small, real estate in the mind is even smaller,” said Rakshit. Sharing her views on the road ahead, Tata also pointed out that revenue and monetization today was still coming from linear, and funding all the investment that was needed in digital. “We need to take care of the now or there is no future,” said Tata.

The future was certainly going to be made brighter with the advent of 5G, as the session’s panellists spoke about the challenges that 5G alleviated and the opportunities it presented. Manoj Gurnani, CTO & Head of Strategy, India, Nokia, shared that a new generation of technology was going to bring more capabilities and more efficiencies. With 5G bringing on fixed wireless capabilities, it was going to be a great enabler, which would lead to the enhancement of the quality of experience. Mahendra Nath Vyas, Executive Director, Planetcast Media Services, also added that while AR/VR and gaming were the future technology that would ride on the 5G networks, there was also a huge opportunity to unlock content creation in remote areas with 5G.

However, content creation in itself had also evolved with OTT. Nimisha Pandey, Chief Content Officer, Hindi Originals, ZEE5, shared that OTT had enabled the content creators and the entire ecosystem to create content for small taste clusters, with the decision making no longer based on the mass audience. The biggest challenge faced by content creators now was the need to evolve at the pace that the audience was evolving, as audiences were evolving too fast and keeping in synch with the pace was the biggest challenge. Ultimately, Pandey also believed that it all began with a great story, and it was important to give value to both passion and craft.

Avinash Kaul, CEO, Network18, Managing Director, A+E Networks TV18, summed up the optimism for the industry in his closing keynote. With video now having been democratized, consumers have never had it better. And with the online video ecosystem having opened up, funding and content had also poured in, with money coming into the ecosystem from all sources. With a greater investment in technology and data, content was also getting shaped because of analytics and there was also a new future for data driven companies to tap into funding. All of this would have led to better content all round, and even tailored content for cohorts of audiences. From a consumer’s point of view, it was now utopian. “The future of video has always been bright and will continue to shine brighter and brighter,” said Kaul.

The Future of Video India is generously supported by Bharucha & Partners, Brightcove, Google Cloud, Netflix, Synamedia and Xandr.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:

Charmaine Kwan
Head of Marketing and Communications
Twitter: @AsiaVideoIA

Topic: Press release summary

Canada – Readout of a video conference call between the defence ministers of Canada and Ukraine

Today, Defence Minister Anita Anand spoke with Ukrainian Minister of Defence Oleksii Reznikov via video conference. This was a follow-up to the ministers’ call from last week.

January 25, 2022 – Ottawa, Ont. – National Defence / Canadian Armed Forces

Today, Defence Minister Anita Anand spoke with Ukrainian Minister of Defence Oleksii Reznikov via video conference. This was a follow-up to the ministers’ call from last week.

During the call, Minister Anand indicated that she is looking forward to meeting with Minister Reznikov in-person in the near future, including to further discuss the security situation on the ground in Ukraine. Minister Reznikov reiterated Ukraine’s gratitude for the Canadian Armed Forces’ support to the Security Forces of Ukraine through Operation UNIFIER, Canada’s training and capacity building mission. 

The ministers discussed their increasing concerns with respect to Russia’s aggression and military buildup in and around Ukraine, as well as Moscow’s lack of willingness to engage seriously on the matter and put forward reasonable proposals to de-escalate. The meeting also focused on Canada’s previous and current engagement in Ukraine, with both ministers speaking about the additional assistance Canada could potentially provide.

The ministers further recognized the importance of collective security and the need for strengthened coordination with partners and allies in upholding Ukraine’s sovereignty and territorial integrity.

Associated Links

Canada-Ukraine Relations
Operation UNIFIER
CF Operations Twitter

Daniel Minden

Press Secretary

Office of the Minister of National Defence

Phone: 613-996-3100


Media Relations

Department of National Defence

Phone: 613-904-3333


“Just Give Me Bichola” Video Earns a 2021 Muse Creative Award

COSMOPOLiTAN – an electro-rock trio ahead of its time – donned face coverings in their music video for their song, “Just Give Me Bichola” Filmed before the COVID-19 pandemic, the trio wins an award for their face mask-laden music video

LOS ANGELESDec. 15, 2021PRLog — SourPop Records’ COSMPOLiTAN, an electro-rock trio, are the recipients of a Silver Winner award for the 2021 Muse Creative Awards. Members of COSMOPOLiTAN include Edgar Lizárraga, Ramiro Iglesias, and Abraham Bustamente.

