Mazda Motor Corporation’s production and sales results for February 2024 are summarized below.
I. Production
1. Domestic Production
Mazda’s domestic production volume in February 2024 decreased 9.4% year on year due to decreased production of passenger vehicles.
[Domestic production of key models in February 2024]
CX-5:
29,357 units
(up 4.1% year on year)
MAZDA3:
8,082 units
(down 23.2%)
CX-30:
7,342 units
(down 12.4%)
2. Overseas Production
Mazda’s overseas production volume in February 2024 increased 9.0% year on year due to increased production of passenger vehicles.
[Overseas production key models in February 2024]
CX-30:
13,443 units
(up 6.9% year on year)
CX-50:
8,929 units
(up 115.6%)
MAZDA3:
4,663 units
(down 24.4%)
II. Domestic Sales
Mazda’s domestic sales volume in February 2024 decreased 25.5% year on year due to decreased sales of passenger and commercial vehicles.Mazda’s registered vehicle market share was 4.1% (down 1.1 points year on year), with a 3.0% share of the micro-mini segment (up 1.0 points) and a 3.7% total market share (down 0.3 points).
[Domestic sales of key models in February 2024]
CX-5:
1,541 units
(up 27.4% year on year)
CX-3:
1,415 units
(up 115.4%)
CX-30:
1,336 units
(down 39.7%)
III. Exports
Mazda’s export volume in February 2024 decreased 7.1% year on year due to decreased shipments to North America, Europe, and Oceania.
[Exports of key models in February 2024]
CX-5:
27,899 units
(up 9.4% year on year)
MAZDA3:
7,312 units
(down 17.6%)
CX-30:
5,142 units
(up 2.7%)
IV. Global Sales
Mazda’s global sales volume in February 2024 decreased 0.8% year on year due to decreased sales in Japan and Europe.
[Global sales of key models in February 2024]
CX-5:
24,850 units
(down 7.5% year on year)
CX-30:
20,401 units
(up 27.6%)
MAZDA3:
13,840 units
(up 11.6%)
For more information, visit https://newsroom.mazda.com/en/publicity/release/2024/202403/240328a.html.
On Friday, February 16, Mazda Motor Corporation (Mazda) opened MAZDA INNOVATION SPACE TOKYO (Roppongi, Minato City, Tokyo). This hub will serve as a place where partnerships are formed and talented individuals dare to create new value.
In our 2030 VISION, Mazda sets out “to be a car-loving company that creates moving experiences through the joy of driving” and aims to bring about an ideal situation in which we can, for everyone connected to our company, provide uplifting experiences, emotionally and physically, and enrich life-in-motion every day.
Our strength has been in co-creating value together with our partner companies and business partners in manufacturing. However, in recent years as digital technology has rapidly evolved and customers’ automobile preferences have increasingly diversified, there is a pressing need to create and realize new value in a manner that transcends the traditional boundaries of the automobile industry.
That is why we established this new space in Tokyo so that we may reach far beyond the conventional framework of the automobile business, encounter a diverse range of talented individuals and business partners, and accelerate our co-creation activities. In addition to recruiting IT, MaaS, and other specialists, this space is slated to host interactions with new business partners, including those engaged in the electrification process, and facilitate new business development, internal workshops, and other activities for co-creation both inside and outside the company.
MAZDA INNOVATION SPACE TOKYO
Executive Officer Tomiko Takeuchi, who oversees human resources, said about this project, “The concept underlying this new space is to provide a place that enables people to form partnerships and dare to generate new value. To envisage this, we are first creating an environment that inspires each and every one of our employees to passionately commit themselves to their endeavors. Then, from here at Mazda Innovation Space Tokyo, that positive energy will transcend the automobile industry, encouraging new business partners, prospective new graduates and others wishing to make a career at Mazda as well as other future partners to accelerate collaboration generating innovation. Mazda aims to be a company where diverse work styles and talents thrive in an environment that enables people to follow their passion more than anywhere else. We will continue to enrich life-in-motion for those we serve.”
