Prime Video to Release the Music Special Hip Hop World Hosted by Lenny Santiago on April 16
Special features DJ Khaled and Lola Brooke
Brooke to debut “Touch Down in Paris” an original track exclusively available on Amazon Music
CULVER CITY, California – WEBWIRE – Wednesday, April 10, 2024
REVIEWS AND SENTIMENT EMBARGOED UNTIL MONDAY, APRIL 15
Watch The Official Trailer HERE
All Assets Available HERE
Screener Now Available on Screeners.com
Today, Prime Video announced the release of Hip Hop World, a music special hosted by music industry titan Lenny Santiago, on April 16. The special follows Grammy Award-winning artist DJ Khaled and Billboard-charting recording artist Lola Brooke as they look for inspiration in the cities they explore. In the special, Khaled takes us on another inspiring trip to Jamaica for a behind the scenes look at the making of his music video for These Streets Know My Name. Following the special, Brooke will debut Touch Down in Paris, an original track exclusively on Amazon Music. Hip Hop World will be available on Prime Video in Argentina, Australia, Canada, Chile, Colombia, Germany, Austria, France, French Guiana, Guadeloupe, Martinique, French Polynesia, Guatemala, Mexico, New Zealand, Nicaragua, Panama, UK, U.S., Uruguay, and Venezuela. It will also be available on Amazon Freevee in the U.S., UK, Germany, and Austria.
Hip-hop, originating from a small block in the Bronx, has evolved into a global phenomenon, marked by the worlds recognition and celebration of its 50-year legacy in 2023. This brand new special, hosted by Lenny S., acknowledges the future of the genre and takes us on an international journey with todays biggest hip hop artists as they find musical inspiration in cities around the world.
DJ Khaled, a major force in the music industry, mogul, executive, mega producer and recording artist, known as the Anthem King and commonly referred to as the Quincy Jones of Hip Hop & R&B, has made dozens of chart topping hit records featuring Jay-Z, Kanye West, Rihanna, Drake, Chris Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John Legend, Nicki Minaj and Lil Wayne, among others. Khaled has always found inspiration in the dancehall music of Jamaica. In 2021, he made history uniting reggae legends Buju Banton, Capleton, Barrington Levy and Bounty Killer for his track Where I Come From.
Amazon Music Breakthrough Artist, Lola Brooke, who is also releasing her project Dennis Daughter (Deluxe Version) on April 19, does an intimate exploration of Paris with Lenny S. The Brooklyn born rapper, who took the world by storm in 2022 with her viral hit single Dont Play With It, has always dreamed of visiting Paris and understanding the origins of rap in France. Lenny takes Lola on a tour of some of his favorite places as she finds inspiration for her Amazon Music Original track Touch Down in Paris. The special also introduces noted guests along the journey who help the artists find inspiration for their music including Buju Banton, Usain Bolt, Mokobe, Mr. Leggo, Jean Biggie Sebastian and more.
Lenny Santiago, also known as Lenny S., is a veteran music business executive with over two decades of experience in the music industry. Santiago has played a pivotal role in shaping modern hip-hop culture as we know it, most notably known for working closely with the iconic rapper Shawn Jay-Z Carter. Lenny contributed to the A&R process for several of Jays multi-platinum albums, collectively amassing over 55 million records sold worldwide.
Hip Hop World is executive produced by Jason Offor and Lenny Santiago. Additionally, Steven Cantor, Jamie Schutz, and Jessica Cozzetta will serve as executive producers, along with co-executive producer John Faratzis, for Stick Figure Productions. Michael Rapino, Vaughn Trudeau, and Ryan Kroft will also be executive producers for Live Nation Productions. The special is produced by Stick Figure Productions.