The Muse Creative Awards, a subcomponent of the Muse Awards Program, are an international awards program that aims to celebrate the creative “concepts, ideas or designs” of creatives on a global scale ensuring “representation and equity.” Muse Creative Awards and Muse Design Awards recognize the creative design achievements of professionals who spur the evolution of the design. Categories include advertising, interior, architecture, industrial, packaging, landscape and lighting design.

COSMOPOLiTAN did not survive the pandemic – not in that they passed away from COVID-19 – but that they decided to go their separate ways. From Hermosillo, Sonora, they are known for wearing face masks and sunglasses to hide their identity. This allows people to focus more on the music rather than the musicians. Their EP, Machine, produced by Diego Solozano, was released through SourPop Records in 2011. Machine features popular hits “Hands Stereo Disco” and “Miss HTML.” COSMOPOLiTAN has performed all over the world and the U.S., including South by Southwest in 2009, gaining new fans and opening new doors.

The song’s music video was written and directed by Jordi Ortega. Born in the province of Barcelona, Spain, Ortega is the founder of the Los Angeles-based media production company, Toro Bravo ( Ortega exclaims “There are a few nights in anyone’s lives that are memorable: the one I spent running around Los Angeles with a camera with COSMOPOLiTAN was one of those. Shooting this music video was a moving RAVE!”

The music video opens up with a phone exchange between actor Clark Perry, “the loser accountant that turns into a womanizing, machine and international commercial director Steve Ramser in his onscreen debut as the neighborhood mechanic with the shamanic advice.” The video makes use of its Los Angeles setting as the trio can be seen performing at The Conga Room at L.A. Live. While most shots make use of The Conga Room, the trio and the loser accountant can be seen driving by places around Downtown Los Angeles, such as the former Staples Center and the Walt Disney Concert Hall.

While the trio was known for wearing face masks, face masks surged in popularity afterwards due to the COVID-19 pandemic. For the anti-maskers in LA, ask yourselves, “What would COSMPOLiTAN do?” The answer: “Grow some bichola and wear your face mask!”

Check out COSMPOLiTAN’s Muse Awards page along with the music video to “Just Give Me

Bichola” here:

PM to deliver video address in an event to dedicate seven new Defence Companies to the Nation on 15th October

On the auspicious occasion of Vijayadashami, Prime Minister Shri Narendra Modi will deliver video address in an event organized by the Defence Ministry, to dedicate the seven new Defence Companies to the Nation, on 15th October, 2021 at around 12:10 PM.

Defence Minister, MoS Defence and representatives from the Defence industry associations will be present on the occasion.

About 7 New Defence companies

The Government has decided to convert Ordnance Factory Board from a Government Department into seven 100% Government owned corporate entities, as a measure to improve self-reliance in the defence preparedness of the country. This move will bring about enhanced functional autonomy, efficiency and will unleash new growth potential and innovation.

The seven new Defence companies that have been incorporated are: Munitions India Limited (MIL); Armoured Vehicles Nigam Limited (AVANI); Advanced Weapons and Equipment India Limited (AWE India); Troop Comforts Limited (TCL); Yantra India Limited (YIL); India Optel Limited (IOL); and Gliders India Limited (GIL).



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Kayo Hustle Says His “No Kap” Video Sets the Tone for the “Reality Rap” Genre

 “iWanted to keep this video fly and flashy from a reality standpoint and also show the world my ‘iGot Hustle’ brand,” says Kayo.

The production of “No Kap” was a collaborative effort between Kayo Hustle and Grammy Award winning producer Mr. Lee (UGK, Nipsey Hussle, Scarface, etc.), and the video was directed and edited by Kayo Hustle himself. This video and song gives the audience a captive glimpse of who Kayo Hustle is and what he does.

Kayo Hustle is the CEO of his independent label, “Go Reala Music Group,” and wears whatever hat is necessary to get the job done whether it’s producer, studio engineer, video editor, graphic designer, manager, etc. Whatever the task, Kayo says he can complete it.

“I am not a Jack of all Trades, I’m the Ace,” quotes Kayo.

With an album dropping on November 26 of this year (Mr. Hustle), much more music is expected from Kayo Hustle. He has already dropped a few singles to promote this project (Never Again, No Kap, and Two Steps….) and will be dropping more soon, so stay tuned.

In the meantime, head on over to his website or his VEVO channel and check out the “No Kap” video.

Go Reala Music Group

LaVelle Kelley




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