Mazda will continue to pursue the ‘Joy of Driving’ under its core value, “Human Centric”, and aim to deliver ‘Joy of Living’ by creating moving experiences in customers’ daily lives.
Overview Name: MAZDA INNOVATION SPACE TOKYO Location: Roppongi Hills Mori Tower, 33rd Floor 6 Chome-10-1 Roppongi, Minato City, Tokyo Total floor area: 420 m²
Mazda Motor Corporation (Mazda) will accelerate its research and development of rotary engines (RE) that are adapted to the new era in its efforts to continue to deliver the joy of cars through solutions that are appropriate for the times toward the realization of carbon-neutral society.
Electric Drive Unit of Mazda MX-30 e-SKYACTIV R-EV
The ‘RE Development Group’ has been reinstated in Powertrain Technology Development Department of Powertrain Development Division on February 1, 2024, preluding a sequel of the RE story. The new RE Development Group will continue to evolve RE used as generators, and will conduct research and development in areas such as regulatory compliance in major markets as well as the application of carbon-neutral fuels.
Commenting on the move, Director, Senior Managing Executive Officer, and Chief Technology Officer (CTO) Ichiro Hirose said, “In Mazda’s history, the rotary engine is a special symbol of our ‘challenger spirit.’ We are deeply grateful to all those who have supported RE to date, and are pleased to announce the rebirth of the organization that develops RE, the engine that has been loved by customers around the world. For the last six years, RE engineers have been part of the engine development organization where they engaged in the development of state-of-the-art internal combustion engine functions as well as the ultimate improvement in efficiency. Those engineers have broadened their perspective beyond the boundaries of engine systems, and have trained themselves to master the ‘Model-Based Development,’ which is one of Mazda’s engineering strengths. This time, 36 engineers will gather in one group to make a breakthrough in the research and development of RE. In the age of electrification and in a carbon-neutral society, we promise to keep delivering attractive cars that excite customers with our ‘challenger spirit.'”
The rotary engine is an engine with a unique structure that generates power by rotating a triangular rotor. Mazda was the first to install RE in the Cosmo Sport introduced in 1967, and for many years since then, Mazda has been working to improve performance in terms of output, exhaust-gas purification, fuel economy, and durability as the only automobile manufacturer to mass-produce rotary engines. In June 2023, the company resumed mass production of vehicles with rotary engines for the first time in approximately 11 years since the end of production of the Mazda RX-8 in 2012. Currently, the Mazda MX-30 e-SKYACTIV R-EV, the 12th model that mounts a rotary engine, has been introduced in Japan and Europe.
Mazda will continue to pursue the ‘Joy of Driving’ under its core value, “Human Centric”, and aim to deliver ‘Joy of Living’ by creating moving experiences in customers’ daily lives.
Mazda Motor Corporation today announced that total production volume of rotary engine vehicles has surpassed two million units.*
The rotary engine is an engine with a unique structure that uses rotational movement of triangular rotors to generate power. The first vehicle Mazda equipped with a rotary engine was the Mazda Cosmo Sport (Mazda 110S), introduced in 1967. From there, Mazda continued to refine the performance of their rotary engines, making improvements to output, fuel economy, and durability, and maintaining their position as the only automaker mass-producing rotary engines for many years. In June this year, Mazda resumed production of rotary engine vehicles for the first time in eleven years after having ended production of the Mazda RX-8 in 2012 and is set to begin sales of their twelfth rotary engine vehicle, the Mazda MX-30 e-SKYACTIV R-EV, in the coming days.
Takeshi Mukai, Director and Senior Managing Executive Officer at Mazda, made the following statement in response to reaching two million total production units.
“The rotary engine is a special part of Mazda history and represents our ‘never-stop challenging spirit.’ The rotary engine is much loved by customers around the world, and we are excited to resume production and see it make a comeback. I would like to take this opportunity to sincerely thank everyone who has supported us on this journey—in particular, the many customers who have purchased rotary engine vehicles, our rotary engine fans, and all our business partners who were involved in development and production. Moving forward, we will continue to pass on this ‘never-stop challenging spirit,’ offering attractive vehicles that provide our customers with an exciting driving experience even in the age of electrification.”