About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports including Amazon MGM Studios-produced series and movies Saltburn, The Lord of the Rings: The Rings of Power, Reacher, The Boys, and AIR; licensed fan favorites Dawsons Creek and M3GAN; Prime member exclusive Thursday Night Football; and programming from partners such as Max, Crunchyroll and MGM+ via Prime Video Channels add-on subscriptions, as well as more than 450 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Barbie and Oppenheimer, via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. For more info visit www.amazon.com/primevideo.
About Amazon Music
Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices. Learn more at www.amazon.com/music.
A Vision Born from Experience and Passion Dileep Dhakal has 14 years plus of experience in product, design, and engineering, working with everything from small startups to big companies like Walmart and Apple. Since moving to San Francisco in 2013, his passion for technology and creative problem solving inspired him to focus on storytelling and creating content that highlights brand values. Dhakal has envisioned creating a platform that not only connects brands with creators but also encapsulates the essence of authentic storytelling. Veel is the embodiment of that vision, offering a bridge between brands and niche creators across the United States, with plans to expand its reach globally in the coming months. “Hardworking, passionate problem solver and tech enthusiast.” This statement defines the core of Dileep Dhakal’s approach to innovation and leadership. His journey from the serene landscapes of Nepal to the dynamic tech scene of San Francisco embodies his relentless pursuit of creating meaningful connections through technology. A Word from the Founder Data & Insights The US UGC video market is expected to reach $21.5 billion by 2028 (Source: Grand View Research, Market size specific to the US) 72% of US marketers plan to increase their influencer marketing budgets in 2024 (Source: Influencer Marketing Hub, Data specific to US Market). About Veel Benefits for Brands Find Your Perfect Match: Discover a pool of talented UGC creators and dedicated customers who love your brand, all within your niche. Streamline Collaboration: Engage with creators directly via integrated Email, SMS (for creators who aren’t already Veel users), and Chat (for creators who are already Veel users) features. Negotiate terms, manage contracts, and pay creators securely within the platform. AI-Powered Video Filtration: Receive high-quality, brand-safe content thanks to Veel’s advanced filtration process, ensuring videos align with your brand guidelines. Effortless Video Management: Streamline the entire video collection, storage, and branding process for easy video embedding across your marketing channels. Boost Brand Advocacy: Build stronger relationships with passionate customers who become brand advocates through UGC video creation. Benefits for Creators: Get Discovered by Brands Seeking You: Showcase your unique style and creative talent on our professional platform. Land exciting project opportunities with brands in your niche who value your individuality. Focus on Your Creativity: Manage projects, contracts, and receive secure payments (cash & non-cash) all within Veel, allowing you to focus on creating amazing content. Gain Powerful Visibility: Stand out from the crowd on our professional platform, connect with a supportive creator community, and build a stronger online presence. Monetize Your Passion: Turn your passion into profit with secure and transparent payments for your creative work. Simple and User-Friendly Platform: Veel’s intuitive interface makes collaboration and project management effortless, allowing you to spend more time creating. Veel is committed to fostering a thriving community where creators and brands can connect, collaborate, and unlock the immense potential of authentic UGC videos.UGC Video Collaboration Gets a Makeover: Veel Launches Streamlining the Process for Brands & Creators
“Growing up in Nepal and moving to the tech hub of Silicon Valley has given me a unique perspective on the power of technology, storytelling and diversity,” says Dileep Dhakal, Founder of Veel. “Veel is more than just a platform; it’s a gateway for brands to engage with content creators and their audiences on a profound level. We’re thrilled to launch Veel in the U.S. and look forward to expanding globally, bringing our vision of authentic, impactful UGC to the world.”
Veel is the leading platform for seamless UGC video collaboration, revolutionizing the way brands connect with niche- specific UGC creators and passionate customers to create powerful UGC video content. Veel is a collaboration hub where brands and UGC creators connect. Veel empowers creators to focus on their passion and monetize their talent, while helping brands leverage the authenticity and influence of user-generated videos. Veel offers a one-stop shop for effortless, secure, legal, and transparent collaboration, unlocking the full potential of UGC videos.
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