Mazda will continue to pursue the ‘Joy of Driving’ under its core value, ‘Human Centric,’ and aim to deliver ‘Joy of Living’ by creating moving experiences in customers’ daily lives.
Mazda Rotary Engine Timeline
July 1961
Technical tie-up with NSU and Wankel
May 1967
Completion of the rotary engine announced and Mazda Cosmo Sport(Mazda 110S) launches
July 1968
Mazda Familia Rotary coupe (Mazda R100 coupe) launches
October 1969
Mazda Luce Rotary coupe (Mazda R130 coupe) launches
May 1970
Mazda Capella Rotary series (Mazda RX-2) launches
September 1971
Mazda Savanna (Mazda RX-3) launches
November 1972
2nd Generation Mazda Luce Rotary series (Mazda RX-4) launches
June 1973
Total rotary engine vehicle production volume reaches 500,000
Mazda Motor Corporation today unveiled the MAZDA ICONIC SP, a new concept car for the first time at Japan Mobility Show 2023.(1)
MAZDA ICONIC SP is a new type of compact sports car concept, designed to adopt to the new era and respond to the emotions of customers who “love cars” and “desire a car that simply embodies the joy of driving”. This powertrain features Mazda’s unique two-rotor rotary EV system, which remains compact and thus offers a high degree of layout flexibility, enabling the concept model to have a low center of gravity to enhance driving performance. Batteries are charged by recyclable energy source and the two-rotor rotary engine, used for power generation, is powered by carbon-neutral fuel. The vibrant red color of Viola Red, is a concept color created by overlaying Mazda’s corporate philosophy of “enrich life-in-motion for those we serve” based on Mazda’s desire to “cherish the color red.”
Masahiro Moro, Mazda’s Representative Director, President and CEO made the following comment: “Mazda will always deliver vehicles that remind people that cars are pure joy and an indispensable part of their lives. As a car-loving company that mass-produces the inspiring mobility experience, we are committed to shaping the future with our partners sharing the same goal, as well as our fans, where everyone can proudly say, ‘we love cars.’ With such a strong will, Mazda is committed to enrich life-in-motion for those we serve.”
Mazda will continue to pursue the ‘Joy of Driving’ under its core value, “Human Centric”, and aim to deliver ‘Joy of Living’ by creating moving experiences in customers’ daily lives.
Summary of the MAZDA ICONIC SP
In creating the “framework” that forms the basis of the modeling, we aimed to achieve proportions with a low center of gravity that would give the impression of excellent driving performance. The concept of mounting the lightweight and compact rotary engine in the center of the car has resulted in a low hood.
The two-rotor rotary EV system, which utilizes a highly scalable rotary engine that can burn various fuels such as hydrogen, generates electricity with carbon-neutral fuel. In addition, when the battery is charged with electricity derived from renewable energy, it is possible to drive in a virtually carbon-neutral state.
The high output generated by the two-rotor rotary EV system, the proportions of the lower center of gravity, and the weight distribution of around 50:50 achieve excellent driving performance. In addition, although it is a sports car, it can supply power when enjoying outdoor leisure and in the time of a disaster.
The exterior body color “VIOLA RED” was created based on Mazda’s desire to “cherish the color red” and in conjunction with Mazda’s corporate philosophy of ” enriching life-in-motion for those we serve.” We focused on making a vivid color, while creating a sense of shade that accentuates the shape of the car.
(1) The Japan Mobility Show 2023 is organized by the Japan Automobile Manufacturers Association. Press days will be held on Wednesday, October 25 (8:00-18:00) and Thursday, October 26 (8:00-13:00). The event will be open to the public from Saturday, October 28 through to Sunday, November 5.
Mazda’s JAPAN MOBILITY SHOW 2023 website: www.mazda.co.jp/experience/event/japanmobilityshow2023/en/
